Force 5

What Force 5 does

Force 5, operating as Force 5 Event Video Production, is a private professional services firm headquartered in South Bend, Indiana, that provides video production and live event production services to event organizers, venues, fairs, and festivals primarily in the U.S. Midwest. The firm was founded in 2000 and originally operated as a broader marketing, branding, and digital services agency before announcing a strategic refocus in 2025 to concentrate on two service lines: Video Production (event coverage, branded video content, post-production) and Live Event Production (stage management, video control booth operations, on-site technical support). Documented work includes live event video production and stage production at the Elkhart Fair, illustrating the firm's event-driven go-to-market.

The business model is project-based professional services with quote-based pricing that varies by event scope, duration, and production requirements; no pricing is publicly disclosed. Force 5 acquires customers through direct client engagement — phone, email ([email protected]), and a WordPress-hosted website at discoverforce5.com — rather than through paid marketing channels, partnerships, or a formal sales team. Its stated customer segment is horizontal: event organizers, fair committees, venues, and similar organizations requiring compelling visual documentation and live event execution. The only named customer in source material is the Elkhart Fair.

Operationally, Force 5 has 11–50 employees, no disclosed revenue or funding, no institutional investors, no parent company, no proprietary technology platform, and no app, API, or software product. The firm's primary commercial asset is its team, including team member David Morgan whose on-camera/performance background (notably an appearance on the Benson show) is positioned as a brand differentiator. In 2025 the company refreshed its branding and website positioning to reflect its narrowed service scope, while indicating that legacy marketing/branding clients had been fully serviced.

Name

Force 5

Legal name

Force 5

Website

https://discoverforce5.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Force 5 Event Video Production is a private, South Bend, Indiana-based professional services firm providing video production and live event production services to event organizers, venues, fairs, and festivals in the U.S. Midwest.

Ownership category

akta.pro rank

Product category

Event Video Production Services

NAICS

Motion Picture and Video Production (51211), Motion Picture and Video Industries (5121)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Production Equipment & Technical Services (Camera/Lighting/Grip, Virtual Production) (MPAAAMAH)

akta.pro secondary industries

Event Stagehands & Production Support Crew (HSACAEAJ), Training, Safety & Compliance Video (MPADAEAM)

Keywords

• Event video production
• Live event production
• Video production services
• Event coverage
• Stage production

Headquarters

HQ city

South Bend

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Video Production Services: Professional video production services for events, including event coverage, stage production, and post-production editing.
2. Live Event Production Services: Live event production including stage management, video control booth operations, and on-site technical support for events and venues.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Force 5 is an event video production company that produces Video Production and Live Event Production services for event organizers, fairs, festivals, and venues. The Video Production line creates event coverage, marketing, and branding visual content, while the Live Event Production line delivers on-site stage management, video control booth operations, and event execution. Engagements are quoted based on event scope, duration, and production requirements.

Product overview

Force 5 is an event video production company that offers two core service offerings: Video Production and Live Event Production. The company shifted its focus from a full suite of marketing, branding, and digital services to concentrate specifically on these two areas where it has consistently delivered impact. The Video Production service creates compelling visual content, while the Live Event Production service delivers professional event experiences through visuals and unforgettable experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Video Production Professional video production services for event organizers, fair committees, festivals, and venues, covering event capture, marketing visuals, and post-production editing into compelling finished content.
• Live Event Production On-site live event production for fairs, festivals, concerts, and public events, including stage management, video control booth operations, and event execution.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves2 records

Expansion highlights1 record

Broad incumbents

• George P. Johnson Experience Marketing: One of the world's largest experiential marketing agencies with deep live event production capabilities for corporate clients. Comparable to Force 5 along the live event production service line, but operates at significantly larger scale and globally across B2B brands, while Force 5 is a regional boutique.
• Production Resource Group (PRG): Large-scale provider of production technology, crew, and AV equipment rental for live events, concerts, and broadcasts. Competes with Force 5 in the "set the stage and run the show" portion of live event production, but at a vastly larger equipment and crew scale.
• Sparks: Global experiential and event marketing agency producing brand experiences and live events for enterprises. A scaled incumbent in exactly the live event production category Force 5 serves, though at national/global contract sizes.
• MKG: Creative-led experiential marketing agency producing brand activations, live events, and content. Shares Force 5's combined content-and-event DNA but serves national brand clients with a much larger team and broader offering.
• imc (Integrated Marketing Communications): International live marketing/experiential agency producing events, brand activations, and supporting video content. Comparable through its combined event and content production model, though it operates globally versus Force 5's regional footprint.
• Jack Morton Worldwide: Global brand experience agency with major live event and brand content production capabilities. Overlaps with Force 5 on the video-plus-live-event bundle Force 5 sells, but at enterprise scale with hundreds of staff.

Direct peers

• MIBE Productions: Indiana-based video production company focused on commercial, event, and brand storytelling content. Closely comparable to Force 5 on the Video Production stream and likely competes for the same regional event and brand clients.
• MarlynVision: Chicago-area video and event production studio producing corporate, event, and brand films. Direct competitor to Force 5 on the production-of-event-video dimension, with a similar boutique service model but slightly larger regional reach.
• Brite Ideas Studio: Indianapolis production studio offering video, event, and live streaming services to corporate and event clients. Overlaps directly with Force 5's combined video + live event production offering in the same Indiana market.
• Beholder Productions: Indianapolis-based commercial video production company producing brand, event, and marketing video for regional and national clients. Closest functional peer to Force 5's Video Production service line, operating in the same Indiana/Midwest market with similar production services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/force5tweets
• Facebookfacebook.com/discoverforce5

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Force 5