Petzel Gallery
Petzel Gallery is a privately held, Chelsea-based contemporary art gallery founded in 1994 that represents over 40 international artists and estates, serving private collectors and major museums through primary and secondary market sales, exhibitions, and art fairs.
- Company typePrivate
- Founded1994
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Petzel Gallery firmographics
Firmographics- Name
- Petzel Gallery
- Legal name
- Petzel Gallery
- Website
- https://petzel.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Petzel Gallery is a privately held, Chelsea-based contemporary art gallery founded in 1994 that represents over 40 international artists and estates, serving private collectors and major museums through primary and secondary market sales, exhibitions, and art fairs.
- Ownership category
- akta.pro rank
Petzel Gallery industry classification
Industry- Product category
- Contemporary Art Gallery
- NAICS
- Art Dealers (459920), Art Dealers (45992), Museums (712110)
- SIC
- Miscellaneous Publishing (2741)
- akta.pro primary industry
- Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)
- akta.pro secondary industry
- Art Museums (THAJADAA)
Keywords
Where Petzel Gallery is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Petzel Gallery business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Primary Art Market Sales: Sale of artworks directly from represented artists to collectors and institutions
- Secondary Art Market Sales: Resale of artworks in the secondary market
- Publications: Sale of exhibition catalogs and artist monographs ranging from $10 to $800
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Exhibition publications |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
Petzel Gallery product offering
Product offeringCore offering
Petzel Gallery is a contemporary art gallery in New York representing over forty international artists and estates. The gallery curates and hosts exhibitions at its Chelsea location, sells artworks in both the primary and secondary markets to collectors and institutions, publishes exhibition catalogues and artist monographs, and participates in major international art fairs.
Product overview
Petzel Gallery is a contemporary art gallery in New York representing over forty international artists and estates. The gallery operates as a traditional art gallery offering exhibitions (hosting groundbreaking shows in diverse media and genres), publications (catalogues and books documenting exhibitions and artist practices), art fairs participation, and art sales through its Collect platform. The gallery is engaged in both primary and secondary art markets, hosting exhibitions at its 520 W 25th Street location and maintaining an extensive online presence through its website for viewing works, exhibitions, and publications.
Differentiator
Problem solved
Functional benefit
Products and services
- Contemporary Art Exhibitions Rotating exhibitions of contemporary artworks by represented international artists and estates, presented at the gallery's Chelsea, New York location (520 W 25th Street) and through art fair participation. Targeted at collectors, museums, and the art-interested public.
- Primary Market Art Sales Direct sale of artworks from represented artists and estates to collectors and museums, providing authentication, provenance, and market access.
- Secondary Market Art Sales Resale of artworks in the secondary art market, leveraging gallery relationships and provenance expertise.
- Exhibition Publications Sale of exhibition catalogues and artist monographs documenting gallery exhibitions and artist practices, priced between $10 and $800, available through the gallery's online Collect shop.
- Art Fair Participation Presentation of gallery artists at major international art fairs including Art Basel and the ADAA Art Show, providing sales and exposure to a global collector base.
Quantifiable outcome
- Hosted groundbreaking exhibitions in diverse media and genres
- +1 more outcomes
Companies that use Petzel Gallery
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Petzel Gallery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Petzel Gallery partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Petzel Gallery competitors and assessment
Company assessmentDirect peers
- Pace Gallery: Major contemporary art gallery with a flagship in Chelsea and global outposts, representing many of the same generation of blue-chip contemporary artists as Petzel and competing for the same institutional and collector relationships.
- David Zwirner: Chelsea-based contemporary art gallery with a similarly deep international roster of established artists, comparable primary and secondary market activity, and overlapping museum placement strategy.
- Lehmann Maupin: Contemporary gallery with New York flagship and international locations (Hong Kong, Seoul, London) representing artists with similar institutional and museum placement profiles.
- 303 Gallery: Long-established Chelsea contemporary gallery with a focused international roster and similar primary-market, museum-placement orientation as Petzel.
- Marian Goodman Gallery: New York contemporary gallery with a long-established international artist roster and emphasis on museum-level programming, mirroring Petzel's model of representing influential European and American artists.
- Luhring Augustine: Chelsea and Bushwick contemporary gallery representing international post-war and contemporary artists with comparable exhibition programming and collector engagement.
- Sprüth Magers: International contemporary gallery with transatlantic presence (Berlin, London, Los Angeles) representing many of the same generation of European and American contemporary artists as Petzel.
- Tanya Bonakdar Gallery: Chelsea-based contemporary gallery representing international artists with strong institutional exhibition records, directly comparable in scale, programming approach, and collector base to Petzel.
Broad incumbents
- Gagosian: Global mega-gallery and the dominant incumbent in the contemporary primary market with a vastly larger roster, multiple New York locations, and global outposts; competes with Petzel for the same high-end collectors and art fair placement.
- Hauser & Wirth: Global mega-gallery with locations across Europe, the US, and Asia; represents many established contemporary artists and competes for institutional relationships at a substantially larger scale than Petzel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Petzel Gallery social profiles
Digital presencePetzel Gallery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Petzel Gallery leadership team
Management profileNumber of profiles
Profiles10 records
Petzel Gallery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Petzel Gallery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Petzel Gallery
What does Petzel Gallery do?
Petzel Gallery is a contemporary art gallery in New York representing over forty international artists and estates. The gallery curates and hosts exhibitions at its Chelsea location, sells artworks in both the primary and secondary markets to collectors and institutions, publishes exhibition catalogues and artist monographs, and participates in major international art fairs.
Is Petzel Gallery a public or private company?
Petzel Gallery is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Petzel Gallery founded?
Petzel Gallery was founded in 1994. It employs 11 to 50 people.
Where is Petzel Gallery based?
Petzel Gallery is headquartered in New York, United States, in the North America region.
How does Petzel Gallery make money?
Three revenue lines are on record. Primary Art Market Sales are the primary driver. The others are secondary Art Market Sales and publications.
Who are Petzel Gallery's main competitors?
Direct peers on record are Pace Gallery, David Zwirner, Lehmann Maupin, 303 Gallery, Marian Goodman Gallery, Luhring Augustine, Sprüth Magers and Tanya Bonakdar Gallery. Broad incumbents are Gagosian and Hauser & Wirth.
Does Petzel Gallery have an API?
No public API is recorded for Petzel Gallery.
What industry is Petzel Gallery in?
Petzel Gallery's product category is Contemporary Art Gallery. Its primary akta.pro industry code is THAJADAH, Art Galleries & Exhibition Spaces (Commercial & Nonprofit), with a secondary code of THAJADAA, Art Museums. Its NAICS code is 459920 and its SIC code is 2741.