Alpine Lodging Telluride

What Alpine Lodging Telluride does

Alpine Lodging Telluride is a privately held, locally owned vacation rental operator founded in 1996 and headquartered in Telluride, Colorado. The company manages 241 properties across seven complexes spanning the Telluride and Mountain Village markets, ranging from budget-friendly hotel rooms (Mountainside Inn, Manitou Lodge) to mid-market condos (Bear Creek Lodge, Aspen Ridge, River Club) and luxury ski-in/ski-out residences (Villas at Cortina, Private Residence Collection). The portfolio serves leisure travelers across four seasonal demand windows — ski season (November-April), summer festivals (Bluegrass, Film, Blues & Brews, Jazz), summer outdoor recreation, and fall foliage — as well as group segments including weddings, family reunions, and corporate retreats.

The underlying technology is a property management and distribution platform that handles online booking via telluridelodging.com, keyless entry with stay-specific codes, and channel integrations with five major OTAs (Vrbo, Airbnb, Expedia, Booking.com, Marriott Homes & Villas). A proprietary Platinum/Gold/Silver/Bronze rating system helps guests calibrate property quality against price. Business operations are supported by a 100% locally based team with deep Telluride domain knowledge.

Revenue is generated through two streams: nightly vacation rental bookings (ADR ranging from $192 to $3,073 depending on property type and season, with a 25% non-refundable deposit and tiered final payment) and a Property Care / Property Management service for homeowners starting at $250 per month plus a la carte services such as inspections, maintenance coordination, housekeeping, landscaping, and snow removal. Distribution combines direct booking (website, toll-free and local phone) with broad OTA reach, supplemented by a Partner Discount ecosystem spanning ski rentals, clothing, tours, and shuttle services. The reported 30%+ repeat customer rate indicates meaningful brand loyalty built over three decades in a supply-constrained destination market.

Name

Alpine Lodging Telluride

Legal name

Alpine Lodging

Website

https://telluridelodging.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

Alpine Lodging Telluride is a privately held, locally owned vacation rental operator founded in 1996 that manages 241 properties across seven complexes in Telluride and Mountain Village, Colorado, serving leisure travelers, festival-goers, and groups via direct booking and major OTA distribution.

Ownership category

akta.pro rank

Product category

Vacation Rental Management

NAICS

Accommodation (721), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Mountain & Ski Homes (THAMAAAG)

akta.pro secondary industries

Ski & Mountain Full-Service Hotels (THAGAAAJ), Luxury Chalets & Ski-In/Ski-Out Homes (THAMAEAD), Mountain & Ski Luxury Resorts (THAGACAB), Snow & Mountain Unique Stays (Chalets, Ski Cabins) (THAMADAL)

Keywords

• Vacation rental management
• Mountain lodging services
• Ski resort accommodations
• Condo property management
• Telluride vacation rentals

Headquarters

HQ city

Telluride

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vacation Rental Bookings: Nightly rental revenue from 241 properties across 7 managed complexes. Rates vary by property type (hotel rooms from $192/night, luxury condos to $3,073/night), season, and demand. Booking requires 25% deposit (non-refundable) with final payment due 7-60 days prior to arrival depending on property.
2. Property Management Services: Property care and concierge services for homeowners including weekly inspections, maintenance coordination, housekeeping, landscaping, snow removal. Monthly fee starting at $250 plus a la carte services. Revenue from both guest stays and owner management fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Alpine Lodging Telluride manages and rents vacation properties in Telluride and Mountain Village, Colorado, operating 241+ units across seven distinct complexes ranging from affordable hotel rooms (Mountainside Inn, Manitou Lodge) to mid-tier family condos (Bear Creek Lodge, Aspen Ridge) and luxury residences (River Club, Villas at Cortina). The company also provides property care and concierge management services to homeowners, including weekly inspections, maintenance coordination, housekeeping, and snow removal starting at $250/month.

Product overview

Alpine Lodging Telluride operates a vacation rental platform managing 241+ properties across seven distinct property brands in Telluride and Mountain Village, Colorado. The portfolio ranges from budget-friendly options (Mountainside Inn with 80 affordable rooms, Manitou Lodge's 11-room inn) to luxury offerings (Villas at Cortina, River Club). Properties include hotels (Mountainside Inn, Manitou Lodge), condo complexes (Bear Creek Lodge with 1-4 bedroom units, Aspen Ridge townhomes, River Club residence club), and private residences. The platform also includes a Property Care/Management service for homeowners. Distribution extends through direct booking (TellurideLodging.com) and channel partners (Vrbo, Airbnb, Expedia, Booking.com, Marriott Homes & Villas).

Differentiator

Problem solved

Functional benefit

Brands

• Villas at Cortina: Luxury condo property in Mountain Village with ski-in/ski-out access, featuring Subzero and Wolf appliances, plunge pool, hot tub, and game room.
• River Club
• Bear Creek Lodge
• Mountainside Inn
• Manitou Lodge
• Aspen Ridge

Products and services

• Private Residences Collection of private home rentals offering personalized mountain town getaways in Telluride and Mountain Village, managed by Alpine Lodging with local expertise and full vacation planning support. Targeted at travelers seeking whole-home privacy.
• Mountainside Inn Telluride's most affordable property offering 80 rooms including standard hotel rooms, kitchenette rooms, 1-bedroom suites with full kitchens, and a 3-bedroom condo with deck and hot tub overlooking the river. Dog-friendly with two outdoor hot tubs. Targeted at budget-conscious travelers.
• Bear Creek Lodge Mountain Village property built in 2000 featuring 1-to-4-bedroom condos with gas fireplaces, granite countertops, and stainless steel appliances. Offers fitness center, indoor/outdoor hot tubs, heated pool, kids game room, sauna, and ski access via Lower Village Bypass. Targeted at families.
• Manitou Lodge Quaint 11-room inn along the San Miguel River in Telluride, steps from Town Park, ski lifts, and the free Gondola. Rooms include hotel rooms, kitchenette rooms, and premium rooms. Targeted at travelers seeking a small inn experience in central Telluride.
• River Club Telluride's premier residence club offering upscale 2-bedroom/2-bathroom and 3-bedroom/3-bathroom apartments along the San Miguel River. Full-service hotel amenities including concierge, valet parking, fitness center, garden waterfall hot tub, ski valet storage, and boot dryers. Targeted at luxury travelers.
• Aspen Ridge Ski-in/ski-out 3-bedroom townhomes in the Mountain Village core, steps from skiing, ski school, and the free gondola. Many feature private hot tubs, private garages, and access to golf, tennis, pickle ball, hiking and biking. Targeted at families and groups wanting slopeside access.
• Villas at Cortina Mountain Village luxury project offering 3-bedroom and 4-bedroom condos with Subzero and Wolf appliances, fireplaces, steam showers, ski-in/ski-out access, plunge pool, hot tub, commercial grill, owner's lounge, gym, and game room. Targeted at high-end luxury travelers.
• Property Care and Homeowner Management Telluride property management and concierge service for homeowners including weekly home inspections, interior/exterior walkthroughs, maintenance scheduling, housekeeping coordination, landscaping, snow removal, and spa maintenance. Monthly fee starts at $250 plus a la carte services. Targeted at second-home owners in Telluride and Mountain Village.

Quantifiable outcome

• 30%+ repeat customer rate
• +1 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Black TieminorGTM or Marketing PartnerSki and snowboard rentals delivered directly to guest accommodations. Alpine Lodging guests receive exclusive partner discounts.
• Kit LenderminorGTM or Marketing PartnerWinter and summer clothing rentals for outdoor adventures. Partner discount program for Alpine Lodging guests.
• Ski ButlersminorGTM or Marketing PartnerSki and snowboard rentals delivered to vacation rental properties. Exclusive discounts for Alpine Lodging guests.
• Telluride OutsideminorGTM or Marketing PartnerGuided outdoor tours including snowmobiling, fly fishing, and 4x4 jeep tours. Partner discounts for Alpine Lodging guests.
• Telluride ExpresscoreGTM or Marketing PartnerShuttle service to/from regional airports (Montrose, Grand Junction, Durango, Cortez, Gunnison). Both shared rides and private shuttles available. Recommended transportation partner.
• Mountain TripminorGTM or Marketing PartnerAdventure tour operator offering Via Ferrata, rock climbing, and ice climbing experiences in the Telluride area.
• VrbocoreChannel Partner/ Reseller/ DistributorHomeAway/Vrbo channel partnership for property distribution through major vacation rental marketplace.
• AirbnbcoreChannel Partner/ Reseller/ DistributorAirbnb channel partnership for property distribution through the leading short-term rental platform.
• ExpediacoreChannel Partner/ Reseller/ DistributorExpedia channel partnership for travel booking platform distribution.
• Booking.comcoreChannel Partner/ Reseller/ DistributorBooking.com channel partnership for international and domestic traveler distribution.
• Marriott Homes & VillascoreChannel Partner/ Reseller/ DistributorMarriott Homes & Villas channel partnership for luxury vacation home distribution through Marriott's portfolio.

Scale indicators5 records

Recent moves3 records

Expansion highlights5 records

Broad incumbents

• Vrbo (Expedia Group): Major U.S. vacation rental marketplace and another core distribution channel for Alpine Lodging. Comparable as a broad incumbent and channel partner whose commission structure and ranking algorithm directly affect Alpine Lodging's bookings.
• Marriott Homes & Villas: Marriott's premium vacation rental platform — also a distribution partner of Alpine Lodging. Comparable as both a channel partner and a broad incumbent offering professionally managed whole-home rentals in destination markets.
• Airbnb: Largest global short-term rental marketplace and a core distribution channel for Alpine Lodging. Comparable as a dominant incumbent shaping guest expectations, pricing, and commission economics that affect every property manager in the space.
• Mr & Mrs Smith (Hyatt): Curated luxury hotel and villa platform acquired by Hyatt. Comparable as a distribution and brand partner for luxury accommodations in upscale destinations, with overlap in the luxury ski/leisure segment Alpine Lodging serves through River Club and Villas at Cortina.

Direct peers

• Vacasa: The largest U.S. vacation rental property management company, operating a similar full-service model (marketing, distribution, property care) across hundreds of destinations including ski markets. Directly comparable as a multi-property management platform with overlapping OTA and direct booking channels.
• SkyRun Vacation Rentals: Vacation rental property manager with a strong portfolio in Colorado and other U.S. ski destinations. Comparable as a regional-to-national full-service property manager offering similar owner services and guest booking infrastructure.
• Evolve Vacation Rental: National vacation rental management company with a strong presence in mountain and ski destinations (e.g., Aspen, Vail, Park City). Closely comparable business model: full-service property management, owner care, and multi-channel distribution.
• AvantStay: Hospitality-focused short-term rental manager with significant mountain and ski-market exposure. Comparable as a tech-enabled property manager emphasizing luxury group stays and guest experience, similar to Alpine Lodging's group and luxury segment.

Emerging players

• Sonder: Tech-enabled alternative accommodation operator offering short-term rental-style units with hotel-like service. Comparable in operating multi-unit short-term rental inventory with professional management, though more urban-leaning in its mix.

Regional players

• Lodging In Telluride: Telluride-based vacation rental manager operating at the same destination. Comparable as a regional competitor fighting for the same ski-season and festival-period guests in the same constrained geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xtwitter.com/Alpine_Lodging
• YouTubeyoutube.com/telluridelodging
• Facebookfacebook.com/telluridelodging
• Pinterestpinterest.com/AlpineLodgingTelluride

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alpine Lodging Telluride