The Greenberg Law Firm

What The Greenberg Law Firm does

The Greenberg Law Firm is a private, multi-practice law firm founded in 1979 by Barry Greenberg and headquartered at 55 South Main Street, Suite 359 in Naperville, Illinois, with a second office in Tampa, Florida. The firm serves individual consumers and small-to-medium businesses across Illinois and Florida (with criminal and traffic defense extending to Iowa and Wisconsin) through seven service areas: Business Matters, Criminal & Traffic Defense, Family Law, Estate Planning (separate Illinois and Florida offerings), Injury Cases, Real Estate Transactions, and Bankruptcy-related work via foreclosure defense. Its team consists of three attorneys — Barry Greenberg (45 years of practice, admitted to the U.S. Supreme Court, Illinois Supreme Court, and Florida Supreme Court), William Lohrman (civil litigation, foreclosure defense, bankruptcy), and Russell Rasche (real estate, business formation, regulatory compliance) — supported by two paralegals. The firm markets over 100 combined years of attorney experience as its primary differentiator, alongside a proprietary Family Business Plan© integrated offering for spouses who co-own businesses.

The firm's business model is a conventional professional services fee structure: hourly billing for litigation and transactional work, flat fees for services such as real estate closings and estate planning, and free no-obligation initial consultations for select services. Pricing is not publicly disclosed; the firm advertises discounts for Veterans and Seniors as a community-giving differentiator. Customer acquisition is sales-led through direct consultation, with marketing concentrated on the WordPress-based firm website (barrygreenberglaw.com), an active blog archive dating to 2015, Facebook and Instagram presence, and Barry Greenberg's community involvement (Naperville Area Chamber of Commerce past board, Exchange Club board since 2017, Rotary International Paul Harris Fellow, former Naperville Township Clerk 2014–2017). Revenue is generated exclusively through direct client engagement with no intermediary channels.

The firm's technology stack is minimal: a WordPress website with iThemes Security plugin, standard contact forms, and no disclosed APIs, mobile applications, or AI/ML capabilities. Customer base is highly diversified across individuals, professionals, SMBs, and government contacts with no visible concentration risk. The firm holds BBB accreditation, 'Best of Naperville' recognition, and a 2017 Illinois State Crime Commission Award of Excellence. It is founder-owned and bootstrapped with no external investors, parent company, or acquisition activity in the source data.

Name

The Greenberg Law Firm

Legal name

The Greenberg Law Firm

Website

https://barrygreenberglaw.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

The Greenberg Law Firm is a private, multi-practice law firm founded in 1979, serving individual consumers and small-to-medium businesses across Illinois and Florida (plus Iowa and Wisconsin for criminal defense) through seven practice areas including business law, criminal defense, family law, estate planning, personal injury, and real estate transactions.

Ownership category

akta.pro rank

Product category

Legal Services

NAICS

Offices of Lawyers (541110)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Family & Private Client (Trusts & Estates) Law (BPAHAAAK)

akta.pro secondary industries

Personal Injury & Insurance Defense (BPAHAAAM), Regulatory & Compliance Law (BPAHAAAC)

Keywords

• Full-service law firm
• Estate planning services
• Criminal defense representation
• Family law services
• Real estate transactions

Headquarters

HQ city

Naperville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Legal Services Fees: The firm generates revenue through billable legal services including consultation fees, hourly billing for litigation and transaction services, and flat fees for specific services such as real estate transactions and estate planning. Services span business matters, criminal/traffic defense, family law, estate planning, personal injury, and real estate transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Greenberg Law Firm is a privately held, full-service law practice providing legal representation and advisory services across seven practice areas: Business Matters, Criminal & Traffic Defense, Family Law, Estate Planning (Illinois and Florida), Injury Cases (personal injury), and Real Estate Transactions. Services are delivered directly by attorneys through office consultations in Naperville, IL and Tampa, FL, serving individual consumers and small to medium businesses across Illinois, Florida, Iowa, and Wisconsin.

Product overview

The Greenberg Law Firm is a law firm offering legal services across multiple practice areas. The firm operates two office locations in Naperville, IL and Tampa, FL. Their service portfolio includes Business Matters (business law, transactions, and commercial litigation), Criminal & Traffic Defense, Family Law (divorce, custody, support), Estate Planning (serving both Illinois and Florida markets), Injury Cases (personal injury and accident representation), and Real Estate Transactions (residential, commercial, and leasing services). The firm markets over 100 collective years of legal experience.

Differentiator

Problem solved

Functional benefit

Brands

• Family Business Plan©: A proprietary planning process developed for spouses who have built a successful business or professional practice together, combining an Estate Plan, a Nuptial Agreement and a Business Succession Plan.

Products and services

• Business Matters Business law and transaction practice including entity selection, formation, employment agreements, non-compete agreements, and commercial litigation services for businesses.
• Criminal & Traffic Defense Criminal and traffic defense representation throughout Illinois, Iowa, Wisconsin and Florida, including aggressive defense for arrests and traffic violations.
• Family Law Family law services including divorce, child custody, child support, visitation rights, maintenance, property division, legal separation, paternity, mediation, orders of protection, prenuptial agreements and adoptions.
• Estate Planning – DuPage County Estate planning services in Illinois including asset protection, estate tax avoidance, living trusts, advance directives, executorship, trustees, guardians, and probate avoidance.
• Estate Planning – Tampa Estate planning services in Florida including Florida testacy laws guidance, probate avoidance, asset protection, living trusts, and guardianship.
• Injury Cases Personal injury representation for auto accidents and work injuries, recovering damages for pain and suffering, lost time from work, and property damage.
• Real Estate Transactions Residential and commercial real estate legal services including contract drafting, negotiation, title review, closing representation, foreclosure defense, short sales, and commercial leasing.

Quantifiable outcome

• Successfully recovered over $1,000,000 for injured clients in compensation for pain and suffering, lost wages, and property damage
• +1 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor.

• Naperville Area Chamber of CommerceminorOthersBarry Greenberg served on the Past Board of Directors, Audit & Governance Committee, and was named Past Chamber Ambassador of the Year. Active member contributing to local business community.
• Rotary InternationalminorOthersBarry Greenberg is a proud member of Rotary International as a Paul Harris Fellow, supporting community service initiatives.
• Exchange Club of NapervilleminorOthersBarry Greenberg serves on the Board of Directors for the Naperville Exchange Club since 2017. Co-Chairs Ribfest Allocations Committee. Active in community fundraising events.
• Illinois State Bar AssociationminorOthersThe firm and its attorneys maintain membership in the ISBA, indicating professional standing and access to legal resources.
• DuPage County Bar AssociationminorOthersLocal bar association membership providing professional networking and resources for Illinois practice.
• Will County Bar AssociationminorOthersLocal bar association membership for Illinois practice in Will County area.
• The Florida Bar AssociationminorOthersProfessional bar membership for Florida practice, with additional membership in North Tampa Bar Association.
• Better Business Bureau of Greater Chicago and Northern IllinoisminorOthersBarry Greenberg served on the Board of Directors of the BBB, indicating commitment to business ethics and consumer trust.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hart David Carson LLP: Illinois personal injury firm pursuing high-value verdicts and settlements. Comparable to the Greenberg Law Firm's personal injury practice in terms of jurisdictional overlap and outcome-led marketing.
• Foote, Mielke, Caldwell & Renard, LLC: Geneva, Illinois-based multi-practice firm serving individuals and businesses across the western suburbs of Chicago with real estate, estate planning, family law, and litigation. Direct peer in terms of practice mix, suburban IL geography, and client segmentation.
• Cordell & Cordell: Multi-office national divorce and family law firm serving primarily individual clients across many U.S. states. Highly comparable to The Greenberg Law Firm's family law practice and individual-consumer segment focus, with similar suburban, multi-jurisdiction positioning.
• Salvi, Schostok & Pritchard P.C. Chicago-area personal injury and wrongful death law firm with documented multi-million-dollar verdicts. Directly comparable to The Greenberg Law Firm's injury practice and results-driven positioning in the Illinois market.
• Sterling Lawyers: Wisconsin- and Illinois-based multi-practice law firm focused on family law, estate planning, and divorce for individual clients. Comparable to The Greenberg Law Firm in size, geography (Midwest), and breadth of consumer-facing practice areas.
• Levin & Perconti: Chicago-based personal injury, medical malpractice, and nursing home abuse firm. Direct comparable to The Greenberg Law Firm's injury practice and the firm's emphasis on substantive plaintiff recovery outcomes in Illinois.

Broad incumbents

• SmithAmundsen LLC: Larger Midwest-based full-service law firm with offices across Illinois and beyond. Operates broadly in many of the same practice areas as The Greenberg Law Firm (business, litigation, real estate, family) but at significantly greater scale and breadth.
• Kelley Kronenberg: Multi-office Florida law firm with a strong insurance defense, personal injury, and litigation practice anchored in the Tampa/Fort Lauderdale market. Comparable to The Greenberg Law Firm's Tampa presence and personal injury / criminal defense work, but at materially larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TheGreenbergLawFirm
• Instagraminstagram.com/barrygreenberglaw
• LinkedInlinkedin.com/company/the-greenberg-law-firm

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Greenberg Law Firm