Aspire Counseling Network
Aspire Counseling Network is a private outpatient mental health practice in Utah providing individual, couples, family, group, and neurofeedback therapy through 100+ clinicians across five Wasatch Front offices.
- Company typePrivate
- Founded2011
- HeadquartersLayton, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Aspire Counseling Network does
Aspire Counseling Network is a private outpatient mental health services practice founded in 2011 in Layton, Utah, that delivers individual, couples, family, and group therapy alongside a specialized Neurofeedback & Brain Mapping service for PTSD, trauma, and anxiety. It serves adults, adolescents, and children across demographic segments that include LGBTQ+, veteran/military, Latter-Day Saint, non-religious, and multilingual (Spanish, German, Japanese) populations. The organization operates five physical offices along Utah's Wasatch Front — Riverdale Brookhaven, Layton Mountain View, Layton Northridge, Kaysville Creekside, and Draper Lone Peak — with announced plans to expand into Logan and St. George.
Aspire's clinical operations are supported by an integrated technology stack: SimplePractice for HIPAA-compliant EHR, clinical records, billing, and a client portal; a HIPAA-compliant monday.com instance for intake form and inquiry management; and RingCentral for telephony and SMS communications. Service delivery is anchored by an in-depth intake process performed by trained Intake Specialists who verify insurance, capture therapy goals, and match clients to clinicians, followed by billing handled through in-house specialists.
The business model is fee-for-service therapy billed through private insurance, Medicare, self-pay, and clergy-pay arrangements, with payment collected at the time of service either directly to the clinician or via the SimplePractice portal. The clinical workforce exceeds 100 including affiliated private practitioners, employees, and interns — a structure that shares economics with practitioners while centralizing operations, supervision, billing, credentialing, and intake. The company is privately held and bootstrapped by the founding families (Howard and Kinikini), with no external funding disclosed, and operates a sister-company relationship with Aspire Medical for medication management referrals.
Aspire Counseling Network firmographics
Firmographics- Name
- Aspire Counseling Network
- Legal name
- Aspire Counseling Network
- Website
- https://aspirecounselingnetwork.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Aspire Counseling Network is a private outpatient mental health practice in Utah providing individual, couples, family, group, and neurofeedback therapy through 100+ clinicians across five Wasatch Front offices.
- Ownership category
- akta.pro rank
Aspire Counseling Network industry classification
Industry- Product category
- Outpatient Mental Health Services
- NAICS
- Offices of Mental Health Practitioners (except Physicians) (621330)
- SIC
- Services-Specialty Outpatient Facilities, Nec (8093)
- akta.pro primary industry
- Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)
Keywords
Where Aspire Counseling Network is headquartered
LocationHeadquarters
- HQ city
- Layton
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Aspire Counseling Network business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Outpatient Therapy Sessions: The organization generates revenue primarily through billable outpatient mental health therapy sessions. Services are provided to adults, adolescents, and children and include individual, couples, family, and group therapy. Payment is collected at time of service. Clients pay directly to their therapist or through the SimplePractice client portal. Insurance billing is facilitated through in-house billing specialists. The organization accepts self-pay, clergy-pay, private insurance, and Medicare.
- Neurofeedback & Brain Mapping Sessions: Specialized neurofeedback sessions are offered as a distinct service line, providing non-invasive brain training for clients with PTSD, trauma, anxiety, and related conditions. These sessions are billed similarly to standard therapy sessions through the clinical billing infrastructure.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Per session | Insurance-Based Therapy |
| Subscription | Per session | Self-Pay / Out-of-Pocket |
| Subscription | Per session | Clergy-Pay |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Aspire Counseling Network product offering
Product offeringCore offering
Aspire Counseling Network provides outpatient mental health therapy services delivered by a network of 100+ clinicians to adults, adolescents, and children. Core offerings include Individual Therapy, Couples Therapy, Family Therapy, and Group Therapy, supplemented by specialized Neurofeedback & Brain Mapping sessions for PTSD, trauma, and anxiety. Services are delivered across five Wasatch Front office locations with intake-driven clinician matching, in-house insurance billing, and support for self-pay, clergy-pay, private insurance, and Medicare clients.
Product overview
Aspire Counseling Network provides outpatient mental health services through a network of over 100 clinicians offering Individual Therapy, Couples Therapy, Family Therapy, and Group Therapy. The organization also offers specialized Neurofeedback & Brain Mapping services. All services are delivered through an integrated platform combining SimplePractice for clinical records and EHR, monday.com for intake and inquiry management, and RingCentral for communications. The company serves adults, adolescents, and children across multiple locations along the Wasatch Front in Utah.
Differentiator
Problem solved
Functional benefit
Brands
- Aspire Medical: A sister company of Aspire Counseling Network that provides medication management services.
Products and services
- Individual Therapy One-on-one outpatient therapy sessions between a single client and a licensed therapist for adults, adolescents, and children addressing anxiety, depression, trauma, PTSD, burnout, emotional fluency, self-acceptance, stress management, and general mental health concerns.
- Couples Therapy Therapy sessions for partners or couples designed to address relationship issues, improve communication, resolve conflicts, and strengthen the relationship through evidence-based therapeutic approaches.
- Family Therapy Therapeutic services involving family members to address family dynamics, communication patterns, family transitions, and conflicts within the family unit, including parent-child relationship challenges and childhood mental health concerns.
- Group Therapy Therapy sessions conducted with multiple clients together, providing peer support and shared learning experiences under the guidance of a trained clinician around specific topics or populations listed on Aspire's Current Groups page.
- Neurofeedback & Brain Mapping Non-invasive therapeutic technique using sensors to track brain activity in real time and help clients regulate brainwave patterns, used to support PTSD treatment, anxiety reduction, and trauma recovery.
Companies that use Aspire Counseling Network
Customer profileSegments4 records
Ideal customer profiles5 records
Aspire Counseling Network technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Aspire Counseling Network partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Aspire MedicalminorAspire Medical is described as a 'sister company' of Aspire Counseling Network in a blog article discussing Seasonal Affective Disorder treatment options. The blog notes that medication management services are available through Aspire Medical, suggesting a referral relationship between the mental health therapy practice and the sister medical company for clients who may benefit from psychiatric medication management in addition to therapy.
Scale indicators3 records
Recent moves8 records
Expansion highlights5 records
Aspire Counseling Network competitors and assessment
Company assessmentDirect peers
- Two Chairs: Multi-location outpatient therapy practice focused on measured clinical outcomes and client-clinician matching. Closely comparable to Aspire in operating model, with a comparable emphasis on intake-driven matching and quality-focused therapy.
- Mindpath Health: Outpatient mental health network providing therapy and psychiatry across multiple locations. Aspire shares Mindpath's hybrid in-person + insurance-billed outpatient model with comparable clinician-network structure.
- Sandstone Care: Multi-location outpatient mental health and substance use provider serving adolescents and young adults. Aspire is comparable as a multi-site outpatient group serving overlapping populations and offering individual plus family therapy.
- Refresh Mental Health: Multi-state roll-up of outpatient mental health clinics offering therapy, psychiatry, and TMS. Directly comparable to Aspire as a multi-location outpatient practice operator expanding via both de novo sites and acquisitions.
- Octave: Outpatient mental health practice network combining therapy, psychiatry, and coaching across multiple locations. Comparable to Aspire in offering in-person individual/couples/group therapy plus integrated medication support.
- Centered Care: Multi-state outpatient mental health practice operator offering therapy and psychiatry across physical locations. Directly comparable to Aspire in operating a multi-site, insurance-friendly therapy practice with clinician matching.
Broad incumbents
- BetterHelp: Largest direct-to-consumer online therapy platform, with extensive marketing reach into suburban and rural US markets. Competes for Aspire's prospective clients with a low-friction, fully virtual alternative.
- LifeStance Health: The largest US outpatient mental health practice operator, with 600+ centers and 7,000+ clinicians nationally. Aspire is a much smaller regional analogue executing the same multi-site, in-network outpatient therapy model.
Emerging players
- Lyra Health: Mental health benefits platform providing therapy and coaching through an in-person + virtual network, primarily via employer contracts. Adjacent to Aspire because it sells therapy through a clinician network, but its payer is the employer rather than the consumer.
- Talkspace: Online therapy platform connecting clients to licensed therapists via messaging and video. Aspire is not a direct competitor, but Talkspace is shaping consumer expectations around on-demand therapy in the same Utah and broader US market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Aspire Counseling Network social profiles
Digital presenceAspire Counseling Network compliance and trust
Trust signalCompliance1 record
Aspire Counseling Network financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aspire Counseling Network leadership team
Management profileNumber of profiles
Profiles8 records
Aspire Counseling Network funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aspire Counseling Network M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aspire Counseling Network
What does Aspire Counseling Network do?
Aspire Counseling Network provides outpatient mental health therapy services delivered by a network of 100+ clinicians to adults, adolescents, and children. Core offerings include Individual Therapy, Couples Therapy, Family Therapy, and Group Therapy, supplemented by specialized Neurofeedback & Brain Mapping sessions for PTSD, trauma, and anxiety. Services are delivered across five Wasatch Front office locations with intake-driven clinician matching, in-house insurance billing, and support for self-pay, clergy-pay, private insurance, and Medicare clients.
Is Aspire Counseling Network a public or private company?
Aspire Counseling Network is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Aspire Counseling Network founded?
Aspire Counseling Network was founded in 2011. It employs 51 to 100 people.
Where is Aspire Counseling Network based?
Aspire Counseling Network is headquartered in Layton, United States, in the North America region.
How does Aspire Counseling Network make money?
Two revenue lines are on record. Outpatient Therapy Sessions are the primary driver. The others are neurofeedback & Brain Mapping Sessions.
Who are Aspire Counseling Network's main competitors?
Direct peers on record are Two Chairs, Mindpath Health, Sandstone Care, Refresh Mental Health, Octave and Centered Care. Broad incumbents are BetterHelp and LifeStance Health. Emerging players are Lyra Health and Talkspace.
Does Aspire Counseling Network have an API?
No public API is recorded for Aspire Counseling Network.
What industry is Aspire Counseling Network in?
Aspire Counseling Network's product category is Outpatient Mental Health Services. Its primary akta.pro industry code is HLAFACAA, Outpatient Mental Health Clinics & Counseling Centers. Its NAICS code is 621330 and its SIC code is 8093.