What Paneco does

Paneco Singapore Pte. Ltd. is a Singapore-headquartered direct-to-consumer e-commerce operator specializing in alcohol delivery, founded in 2015 as part of the global Paneco.com brand that maintains storefronts on four continents. The company runs paneco.com.sg, a web storefront supplemented by native iOS and Android applications, alongside a dedicated B2B portal at business.paneco.com.sg for corporate, events, and hospitality buyers. The product catalog spans spirits (whisky, vodka, gin, cognac, rum, tequila, liqueur), wine (champagne, sparkling, red, white, rosé, and a curated Wine Market of boutique labels), beer and craft beer, Japanese and Asian spirits, cold beverages, gift and accessories, and a Vault section for rare and limited-edition bottles.

The technical platform is a multi-channel e-commerce stack with PCI-DSS-compliant payment processing via Stripe (AES-256 encryption for stored card data), PayPal support, and social-login identity (Google, Apple, Facebook, Twitter/X). A self-collection point at the Tanjong Pagar headquarters complements multi-tier delivery: free next-day delivery for qualifying orders, $8 same-day express, $12.90 two-hour lightning express, and a 90-minute cold-chain option for chilled beverages. The company operates proprietary merchandising features including the Personal Sommelier wine questionnaire and the Alcopedia editorial hub.

Commercially, Paneco monetizes through transactional product sales rather than subscription or take-rate fees, with revenue driven by unit pricing plus tiered delivery fees and member-exclusive discounts via a loyalty program. The two identified customer segments are individual adult consumers purchasing for personal consumption, events, and gifting (primary), and business customers buying in bulk through the B2B portal (secondary). Marketing channels include content (the blog and Alcopedia), organic social (Facebook, Instagram, Twitter/X), email newsletter, seasonal promotional campaigns (11.11, 7.7, World Cup-themed), and a referral/loyalty layer. No revenue, funding, or institutional investor data is disclosed; the Singapore entity reports 11-50 employees and legal status as a private limited company with no public listing or parent holding structure confirmed.

Name

Paneco

Legal name

Paneco Singapore Pte. Ltd.

Website

https://paneco.com.sg

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Paneco is a Singapore-based direct-to-consumer e-commerce platform delivering alcoholic beverages (spirits, wine, beer, Japanese and Asian spirits, plus gift and Vault assortments) to individual consumers and business customers via website, mobile apps, and a B2B portal, with multi-tier delivery and a loyalty program.

Ownership category

akta.pro rank

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Alcohol Product Sales: Direct sale of alcoholic beverages (spirits, wine, beer) to consumers through e-commerce platform. Revenue generated from product transactions with pricing that includes free delivery for qualifying orders (no minimum for orders containing spirits, $80 minimum for wine/beer only orders).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Paneco operates an online alcohol retail and delivery platform in Singapore, selling spirits, wines, beers, Japanese and Asian spirits, rare bottles, and gift sets. Customers order through the website or mobile app and choose between free next-day delivery, same-day express, 2-hour lightning express, or 90-minute cold delivery. A separate B2B portal serves corporate and hospitality buyers with bulk orders.

Product overview

Paneco is an online alcohol delivery platform operating in Singapore, founded in 2015 as part of the Paneco.com global brand. The core offering is the paneco.com.sg e-commerce platform enabling consumers to order alcoholic beverages including Spirits (Whisky, Vodka, Gin, Cognac, Rum, Tequila, Liqueur), Wine (Champagne, Red, White, Rose, Sparkling), Beer & Craft Beer, and Japanese/Asian spirits. The platform features multiple delivery options (next-day free, same-day express, 2-hour lightning express, and 90-minute cold delivery), a Wine Market with boutique labels, a Vault section for rare spirits, and a loyalty program. Additional services include a Personal Sommelier wine questionnaire, a Blog/Alcopedia content hub with cocktail recipes and tasting guides, mobile apps for iOS and Android, and a B2B business portal. The company operates from Tanjong Pagar, Singapore, and positions itself as the fastest-growing online liquor retailer with a focus on pricing, product variety, and delivery speed.

Differentiator

Problem solved

Functional benefit

Products and services

• Paneco Online Alcohol Delivery Platform An online alcohol retail and delivery platform serving adult consumers in Singapore, offering spirits, wines, beers, Japanese and Asian spirits, rare bottles, and gift sets with multiple delivery options including free next-day, same-day express, 2-hour lightning, and 90-minute cold delivery.
• Paneco Business (B2B Portal) A dedicated business-to-business e-commerce portal at business.paneco.com.sg that serves event planners, hospitality operators, and corporate buyers in Singapore with bulk ordering of spirits, wine, and beer for events, bars, restaurants, and corporate purchases.
• Paneco Mobile App A native mobile application for iOS and Android that allows individual consumers in Singapore to browse the Paneco product catalog, place orders, and arrange delivery of alcoholic beverages from their smartphones.

Quantifiable outcome

• Free next-day delivery for qualifying orders
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Drizly: Drizly is a US online alcohol marketplace offering same-day delivery of beer, wine, and spirits via a network of retailer partners. It is a direct comparable to Paneco in business model (D2C alcohol e-commerce), category coverage (spirits/wine/beer), and reliance on rapid home delivery SLAs.
• Saucey: Saucey is a US on-demand alcohol delivery service operating in major US metros with 30–60 minute delivery. It is a direct peer to Paneco in vertical (on-demand alcohol e-commerce), express delivery emphasis, and D2C online ordering model.
• ReserveBar: ReserveBar is an online premium spirits and gifting platform offering curated bottles and corporate gifting. It is comparable to Paneco's Vault and Gifts categories, with overlapping audience of premium-bottle buyers and B2B/hospitality clients.
• Wine.com: Wine.com is the largest US online wine retailer, offering an extensive catalog, virtual sommelier/recommendation tools, and home delivery. It mirrors Paneco's wine market emphasis, boutique-label breadth, and personalized recommendation feature.
• Master of Malt: Master of Malt is a UK-based online retailer specializing in whisky and rare spirits with deep content/blog coverage and broad international shipping. It is directly comparable to Paneco's spirits-led catalog, Vault rare-bottles collection, and Alcopedia content hub.
• The Whisky Exchange: The Whisky Exchange is a leading UK online specialist retailer of whisky and other spirits, with curated rare bottles, gift offerings, and content/editorial assets. It parallels Paneco's specialization in spirits and premium/Vault positioning.
• Oddbins: Oddbins is a UK online wine and spirits retailer with a wide selection and home delivery. It is comparable to Paneco in D2C alcohol e-commerce, free/standard delivery tiering, and emphasis on range and value.

Regional players

• Bounty Hunter Singapore: Bounty Hunter is one of Singapore's largest wine and spirits retailers with both an online platform and physical outlet. It is a direct regional competitor to Paneco in Singapore across wine and spirits e-commerce and competes on price, breadth, and delivery.
• Cellarbration: Cellarbration is a Singapore-based online and physical liquor retailer offering a broad selection of wines, spirits, and beers. It is a direct regional peer to Paneco with a similar omni-channel alcohol retail model in the same Singapore market.

Broad incumbents

• Total Wine & More: Total Wine & More is the largest US independent wine and spirits retailer with extensive omni-channel operations and huge selection. It is a broad incumbent comparable to Paneco in category (beer/wine/spirits retail) and selection-driven positioning, though at very different scale and primarily offline model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/paneco
• Xx.com/paneco_com
• Instagraminstagram.com/paneco

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paneco