Keruyun
- Company typePrivate
- Founded2012
- HeadquartersBeijing, China
- Headcount1,001–5,000
- GTM typeB2B
- OfferingSoftware
Keruyun firmographics
Firmographics- Name
- Keruyun
- Legal name
- 时时同城科技(成都)有限责任公司
- Website
- https://keruyun.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Keruyun industry classification
Industry- Product category
- Restaurant management SaaS
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- akta.pro primary industry
- Restaurant Technology Supplies (POS Hardware, Kiosks) Wholesale (AFAIALAM)
Keywords
Where Keruyun is headquartered
LocationHeadquarters
- HQ city
- Beijing
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
Keruyun business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure, Operations
Revenue model
- SaaS软件订阅 (Subscription Software): Restaurant management SaaS software license with modules for point-of-sale, inventory, membership, supply chain, and chain management. Sold as annual or multi-year subscription plans.
- 智能硬件销售 (Smart Hardware Sales): Sale of proprietary POS terminals, all-in-one machines, scales, and accessories including POS 5 Pro Max, Mini 4 Pro, OnPOS 3DW, KDS Mini, and associated peripherals (scanners, printers).
- 代运营服务 (Managed Operations Services): TikTok (Douyin) managed operations service helping restaurants with short-video content and platform account management, representing an additional service revenue stream beyond software.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based SaaS + Hardware bundles |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Keruyun product offering
Product offeringCore offering
Keruyun provides an integrated cloud-based SaaS restaurant management platform combined with proprietary POS hardware, AI-powered operational agents, member marketing tools, and supply chain management for the food & beverage and retail industries in China. The company sells annual software subscriptions, smart hardware bundles (POS terminals, scales, kitchen display systems), and managed operations services (e.g., Douyin marketing) to SMB and mid-market restaurant merchants. Its solutions cover dine-in, quick-service, tea/beverage, hotpot, BBQ, bakery, and prepared-food segments with offline-capable, multi-platform order and payment aggregation.
Product overview
Keruyun (客如云) offers a comprehensive restaurant and retail SaaS platform built on a unified 商家数智化增长引擎 (Merchant Digital Growth Engine). The product portfolio spans hardware (POS terminals, scales, kitchen display systems) and software (point-of-sale, membership marketing, supply chain management, AI-powered business intelligence). The core 智享版餐饮管理系统 (Smart Edition Restaurant Management System) integrates front-desk operations, back-kitchen management, member operations, and data analytics, while specialized solutions address eight food service verticals (正餐, 快餐, 火锅, 烧烤, 茶饮, 烘焙, 熟食, 小酒馆). The AI智能体 (AI Agent) product serves as an intelligent layer powering the entire ecosystem through five AI agents: 智能小On (voice assistant), 老板助手 (business reporting), 营销助手 (marketing automation), 超级店员 (front-desk operations), and 超级IT (system monitoring). An 开放平台 (Open Platform) enables third-party integrations and custom development.
Differentiator
Problem solved
Functional benefit
Products and services
- POS 5 Pro Max intelligent cashier High-performance intelligent POS terminal with 15.6-inch display, 4+32G memory, Android OS, dual-band WiFi, offline operation, and customizable startup screen and voice broadcasts; sold to restaurant and retail merchants.
- Mini 4 Pro intelligent cashier
- OnPOS 3DW integrated POS scale Four-in-one integrated POS scale combining weighing, cashier, printer, and 10.1-inch advertising sub-screen with 6Kg/15Kg dual-range sensors; designed for weighing-based foodservice formats such as braised meats, prepared dishes, seafood, and weighted fast food.
- KDS Mini kitchen display system
- Keruyun Smart Edition restaurant management system AI-powered cloud restaurant management SaaS integrating ordering, payment, kitchen management, membership marketing, and supply chain across front-of-house, back-of-house, and chain operations; sold as an annual subscription to F&B and retail merchants.
- Keruyun AI Agent system AI-powered intelligent agent system with five voice-interactive agents (智能小On, 老板助手, 营销助手, 超级店员, 超级IT) for system Q&A, business reporting, marketing automation, front-desk operations, and system monitoring; sold as part of the Keruyun restaurant management subscription.
- Membership marketing system Member management and marketing module supporting multi-channel member acquisition, CRM, Enterprise WeChat operations, and tools such as stored value, birthday incentives, and points redemption; sold to restaurant merchants.
- Digital supply chain management Digital supply chain module covering inventory monitoring, purchase forecasting, supplier management, and mobile operations for procurement, inventory check, loss reporting, and cross-store allocation; sold to restaurant chains.
- Douyin (TikTok) managed operations service Managed service combining restaurant SaaS with Douyin short-video, livestream, and private-domain traffic operations to drive customer acquisition and revenue growth for merchants.
- Keruyun Open Platform Open developer platform (open.keruyun.com) providing API and SDK access for third-party developers and service providers to build integrations, applications, and value-added services on top of Keruyun.
Quantifiable outcome
- 扫描点餐使用率达43% (Scan-order usage rate of 43%) — Singapore Simeiluo franchise
- +5 more outcomes
Companies that use Keruyun
Customer profileNamed customers7 records
Segments7 records
Ideal customer profiles2 records
Keruyun technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability11 records
Feature6 records
Keruyun partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- 抖音 (Douyin)coreKeruyun integrates with Douyin's local life services platform for group-buy redemption, short-video marketing, and livestream commerce. The company also offers '抖音代运营' (Douyin managed operations) as a dedicated service line, helping merchants run Douyin accounts and ad campaigns. The partnership is central to Keruyun's GTM strategy of linking流量平台 (traffic platforms) with merchant私域沉淀 (private domain accumulation).
- 美团 (Meituan)coreKeruyun integrates with Meituan's platform for group-buy redemption and food delivery order synchronization, allowing merchants to process Meituan orders within the same POS system.
- 饿了么 (Ele.me)coreKeruyun integrates with Ele.me for food delivery order aggregation and synchronization, enabling unified order management across delivery platforms.
- 微信支付 (WeChat Pay) / 支付宝 (Alipay) / 云闪付 (UnionPay)coreKeruyun's payment module aggregates WeChat Pay, Alipay, and UnionPay cloud闪付 in a unified payment flow, supporting multi-method checkout within a single transaction.
- 小红书 (Xiaohongshu)minorPlatform integration referenced as part of Keruyun's公域私域联动 (public-private domain linkage) strategy, where Xiaohongshu traffic can be funneled into merchant private domains through Keruyun's system.
- 高德 (Amap / Gaode)minorReferenced as one of the流量平台 (traffic platforms) integrated for customer acquisition and local discovery, contributing to multi-channel customer acquisition.
- 阿里云 (Alibaba Cloud)coreKeruyun's system architecture is built on Alibaba Cloud data centers, which provides the company with strong抗并发能力 (high concurrent processing capability) to handle peak traffic during restaurant rush hours.
- 服务商网络 (Service Provider Network — 800+ partners)coreOver 800 local service providers across China act as installation, training, and first-line maintenance partners, enabling Keruyun to serve merchants in 2000+ cities and counties beyond its direct sales reach.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Keruyun competitors and assessment
Company assessmentDirect peers
- Toast: US-based restaurant management SaaS platform offering POS, payments, online ordering, and team management. Directly comparable to Keruyun in product scope (front-of-house, back-of-house, supply chain) and target market (restaurants), though serving the US market.
- Lightspeed Restaurant: Cloud-based POS and commerce platform for restaurants, bars, and hospitality venues. Comparable to Keruyun in providing integrated POS, inventory, and multi-location management software for F&B operators.
- TouchBistro: iPad-based POS system designed for restaurants, with front-of-house and back-office functionality. Directly comparable SaaS product targeting SMB and mid-market restaurants with subscription pricing model.
- Square for Restaurants: Block's restaurant POS solution offering POS, payments, online ordering, and team management. Closely aligned business model (integrated hardware + SaaS + payments) targeting similar restaurant merchant profile.
- Clover (Fiserv): Cloud-based POS platform from Fiserv serving restaurants and SMBs with integrated hardware terminals, software, and payment processing. Directly comparable hardware-software-payments stack targeting restaurant merchants.
Broad incumbents
- Aloha by NCR Voyix: Enterprise-focused restaurant POS and technology platform from NCR Voyix serving large chain restaurants. Broader incumbent in restaurant technology with enterprise focus rather than SMB/mid-market emphasis like Keruyun.
- Oracle MICROS: Oracle's restaurant and hospitality technology suite including POS, kitchen display, and inventory systems. Larger incumbent serving enterprise hospitality customers with comparable product breadth but at higher end of the market.
Regional players
- Meituan (Merchant POS/Operations): China's leading local services platform with merchant-facing POS and operations tools integrated with its delivery and group-buy ecosystem. Comparable in serving Chinese restaurant merchants but operates within a broader platform ecosystem rather than as a pure SaaS vendor.
- Alipay (Ant Group) Restaurant Solutions: Ant Group's merchant-facing payment and operations products including smart POS terminals serving Chinese restaurants. Comparable in target market and integrated payment-merchant functionality but bundled within Alipay's broader payment ecosystem.
Others
- Salesforce Commerce Cloud (餐饮vertical): Enterprise CRM and commerce platform with restaurant industry implementations. Not a direct competitor but thematically related as enterprise SaaS provider with restaurant industry presence at the high end of the market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Keruyun social profiles
Digital presenceKeruyun financial estimates
Financial estimateRevenue estimate
Valuation estimate
Keruyun leadership team
Management profileNumber of profiles
Profiles2 records
Keruyun funding detail
Funding detailFunding overview
Funding rounds4 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Keruyun M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Keruyun
What does Keruyun do?
Keruyun provides an integrated cloud-based SaaS restaurant management platform combined with proprietary POS hardware, AI-powered operational agents, member marketing tools, and supply chain management for the food & beverage and retail industries in China. The company sells annual software subscriptions, smart hardware bundles (POS terminals, scales, kitchen display systems), and managed operations services (e.g., Douyin marketing) to SMB and mid-market restaurant merchants. Its solutions cover dine-in, quick-service, tea/beverage, hotpot, BBQ, bakery, and prepared-food segments with offline-capable, multi-platform order and payment aggregation.
Is Keruyun a public or private company?
Keruyun is a private company. It is classified as venture growth investor backed and is currently operating.
When was Keruyun founded?
Keruyun was founded in 2012. It employs 1,001 to 5,000 people.
Where is Keruyun based?
Keruyun is headquartered in Beijing, China, in the Asia region.
How does Keruyun make money?
Three revenue lines are on record. SaaS软件订阅 (Subscription Software) is the primary driver. The others are 智能硬件销售 (Smart Hardware Sales) and 代运营服务 (Managed Operations Services).
Who are Keruyun's main competitors?
Direct peers on record are Toast, Lightspeed Restaurant, TouchBistro, Square for Restaurants and Clover (Fiserv). Broad incumbents are Aloha by NCR Voyix and Oracle MICROS. Regional players are Meituan (Merchant POS/Operations) and Alipay (Ant Group) Restaurant Solutions. Salesforce Commerce Cloud (餐饮vertical) is listed as an others.
Does Keruyun have an API?
Yes. Keruyun exposes a public API. Developer documentation is at open.keruyun.com/official/developer.html.
What industry is Keruyun in?
Keruyun's product category is Restaurant management SaaS. Its primary akta.pro industry code is AFAIALAM, Restaurant Technology Supplies (POS Hardware, Kiosks) Wholesale. Its NAICS code is 5182.