Revive Adserver
Revive Adserver is a free, open source ad serving platform maintained by Aqua Platform in the Netherlands, serving publishers, advertisers, and ad networks with a self-hosted Download edition and a $10/month Hosted edition, supplemented by Patreon and corporate sponsorships.
- Company typePrivate
- Founded2013
- HeadquartersJonkersvaart, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Revive Adserver does
Revive Adserver is a free, open source ad serving platform for publishers, advertisers, and ad networks, originating from the 2013 community acquisition of OpenX Source and currently maintained by Aqua Platform (Netherlands) after a 2024 transfer from Revive Software and Services BV. The platform enables serving, targeting, and measurement of digital ads on websites, in apps, and in video players (VAST2), with delivery rules covering frequency capping, URL targeting, geo-targeting (via MaxMind GeoIP2/GeoLite2), and time-based targeting. The product ships in two editions: a free Download edition (PHP 8.1–8.5, MySQL/PostgreSQL, full source on GitHub, GDPR-compliant with no personal data collection) and a Hosted edition ($10/month) managed by Aqua Platform, supplemented by third-party plugins such as DashiX's Dashboard plugin (€149) and VidiX's VAST2 video plugin.
The company's go-to-market is community-led and product-led: free Download drives adoption via direct self-install, with conversion to the Hosted subscription for non-technical users, while Patreon sponsorships (from $10/month, with corporate tier at $150+/month) and named corporate sponsors such as FirstImpression.io (3 billion+ ad calls/month across 300+ publisher websites) provide supplemental funding. The team is small (1–10 employees), no venture capital or institutional funding has been disclosed, and revenue is not publicly reported. Active instances have been tracked since September 2013, and named enterprise adopters include Asian Media Group (13 years of use) and Golden West Radio. Development cadence is steady, with v6.0.0 (PHP 8.2–8.5 support, statistics speedups, new Mailer plugin) released in October 2025 and security patches continuing through v6.0.8 in June 2026.
Revive Adserver firmographics
Firmographics- Name
- Revive Adserver
- Legal name
- Aqua Platform
- Website
- https://revive-adserver.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Revive Adserver is a free, open source ad serving platform maintained by Aqua Platform in the Netherlands, serving publishers, advertisers, and ad networks with a self-hosted Download edition and a $10/month Hosted edition, supplemented by Patreon and corporate sponsorships.
- Ownership category
- akta.pro rank
Revive Adserver industry classification
Industry- Product category
- Ad Server Software
- NAICS
- Advertising Agencies (54181), Other Services Related to Advertising (541890), Media Buying Agencies (54183), Other Services Related to Advertising (54189)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Influencer Whitelisting, Paid Amplification & Spark Ads (BPAFAHAH)
- akta.pro secondary industries
- Influencer Media Amplification (Paid Creator Whitelisting/Spark Ads) (MPAAABAL), Influencer Paid Amplification & Whitelisting (Spark Ads/Branded Content Ads) (MPAAAHAJ), Affiliate & Performance Creator Programs (BPAFAHAG)
Keywords
Where Revive Adserver is headquartered
LocationHeadquarters
- HQ city
- Jonkersvaart
- HQ country
- Netherlands
- HQ region
- Europe
Markets served
Revive Adserver business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales, Others
Revenue model
- Hosted Edition Subscription: Managed hosting service for Revive Adserver software starting at $10 per month. Provides fully installed and maintained infrastructure for users who prefer not to self-host.
- Patreon Sponsorships: Monthly sponsorships through Patreon starting at $10/month. Corporate sponsors contributing $150+/month receive special recognition.
- Corporate Consulting and Hosting Services: Aqua Platform offers specialized Revive Adserver hosting with service level agreements, dedicated support, and high volume scenarios. Also provides consulting services.
- Plugin Sales: Third-party plugins such as the Dashboard plugin (€149) and VAST2 video ads plugin (VidiX) are sold through partners like adserverplugins.com.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free Download Edition |
| Subscription | Monthly | Hosted Edition - Basic |
| Subscription | Monthly | Patreon Sponsorship |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
Revive Adserver product offering
Product offeringCore offering
Revive Adserver is a free, open source ad serving platform that enables publishers, ad networks, and advertisers to manage and deliver digital advertising campaigns across websites, apps, and video players. It provides ad inventory management, campaign delivery rules (frequency capping, URL targeting, geo-targeting, time-based targeting), VAST2 video ad support, and detailed statistics tracking. It is available as a self-hosted Download edition (free, open source) or a Hosted edition ($10/month managed subscription).
Product overview
Revive Adserver is a free, open source ad serving system available in two editions: the Download Edition (self-hosted software) and the Hosted Edition (cloud subscription). The core product enables publishers and advertisers to serve, manage, and track digital advertising across websites, apps, and video players. It supports multiple advertisers and campaigns, delivery rules (frequency capping, geo-targeting, URL targeting), and comprehensive statistics tracking. An optional Dashboard Plugin (sold separately for €149) provides enhanced visualization of campaign performance. The project is maintained by Aqua Platform and available under an open source license.
Differentiator
Problem solved
Functional benefit
Products and services
- Revive Adserver Download Edition Free, open source ad serving software that publishers, ad networks, and advertisers can download and self-host on their own servers. Supports PHP 8.1-8.5, MySQL and PostgreSQL databases, ad inventory management, multiple campaign types (contract, remnant, override), delivery rules (frequency capping, URL targeting, geo-targeting, time-based targeting), VAST2 video ads, asynchronous JavaScript tags, and detailed statistics tracking (impressions, clicks, conversions, CTR, revenue, eCPM).
- Revive Adserver Hosted Edition Cloud-hosted version of Revive Adserver offered as a subscription service starting at $10 per month. Includes everything pre-installed and managed by the Revive Adserver team (now Aqua Platform), providing an alternative for users who lack the technical expertise, time, or resources to self-host on their own server infrastructure.
Quantifiable outcome
- Track and report campaign performance including click-through rates, conversion rates, revenue, eCPM, basket value and items purchased
- +3 more outcomes
Companies that use Revive Adserver
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Revive Adserver technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature8 records
Revive Adserver partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship, core and minor.
- Aqua PlatformflagshipAqua Platform acquired the Revive Adserver open source project in 2024 and now maintains it. They sponsor hosting of the website, forum, and resources, and pay for SSL certificates. Specializes in high performance Revive Adserver hosting with service level agreements.
- MaxMindcoreProvider of GeoIP2 and GeoLite2 geolocation data files used by Revive Adserver for geotargeting functionality. Revive Adserver v5.0+ supports automatic download and updates of GeoIP2 files via MaxMind license key.
- VMISminorOwned by Ian van Marwijk, providing technical support and consulting. Experienced Linux system administrator with hands-on experience designing, building, and managing large scale Revive Adserver hosting platforms.
- Revive Software and Services BVcoreOriginal IP holder incorporated in The Netherlands in 2015 to secure the future of Revive Adserver. Transferred the project to Aqua Platform in 2024.
Scale indicators5 records
Recent moves9 records
Expansion highlights3 records
Revive Adserver competitors and assessment
Company assessmentBroad incumbents
- Sizmek by Amazon (now Amazon Ad Server): Amazon's ad serving platform for creative management, dynamic ad serving, and verification. Broader feature set and deep AWS integration, but competes for the same third-party ad server replacement market.
- Google Ad Manager: Google's flagship ad serving and programmatic platform, used by the largest publishers globally. Directly overlaps with Revive Adserver's core ad serving, campaign management, and reporting functionality, but bundles ad exchange, SSP, and audience data capabilities.
- OpenX: Predecessor to Revive Adserver (OpenX Source was forked to create Revive in 2013). Now a major omnichannel supply-side platform, providing historical context for Revive's technical DNA but operating at vastly larger scale as an SSP.
Direct peers
- Epom Ad Server: White-label ad serving platform targeting ad networks, agencies, and publishers with similar campaign management, targeting, and reporting features. Competes for the same independent publisher and ad network buyer as Revive Adserver.
- AdButler: Independent ad serving platform offering both self-hosted and hosted editions with campaign management, targeting, and statistics. Closest commercial analogue to Revive Adserver's dual Download/Hosted edition model.
- Kevel: API-first ad serving platform (formerly AdsNative/API) that lets publishers build custom ad serving on top of Kevel's infrastructure. Targets technical buyers similar to Revive Adserver's self-hosted audience but positions as developer infrastructure rather than turnkey software.
- AdGlare: Independent ad server offering self-hosted and cloud editions with similar campaign, banner, and zone management features. Directly competes with Revive Adserver for SMB publishers seeking a low-cost ad server.
- Adzerk: Ad serving and decisioning API used by publishers and ad tech companies to manage ad decisioning, frequency capping, and reporting. Direct competitor in the developer-focused ad serving category.
Others
- DoubleVerify / IAS: Ad verification and measurement providers integrated with ad servers like Revive. Adjacent ecosystem players that publishers commonly pair with ad serving platforms for viewability and fraud detection.
Emerging players
- SmartHub (smartHub.tv): Ad server focused on OTT/CTV ad serving. Comparable technology stack for ad delivery, targeting, and reporting but specialized for video rather than the broader web/app publisher market Revive serves.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Revive Adserver social profiles
Digital presenceRevive Adserver compliance and trust
Trust signalCompliance1 record
Revive Adserver financial estimates
Financial estimateRevenue estimate
Valuation estimate
Revive Adserver leadership team
Management profileNumber of profiles
Profiles1 record
Revive Adserver funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Revive Adserver M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Revive Adserver
What does Revive Adserver do?
Revive Adserver is a free, open source ad serving platform that enables publishers, ad networks, and advertisers to manage and deliver digital advertising campaigns across websites, apps, and video players. It provides ad inventory management, campaign delivery rules (frequency capping, URL targeting, geo-targeting, time-based targeting), VAST2 video ad support, and detailed statistics tracking. It is available as a self-hosted Download edition (free, open source) or a Hosted edition ($10/month managed subscription).
Is Revive Adserver a public or private company?
Revive Adserver is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Revive Adserver founded?
Revive Adserver was founded in 2013. It employs 1 to 10 people.
Where is Revive Adserver based?
Revive Adserver is headquartered in Jonkersvaart, Netherlands, in the Europe region.
How does Revive Adserver make money?
Four revenue lines are on record. Hosted Edition Subscription is the primary driver. The others are patreon Sponsorships, corporate Consulting and Hosting Services and plugin Sales.
Who are Revive Adserver's main competitors?
Broad incumbents on record are Sizmek by Amazon (now Amazon Ad Server), Google Ad Manager and OpenX. Direct peers are Epom Ad Server, AdButler, Kevel, AdGlare and Adzerk. DoubleVerify / IAS is listed as an others. SmartHub (smartHub.tv) is listed as an emerging player.
Does Revive Adserver have an API?
No public API is recorded for Revive Adserver.
What industry is Revive Adserver in?
Revive Adserver's product category is Ad Server Software. Its primary akta.pro industry code is BPAFAHAH, Influencer Whitelisting, Paid Amplification & Spark Ads, with a secondary code of MPAAABAL, Influencer Media Amplification (Paid Creator Whitelisting/Spark Ads). Its NAICS code is 54181 and its SIC code is 7310.