What Siam Kubota Leasing does

Siam Kubota Leasing Co., Ltd. (SKL) is a Thai private limited company founded on January 5, 2006, operating as the captive finance subsidiary of Siam Kubota Corporation, which is itself a joint venture involving Kubota Corporation of Japan. Headquartered in Khlong Luang, Pathum Thani with 14 branch offices nationwide and over 400 employees, SKL provides hire purchase, financial lease, and multi-purpose loan products exclusively for Kubota-branded agricultural and construction equipment. Core products include new-equipment hire purchase (tractors, harvesters, compact excavators, agricultural drones) with 24–84 month terms and fixed flat interest rates, Kubota Max certified pre-owned financing (200-point inspection), User Tf pre-owned financing (80-point inspection), corporate financial leases (3–5 years), personal loans up to 100,000 baht, title loans up to 300,000 baht, and the SKL Card revolving credit product up to 50,000 baht. SKL also bundles registration, compulsory insurance, casualty insurance, ownership transfer, and auction services for repossessed equipment across the contract lifecycle.

Revenue is generated primarily from interest spread on hire purchase and lease contracts (flat rates of 7%-8.5% per annum), fees for registration and insurance services, auction margins on repossessed equipment, and interchange from the SKL Card revolving product. Registered capital stands at 10,500 million baht. Distribution runs through the nationwide authorized Kubota dealer network as the primary acquisition channel, supported by 14 SKL branches and a digital self-service layer comprising the SKL Mobile Application (iOS/Android), SKL Connect on LINE Official Account @sklth via LIFF, and the SKL e-Service web portal. Payment collection is enabled via seven partner banks (Kasikorn, SCB, Krungthai, Bangkok Bank, Krungsri, BAAC), Thailand Post, Counter Service, and retail networks including 7-Eleven, Lotus, Big C, The Mall, and Shopee. Customer segments are Thai farmers and agricultural operators, construction businesses, corporate juristic persons, and existing Kubota equipment owners, with repayment schedules aligned to seasonal harvest cycles. SKL also operates the SKL Family Club loyalty program (1 point per 500 baht paid) and publishes a monthly SKL e-Magazine.

Name

Siam Kubota Leasing

Legal name

บริษัท สยามคูโบต้า ลีสซิ่ง จำกัด

Website

https://skl.co.th

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

251–500 employees

Short description

Siam Kubota Leasing is the captive finance subsidiary of Siam Kubota Corporation in Thailand, providing hire purchase, financial lease, and multi-purpose loans exclusively for Kubota agricultural and construction equipment through authorized dealers, 14 branches, and digital channels serving Thai farmers, construction firms, and corporate operators.

Ownership category

akta.pro rank

Product category

Equipment Financing

NAICS

Commercial and Industrial Machinery and Equipment Rental and Leasing (5324), Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241)

SIC

Finance Lessors (6172)

akta.pro primary industry

Dealer/Manufacturer Captive Leasing Programs (OEM/Dealer Lease) (TLABAAAL)

akta.pro secondary industry

SME & Small Business Vehicle Leasing (TLABAAAB)

Keywords

• Equipment financing
• Hire purchase leasing
• Agricultural machinery loans
• Construction equipment financing
• Captive auto finance

Headquarters

HQ city

Rangsit

HQ country

Thailand

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Hire Purchase (สินเชื่อเช่าซื้อ): Core revenue stream from financing agricultural and construction machinery. Customers purchase equipment on installment plans with fixed flat interest rates over 24–84 months. Revenue generated from interest spread between flat rate and cost of funds, plus fees for registration, insurance, and contract management services. Products include new vehicles (แทรกเตอร์, รถเกี่ยวนวดข้าว, รถขุดขนาดเล็ก, รถดำนา, โดรนการเกษตร), certified used vehicles (คูโบต้า แม็กซ์, ยูสเซอร์ทิฟาย), and financial leases for corporate buyers.
2. Financial Lease (สินเชื่อลีสซิ่ง): Long-term leasing (3–5 years) for corporate entities (นิติบุคคล) with effective interest rates on declining balance. At lease end, lessees have the option to purchase the equipment at a predetermined residual value. Generates revenue from lease payments and interest over the lease term, with tax benefits for lessees (100% expense deduction).
3. Multi-purpose Loans (สินเชื่ออเนกประสงค์): Revolving credit facilities for Kubota parts, accessories, and maintenance services. Includes สินเชื่อเติมฝัน (personal loan up to 100,000 baht, no collateral, 24 months), สินเชื่อรถเติมสุข (title loan up to 300,000 baht, 60 months, using Kubota vehicle registration as collateral), and SKL Card (revolving credit up to 50,000 baht). Revenue from flat interest rates ranging 7%–8.5% per annum.
4. Registration and Insurance Services: Bundled annual vehicle registration (ภาษีประจำปี) and compulsory insurance (พ.ร.บ.) renewal services provided to hire purchase customers throughout contract term. Revenue generated from service fees charged on top of registration and insurance costs. Also offers voluntary property insurance (ประกันวินาศภัย) covering natural disasters, fire, and theft.
5. Auction Services (บริการประมูล): Sale of repossessed Kubota equipment through organized auctions conducted with partner auction companies. Revenue generated from auction fees and margins on sale of repossessed assets. Used equipment is graded into คูโบต้า แม็กซ์ (200-point inspection, quality warranted) and ยูสเซอร์ทิฟาย (80-point inspection, as-is).

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Siam Kubota Leasing (SKL) is a captive finance company that provides hire purchase and financial leasing for Kubota-branded agricultural and construction machinery sold through authorized Kubota dealers in Thailand. Its product portfolio includes new and certified pre-owned equipment financing (Kubota Max, User Takeaway), multi-purpose personal loans and title loans for parts/maintenance, the SKL Card revolving credit facility, and bundled registration and insurance services. Supporting services include annual vehicle tax renewal, ownership transfer, auction of repossessed equipment, and a digital service platform spanning mobile app, LINE, and web portal.

Product overview

Siam Kubota Leasing (SKL) operates as a hire purchase and financial leasing company specializing in agricultural and construction machinery under the Kubota brand. The core product portfolio includes hire purchase financing for new machinery (tractors, rice harvesters, compact excavators, agricultural drones) and certified pre-owned equipment (Kubota Max with 200-point inspection, User Tf with 80-point inspection). Financial Lease is available for corporate customers. Supporting services include annual tax renewal, ownership transfer, casualty insurance, compulsory insurance (Phor.Por.), and auction services for repossessed goods. The digital service ecosystem comprises SKL e-Service (web portal), SKL Connect (LINE-based service), SKL Mobile Application (iOS/Android), Family Club loyalty program, mySKL household accounts, e-Document, and e-Magazine. Supplementary credit products under the multipurpose loan category include สินเชื่อเติมฝัน (personal loan up to 100,000 THB), สินเชื่อรถเติมสุข (title loan up to 300,000 THB), and SKL Card (revolving credit up to 50,000 THB) for parts and maintenance services.

Differentiator

Problem solved

Functional benefit

Brands

• SKL Card (บัตรเอสเคแอล การ์ด): Revolving credit card for purchasing equipment, spare parts, and maintenance services at Kubota dealerships.
• Financial Lease (สินเชื่อลีสซิ่ง)
• SKL e-Service (SKL อีเซอร์วิส)
• SKL Connect (SKL คอนเน็กต์)
• SKL Mobile Application (SKL โมบายแอปพลิเคชัน)
• SKL Family Club (SKL แฟมิลี่คลับ)

Products and services

• General Hire Purchase (สินเชื่อเช่าซื้อทั่วไป) Hire purchase financing for new Kubota agricultural and construction machinery including tractors, rice harvesters, compact excavators, and agricultural drones, with flexible repayment terms up to 84 installments and fixed flat interest rate.
• Kubota Max Certified Pre-owned Financing (สินเชื่อคูโบต้า แม็กซ์) Financing for Kubota Max certified pre-owned machinery; each unit undergoes 200-point inspection per Kubota standards and is reconditioned using genuine Kubota parts with quality warranty.
• User Takeaway Pre-owned Financing (สินเชื่อยูสเซอร์ทิฟาย) Financing for pre-owned machinery inspected at 80 points according to Kubota standards, sold as-is with basic reconditioning to ensure functionality and readiness for use.
• Financial Lease (สินเชื่อลีสซิ่ง) Long-term lease financing (typically 3-5 years) for new Kubota agricultural and construction machinery for corporate entities only; lessee has option to purchase at agreed residual value at lease end with 100% tax-deductible lease payments and effective interest rate on declining balance.
• Personal Multi-purpose Loan (สินเชื่อเติมฝัน) Personal credit for maintenance services, spare parts, and attachments from Siam Kubota dealers; maximum credit 100,000 baht, repayment up to 24 months, no collateral required, flat interest rate 7.5%-8.5% per year.
• Title Loan (สินเชื่อรถเติมสุข) Loan using Kubota machinery registration book as collateral for maintenance services, spare parts, and attachments; maximum credit 300,000 baht (50-80% of asset value), repayment up to 60 months, flat interest rate 7%-8% per year.
• SKL Card Revolving Credit (บัตรเอสเคแอล การ์ด) Revolving credit card for purchasing equipment, parts, and maintenance services at authorized Kubota dealers; maximum revolving credit 50,000 baht, repayment up to 24 months, flat interest rate 7.5%-8.5% per year, with QR code payment at dealers and cashback on installment payments.
• Annual Vehicle Tax Renewal Service (บริการต่อภาษีประจำปี) Annual vehicle tax renewal service for leased machinery, including processing and delivery of tax decals to customer address.
• Ownership Transfer Service (บริการโอนกรรมสิทธิ์) Vehicle ownership transfer service upon completion of installment payments; SKL handles Department of Land Transport registration process and delivers new registration book to customer.
• Casualty Insurance Service (บริการประกันวินาศภัย) Insurance coverage for agricultural and construction machinery against natural disasters, fire, and theft for SKL customers only.
• Compulsory Insurance Service (บริการประกันภัย พ.ร.บ.) Third-party vehicle insurance (พ.ร.บ.) processing for registered machinery, required for annual tax renewal.
• Auction Service for Repossessed Machinery (บริการประมูลสินค้า) Auction service for repossessed Kubota machinery; includes a 6-step process from inspection to ownership transfer, operated with partner auction companies.
• SKL Mobile Application (SKL โมบายแอปพลิเคชัน) Mobile application for iOS and Android offering 7 key functions: contract management, online payment, QR code generation, Family Club rewards, loan application, application status checking, and document requests.
• SKL Connect LINE-based Service (SKL คอนเน็กต์) LINE-based online service operating on SKL LINE Official Account @sklth via LIFF framework for checking installment information, making payments, generating QR codes, receiving notifications, and accessing SKL Point rewards program.
• SKL e-Service Web Portal (SKL อีเซอร์วิส) Web-based online portal for viewing hire purchase contracts, installment schedules, generating barcode/QR code for payments, and accessing privileges; available 24/7.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Siam Kubota Corporation (บริษัทสยามคูโบต้าคอร์ปอเรชั่น จำกัด)coreStrategic or Co-development Partner · 5 January 2006Parent company and exclusive product partner. SKL is a subsidiary of Siam Kubota Corporation and provides captive financing exclusively for Kubota agricultural and construction equipment. All loan products are designed around Kubota's product catalog, and customer data is shared between entities for marketing and service purposes. Siam Kubota Corporation is a joint venture between Kubota Corporation (Japan) and local partners.
• Kubota Corporation (Japan)coreStrategic or Co-development PartnerGlobal parent company of the Kubota Group. Kubota Corporation (Japan) is the ultimate technology and brand licensor for Kubota agricultural and construction machinery. SKL operates as the dedicated captive finance company within the Kubota ecosystem in Thailand.
• Authorized Kubota Dealers (ผู้แทนจำหน่ายสยามคูโบต้า)coreChannel Partner/ Reseller/ DistributorNationwide network of authorized Kubota equipment dealers who serve as the primary sales channel for SKL financing products. Dealers are appointed by Siam Kubota Corporation and provide both equipment sales and financing application support. Some dealers are authorized to sell used Kubota Max and User Takeaway vehicles, enabling SKL's certified pre-owned financing products.
• Auction Companies (บริษัทประมูล) — บมจ.สหการประมูล and บจ.มอตโต้ อ๊อคชั่นminorChannel Partner/ Reseller/ DistributorPartner auction companies that conduct repossessed equipment sales on SKL's behalf. บมจ.สหการประมูล operates auction events at Rangsit Klong 8 and online, while บจ.มอตโต้ อ๊อคชั่น conducts separate auction events. Both enable SKL to liquidate repossessed equipment efficiently.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• John Deere Financial: Captive finance subsidiary of John Deere, financing agricultural and construction equipment purchases globally. Directly comparable to SKL as a manufacturer-aligned equipment finance company serving farmers with installment and lease products.
• AGCO Finance: Joint venture financing arm for AGCO Corporation (Massey Ferguson, Fendt, Valtra). Offers retail and lease financing for agricultural equipment, paralleling SKL's role within the Kubota/Siam Kubota dealer ecosystem.
• CNH Industrial Capital: Captive finance arm of CNH Industrial (Case IH, New Holland) providing retail and lease financing for agricultural and construction equipment. Highly comparable to SKL in product structure and dealer-integrated delivery model.
• Caterpillar Financial Services: Captive finance arm of Caterpillar, financing construction and heavy equipment globally. Comparable to SKL's financial lease product for corporate buyers and shared dealer-channel origination model.
• Srisawad Corporation: Leading Thai hire-purchase and consumer finance company (formerly Srisawad Power 1979). Provides hire-purchase for vehicles and equipment in Thailand, the most direct domestic competitor to SKL's core car-loan/hire-purchase business.
• Krungsri Auto: Auto and equipment financing arm of Bank of Ayudhya (Krungsri). Provides hire-purchase, leasing, and fleet financing across Thailand, competing with SKL for SME and corporate equipment financing customers.
• Toyota Leasing Thailand: Captive auto finance arm of Toyota in Thailand under Toyota Motor Thailand. Provides hire-purchase and leasing for Toyota vehicles, mirroring SKL's manufacturer-captive model in a different product category.

Regional players

• AEON Financial Service (Thailand): Thailand-based consumer finance and leasing company under the AEON Japan group. Comparable to SKL's revolving credit / personal loan business model, though focused on personal/consumer rather than equipment.
• NgernTidLor (TIDLOR): Leading Thai nano-finance and hire-purchase provider for motorcycles, used cars, and small-ticket lending. Comparable to SKL's micro/small-business and personal-loan segments serving underbanked Thai borrowers.

Broad incumbents

• Mitsubishi HC Capital: Large Japanese equipment leasing and finance company with global presence. Comparable broad coverage of industrial and construction equipment leasing, and parallels Kubota's Japanese parent ecosystem relationship.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC8e0qUKDjobYuzI5-K8LZoA
• Facebookfacebook.com/SiamKubotaClub

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Siam Kubota Leasing