Guestonline
- Company typePrivate
- Founded2007
- HeadquartersToulouse, France
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Guestonline firmographics
Firmographics- Name
- Guestonline
- Legal name
- Guestonline
- Website
- https://guestonline.io
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Guestonline industry classification
Industry- Product category
- Restaurant Management Software
- akta.pro primary industry
- Restaurant Reservations & Dining Booking Platforms (BPAMAIAK)
- akta.pro secondary industries
- Restaurant/Table Reservation & Booking Engines (THALADAH), Guest Experience & Engagement (CRM, Messaging, Loyalty) (THALACAF), Dining Reservations & Restaurant Booking (HSACALAF)
Keywords
Where Guestonline is headquartered
LocationHeadquarters
- HQ city
- Toulouse
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Guestonline business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Software Licensing: Monthly/annual subscription model for access to the ZenchefOS platform including reservation management, CRM, and basic features. Pricing tiers likely based on restaurant size or feature requirements.
- Payment Processing: Revenue generated through payment processing services including Zenchef Pay for table-side payments, prepayment solutions, and gift cards. Transaction-based revenue model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Commission-free model - no intermediary fees |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Guestonline product offering
Product offeringCore offering
Guestonline sells a cloud-based restaurant management platform (ZenchefOS) that automates online reservations, table management, and payment at table via QR codes. It bundles restaurant CRM, digital menus, virtual waitlists, online reputation management, gift cards and prepayment, and POS integration into a single commission-free subscription offering for independent restaurants and multi-location groups.
Product overview
Guestonline, now part of the Zenchef ecosystem following its merger with CoverManager in October 2023, offers a comprehensive restaurant management platform built around ZenchefOS. The core offering centers on reservation management and table optimization, complemented by integrated payment solutions (Zenchef Pay), customer relationship management (CRM), digital menu with QR codes, website creation tools, virtual waitlist management, and online reputation management. The platform targets independent restaurants and restaurant groups seeking commission-free, all-in-one solutions. A new unified platform called CoverManager is planned for 2025, combining all three brands (CoverManager, Guestonline, Zenchef) into a single system.
Differentiator
Problem solved
Functional benefit
Brands
- ZenchefOS: Restaurant reservation management and booking software platform
Products and services
- ZenchefOS Platform Comprehensive restaurant management platform integrating reservation management, payment processing, and CRM capabilities, with real-time table visualization, automated reservations, and customer data management.
- Zenchef Reservation Module
Companies that use Guestonline
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Guestonline technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability1 record
Feature9 records
Guestonline partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship, core and minor.
- CoverManagerflagshipGuestonline merged with CoverManager in October 2023, joining the CoverManager family. A new unified platform combining CoverManager and Guestonline is planned for 2025, representing a major strategic consolidation in the restaurant technology space.
- L'école comestiblecoreL'école comestible is supported through the Réservation Responsable initiative. The organization educates and raises children's awareness of food, healthy eating, and good products from a young age through sensory, cultural, and culinary discovery workshops, creating school gardens, and improving school canteens.
- Maratika (Shenpen Nepal)minorMaratika/Shenpen Nepal receives support through the Réservation Responsable initiative. The organization works in Maratika village focusing on food, health, and school equipment/supplies to ensure children in Nepal have access to education and quality schooling.
- LightspeedcoreLightspeed is integrated with Zenchef for synchronized operations between reservation management and payment processing. This integration enables restaurants to maintain consistent data across both systems.
- CashpadcoreCashpad POS integration with Zenchef enables synchronized data flow between reservation management and cash register operations for restaurants.
- Google Reserve / Google MapscoreIntegration with Google Reserve and Google Maps enables restaurants to accept reservations directly through Google search and maps, increasing online discoverability and booking convenience for customers.
- La Tablée des Chefs FrancecoreGuestonline/Zenchef supports La Tablée des Chefs France through the Réservation Responsable initiative. The association conducts culinary workshops in schools in France with volunteer chefs, developing food autonomy for future generations. Each online reservation contributes €0.10 to the association.
Scale indicators2 records
Recent moves7 records
Expansion highlights4 records
Guestonline competitors and assessment
Company assessmentDirect peers
- TheFork: European restaurant booking platform owned by Tripadvisor; operates a commission-based per-cover model that directly competes with Guestonline/Zenchef's commission-free subscription approach across the same restaurant customer base.
- OpenTable: Global restaurant reservation and diner discovery platform owned by Booking Holdings; competes head-to-head with Guestonline/Zenchef on online booking, table management, and restaurant CRM.
- SevenRooms: Restaurant CRM, reservation, and guest experience platform serving independent restaurants and groups; directly comparable to ZenchefOS in combining reservations, CRM, and marketing automation.
- Resy: Restaurant reservation platform owned by American Express; competes with Guestonline/Zenchef on online booking and diner-side network effects, primarily in the US.
- CoverManager: Spanish restaurant management software provider and parent company of Guestonline since October 2023; offers comparable reservation, CRM, and table management functionality and is the unifying brand for the 2025 combined platform.
- Tock: Reservation and table management platform (owned by Squarespace) used by restaurants and hospitality operators; competes on booking, prepayment/no-show prevention, and guest management features similar to ZenchefOS.
- Quandoo: European restaurant online booking marketplace; competes with Guestonline/Zenchef across DACH and other European markets on diner discovery and reservation management.
Broad incumbents
- Yelp Reservations: Reservation functionality embedded within Yelp's broader local search and reviews platform; overlaps with Guestonline/Zenchef on reservation management while offering much broader consumer reach via Yelp's marketplace.
- Lightspeed Restaurant: POS-led restaurant commerce platform and named POS integration partner of Guestonline/Zenchef; competes at the edges with bundled reservation and table management features sold as part of a broader restaurant OS.
- Toast: US-focused restaurant technology platform offering POS, payments, online ordering, and reservations; broader incumbent whose expanding reservations and guest engagement modules compete with ZenchefOS for the same restaurant buyer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Guestonline social profiles
Digital presenceGuestonline financial estimates
Financial estimateRevenue estimate
Valuation estimate
Guestonline leadership team
Management profileNumber of profiles
Profiles2 records
Guestonline funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Guestonline M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Guestonline
What does Guestonline do?
Guestonline sells a cloud-based restaurant management platform (ZenchefOS) that automates online reservations, table management, and payment at table via QR codes. It bundles restaurant CRM, digital menus, virtual waitlists, online reputation management, gift cards and prepayment, and POS integration into a single commission-free subscription offering for independent restaurants and multi-location groups.
Is Guestonline a public or private company?
Guestonline is a private company. It is classified as corporate owned and is currently operating.
When was Guestonline founded?
Guestonline was founded in 2007. It employs 11 to 50 people.
Where is Guestonline based?
Guestonline is headquartered in Toulouse, France, in the Europe region.
How does Guestonline make money?
Two revenue lines are on record. Subscription Software Licensing is the primary driver. The others are payment Processing.
Who are Guestonline's main competitors?
Direct peers on record are TheFork, OpenTable, SevenRooms, Resy, CoverManager, Tock and Quandoo. Broad incumbents are Yelp Reservations, Lightspeed Restaurant and Toast.
Does Guestonline have an API?
No public API is recorded for Guestonline.
What industry is Guestonline in?
Guestonline's product category is Restaurant Management Software. Its primary akta.pro industry code is BPAMAIAK, Restaurant Reservations & Dining Booking Platforms, with a secondary code of THALADAH, Restaurant/Table Reservation & Booking Engines.