Brand Home Service

What Brand Home Service does

Brand Home Service LLC is a privately held, owner-operated residential and light commercial electrical contractor founded in 2020 by Justin Brand, a third-generation service professional. The company is headquartered at 6274 E 375 S, Lafayette, Indiana (License ECC-2012-14) and serves Lafayette, West Lafayette, Frankfort, Monticello, Crawfordsville, and surrounding communities. Its core offerings span electrical repair and installation, circuit breaker and electrical panel services, Generac generator installation, Level 2 EV charger installation, whole-home surge protection, electrical inspections, and smoke and carbon monoxide detector installation. The company is differentiated by a 3-year warranty on electrical installations (versus an industry-standard 1 year), a satisfaction guarantee, upfront transparent pricing, and a Club Membership (Safety and Savings Plan) that provides 15% discounts and extended warranties on a recurring basis.

The business model is a hybrid of per-job professional services revenue, equipment sales bundled with installation (generators, EV chargers, surge protectors, detectors), and an annual subscription membership stream. The go-to-market motion is direct-to-consumer, with customer acquisition driven by phone (765-310-0567), website online scheduling, walk-in office visits, branded service vehicles, local directory listings (EZLocal, Home Advisor, MerchantCircle), an educational content blog, and word-of-mouth referrals. Brand Home Service reports a 4.9/5 Google rating across 309 reviews and is BBB Accredited with no complaints, signaling strong local reputation. No proprietary technology platform, mobile app, or AI/ML capabilities are present; the competitive position rests on service quality, warranty terms, local brand trust, and the Club Membership retention mechanism rather than on technology differentiation.

Name

Brand Home Service

Legal name

Brand Home Service LLC

Website

https://callbrand.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Brand Home Service is a Lafayette, Indiana-based residential electrical contractor founded in 2020 by Justin Brand, providing repairs, panel upgrades, generator and EV charger installations, inspections, and surge protection to homeowners across west-central Indiana via a subscription Club Membership and per-job billing.

Ownership category

akta.pro rank

Product category

Residential Electrical Services

NAICS

Personal and Household Goods Repair and Maintenance (8114), Electronics and Appliance Retailers (4492)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Small Appliance Installation & Repair (Countertop & Portable) (HSAGANAC)

akta.pro secondary industry

Maintenance, Repair & Replacement Services (HSAHAIAJ)

Keywords

• Residential electrical services
• Electrical repair installation
• Electrical panel upgrades
• Generator installation
• EV charger installation

Headquarters

HQ city

Lafayette

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Electrical Repair & Installation Services: The company generates revenue through billable electrical repair and installation services including troubleshooting, fixture installations, circuit breaker work, panel upgrades, wiring updates, and electrical inspections. Services are charged on a per-job basis with upfront transparent pricing.
2. Equipment Sales (Generators, EV Chargers, Surge Protectors, Lighting): Revenue is generated from the sale and professional installation of equipment including Generac generators, EV chargers, whole-home surge protectors, smoke and carbon monoxide detectors, and whole-home surge protectors. Equipment is sold as part of installation projects.
3. Club Membership (Safety and Savings Plan): The company offers a Club Membership program (Safety and Savings Plan) providing exclusive member-only deals, extended warranties (limited lifetime warranty on fixtures, double warranty on repairs), and 15% discounts on all products and services. This creates a recurring membership revenue stream and customer lock-in.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Brand Home Service is a licensed residential and light commercial electrical contractor based in Lafayette, Indiana. The company delivers electrical repair, troubleshooting, and full installations (lighting, wiring, circuit breakers, panels, Generac generators, EV chargers, whole-home surge protectors, and smoke/CO detectors), plus comprehensive electrical inspections. It also sells an annual Club Membership (Safety and Savings Plan) that provides 15% discounts and extended warranties to drive recurring revenue.

Product overview

Brand Home Service is a residential and light commercial electrical contractor offering a unified suite of electrical services. The core offerings include Electrical Repair & Installation, Circuit Breakers & Electrical Panels, Generator Installation (Generac), EV Charger Installation, Electrical Inspections, Whole Home Surge Protectors, and Smoke/Carbon Monoxide Detectors. The company supplements its service offerings with a Club Membership (Safety and Savings Plan) that provides extended warranties and discounts to recurring customers. The portfolio operates as a services-based business rather than a software product.

Differentiator

Problem solved

Functional benefit

Products and services

• Electrical Repair & Installation
• Circuit Breakers & Electrical Panels
• Generator Installation
• EV Charger Installation
• Electrical Inspections
• Whole Home Surge Protectors
• Smoke and Carbon Monoxide Detectors
• Club Membership (Safety and Savings Plan)

Quantifiable outcome

• 3-year warranty on electrical installations (vs. industry standard 1 year)
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mister Sparky Electric: National residential electrical service franchise offering repair, installation, and emergency services directly to homeowners. Closely comparable business model to Brand Home Service, with broader geographic reach through franchising.
• Mr. Electric: Neighborly-owned residential and commercial electrical service franchise providing installation, repair, and safety inspections. Directly comparable service offering and customer base to Brand Home Service.

Regional players

• WireNut Home Services: Multi-trade home services provider in the Midwest offering electrical, HVAC, and plumbing services to homeowners. Comparable service mix and residential focus with overlapping Indiana presence.
• CW Electrical Services: Regional residential and commercial electrical contractor operating in Indiana/Midwest markets. Comparable service offering (panel upgrades, generators, EV chargers) within overlapping geography.

Broad incumbents

• HomeServe USA: National home repair and service plan provider offering warranty/membership products and a contractor network. Comparable subscription/membership economics to Brand Home Service's Safety and Savings Plan, scaled nationally.
• Authority Brands: Parent company of Mister Sparky, Mr. Electric, and Benjamin Franklin Plumbing — franchised home service brands. Represents the institutional, capital-backed competitor model against which Brand Home Service competes.
• Frontdoor: Publicly-traded home warranty and on-demand home services company offering subscription plans that dispatch contractors for repairs. Comparable membership/repair service model with a national footprint.

Others

• Angi (formerly Angie's List): Lead generation and home services marketplace connecting homeowners with local contractors including electricians. Brand Home Service currently advertises on Home Advisor (an Angi property), making it a customer acquisition channel and adjacent ecosystem participant.
• ServiceTitan: Vertical SaaS platform serving residential and commercial home service businesses. Not a direct competitor but adjacent infrastructure provider for trades businesses like Brand Home Service.
• Generac: Leading manufacturer of residential backup generators whose products Brand Home Service installs and services. Represents an upstream supplier and ecosystem partner rather than a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/BrandHomeServIN
• Facebookfacebook.com/callBrand

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brand Home Service