11 Cadogan Gardens

What 11 Cadogan Gardens does

11 Cadogan Gardens is a five-star Relais & Châteaux boutique hotel operating from Victorian townhouses at 11 Cadogan Gardens, Chelsea, London SW3 2RJ, moments from Sloane Square. The property offers 34 individually styled rooms, 22 suites (including The Sloane Suite, Cadogan Suites and Pavilion Road Mews Suites), and six whole-floor serviced apartments across the garden square (launched in 2021). A defining amenity is guest access to the private Cadogan Gardens, a privilege shared by very few London hotels.

The hotel monetizes accommodation through direct bookings via its Synxis-powered website, GDS distribution (Amadeus, Sabre, Galileo/Apollo, Worldspan), the Relais & Châteaux platform, phone reservations and corporate rate agreements. F&B revenue is generated through Hans' Bar & Grill (all-day dining on Pavilion Road, AA 1 Rosette), The Chelsea Bar (cocktail bar, Tue–Sat from 4pm), afternoon tea (£55/person, daily 2pm–5.30pm), and private dining across five event spaces (The Library, The Secret Garden, The Curio, The Wine Room, The Conservatory). Wedding and corporate event business is an additional revenue stream. Demand is shaped by multiple promotional rates — Book Direct (10% off), Pay Now (up to 20% off, non-refundable) and Stay Longer (up to 10% off for 3+ nights) — alongside curated experiential packages (Suite Escape from £500/night, Shop Dine Unwind with Chelsea luxury-brand partners, Family Fun Getaway, Saatchi Gallery Package). A 5% discretionary service charge applies.

Target customers span affluent leisure travelers (primary), corporate/business travelers, families and VIP guests. Distribution channels include the hotel website, Instagram, Facebook, seasonal Iconic Tonic newsletters, the annual Iconic Magazine, Relais & Châteaux referrals, GDS-fed travel agents and PR through Quinn PR (US) and the Iconic Hotels & Resorts press team (UK). The legal entity is Leda Hotels Ltd (private limited, UK), operating as part of the Iconic Luxury Hotels & Resorts collection alongside Chewton Glen, Cliveden House, The Mayfair Townhouse, Nobu Hotel London Portman Square and other properties. No venture funding or public listing is evident.

Name

11 Cadogan Gardens

Legal name

Leda Hotels Ltd

Website

https://11cadogangardens.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

11 Cadogan Gardens is a five-star Relais & Châteaux boutique hotel in Chelsea, London, offering 34 rooms, 22 suites and six whole-floor serviced apartments, plus Hans' Bar & Grill, The Chelsea Bar, afternoon tea and private dining, serving affluent leisure, corporate, family and VIP guests.

Ownership category

akta.pro rank

Product category

Boutique Luxury Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Urban & Downtown Full-Service Hotels (THAGAAAA)

akta.pro secondary industry

Heritage & Palace Luxury Hotels (THAGACAF)

Keywords

• Luxury hotel accommodation
• Boutique hospitality services
• Fine dining restaurants
• Private event venues
• Corporate travel services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Room and Suite Bookings: Revenue from overnight accommodation in 34 rooms, 22 suites, and 6 apartments ranging from Petite Double Rooms to luxury suites like The Sloane Suite. Flexible cancellation policies with 5% discretionary service charge.
2. Dining Venues: Revenue from Hans' Bar & Grill (all-day dining on Pavilion Road), The Chelsea Bar (cocktails, open Tue-Sat from 4pm), Afternoon Tea service (2pm-5.30pm, from £55/person), and private dining events.
3. Suite Escape Package: Premium package at £500+ per night including suite accommodation, private chauffeur transfers, champagne on arrival, daily breakfast, £100 F&B credit, and royal surprise gift.
4. Shop, Dine, Unwind Package: Luxury package including accommodation, exclusive in-store benefits with Chelsea boutiques (Heidi Klein, Jo Malone, Kiki McDonough, The White Company), £100 dining credit, and champagne on arrival.
5. Family Fun Getaway Package: Family-oriented package with children's amenities, teepee setup, activity books, soft toys, milk and cookies turn-down, and kids eating free from kids menu.
6. Saatchi Gallery Package: Cultural experience package including luxury accommodation, breakfast, cocktail per person, tickets to Saatchi Gallery exhibition, and take-home gift from the gallery.
7. Gift Vouchers: Sale of gift vouchers for hotel stays, dining experiences, and afternoon tea through a dedicated gifting platform.
8. Corporate Business Travel: Accommodation for business travelers with corporate rate agreements offering complimentary breakfast, high-speed WiFi, and 24-hour gym access. Preferential rates for regular corporate clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

11 Cadogan Gardens operates a five-star boutique hotel in Chelsea, London, offering luxury overnight accommodation in 56 individually styled rooms and suites, plus 6 whole-floor apartments. The property also runs multiple food and beverage venues (Hans' Bar & Grill, The Chelsea Bar, Afternoon Tea service, wine dinners) and private event spaces for weddings, corporate gatherings, and celebrations, all within Victorian townhouse buildings with private garden access.

Product overview

11 Cadogan Gardens is a five-star Relais & Châteaux boutique hotel offering 56 individually styled rooms and suites, 22 suites, and 6 apartments across multiple Victorian townhouses in Chelsea. The hotel's product portfolio centers on luxury accommodation (rooms, suites, and apartments), diverse dining experiences (Hans' Bar & Grill, The Chelsea Bar, Afternoon Tea, and private dining), and event spaces (wedding celebrations and corporate venues). Add-on services include curated packages for families, business travellers, and suite escapes, plus unique amenities like dog-friendly rooms and access to private Cadogan Gardens. The property is part of the Iconic Luxury Hotels collection.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Rooms Individually styled rooms (Petite Double, Superior Queen, Deluxe King) featuring Victorian architecture with high ceilings, abundant natural light, and modern comforts for leisure and business travelers.
• Suites Uniquely designed suites including Junior Suites, Signature Suites, Cadogan Suites, The Sloane Suite, and Pavilion Road Mews Suites targeting guests seeking premium space and character.
• The Apartments by 11 Cadogan Gardens Six whole-floor luxury apartments in Victorian townhouses across the garden square, offering contemporary living with full kitchen facilities for extended-stay travelers.
• Hans' Bar & Grill All-day dining restaurant on Pavilion Road serving British-inspired dishes from breakfast to dinner, with artisan coffees and cocktails; AA 1 Rosette awarded.
• The Chelsea Bar Intimate cocktail bar open Tuesday to Saturday from 4pm, serving signature cocktails, mocktails, and curated bar snacks.
• Chelsea Garden Afternoon Tea Heritage afternoon tea experience featuring savoury bites, delicate patisserie, warm scones, and seasonal preserves, served daily from 2pm to 5.30pm from £55 per person.
• Private Dining & Event Spaces Intimate event spaces including The Library, The Secret Garden, The Curio, The Wine Room, and The Conservatory for corporate gatherings, milestone birthdays, and festive occasions.
• Wedding Celebrations Wedding venue services in a historic Chelsea setting with bespoke event planning across multiple indoor and garden spaces.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Saatchi GallerycoreStrategic or Co-development Partner11 Cadogan Gardens is a proud patron of the Saatchi Gallery. The hotel offers a dedicated Saatchi Gallery package including tickets to current exhibitions, a crafted cocktail on arrival, and take-home gifts from the gallery. The partnership combines luxury accommodation with contemporary art experiences in Chelsea.
• Heidi KleinminorGTM or Marketing PartnerLuxury beachwear and resort brand partner for the Shop, Dine, Unwind package, offering exclusive in-store benefits and discounts for hotel guests.
• Jo Malone LondonminorGTM or Marketing PartnerLuxury fragrance and home brand partner for the Shop, Dine, Unwind package, offering exclusive in-store benefits and discounts for hotel guests.
• Kiki McDonoughminorGTM or Marketing PartnerLuxury British jewelry brand partner for the Shop, Dine, Unwind package, offering exclusive in-store benefits and discounts for hotel guests.
• The White CompanyminorGTM or Marketing PartnerLuxury homeware and lifestyle brand partner for the Shop, Dine, Unwind package, offering exclusive in-store benefits and discounts for hotel guests.
• Relais & ChâteauxcoreStrategic or Co-development Partner11 Cadogan Gardens is one of only two Relais & Châteaux members in London. This prestigious global association of luxury hotels and restaurants provides brand recognition, booking referrals, and association with world-class hospitality standards.
• Iconic Luxury Hotels & ResortscoreStrategic or Co-development PartnerParent company and collection of luxury hotels including Chewton Glen, Cliveden House, The Lygon Arms, The Mayfair Townhouse, The Chelsea Townhouse, Hotel Excelsior Venice Lido Resort, Palm House, Gran Marbella Resort & Beach Club, Strand Palace Hotel, The Lensbury Resort, The Mole Resort, Nobu Hotel London Portman Square, and Brussels Marriott Grand Place.
• Laurent PerrierminorGTM or Marketing PartnerChampagne partner featured in the Suite Escape package and Shop, Dine, Unwind package, with bottles of Laurent Perrier Champagne provided on arrival. Also featured in the Laurent Perrier Picnic offering.
• NyetimberminorGTM or Marketing PartnerEnglish sparkling wine partner for special menus at Hans' Bar & Grill, The Terrace, and Secret Garden. Includes signature cuvées by glass or bottle and discovery wine flights.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cliveden House: Sister Iconic Hotels property in Berkshire. National Trust-managed heritage luxury hotel offering similar historic charm, fine dining, and high-end guest experience.
• The Connaught: Maybourne luxury hotel in Mayfair, London. Comparable five-star boutique-style urban hotel with similar clientele and pricing tier.
• The Mayfair Townhouse: Iconic Hotels sister property in Mayfair. Boutique five-star townhouse-style hotel targeting similar luxury leisure and business traveler segments.
• The Lygon Arms: Sister property under Iconic Hotels & Resorts. Cotswolds heritage luxury hotel offering comparable boutique townhouse-style operation and luxury hospitality positioning.
• The Chelsea Townhouse: Sister property under Iconic Luxury Hotels in the same Chelsea neighborhood. Operates as a boutique luxury townhouse hotel with similar target market and operating model.
• Hotel Café Royal: Luxury hotel on Regent Street in central London. Historic property with comparable five-star positioning, dining venues, and event spaces.
• The Berkeley: Belmond-owned luxury hotel in Knightsbridge, just across from Chelsea. Direct competitor for affluent leisure and corporate travelers seeking five-star London accommodation.
• Brown's Hotel: Rocco Forte luxury hotel in Mayfair. Heritage townhouse-style property with individually designed rooms, comparable in scale and experience to 11 Cadogan Gardens.
• Belmond Cadogan Hotel: Belmond luxury hotel in Chelsea, sharing the same neighborhood. Direct competitor for affluent travelers seeking boutique heritage accommodation in Cadogan Square area.

Emerging players

• Cheval Residences: Luxury serviced apartment operator in London. Offers comparables to The Apartments by 11 Cadogan Gardens in the extended-stay luxury segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/11CadoganGardens
• Instagraminstagram.com/11cadogangardens
• Xx.com/11Cadogan
• LinkedInlinkedin.com/company/no-11-cadogan-gardens

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 11 Cadogan Gardens