Lewis Advertising

What Lewis Advertising does

Lewis Advertising is a privately held, full-service advertising agency founded in 1969 and headquartered at 1050 Country Club Rd, Rocky Mount, North Carolina. The firm employs 51–100 staff and operates as an independent, bootstrapped agency with no disclosed external investors, parent company, or institutional backing. Lewis serves business clients — primarily in the Southeast United States — across the healthcare, retail/restaurant, banking/finance, government, tourism, B2B services, and consumer goods verticals. Named clients on its website include Boddie-Noell Enterprises (Hardee's parent), Pizza Hut, Carl's Jr., Perdue, House Autry, First Carolina Bank, Carteret Health Care, Dosher Memorial Hospital, Nash UNC, Town of Ocean Isle Beach, Builder's Discount Center, South River EMC, and Carolinas Gateway Partnership.

The agency's offerings are organized into five integrated service lines: Creative Solutions (branding, identity, advertising design, marketing collateral, copywriting), Outdoor Solutions (traditional and digital billboards, mobile billboards, vehicle wraps), Print Solutions (FSI media buying, print production from 100 to 20M+ pieces, indoor/outdoor materials), Digital Solutions (SEM, website design/management, social media advertising, digital display, digital content development, email and SMS marketing), and Media Investment Solutions (media planning and buying across TV, radio, and OTT). Its technology footprint is channel-oriented rather than platform-architecture-based: Lewis executes buying and creative across major media surfaces including Meta, Google, LinkedIn, Snapchat, TikTok, Reddit, YouTube, Amazon Ads, Pinterest and X/Twitter, in addition to legacy traditional channels. No proprietary ad-tech platform, API, SDK, or AI/ML tooling is disclosed.

Commercially, Lewis runs a sales-led, direct-engagement GTM motion targeting enterprise, mid-market, and SMB buyers in the Southeast US, with no documented channel partners, parent/subsidiary relationships, or franchise structures. Revenue is generated through professional-services fees — project-based engagements, retainers, and media-buying commissions — at customized, non-public pricing. The firm's principal stated differentiators are its flexible campaign structures, end-to-end strategy-through-execution delivery, decades-long industry tenure, integrated traditional-plus-digital capabilities, and absence of restrictive package pricing.

Name

Lewis Advertising

Legal name

Lewis Advertising

Website

https://lewisadvertising.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

51–100 employees

Short description

Lewis Advertising is a privately held, full-service independent ad agency founded in 1969 and based in Rocky Mount, North Carolina, serving primarily Southeast US enterprise, mid-market, and SMB clients across healthcare, retail, restaurant, finance, government, and tourism verticals with integrated creative, outdoor, print, digital, and media-buying services.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (54181), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Brand Campaign & Integrated Communications Agencies (MPAAAAAC)

akta.pro secondary industry

Sales Promotion Campaign Design & Management (BPAFAMAC)

Keywords

• Advertising agency services
• Media planning buying
• Creative marketing solutions
• Digital marketing campaigns
• Outdoor print advertising

Headquarters

HQ city

Rocky Mount

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Advertising Services Revenue: Full-service advertising agency generating revenue through professional services including creative solutions, outdoor advertising, digital solutions, print solutions, and media investment services. Revenue is derived from project-based fees, retainer arrangements, and media buying commissions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Lewis Advertising is a full-service advertising agency providing integrated marketing solutions across five core service lines: Creative Solutions (branding, design, copywriting), Outdoor Solutions (billboards, digital OOH, vehicle wraps), Print Solutions (FSI media and print production), Digital Solutions (SEM, social media, email/SMS), and Media Investment Solutions (TV, radio, OTT buying). The agency builds customized campaigns combining traditional and digital media for clients across healthcare, retail, restaurants, finance, government, and tourism industries.

Product overview

Lewis Advertising is a full-service advertising agency offering an integrated portfolio of marketing solutions. The agency provides five core service offerings: Creative Solutions (branding, design, copywriting, marketing collateral), Outdoor Solutions (billboards, digital OOH, mobile billboards, vehicle wraps), Print Solutions (FSI media, print production, indoor/outdoor materials), Digital Solutions (SEM, website design, social media advertising, display ads, email/SMS marketing), and Media Investment Solutions (TV, radio, OTT buying). These services can be combined into integrated campaigns or used individually, allowing the agency to tailor solutions for clients across healthcare, retail, restaurants, finance, government, and other industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Solutions

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Rawle Murdy: Charleston, SC-based regional full-service agency serving tourism, healthcare, and consumer brands across the Carolinas — directly comparable on size, geography, and Southeast US vertical mix.
• The Variable: Winston-Salem, NC-based independent creative agency of comparable size, focused on integrated brand campaigns for regional and national clients — strong structural peer on capabilities and regional geography.
• BooneOakley: Charlotte, NC-based boutique ad agency of similar scale, blending traditional and digital campaign execution for regionally-rooted brands — strong structural peer on ownership model (independent) and service scope.
• The Brandon Agency: Myrtle Beach, SC-based full-service advertising agency with similar Southeast US footprint and multi-vertical client mix (tourism, healthcare, retail, restaurants). Closest direct comparable in size, structure, and service offering breadth.
• Laughlin Constable: Independent full-service agency with similar mix of traditional, digital, and media buying capabilities serving consumer and B2B brands — relevant structural peer on operating model and service breadth.
• Hitchcock Fleming: Akron, OH-based independent full-service agency of similar headcount offering creative, media planning/buying, and digital services — comparable on integrated-service independence model though geographically distinct.

Broad incumbents

• Wray Ward: Charlotte, NC-based marketing communications agency with broader national reach and integrated creative, media, and digital offerings — comparable services to Lewis but at meaningfully larger scale and client roster.
• Mower: Multi-office full-service marketing agency with major Charlotte, NC presence alongside Northeast hubs; competes with Lewis for the same regional and healthcare/QSR client base via media buying, creative, and digital.
• Publicis: Global advertising/PR holding company whose agency networks (Saatchi, Leo Burnett, etc.) compete with Lewis for national brand-of-record contracts from shared clients like Carl's Jr, Pizza Hut, and Hardees.

Emerging players

• Tinuiti: Performance marketing agency specializing in paid media across Amazon, Google, Meta, and TikTok — competes directly with Lewis's Digital Solutions and Media Investment Solutions for the same client media budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/lewistweets
• Facebookfacebook.com/LewisAdvertisingInc
• LinkedInlinkedin.com/company/lewis-advertising-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lewis Advertising