2DFIRE

What 2DFIRE does

2DFIRE (二维火), legally 二维火科技有限公司 (Dihuo Technology Co., Ltd.), is a Hangzhou-based privately-held Chinese software vendor that has operated since at least 2005, focused on cloud computing catering software systems. The company deploys a modular restaurant and retail management platform organized around nine interconnected applications — most notably 二维火收银 (a hardware-free cloud POS for order processing), 二维火掌柜 (mobile store-management dashboard), 二维火供应链 (warehouse/inventory), 二维火KDS (paperless kitchen display), 二维火排队 and 二维火取餐叫号 (remote queuing and food-call), 二维火掌柜零售版 (retail store management), 开心打卡 (photo-triggered social check-in), and 二维火商店 (the app download center). The underlying technology is a cloud computing + big data analytics stack centered on a 数据银行 (data bank) layer that aggregates operational metrics across the deployed base, exposed via an Open Platform (open.2dfire.com) for third-party developers and integrated with WeChat Pay and WeChat mini-programs for ordering and payment flows.

2DFIRE's primary customer segment is large and medium-sized Chinese restaurants that need centralized HQ control over multiple store locations, with secondary segments spanning retail (supermarkets, convenience stores, malls), shopping-mall / business-district operators, and high-speed rail in-transit dining. Vertical-specific solution bundles are marketed for hotpot and beverage shops. Go-to-market combines product-led growth (direct APK downloads, WeChat mini-program access, Tmall and JD official flagship stores) with a channel partner / agent recruitment (渠道合作) program, multi-channel domestic distribution (微信公众号 and mini-programs, official e-commerce storefronts, Tmall and JD hardware sales), and an overseas inquiry channel ([email protected]).

The business model mixes SaaS subscriptions (软件购买) with hardware sales of POS terminals and related equipment (硬件购买). Pricing is not publicly disclosed; the website directs commercial inquiries to the service hotline (4000-166-588) and WeChat. The company owns its headquarters — the 二维火科技大厦 in Gongshu District, Hangzhou — has filed for ICP and multiple technology patents in cloud restaurant software, and shows no institutional investor, parent, or public-market presence based on available data.

Name

2DFIRE

Legal name

二维火科技有限公司

Website

https://2dfire.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

2DFIRE (二维火) is a Hangzhou-based Chinese vendor of cloud-based restaurant and retail management software, offering an integrated POS, store-management, supply chain, KDS, and queueing platform primarily serving SMB and mid-market restaurants, with extensions into retail, malls, and high-speed rail.

Ownership category

akta.pro rank

Product category

Restaurant Management Software

NAICS

Custom Computer Programming Services (541511)

SIC

Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

POS Payment Software & Middleware (Terminal OS, Apps, Device Management) (FSAMADAC)

akta.pro secondary industries

Point-of-Sale (POS) & On-Property Commerce (THALACAI), POS Terminals & All-in-One Retail Computers (HDACAKAA)

Keywords

• Cloud restaurant POS
• Restaurant management software
• Retail POS systems
• Cloud-based POS
• Smart restaurant solutions

Headquarters

HQ city

Hangzhou

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Supply Chain

Revenue model

1. Software/SaaS Subscriptions: Cloud-based restaurant management software sold as subscriptions. The website explicitly mentions '软件购买' (software purchase) as a service offering.
2. Hardware Sales: Sale of POS terminals and related hardware equipment for restaurant operations. Website mentions '硬件购买' (hardware purchase) as a distinct service offering.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

2DFIRE develops and sells cloud-based restaurant and retail management software (a SaaS platform) comprising a mobile-first POS (二维火收银), a store manager app (二维火掌柜), supply chain (二维火供应链), kitchen display system (二维火KDS), queue/food-call systems, member management, and a big-data Data Bank (数据银行). Offerings are delivered to restaurants, retail chains, shopping malls and high-speed rail operators as integrated modular solutions, with complementary POS hardware sales and a channel partner / agent program.

Product overview

2DFIRE (二维火) is a cloud-based restaurant and retail management platform operated by Dihuo Technology (迪火科技). The platform operates as a unified ecosystem with a modular architecture consisting of core products (二维火收银 for POS/ordering and 二维火掌柜 for store management) plus specialized add-on modules including 二维火供应链 (supply chain management), 二维火掌柜(零售版) (retail management), 二维火KDS (kitchen display), 二维火取餐叫号 (food call system), 二维火排队 (queue management), and 开心打卡 (social check-in). The company also offers vertical-specific solutions for hotpot restaurants, beverage shops, and broader smart商圈/retail/railway applications, all powered by cloud computing and big data analytics infrastructure.

Differentiator

Problem solved

Functional benefit

Brands

• 二维火收银: 免硬件、免布线的智能订单处理系统 (Hardware-free, wiring-free intelligent order processing system)
• 二维火掌柜
• 二维火供应链
• 二维火掌柜(零售版)
• 二维火KDS
• 开心打卡
• 二维火排队
• 二维火取餐叫号
• 二维火商店

Products and services

• 2Dfire POS (二维火收银) Hardware-free, wireless-free intelligent order processing system delivered as a mobile app. Functions as a cloud-based point-of-sale terminal enabling restaurants to process orders, manage tables and handle payments without dedicated POS hardware. Targets restaurants and SMB foodservice operators.
• 2Dfire Manager (二维火掌柜) Mobile store management application that lets restaurant owners and operators monitor store operations, view operational dashboards, track inventory and access business analytics from anywhere. Targets restaurant and retail store operators.
• 2Dfire Supply Chain (二维火供应链) Mobile-based warehouse and inventory management module that lets merchants manage procurement, stock tracking and supply chain logistics for their stores from a phone application. Targets restaurant and retail operators.
• 2Dfire Manager Retail Version (二维火掌柜零售版) Specialized retail version of the 2Dfire Manager app tailored for retail merchants such as supermarkets, convenience stores and mall-based stores. Provides retail-specific POS and store operations features. Targets retail chain operators and SMB retailers.
• 2Dfire Kitchen Display System (二维火KDS) Kitchen intelligent system that digitizes kitchen operations and enables paperless kitchen management. Displays order tickets in the kitchen and coordinates front-of-house to back-of-house order flow. Targets restaurant kitchens and chain restaurant operators.
• 2Dfire Food Call / Pickup System (二维火取餐叫号) Combined queue management and food pickup notification system that handles both customer queuing and food call announcements, with the ability to play promotional videos while customers wait. Targets restaurants and foodservice operators.
• 2Dfire Queue (二维火排队) Remote queue management system enabling customers to join queues remotely, pre-order items and receive queue incentives, reducing wait times and improving customer experience. Targets restaurants and foodservice operators.
• Happy Check-in (开心打卡) Customer-facing social check-in and ordering feature where customers can place orders by taking photos. Adds gamified interaction to the dining experience. Targets restaurants as a customer engagement app.
• Smart Restaurant Solution (中大型餐饮解决方案) Cloud-based integrated restaurant management solution that centralizes HQ control and enables flexible store-level operations for restaurant chains. Includes smart queuing, scan-to-order, member management, delivery management, supply chain and financial reporting modules. Targets large and medium-sized restaurant operators.
• Smart Business District Solution (智慧商圈解决方案) Big-data-enabled solution that connects multi-format terminal/POS systems within a shopping mall or business district and provides a unified digital operations platform for the property. Targets shopping mall and business district operators.
• Smart Retail Solution (智慧零售解决方案) Retail POS and store management solution for supermarkets, convenience stores and mall-based retail formats. Provides intelligent store management, data visualization, differentiated promotions and multi-channel operations. Targets retail chains and stores.
• Smart High-Speed Rail Solution (智慧高铁解决方案) In-transit digital ordering solution enabling high-speed rail passengers to place and pay for food orders digitally onboard trains as part of the 'digital railway' initiative. Targets high-speed rail operators and railway catering entities.
• Hotpot Industry Solution (火锅解决方案) Vertical-specific solution bundle tailored for hotpot restaurant operations, combining 2DFIRE's POS, manager and operations modules to address hotpot-specific dining workflows. Targets hotpot restaurant operators and chains.
• Beverage Industry Solution (饮品解决方案) Vertical-specific solution bundle tailored for beverage / milk-tea shop operations, combining 2DFIRE's ordering, member management and store operations modules. Targets beverage shop operators and chains.

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature6 records

Partnerships

One partnership is on record.

• 2DFIRE Tmall Official Flagship Store (二维火天猫官方旗舰店)minorChannel Partner/ Reseller/ DistributorE-commerce sales channel partnership through Tmall platform for hardware and product distribution to end customers in China.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Keruyun (客如云): Direct China-based restaurant POS and SaaS competitor. Now backed by Alibaba's Koubei, it offers cloud POS, store management, and supply chain modules targeting the same large/medium chain restaurant segment as 2DFIRE.
• Huala (哗啦啦): China-focused restaurant technology platform providing cloud POS, supply chain, member management, and centralized chain operations. Competes head-to-head with 2DFIRE for multi-location restaurant customers.
• Meiwei Buyidao (美味不用等): Restaurant technology provider specializing in queue management, ordering, and member engagement for Chinese restaurants. Overlaps directly with 2DFIRE's Queue and Food Call modules and broader restaurant SaaS suite.
• Dmall (多点): China-based retail and grocery digitalization platform offering POS, store management, supply chain, and big data analytics. Closely comparable to 2DFIRE's Smart Retail / Smart Business District solutions on the retail side.
• Haiding (海鼎): Long-standing Chinese retail and F&B technology vendor offering POS, ERP, and chain-store management. Overlaps with 2DFIRE's enterprise restaurant/retail back-office and supply chain capabilities.
• Sissom (思迅): Chinese retail and F&B POS / management software vendor with broad SMB and chain coverage. Competes with 2DFIRE on retail POS and restaurant management in similar merchant segments.
• Lightspeed Commerce: Public restaurant and retail POS / commerce platform with cloud POS, inventory, and multi-location management. The closest international functional analog to 2DFIRE's integrated cloud POS and manager app stack.
• Toast: US-based cloud restaurant POS and management platform covering front-of-house, KDS, online ordering, payroll, and analytics. A benchmark for the integrated restaurant SaaS model that 2DFIRE is pursuing in China.

Broad incumbents

• Meituan (美团): China's largest local services platform, providing restaurant merchant services, POS integrations, delivery, and payments. A much larger incumbent that bundles SaaS-like capabilities with its platform, defining the competitive ceiling for 2DFIRE.
• Alibaba Koubei (口碑): Alibaba's local life services and restaurant merchant platform, deeply integrated with Alipay and Ele.me. Competes broadly with 2DFIRE on restaurant digital ordering, payments, and membership.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 2DFIRE