Dusted

What Dusted does

Dusted (legally Dusted Design Partners Limited, trading as "Dusted") is an independent creative brand design agency founded in 2004 and headquartered at 65 Leadenhall Street in the City of London's finance and tech district. The firm operates as a subsidiary of holding company Dusted Group Limited and serves complex businesses in the technology and financial services sectors globally, with a publicly disclosed client roster spanning enterprise technology (SS&C Intralinks, Cubic³, Verbatim, Here), automotive (Mahindra EV, BE, OJA), medtech (mymediset), access solutions (dormakaba), biotechnology (Beacon), and fintech compliance (AutoRek, Syntura). It sells directly to enterprise clients from London without disclosed satellite offices and has been DBA as "Dusted" in the UK since inception.\n\nThe agency delivers work through three integrated service pillars. Brand Services covers brand research, strategy, naming, identity, communications, and enterprise design systems (component libraries, design tokens, governance frameworks). Campaign Services encompasses integrated advertising campaigns, video and motion production, and brand experience activations. Digital Services spans digital strategy, digital experience design, web development, web analytics, digital marketing, and ongoing managed services. Documented design-systems work for clients such as dormakaba has been credited with measurable outcomes including 38% productivity gains, 78% stronger cross-team alignment, and 27% sales / 128.7% net profit uplift; an AutoRek rebrand is credited with a 21% revenue increase and the securing of six major North American clients within 12 months. The firm also operates a monthly thought-leadership newsletter, "Inbox Insights," and maintains a multi-channel content presence (insights blog, LinkedIn, Instagram, YouTube, Creativepool).\n\nDusted operates a professional services revenue model. Fees are defined in written proposals with agreed timeframes and specifications, invoiced in GB Pounds Sterling, with additional charges for materials, travel, accommodation, third-party disbursements, VAT and local taxes; 50% of phase fees are invoiced upon commencement of each phase and the balance on completion, supporting multi-year engagements. GTM motion is direct enterprise field sales targeting financial institutions, enterprise tech, and fintech scale-ups. The firm has accumulated 40+ industry awards, including 20+ Transform Awards over six years, and is a registered UK trademark holder of the Dusted name, logo, and "D." device. There is no evidence of external venture capital, private equity, or institutional investment.

Name

Dusted

Legal name

Dusted Design Partners Limited

Website

https://dusted.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Dusted is an independent London-based creative brand design agency serving global tech and finance brands through brand strategy, design systems, integrated campaigns, and digital services. Founded in 2004, it delivers end-to-end brand transformation for enterprise clients.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Brand and Communication Consultancy Services: Brand and communication consultancy services relating to the marketing, communication, and promotion of goods and/or services and brand and corporate identity. Services are defined in written proposals with agreed timeframes and specifications.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

Dusted is an independent creative brand design agency that helps technology and finance brands develop brand strategy, brand identity, and digital experiences. Founded in 2004 and headquartered in London with offices in San Francisco and New York, the agency delivers brand, campaign, and digital services to enterprise clients across the technology and financial services sectors.

Product overview

Dusted is an independent award-winning creative brand design agency serving tech and finance brands. The company operates as a unified agency offering three integrated service pillars: Brand Services (covering brand research, strategy, naming, identity, communications, and design systems), Campaign Services (including integrated campaigns, video and motion, and brand experience), and Digital Services (encompassing digital strategy, digital experience, web development, web analytics, digital marketing, and managed services). The agency also offers a monthly newsletter called Inbox Insights. Founded in 2004, Dusted has earned 40+ industry awards and operates from London's finance and tech district, delivering brand transformation work for clients across sectors including fintech, automotive, biotech, enterprise technology, and consumer electronics.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Services Brand strategy and brand identity design services for technology and finance clients, covering positioning, naming, visual identity systems, and brand guidelines.
• Campaign Services Creative campaign development for tech and finance brands, spanning concept, art direction, and production across launch and always-on initiatives.
• Digital Services Digital experience design, design systems, and web development for technology and finance brands, supporting websites, product interfaces, and integrated brand experiences.

Quantifiable outcome

• 27% sales increase and 128.7% net profit rise for dormakaba
• +4 more outcomes

Named customers13 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lippincott: Independent brand strategy and design firm with deep enterprise tech and financial services expertise. Comparable in size, client caliber and brand-led positioning, with similar emphasis on C-suite brand advisory and measurable brand outcomes.
• Elmwood: Independent UK-based brand design and design strategy consultancy serving consumer and B2B clients. Similar in independence, size and brand-led positioning, with comparable integrated offering across brand, digital and activation.
• Siegel+Gale: Global brand strategy, design and experience firm with a strong B2B and financial services practice. Closely comparable to Dusted in service mix (brand strategy, identity, simplification) and enterprise B2B orientation, with similar client caliber.
• Moving Brands: Independent global brand and experience design agency with London HQ serving enterprise tech and finance clients. Comparable in independent positioning, vertical focus and end-to-end brand-to-digital offering, though somewhat more design-system/product-leaning.
• Wolff Olins: Global brand consultancy delivering brand strategy, identity and experience work for tech, finance and consumer clients. Overlaps directly with Dusted's tech/finance vertical focus and end-to-end brand service model, though backed by Omnicom scale.
• Pentagram: Independent, partner-led brand design agency operating globally with a similar non-holding-company structure. Directly comparable in model (independent, multi-partner, brand-identity led) and client caliber (enterprise tech, finance, culture), making it the closest peer to Dusted.

Broad incumbents

• FutureBrand: Global brand consultancy under Interpublic Group serving enterprise clients across financial services, technology and consumer sectors. Competes for the same enterprise rebrand RFPs as Dusted, with broader geographic footprint and holding-company resources.
• Superunion: Brand-led creative agency formed from Brand Union and other WPP agencies, serving enterprise clients in financial services, tech and public sectors. Direct competitor for enterprise brand transformation RFPs with similar integrated service pillars (brand, campaign, digital).
• Landor: One of the largest global brand consultancies, offering brand strategy, identity and experience work for enterprise clients including financial services and tech. A scaled incumbent that competes for the same enterprise RFPs as Dusted but with a much broader portfolio and WPP backing.

Emerging players

• Ragged Edge: Independent London-based brand design agency with strong B2B and challenger-brand positioning. Comparable boutique positioning and design-led ethos, though smaller and with a narrower sector mix than Dusted.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@DustedDesign
• LinkedInlinkedin.com/company/dusted
• Instagraminstagram.com/dusteddesign
• Xx.com/dusted
• Facebookfacebook.com/dusteddesign

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dusted