What Bake.Agency does

Bake.Agency is a Sydney-headquartered content production agency founded in 2021 by Jamie Andrei, operating as a private, founder-owned company (ABN 36 241 969 774) from Level 5, 11 York Street, Sydney, with an additional HQ presence at Tower One, Barangaroo. The company delivers a single integrated service portfolio across eight categories: campaigns, events, activations, government, live streaming, fashion, 2D animation, and photography, spanning video production, 2D animation, photography, live streaming, and experiential content for over 350 clients globally.

Its production stack is built on the Adobe Creative Suite (After Effects, Audition, Premiere Pro, Media Encoder) for video and motion work, augmented by Google Cloud collaboration tools for remote review, approvals, and delivery, and supplemented by 360/VR capture and live streaming capabilities for immersive and event content. There is no proprietary platform or software product; the offering is delivered as bespoke professional services rather than a repeatable product.

Commercially, Bake.Agency operates on a sales-led, project-based model with custom quote-based pricing and multi-year engagements common in its NSW Government panel work. Its customer base is concentrated in Australian government agencies (NSW Fire+Rescue, SafeWork NSW, SIRA, Digital.NSW, Landcom, AusPayNet) and large corporate brands (Panasonic Australia, Hyundai Australia, David Jones, Moccona, Collette Dinnigan), with additional revenue from event ecosystems such as FinTech Australia's The Finnies Awards. The company relies on referrals, repeat clients, portfolio showcase, and organic social channels rather than paid acquisition, and is not venture-backed.

Name

Bake.Agency

Legal name

Bake Agency

Website

https://bake.agency

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Bake.Agency is a Sydney-based, founder-owned content production agency delivering video, 2D animation, photography, live streaming, and experiential content to over 350 clients across Australian government agencies, large corporates, and event ecosystems, operating on a project-based, quote-priced professional services model.

Ownership category

akta.pro rank

Product category

Creative Content Production Services

NAICS

Motion Picture and Video Production (51211)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

akta.pro secondary industry

Activation/Experiential Creative Agencies (MPAAAAAO)

Keywords

• Video production services
• Content production agency
• Live streaming services
• 2D animation production
• Event video coverage

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Creative Production Services: Project-based professional services for video production, 2D animation, photography, live streaming, and experiential content. Clients engage the agency for specific campaigns, events, or ongoing content needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Bake.Agency is a full-service content production agency that creates video, 2D animation, photography, live streaming, and experiential activation content for government agencies, corporate brands, and high-growth companies. Engagements are scoped as bespoke projects covering campaigns, events, government communications, fashion, brand activations, and live broadcasts, delivered from concept through to delivery using Adobe Creative Cloud tooling and Google Cloud-based collaboration workflows.

Product overview

Bake.Agency is a globally-recognized content agency offering a comprehensive suite of video production and content creation services. The company operates as a single integrated service portfolio rather than a platform with separate modules. Their core offerings include Campaigns, Events, Activations, Government, Live Streaming, Fashion, 2D Animation, and Photography services. They specialize in creating engaging branded content for high-growth companies, combining video production with strategic content marketing from concept to delivery across events, government, live streaming, brand campaigns, fashion, 2D animation, and activations. The agency serves clients globally from offices in Sydney and Melbourne, Australia.

Differentiator

Problem solved

Functional benefit

Products and services

• Campaigns
• Events
• Activations
• Government
• Live Streaming
• Fashion
• 2D Animation
• Photography

Quantifiable outcome

• 3M+ views achieved for client content
• +5 more outcomes

Named customers23 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

20 partnerships are on record, tiered minor and core.

• UnissuminorStrategic or Co-development Partner · 1 January 2019Collaboration with Unissu's global leadership team in London to produce Australian content for their proptech thought leadership Connect series. Filmed 30+ Australian industry leaders as part of a global initiative spanning 100+ speeches across multiple cities including Shanghai, Hong Kong, New York, Toronto, Helsinki, Lagos, and Sydney. The series was supported by LendLease, JLL, and Stone & Chalk.
• XerominorGTM or Marketing Partner · 1 January 2019Venue partner for IndigiSpace Business Boot Camp at Xero offices in Sydney. Supported Indigenous business development program launch.
• National Centre of Indigenous Excellence (NCIE)minorGTM or Marketing Partner · 1 January 2019Venue partner for IndigiSpace Business Boot Camp at Redfern location. Supported Indigenous business development program launch.
• FinTech AustraliacoreStrategic or Co-development PartnerMulti-year partnership supporting FinTech Australia with The Finnies Awards livestream and event coverage. Worked on 2021 virtual awards during COVID restrictions, 2023 Finnies Awards, and ongoing event coverage. Developed creative 'late show' style awards night formats and delivered significant viewership growth (8.4x YOY increase).
• VIC GovernmentcoreGTM or Marketing PartnerVIC Government is a key sponsor of FinTech Australia's events including The Finnies Awards. Bake Agency facilitated this partnership through their event production work, enabling VIC Government to reach the fintech ecosystem.
• VocusminorGTM or Marketing PartnerMajor sponsor of FinTech Australia events, supported through Bake Agency's livestream production capabilities.
• SwyftxminorGTM or Marketing PartnerMajor sponsor of FinTech Australia events, supported through Bake Agency's livestream production capabilities.
• SafeWork NSWcoreStrategic or Co-development PartnerOngoing partnership with SafeWork NSW for video content production including inspector personal stories, training materials, and public safety campaigns. Worked with Service NSW coordination for on-location filming.
• NSW State Insurance Regulatory Authority (SIRA)coreStrategic or Co-development PartnerPartnership with SIRA to create 2D animated explainer videos for policy updates and COVID-related procedure communications to allied health professionals. Delivered training materials on compressed timelines during pandemic restrictions.
• Panasonic AustraliacoreStrategic or Co-development PartnerStrategic partnership with Panasonic Australia to develop 111 digital campaign assets for Lumix GH6 camera launch across Australian and UK markets. Creative concept approved by global Panasonic team on first presentation. Assets delivered in multiple aspect ratios for multi-platform distribution.
• LendLeaseminorGTM or Marketing PartnerSupporting partner for Unissu Connect proptech series. Bake Agency produced Australian content featuring LendLease executives as thought leaders.
• JLLminorGTM or Marketing PartnerSupporting partner for Unissu Connect proptech series. Bake Agency produced Australian content featuring JLL executives as thought leaders.
• Stone & ChalkminorGTM or Marketing PartnerVenue partner and supporting sponsor for Unissu Connect proptech series and FinTech Australia events including The Finnies 2019 Awards. Bake Agency produced content at their Melbourne venue.
• AusPayNet (Australian Payments Network)coreStrategic or Co-development PartnerFour-year partnership with AusPayNet to capture their annual payments industry event. Coverage included 1,200+ photos, video interviews, VIP attendee content, and production of the annual Big Debate highlight video. Content distributed via eDMs, website, and LinkedIn.
• Havas AustraliacoreStrategic or Co-development PartnerPartnership with Havas Australia on experiential events including the Moccona ice brew product launch at Bondi Beach. Bake Agency captured video content for campaign assets. Havas commissioned Bake for the activation.
• Service NSWcoreStrategic or Co-development PartnerCollaboration with Service NSW on SafeWork NSW video production projects. Coordinated shoot dates and logistics for on-location filming.
• BKT TyresminorGTM or Marketing PartnerVIP trade event activation at Marvel Stadium featuring cricket legend Ricky Ponting. Bake Agency captured video content for BKT Tyres trade representative event and public-facing activation.
• ToyotaminorGTM or Marketing PartnerHigh-profile sponsor leveraging experiential activations. Bake Agency captures content at events featuring brand activations.
• CadburyminorGTM or Marketing PartnerHigh-profile sponsor leveraging experiential activations. Bake Agency captures content at events featuring brand activations.
• WoolworthsminorGTM or Marketing PartnerHigh-profile sponsor leveraging experiential activations. Bake Agency captures content at events featuring brand activations.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vidico: Sydney-based video production agency offering brand videos, animation, and content strategy for enterprise and high-growth brands. Closely comparable as an Australian video production agency serving similar marketing and corporate clients.
• Visual Domain: Australian video production and post-production house serving brand, government, and corporate clients. Comparable as a full-service content production agency operating in the same Australian market with similar project-based engagements.
• Rumble Studios: Sydney-based video production and content studio specialising in brand films, animations, and live events. Directly comparable as an Australian production studio serving brand and corporate clients with similar multi-format capabilities.
• Cutting Edge: Australian post-production and content production company serving broadcasters, agencies, and brands. Comparable as a long-standing Australian production services provider with overlapping capabilities in video, broadcast, and content production.
• Salt Films: Australian content production and film company producing brand content, campaigns, and events. Comparable as a regional video production house serving brand and corporate clients with similar project-based delivery model.

Regional players

• Showpony Advertising: Independent creative agency with offices in Australia and New Zealand producing campaigns, content, and brand activations. Comparable through its content production and activation work, though primarily a creative agency that also produces content.

Broad incumbents

• The Story Lab: Global content and entertainment agency producing branded content, campaigns, and live events. Comparable through campaign content production and event coverage capabilities, though operates at larger scale with broader media planning capabilities.
• MediaMonks (S4 Capital): Global digital content and production agency offering video, animation, and experiential content for enterprise brands. Comparable as a content production agency serving similar enterprise clients, but operates globally with much larger scale and integrated media capabilities.
• Hogarth Worldwide: Global content production network inside WPP producing advertising, video, and digital content at scale for major brands. Comparable as a content production specialist, but operates at significantly larger scale and across global markets.

Emerging players

• Wednesday Collective: Australian creative content studio offering video, photography, and social content production for brands. Comparable as a smaller content production agency in the same emerging digital content space, though with a narrower scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/agency_bake
• YouTubeyoutube.com/@bake.agency
• Facebookfacebook.com/bake.agency.aus
• LinkedInlinkedin.com/company/bakeagency
• Instagraminstagram.com/bake.agency
• TikToktiktok.com/@bake.agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bake.Agency