Boras Wallpaper

What Boras Wallpaper does

Boråstapeter (operating as Boras Wallpaper) is a Swedish wallpaper brand established in 1905 and headquartered in Borås, Sweden. The company designs and manufactures wallpapers for residential interior decoration, with all production taking place in Sweden. Its product portfolio spans more than 1,570 SKUs across standard roll wallpapers, large-format mural wallpapers, decorative borders, lining and renovation papers, custom-printed wallpapers, sample kits, and wallpapering tools. The brand is Sweden's best-known wallpaper label, with a design heritage extending over 120 years and an archive that spans Swedish wallpaper history from the 1500s through the 1970s (Anno II and Historic Wallpapers collections). Offerings are organized into named collections including Charm, Scandinavian Designers, Adorn, Fairyland, Vallmo, Icons, Österlen, Shades, and Newbie, with mural sub-collections such as Château, Landscape, and Designer Collaborations.

Name

Boras Wallpaper

Legal name

Boråstapeter

Website

https://borastapeter.com

Company type

Private

Founded year

1905

Operating status

Operating

Headcount range

51–100 employees

Short description

Boråstapeter is a Swedish heritage wallpaper manufacturer established in 1905 that designs, produces, and sells premium residential wallpapers, mural wallpapers, and custom-printed wallcoverings through direct-to-consumer e-commerce and a physical retail network across multiple markets.

Ownership category

akta.pro rank

Product category

Wallpaper Manufacturing

NAICS

Converted Paper Product Manufacturing (3222), Paint and Wallpaper Retailers (444120)

akta.pro primary industry

Decor & Laminating Paper Manufacturing (Furniture, Flooring, Impregnated Papers) (IMAMAEAE)

Keywords

• Wallpaper manufacturing
• Interior wallcoverings
• Mural wallpapers
• Custom wallpaper printing
• Scandinavian wallpaper design

Headquarters

HQ city

Borås

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Wallpaper product sales: Sale of standard wallpaper rolls and mural wallpapers directly to consumers through e-commerce and retail partners.
2. Custom wallpaper orders: Bespoke custom wallpaper design service where customers can upload images to create personalized wallpapers.
3. Wallpaper samples: Sale of wallpaper sample kits for customer testing before full purchase.
4. Accessories and tools: Sale of wallpapering tools and accessories.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

Boråstapeter designs, manufactures, and sells wallpaper products in Sweden, including standard roll wallpapers, large-format mural wallpapers, custom printed wallpapers from customer-uploaded images, decorative borders, lining/renovation papers, sample kits, and wallpapering tools/accessories. All production takes place in Sweden, leveraging over 120 years of Scandinavian design heritage and collaborations with designers such as Stig Lindberg, Arne Jacobsen, and Lisa Larson.

Product overview

Borastapeter is a Swedish wallpaper brand offering a comprehensive portfolio of interior wallcovering products. The core offering consists of standard roll-based wallpapers and large-format mural wallpapers, complemented by a custom wallpaper printing service, decorative borders, renovation/lining papers, sample kits, and wallpapering tools. The product range spans multiple style collections (Charm, Scandinavian Designers, Anno II, Adorn, Fairyland, Vallmo, Icons, Osterlen, Shades, Historic Wallpapers) and specialized mural collections (Chateau, Landscape, Designer Collaborations). All products are designed and manufactured in Sweden, with heritage dating back to 1905. Room-specific options cover bedroom, living room, kitchen, office, hallway, children's room, staircase, and youth room applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Standard Wallpapers Traditional roll-based wallpapers in various patterns, colors, and styles for residential interior decoration. Available per roll or per square foot, covering patterns such as floral, solid colour, striped, colourful, old-fashioned, country, marina, retro, black and white, large-scale, small-scale, and checked.
• Mural Wallpapers Large-format wall murals featuring full-wall designs including florals, landscapes, geometric patterns, animals and birds, forest and nature, textures and surfaces, and ceiling wallpapers. Includes specialized collections such as Château Collection and Landscape Collection, plus designer collaboration murals.
• Custom Wallpaper Bespoke custom wallpaper printing service allowing customers to upload their own images and designs for personalized wallcoverings printed on demand.
• Borders Decorative wallpaper borders for finishing edges and adding accent details to rooms.
• Renovation Wallpapers / Lining Papers Preparatory wallpapers used for smoothing surfaces and creating even foundations before applying finish wallpapers.
• Wallpaper Sample Kit Sample ordering service allowing customers to order physical samples of wallpapers for evaluation before purchasing full rolls, with free shipping on samples.
• Wallpapering Tools Accessories for wallpapering installation including adhesives, brushes, rollers, and other installation supplies.
• Designer Collaboration Wallpapers Mural wallpapers created through collaborations with external designers including Gotain and various Scandinavian designers and established artists, offering exclusive co-created patterns.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• GotainminorStrategic or Co-development PartnerUnique collaboration with Gotain featuring surface-printed sweet peas wallpaper design. This represents a designer collaboration for exclusive pattern licensing and co-creation.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Graham & Brown: Graham & Brown is a UK heritage wallpaper manufacturer founded in 1946 with strong brand recognition in designer and decorative wallcoverings. It is directly comparable to Borastapeter as a long-established, design-led wallpaper brand with global distribution and an owned e-commerce channel.
• Cole & Son: Cole & Son is a UK-based heritage wallpaper brand founded in 1875, known for historic and archive-driven design collections. Highly comparable to Borastapeter's positioning around heritage Scandinavian patterns and archive reprints.
• York Wallcoverings: York Wallcoverings is one of North America's largest wallpaper manufacturers, producing designer and licensed wallcoverings including the historic Williamsburg and Disney collections. Comparable to Borastapeter in scale and category leadership within its geography.
• Brewster Home Fashions: Brewster Home Fashions is a US-based wallpaper and home decor manufacturer offering traditional, modern, and designer wallcoverings. Directly comparable to Borastapeter as a broad-line wallpaper manufacturer serving both residential and commercial channels.
• Morris & Co. Morris & Co. is a heritage British wallpaper and fabrics brand owned by Sanderson Design Group, known for William Morris archive patterns. Comparable to Borastapeter in heritage positioning and archive-driven design strategy.
• Sanderson: Sanderson is a British heritage wallpaper and fabrics brand within Sanderson Design Group, with a strong archive of English country and classic patterns. Comparable to Borastapeter as a design-led heritage wallpaper manufacturer with multi-channel distribution.
• Farrow & Ball: Farrow & Ball is a UK-based premium paint and wallpaper brand known for heritage color palettes and designer finishes. Comparable to Borastapeter in premium positioning, heritage-driven design language, and DTC-led retail strategy in the decorative wall finishes category.
• Photowall: Photowall is a Swedish digital wallpaper company specializing in custom-printed murals and made-to-measure wallcoverings. Highly comparable to Borastapeter as a Swedish-headquartered wallpaper brand with custom printing capability and direct-to-consumer focus.

Emerging players

• Hygge & West: Hygge & West is a US-based boutique wallpaper brand focused on modern, designer-driven patterns from independent artists. Comparable to Borastapeter in design-led wallcovering retail but operates at a smaller scale focused on niche designer collaborations.

Broad incumbents

• Ferm Living: Ferm Living is a Danish design brand offering Scandinavian-inspired home decor including wallpapers, textiles, and furniture. Comparable to Borastapeter as a Nordic design-led home interiors company, though broader in category scope than wallcoverings alone.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@borastapeter3064
• Facebookfacebook.com/borastapeter
• LinkedInlinkedin.com/company/bor%C3%A5stapeter
• Instagraminstagram.com/borastapeter
• TikToktiktok.com/@borastapeter
• Pinterestse.pinterest.com/borastapeter

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boras Wallpaper