Beholder Agency
Beholder Agency is a privately-held, founder-led digital marketing agency serving small businesses and mid-market companies across 14 vertical industries in Delaware, Raleigh, New Jersey, and Philadelphia through a three-tier subscription service framework.
- Company typePrivate
- Founded1999
- HeadquartersNewark, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Beholder Agency does
Beholder Agency is a privately-held, founder-led digital marketing agency headquartered in Wilmington, Delaware, that serves small businesses and mid-market companies primarily across the Mid-Atlantic and Southeastern United States. The firm operates a connected three-tier service framework delivered on subscription or monthly retainers: Marketing Consultation Services (strategy, audits, positioning, channel planning), Digital Marketing Services (execution across SEO, content, paid media, email, social, website, and marketing automation), and Growth Marketing Services (performance optimization, attribution, demand generation, and reporting). All three tiers are sold separately but framed as a sequential growth path for clients.
The agency has built specialized go-to-market capabilities around 14 vertical industries, including accounting, engineering, construction, landscaping, plumbing, roofing, healthcare practices (dental, chiropractic, therapists, behavioral health), medical devices, and legal, with dedicated landing pages, vertical-specific pain-point narratives, and tailored service recommendations for each. Demand generation is content-led and organic, combining a regularly published blog, SEO across industry and location keywords, the SM Playbook Unleashed podcast, an email newsletter, and a self-serve Digital Marketing Audit Survey tool hosted on surveymaster.io. The primary conversion mechanism is a sales-led free 30-minute consultation, followed by quote-based engagements with no publicly disclosed pricing.
Leadership consists of CEO & Partner Craig Andrews and COO & Partner Emilia Andrews, supported by a small named team of content, digital marketing, and business development specialists. The company is bootstrapped with no disclosed external investment, no parent company, and no M&A activity in the available record. Operating geographies explicitly named are Delaware, Raleigh (North Carolina), New Jersey, and Philadelphia, served remotely and on-site as consulting engagements.
Beholder Agency firmographics
Firmographics- Name
- Beholder Agency
- Legal name
- Beholder Agency
- Website
- https://beholderagency.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Beholder Agency is a privately-held, founder-led digital marketing agency serving small businesses and mid-market companies across 14 vertical industries in Delaware, Raleigh, New Jersey, and Philadelphia through a three-tier subscription service framework.
- Ownership category
- akta.pro rank
Beholder Agency industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
Keywords
Where Beholder Agency is headquartered
LocationHeadquarters
- HQ city
- Newark
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Beholder Agency business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Marketing Consultation Services: Strategy-first consulting engagement providing marketing audits, positioning guidance, channel planning, sales and marketing alignment, and ongoing strategic support on a monthly or ongoing basis. Includes baseline digital alignment for foundational marketing assets.
- Digital Marketing Services: Full execution layer covering campaign rollout, website and landing page support, SEO and local marketing execution, content and messaging execution, paid and digital channel support, and systems/marketing task management. Subscription or retainer model with monthly execution.
- Growth Marketing Services: Ongoing performance-focused engagement covering performance strategy, performance optimization, demand generation, organic growth support, lead management and nurturing, and reporting and accountability. Monthly retainer with performance review cadence.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Beholder Agency product offering
Product offeringCore offering
Beholder Agency is a digital marketing agency for small businesses that delivers three integrated services: (1) Marketing Consultation Services providing strategy, audits, positioning, and channel planning; (2) Digital Marketing Services executing campaigns across SEO, content, paid media, email, social, and websites; and (3) Growth Marketing Services focused on performance optimization, attribution, lead management, and reporting. Engagements run on monthly retainer/recurring subscription terms, with a free 30-minute consultation as the entry point.
Product overview
Beholder Agency is a digital marketing agency for small businesses that operates as a service-based company with three integrated core service packages. Marketing Consultation Services provides strategic direction, audits, and planning. Digital Marketing Services handles execution across SEO, content, website, social media, email, paid advertising, and marketing automation. Growth Marketing Services focuses on performance optimization, attribution tracking, reporting, and connecting marketing efforts to revenue outcomes. These three services work as a connected framework that moves clients from strategy to execution to ongoing optimization.
Differentiator
Problem solved
Functional benefit
Products and services
- Marketing Consultation Services Strategic marketing guidance service for small businesses and mid-market companies. Includes marketing audits, brand messaging, channel strategy, sales and marketing alignment, and ongoing consultation to build a clear growth roadmap and smarter marketing decisions.
- Digital Marketing Services
- Growth Marketing Services
Companies that use Beholder Agency
Customer profileNamed customers9 records
Segments15 records
Ideal customer profiles7 records
Beholder Agency technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Beholder Agency partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Beholder Agency competitors and assessment
Company assessmentDirect peers
- WebFX: WebFX is a full-service digital marketing agency specializing in SEO, PPC, and web design for SMB and mid-market clients. Like Beholder, it packages strategy, execution, and performance into recurring retainers and emphasizes revenue attribution for growing businesses.
- Thrive Internet Marketing Agency: Thrive is a full-service digital marketing agency offering SEO, PPC, social media, and web design to SMB and mid-market clients across multiple verticals. It competes directly with Beholder on integrated strategy-to-execution retainers.
- Disruptive Advertising: Disruptive Advertising is a PPC and full-funnel digital marketing agency serving mid-market and SMB clients with an emphasis on performance marketing and revenue attribution — closely mirroring Beholder's growth marketing tier.
- KlientBoost: KlientBoost is a performance marketing agency focused on PPC, CRO, and growth marketing for SaaS and SMB clients. It overlaps with Beholder's Growth Marketing service line and targets similar revenue-attribution-conscious buyers.
- SmartSites: SmartSites is a full-service digital marketing agency (SEO, PPC, web design) targeting SMBs. It competes with Beholder on integrated monthly retainer offerings for small business owners.
- Lyfe Marketing: Lyfe Marketing is a digital marketing agency focused on social media, SEO, and PPC for small businesses. It targets the same SMB buyer with packaged monthly services similar to Beholder's Digital Marketing tier.
- Digital Silk: Digital Silk is a digital agency providing branding, web design, and digital marketing to SMB and mid-market clients. It overlaps with Beholder on integrated strategy, design, and growth services.
- HigherVisibility: HigherVisibility is a full-service SEO and digital marketing agency serving SMB and mid-market clients, with recurring monthly programs comparable to Beholder's retainer model.
- Coalition Technologies: Coalition Technologies is a full-service digital agency providing SEO, PPC, web design, and branding to SMB and e-commerce clients. It is comparable to Beholder on integrated service packages and recurring engagements.
- Mainstreethost: Mainstreethost is a digital marketing agency focused on SEO, web design, and PPC for SMBs. It competes directly with Beholder on integrated monthly marketing services for small business clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Beholder Agency social profiles
Digital presenceBeholder Agency financial estimates
Financial estimateRevenue estimate
Valuation estimate
Beholder Agency leadership team
Management profileNumber of profiles
Profiles6 records
Beholder Agency funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Beholder Agency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Beholder Agency
What does Beholder Agency do?
Beholder Agency is a digital marketing agency for small businesses that delivers three integrated services: (1) Marketing Consultation Services providing strategy, audits, positioning, and channel planning; (2) Digital Marketing Services executing campaigns across SEO, content, paid media, email, social, and websites; and (3) Growth Marketing Services focused on performance optimization, attribution, lead management, and reporting. Engagements run on monthly retainer/recurring subscription terms, with a free 30-minute consultation as the entry point.
Is Beholder Agency a public or private company?
Beholder Agency is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Beholder Agency founded?
Beholder Agency was founded in 1999. It employs 11 to 50 people.
Where is Beholder Agency based?
Beholder Agency is headquartered in Newark, United States, in the North America region.
How does Beholder Agency make money?
Three revenue lines are on record. Marketing Consultation Services are the primary driver. The others are digital Marketing Services and growth Marketing Services.
Who are Beholder Agency's main competitors?
Direct peers on record are WebFX, Thrive Internet Marketing Agency, Disruptive Advertising, KlientBoost, SmartSites, Lyfe Marketing, Digital Silk, HigherVisibility, Coalition Technologies and Mainstreethost.
Does Beholder Agency have an API?
No public API is recorded for Beholder Agency.
What industry is Beholder Agency in?
Beholder Agency's product category is Digital Marketing Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies. Its NAICS code is 541810 and its SIC code is 7311.