blue Entertainment

What blue Entertainment does

blue Entertainment is the consumer entertainment subscription brand operated by Swisscom AG, Switzerland's state-owned telecommunications incumbent. The company is headquartered in Zürich, was founded in 1997, and operates within a 101-250 employee business unit. It delivers a unified TV and streaming platform branded as blue TV, offering tiered subscription packages (blue TV S, M, L, XL Sport, XL Streaming) ranging from 150+ to 330+ channels, with time-shifted Replay (30 hours to 7 days), up to 2,000 hours of cloud recording, and 4,000+ films and series in the media library. The platform is accessed through proprietary TV-Box 5 hardware, Smart TV apps, Apple TV 4K, and the blue TV App on iOS and Android, with Multiroom Max extending viewing to up to five TV sets and five mobile devices simultaneously.

The technology stack is built around content aggregation rather than original content production: blue TV integrates Netflix, Disney+, HBO Max, Paramount+, Sky, and Canal+ into a single interface, with the blue Binge bundle packaging Netflix and Disney+ into the XL Streaming tier. Sports content is delivered through blue Sport, which carries approximately 2,500 live events per year including UEFA Champions League and Brack Super League rights, with highlights, lineups, statistics, and expert commentary. Transactional video-on-demand is monetized through blue Video, offering over 10,000 titles for rent or purchase, including European and Swiss productions.

The business model combines recurring subscription fees (tiered TV packages plus add-ons such as Multiroom Max at CHF 9.90/month) with bundled telecom pricing (internet and TV combined from CHF 39.90/month) and limited hardware sales (TV-Box 5, often bundled free with promotions). Go-to-market is executed through Swisscom's residential channel, including the swisscom.ch website, a digital subscription advisor, the My Swisscom App for self-service, and a sales hotline operating Monday-Saturday 8:00-20:00. The customer base is residential Swiss households, with secondary segments targeting sports enthusiasts, streaming aggregators, and multi-location households. The platform operates exclusively within Switzerland, with no disclosed geographic expansion or international distribution.

Name

blue Entertainment

Legal name

Swisscom AG

Website

https://blue.ch

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

251–500 employees

Short description

blue Entertainment is Swisscom AG's consumer TV and streaming subscription service for Swiss residential households, offering tiered blue TV packages with 150+ to 330+ channels, aggregated streaming (Netflix, Disney+, HBO Max, Paramount+, Sky, Canal+), sports content, and on-demand video across TV-Box, Smart TV, Apple TV, and mobile devices.

Ownership category

akta.pro rank

Product category

Pay-TV and Streaming Subscription Services

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Cable & Other Pay Television Services (4841)

akta.pro primary industry

Sports Streaming Distribution & App Platforms (CTV, Mobile, Web) (MPAKAOAL)

akta.pro secondary industry

Direct-to-Consumer (DTC) Sports Streaming Platforms (MPAKAOAA)

Keywords

• Pay TV subscription
• Streaming aggregation
• Video on demand
• Sports broadcasting
• Multiroom streaming

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel, Supply Chain, Infrastructure

Revenue model

1. TV Subscription Fees: Monthly subscription fees from tiered blue TV plans (S, M, L, XL Sport, XL Streaming) with varying channel counts, recording capacity, and included features.
2. Streaming Bundles: Bundled streaming services including Netflix, Disney+, and other platforms integrated into premium subscription tiers.
3. Multiroom Max Option: Additional subscription add-on for accessing blue TV on up to five TV sets with CHF 9.90/month charge.
4. Video-on-Demand Purchases: Rental and purchase transactions for individual movies and series through blue Video store.
5. Hardware Sales: TV-Box 5 hardware sales, including promotional bundles with PS5 and iPad Air as incentives.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Blue Entertainment (operated by Swisscom AG) is a residential subscription TV and streaming platform delivering live TV channels (150–330+ depending on tier), replay and cloud recording, video-on-demand, and aggregated third-party streaming (Netflix, Disney+, HBO Max, Paramount+, Sky, Canal+). It bundles exclusive sports content (UEFA Champions League, Brack Super League via blue Sport) across TV-Box 5 hardware, Smart TVs, Apple TV, and mobile apps, supported by Multiroom Max for up to five simultaneous TV sets in Switzerland.

Product overview

blue Entertainment (operated by Swisscom) is a unified entertainment platform offering multiple subscription tiers (blue TV S/M/L/XL Sport/XL Streaming) ranging from 150+ to 330+ channels with varying features. The platform integrates streaming services (Netflix, Disney+, HBO Max, Paramount+, Sky, Canal+) and includes branded content modules: blue Sport (sports streaming with ~2,500 live events), blue Video (10,000+ on-demand titles), blue Play (included media library), blue Premium (unlimited entertainment), blue Supermax (premium content), and blue Binge (Netflix & Disney+ bundle). Access is available via TV-Box 5 hardware, Smart TVs, Apple TV, and mobile apps (blue TV App for iOS/Android) with Multiroom Max enabling viewing on up to 5 TV sets simultaneously.

Differentiator

Problem solved

Functional benefit

Brands

• blue Sport: Sports streaming service featuring around 2,500 live events including Brack Super League and UEFA Champions League, with expert commentary and analysis
• blue Video
• blue Play
• blue Premium
• blue Binge
• blue Supermax
• blue TV S
• blue TV M
• blue TV L
• blue TV XL Sport
• blue TV XL Streaming

Products and services

• blue TV Flagship tiered TV subscription service offering 150–330+ live channels, replay and cloud recording, video-on-demand, integrated streaming platforms, and premium sports across TV-Box 5, Smart TVs, Apple TV, and mobile apps. Available in Switzerland via Swisscom.
• blue Sport

Quantifiable outcome

• Most popular Swiss TV subscription with #1 market position
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature7 records

Partnerships

Three partnerships are on record, tiered core.

• NetflixcoreTechnology or IntegrationStreaming content partnership providing Netflix access integrated into blue TV ecosystem. Netflix is included with blue Binge package in blue TV XL Streaming tier.
• Disney+coreTechnology or IntegrationStreaming content partnership providing Disney+ access integrated into blue TV ecosystem. Disney+ is included with blue Binge package in blue TV XL Streaming tier.
• UEFAcoreTechnology or IntegrationSports broadcasting rights holder for UEFA Champions League content available through blue Sport. Approximately 2,500 live sports events annually.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Sunrise UPC: Swiss telecom operator offering a competing residential TV subscription (Sunrise TV) with similar channel packages, replay/recording features, and bundled streaming. Direct competitor to blue TV within Switzerland with overlapping target customers and infrastructure.
• Salt Mobile: Swiss challenger telecom providing mobile, internet, and TV services including Salt TV with streaming aggregation. Competes head-to-head with blue Entertainment on residential bundles in Switzerland.
• Canal+ Switzerland: Canal+ operates premium subscription TV in Switzerland with sports and entertainment content. Already an integration partner of blue TV but also a competitor for premium sports subscribers in the Swiss market.
• Sky Deutschland / Sky Switzerland: Sky's Swiss operations offer premium sports and entertainment TV subscriptions including Sky Show and Sky Sport. Direct peer for live sports rights and premium tier positioning versus blue Sport/blue Premium.

Emerging players

• DAZN: Global sports-focused streaming service operating in Switzerland, competing for sports rights and sports-enthused subscribers. Comparable to blue Sport's core offering but with pure-play sports streaming rather than telco-bundled TV.
• Netflix (Switzerland): Global streaming leader operating direct in Switzerland and integrated into blue Binge. Represents both a partnership (via blue TV XL Streaming) and competitive threat as a direct-to-consumer alternative.

Broad incumbents

• MagentaTV (Deutsche Telekom): Deutsche Telekom's IPTV/streaming service in Germany, combining live TV, replay, recording, and integrated streaming apps (Netflix, Disney+, etc.). Closely comparable product architecture and telco-bundled distribution model to blue TV.
• Vodafone TV (GigaTV): Vodafone's European IPTV offering combining live TV, replay, on-demand, and integrated streaming apps. Highly comparable product structure to blue TV across European telco-TV deployments.

Regional players

• Quickline: Swiss cable TV and broadband provider offering TV subscriptions to regional Swiss customers. Comparable business model of bundled internet+TV with channel packages, serving similar residential segments in overlapping geographies.
• iWay (Swiss fiber/cable provider): Smaller Swiss telecom offering TV and internet bundles with regional focus. Comparable product offering to blue TV's lower tiers but at smaller scale and with narrower geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/blue-entertainment

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about blue Entertainment