Swyftx
Swyftx is a Brisbane-based cryptocurrency exchange serving 1.5 million retail investors in Australia and New Zealand with spot trading of 420+ digital assets. It generates revenue via per-trade fees, OTC desk services, and a CFD revenue share through its Eightcap partnership.
- Company typePrivate
- Founded2019
- HeadquartersBrisbane, Australia
- Headcount251–500
- GTM typeB2C
- OfferingSoftware
What Swyftx does
Swyftx is a Brisbane-based retail cryptocurrency exchange founded in the late 2010s and operating across Australia and New Zealand. The company offers spot trading in more than 420 digital assets via a self-serve web platform and mobile app, alongside a range of modular features: OTC trading for large-volume orders, Auto Invest (dollar-cost averaging), Crypto Bundles for one-trade portfolio construction, Crypto Rewards for engagement, Integrated Tax Reports via Koinly, and a Demo Mode for paper trading. The platform also supports specialized account types including SMSF, company, trust, and business accounts. Leverage and CFD trading are delivered through a partnership with Eightcap Pty Ltd, under which Eightcap acts as counterparty and Swyftx earns a revenue share. Swyftx is AUSTRAC-registered, ISO 27001 certified, and integrated with Australia's Document Verification Service and New Zealand's DIA Identity Verification Services (RealMe) for KYC.
The company has pursued an aggressive, acquisition-driven growth strategy. In March 2025 it acquired New Zealand's largest crypto platform Easy Crypto for approximately AU$33 million, adding roughly 350,000 customers and AU$2.1 billion in transaction volume. In July 2025 it acquired US-focused crypto brokerage Caleb & Brown for more than AU$100 million (~US$65.8M+), the largest crypto M&A deal in Australia and New Zealand, opening a US foothold and pushing total headcount to roughly 300. Earlier, in 2022, Swyftx merged with Superhero to position itself as a financial superapp spanning crypto and ASX trading. As of 2025-26 Swyftx claims more than 1.5 million users across Australia and New Zealand, with the combined platform supporting more than 420 tradable assets and a 4.6/5 TrustPilot rating.
Revenue is generated primarily through tiered take-rate trading fees on spot transactions, plus revenue share from Eightcap on CFD/derivatives volume and fees on OTC trades. Marketing is unusually brand-heavy for a crypto exchange: Swyftx holds naming rights to Super Rugby Pacific and the Women's competition through 2027, sponsors all five New Zealand Super Rugby Pacific clubs, and maintains partnerships with Brisbane Lions (AFL), South Sydney Rabbitohs (NRL), Sydney Thunder/Sixers (BBL), and UFC fighter Jack Jenkins. Content and education assets — Swyftx Learn, Learn & Earn, the "Tapping Into Crypto" podcast, TradingView charts, and an active multi-platform social presence — support a top-of-funnel DTC motion. In April 2026 Swyftx removed CEO Jason Titman and the executive chair, appointed cofounder Alex Harper and CFO Andrea Yuen as acting co-CEOs, and cut roughly 15% of headcount. The company must secure an AFSL under the new Digital Assets Framework by October 2026 and is not currently among the minority of Australian crypto platforms with ASIC registration.
Swyftx firmographics
Firmographics- Name
- Swyftx
- Legal name
- Swyftx Pty Ltd
- Website
- https://swyftx.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Swyftx is a Brisbane-based cryptocurrency exchange serving 1.5 million retail investors in Australia and New Zealand with spot trading of 420+ digital assets. It generates revenue via per-trade fees, OTC desk services, and a CFD revenue share through its Eightcap partnership.
- Ownership category
- akta.pro rank
Swyftx industry classification
Industry- Product category
- Cryptocurrency Exchange
- NAICS
- Securities and Commodity Exchanges (52321), Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- Multi-Currency Accounts, Wallets & FX Management (Consumer/SME) (FSAGAKAF)
- akta.pro secondary industry
- Risk, Compliance & Controls for Embedded Finance (KYB/KYC/AML, Fraud, Disputes) (FSAGALAK)
Keywords
Where Swyftx is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Swyftx business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Spot Trading Fees: Transaction fees charged on buy/sell/swap of cryptocurrencies on the platform. Fees displayed on service fees page and subject to 7 days notice for changes.
- Leverage/Derivatives Trading: Revenue share from CFD trading services provided through partnership with Eightcap
- Crypto Rewards Program: Rewards program where users earn crypto for completing platform tasks
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Tiered Trading Fees |
| Transaction based/ take rate | Pay-as-you-go | Crypto Purchases |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
Swyftx product offering
Product offeringCore offering
Swyftx is a Brisbane-based cryptocurrency exchange platform that enables retail consumers across Australia and New Zealand to buy, sell, swap, and track over 420 cryptocurrencies using AUD deposits. The platform offers spot trading, leveraged CFD trading through a partnership with Eightcap, over-the-counter (OTC) trading for large volume transactions, automated dollar-cost averaging via Auto Invest, and integrated tax reporting with Koinly. The company also provides dedicated entity account types for SMSFs, companies, and trusts, and operates an educational platform called Swyftx Learn.
Product overview
Swyftx is a Brisbane-based cryptocurrency exchange operating as a unified platform-plus-modules architecture. The core product is the Swyftx Platform offering spot trading for over 420 cryptocurrencies. Additional modules include Leverage Trading (CFD products via Eightcap partnership), OTC trading, and Auto Invest (dollar-cost averaging). The portfolio is enhanced by Crypto Bundles for diversification, Crypto Rewards for engagement, and Integrated Tax Reports with Koinly. Entity account types support SMSF, Company, and Trust structures. Educational offerings include Swyftx Learn platform and the Tapping Into Crypto podcast. The platform also acquired US-focused brokerage Caleb & Brown and New Zealand exchange Easy Crypto to expand its regional footprint.
Differentiator
Problem solved
Functional benefit
Brands
- Tapping Into Crypto: Australia's top crypto podcast operated by Swyftx
Products and services
- Swyftx Platform
Quantifiable outcome
- 1.5 million+ users across Australia and New Zealand
- +4 more outcomes
Companies that use Swyftx
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Swyftx technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature8 records
Swyftx partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered minor and core.
- Tim Horan (Rugby Ambassador)minorRugby legend Tim Horan appointed as official Swyftx ambassador for 2026.
- Rugby AustraliacoreMulti-year naming rights partnership (until 2027) making Swyftx the official naming rights sponsor for both Super Rugby Pacific and Women's competitions. First crypto sponsorship of a major rugby union competition globally.
- New Zealand Super Rugby Pacific Clubs (Crusaders, Highlanders, Gallagher Chiefs, Hurricanes, Blues)coreMulti-year sponsorship deals with all five NZ Super Rugby Pacific clubs including LED stadium signage, digital campaigns, and access to marquee players. Part of trans-Tasman expansion strategy.
- Caleb & BrowncoreAcquisition of Caleb & Brown crypto brokerage for AU$100 million+ (US$65.8M+), marking the largest crypto M&A deal in Australia and New Zealand. Expands Swyftx's reach into the US market.
- Easy CryptocoreAcquisition of New Zealand's largest digital asset platform Easy Crypto. Adds 350,000 customers and over $2.1 billion in transaction volume. Combined customer base reaches 1.1 million.
- Jack Jenkins (UFC)minorPartnership with UFC Featherweight Jack Jenkins as brand ambassador.
- EightcapcorePartnership with Eightcap Pty Ltd (AFSL 391441) to offer CFD and leverage trading products on the Swyftx platform. Eightcap is the counterparty for derivatives transactions.
- TRM LabsminorWorld-first scam trial partnership with TRM Labs to protect Australian crypto users from scams.
- Cents2BillsminorPartnership with Cents2Bills to help Australians turn spare change into cryptocurrency.
- Sydney Thunder and Sydney Sixers (BBL Cricket)minorSponsorship partnership with Sydney Thunder and Sydney Sixers for BBL cricket season.
- Brisbane Lions (AFL)minorExtended sponsorship with Brisbane Lions AFL team.
- South Sydney Rabbitohs (NRL)minorFirst crypto partner of South Sydney Rabbitohs NRL team.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Swyftx competitors and assessment
Company assessmentDirect peers
- Independent Reserve: Australian-headquartered cryptocurrency exchange serving retail and institutional clients with AUD trading pairs; competes directly with Swyftx in the same regulated Australian market and AUSTRAC-registered framework.
- BTC Markets: Australian cryptocurrency exchange offering AUD trading for retail and institutional investors; competes head-to-head with Swyftx on local market share and AUSTRAC-compliant crypto trading services.
- CoinSpot: Australia's largest retail cryptocurrency exchange by user count; directly competes with Swyftx on AUD deposits, asset breadth, and Australian retail customer base with comparable product offerings.
Broad incumbents
- eToro: Multi-asset social trading platform offering crypto alongside stocks and ETFs; competes with Swyftx for retail investors seeking diversified exposure including crypto within a single platform.
- Kraken: Global cryptocurrency exchange with AUD support and lower maker fees (0.25% per third-party reviews); competes with Swyftx on cost-conscious active traders and represents the fee benchmark cited in competitive analyses.
- Crypto.com: Global crypto exchange and Visa card issuer with strong APAC presence; competes with Swyftx on retail crypto trading and ancillary financial products across Australia and New Zealand.
- Coinbase: NASDAQ-listed global crypto exchange with retail and institutional offerings; competes with Swyftx in Australia/New Zealand via the Coinbase app, with broader scale, deeper liquidity, and stronger brand.
- Robinhood: US-headquartered retail trading platform with crypto trading alongside stocks and options; comparable to Swyftx's retail-focused product strategy and self-serve mobile-first trading experience.
- Binance: World's largest cryptocurrency exchange by volume; competes with Swyftx in Australia and New Zealand on asset breadth, fee competitiveness, and liquidity for retail crypto traders.
Regional players
- Stake: Australian-headquartered share trading platform (acquired by Tiger Brokers in 2024) offering US/AU equities and crypto; competes with Swyftx for retail trading wallet share in Australia with overlapping customer demographics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Swyftx social profiles
Digital presenceSwyftx compliance and trust
Trust signalCompliance4 records
Swyftx financial estimates
Financial estimateRevenue estimate
Valuation estimate
Swyftx leadership team
Management profileNumber of profiles
Profiles8 records
Swyftx subsidiaries and ownership
Company hierarchySubsidiaries2 records
Swyftx funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Swyftx M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Swyftx
What does Swyftx do?
Swyftx is a Brisbane-based cryptocurrency exchange platform that enables retail consumers across Australia and New Zealand to buy, sell, swap, and track over 420 cryptocurrencies using AUD deposits. The platform offers spot trading, leveraged CFD trading through a partnership with Eightcap, over-the-counter (OTC) trading for large volume transactions, automated dollar-cost averaging via Auto Invest, and integrated tax reporting with Koinly. The company also provides dedicated entity account types for SMSFs, companies, and trusts, and operates an educational platform called Swyftx Learn.
Is Swyftx a public or private company?
Swyftx is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Swyftx founded?
Swyftx was founded in 2019. It employs 251 to 500 people.
Where is Swyftx based?
Swyftx is headquartered in Brisbane, Australia, in the Oceania region.
How does Swyftx make money?
Three revenue lines are on record. Spot Trading Fees are the primary driver. The others are leverage/Derivatives Trading and crypto Rewards Program.
Who are Swyftx's main competitors?
Direct peers on record are Independent Reserve, BTC Markets and CoinSpot. Broad incumbents are eToro, Kraken, Crypto.com, Coinbase, Robinhood and Binance. Stake is listed as a regional player.
Does Swyftx have an API?
Yes. Public API enabling programmatic account management and transaction execution. The API is referenced in the Terms of Use as enabling users to programmatically manage their Account and enter into Transactions. Developer documentation is at docs.swyftx.com.au.
What industry is Swyftx in?
Swyftx's product category is Cryptocurrency Exchange. Its primary akta.pro industry code is FSAGAKAF, Multi-Currency Accounts, Wallets & FX Management (Consumer/SME), with a secondary code of FSAGALAK, Risk, Compliance & Controls for Embedded Finance (KYB/KYC/AML, Fraud, Disputes). Its NAICS code is 52321 and its SIC code is 6200.