Virtual Entertaiment

What Virtual Entertaiment does

Virtual Entertainment Inc. (株式会社バーチャルエンターテイメント) is a Tokyo-based, privately held digital entertainment company and a wholly-owned subsidiary of Brave group. Founded in 2021, the company operates under the corporate mission 'Move Emotion With Games' and runs a Character IP Business centered on Team VSPO! (ぶいすぽっ！), a next-generation VTuber and esports project. VSPO! talent stream gameplay and related content on YouTube, participate in esports tournaments, and are developed across a media-mix (merchandise, video, and adjacent entertainment formats). A second business line, labeled 'New Businesses' (新規事業), is positioned on the company's site as an active venture-development track aligned with the same mission, though specific initiatives are not disclosed.

The business model is consumer-facing and community-led: primary distribution is YouTube streaming, supported by presence on X (Twitter), a dedicated VSPO! site (vspo.jp), and a corporate site used for press releases and recruitment. Revenue streams are described in company materials as licensing/royalty-style (character IP) and subscription/recurring in nature for new business lines, but no pricing, contract value, or top-line figures are publicly disclosed. In February 2023, the company transferred its legacy esports business to a group subsidiary, Game & Co. (株式会社Game & Co.), narrowing the operating perimeter to character IP and VSPO!-related activities. The company has also entered an industry partnership with viviON Corporation on anti-defamation measures for VTuber and creator talent, and has begun producing English-language corporate materials, signaling intent to engage international audiences and recruits. No AI/ML product surface, patents, or proprietary technology stack is disclosed in available sources.

Name

Virtual Entertaiment

Legal name

株式会社バーチャルエンターテイメント

Website

https://virtual-entertainment.co.jp

Company type

Private

Founded year

2021

Operating status

Operating

Short description

Virtual Entertainment Inc. is a Tokyo-based, Brave group subsidiary that operates the Team VSPO! VTuber and esports character IP project, streaming on YouTube, competing in esports, and expanding across media-mix formats for Japanese gaming and entertainment audiences.

Ownership category

akta.pro rank

Product category

Digital Entertainment

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Virtual Influencers, VTubers & Avatar/Face-Tracking (Gaming Creators) (MPAFAEAK)

akta.pro secondary industries

Esports Platforms & Competitive Gaming Networks (BPAMAKAH), Creator & Streamer Platforms (Live & VOD for Game Content) (MPAFAEAA), Gaming & Virtual World Social Platforms (MPACAJAG), Game Streaming & Spectatorship Platforms (BPAMAKAI)

Keywords

• VTuber streaming
• Esports operations
• Talent management
• Character IP licensing
• Live streaming

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Character IP Business: Revenue generation through VTuber talent activities, esports team operations, and media mix expansions including content streaming, tournament participation, and character IP licensing.
2. New Business Development: Pursuing various new business initiatives under the mission 'Move Emotion With Games' beyond the core esports and character IP operations.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Virtual Entertainment operates the VSPO! (ぶいすぽっ！) VTuber and esports project, featuring talent who stream on YouTube, compete in esports tournaments, and develop character IP across multiple media formats. The company's Character IP Business unit promotes esports culture through dedicated team members and VTuber streaming activities, with additional new business development initiatives under the "Move Emotion With Games" mission.

Product overview

Virtual Entertainment operates a portfolio of entertainment businesses centered on the 'Move Emotion With Games' mission. The core offering is the Character IP Business (キャラクターIP事業), which encompasses the ぶいすぽっ！ (VSPO!) VTuber and esports team as its flagship product, featuring talent who stream on YouTube, compete in esports tournaments, and expand across media content. New Businesses (新規事業) represents additional ventures developed to advance the company's mission. Following a 2023 reorganization, esports-related businesses were transferred to Group subsidiary Game & Co.

Differentiator

Problem solved

Functional benefit

Brands

• ぶいすぽっ！: A character IP project under Virtual Entertainment, operating as a next-generation Virtual esports initiative. Includes VTuber streaming activities, esports tournament participation, and various media mix expansions. Also referred to as VSPO!.

Products and services

• VSPO! (ぶいすぽっ！) A VTuber and esports team project featuring talent who engage in streaming activities on YouTube and other platforms, participate in esports tournaments, and develop various media content including character IP expansion. The project serves fans of VTuber content and esports in Japan.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• viviON Corporation (株式会社viviON)coreStrategic or Co-development Partner · 2 November 2023Virtual Entertainment and viviON have established a partnership between their respective defamation countermeasures committees. Virtual Entertainment shares its accumulated expertise in handling harassment on social media platforms (YouTube, X/Twitter, 5ch) to help protect viviON's VTuber and creator talent from online harassment and stalking behaviors.
• Game & Co. (株式会社Game & Co.)coreStrategic or Co-development Partner · 1 February 2023Virtual Entertainment transferred its esports-related business operations to Game & Co., a group subsidiary. Game & Co. continues esports operations with the vision of 'esports for the next 100 years,' pursuing various opportunities in the esports scene and developing new esports-related business ventures.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• COVER Corp. (Hololive Production): COVER Corp. operates Hololive Production, the leading Japanese VTuber agency with a large talent roster, YouTube streaming operations, and broad merchandise/media mix expansion. It is the most direct competitor to Virtual Entertainment's VSPO! franchise, serving the same Japanese VTuber audience with a similar streaming + IP model.
• ANYCOLOR Inc. (Nijisanji): ANYCOLOR operates the Nijisanji VTuber project, one of Japan's two largest VTuber agencies, with multi-language streaming (JP, EN, ID, KR) and extensive IP merchandising. It directly competes with VSPO! for VTuber talent and audience share in Japan and is the most cited direct rival in the category.
• VShojo: VShojo is an English-language VTuber and virtual talent agency offering multi-platform streaming (YouTube, Twitch), merchandise, and creator-led IP development. It is directly comparable to VSPO! as a creator-economy VTuber agency with media-mix monetization, though it focuses on English-speaking audiences.
• .LIVE (Appland Inc.): .LIVE is a Japanese VTuber agency operated under the Niconico umbrella, managing a roster of VTubers and esports-adjacent talent. It competes with VSPO! for the same Japanese VTuber audience and uses a similar YouTube/Niconico streaming + character IP model.

Broad incumbents

• Brave Group Inc. (parent): Brave Group is the publicly-listed parent company of Virtual Entertainment (TSE Growth), operating multiple esports, VTuber, and IP subsidiaries including Game & Co. and Brave Group's own VTuber projects. It is a broader incumbent whose portfolio overlaps with Virtual Entertainment's VSPO! business across VTuber management, esports, and character IP development.
• Riot Games: Riot Games operates global esports leagues (League of Legends, VALORANT) with team brand IP, tournament content, and character-driven media mix. While not a VTuber operator, it is a broad incumbent whose esports + IP + content model conceptually parallels VSPO!'s combined esports/streaming/IP play.

Emerging players

• 100 Thieves: 100 Thieves is a US-based esports organization and lifestyle brand that combines competitive teams, content creators, and merchandise/character IP. It is conceptually comparable to VSPO!'s integrated esports + content + IP strategy, though it operates primarily in Western markets and is at a larger scale.
• FaZe Clan: FaZe Clan is a publicly-traded (formerly) esports and gaming lifestyle brand combining competitive teams, content creators, and apparel/merchandise. It shares VSPO!'s combined esports + content + media mix model, though its focus is primarily on Western gaming creators rather than VTubers.
• Re:AcT: Re:AcT is a Japanese VTuber agency operating a smaller roster of gaming-focused VTubers. It targets the same Japanese gaming/VTuber audience as VSPO! but at a smaller scale, representing a niche emerging player comparable in positioning if not size.

Regional players

• Game & Co. Game & Co. is a Brave Group subsidiary that received Virtual Entertainment's spun-off esports operations in February 2023. It is a sister entity that continues the esports business VSPO! relied on, making it a directly related operating peer in the same Japan/Asia esports-VTuber ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/virtualent_inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Virtual Entertaiment