Broadsheet Media
Broadsheet Media operates a digital city guide platform covering restaurants, bars, art, and lifestyle across 12+ Australian markets and New Zealand, monetizing through paid subscriptions ($14/month or $52-$120/year) and branded content partnerships with hospitality and lifestyle advertisers.
- Company typePrivate
- Founded2009
- HeadquartersFitzroy, Australia
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Broadsheet Media does
Broadsheet Media Pty Ltd operates a digital city guide platform under licence from BM IP Pty Ltd (as trustee for the BM IP Trust), covering food and drink, art and design, fashion, entertainment, travel, and active lifestyles across 12+ Australian markets plus New Zealand. Founded in 2009 and headquartered in Fitzroy, Melbourne, the company's core product is the Broadsheet City Guide — a content platform built on city-specific microsites, featuring restaurant reviews, venue directories, curated guides, recipes, and travel content, with Nick Shelton serving as Director and Publisher. The platform's underlying technology consists of a digital content management system supporting city-specific editions, email newsletters (including the weekly Chef's Special), social media distribution, and video content on YouTube, supplemented by an adjacent hospitality job board (Scout Jobs).
The company monetizes through two principal streams: a paid Broadsheet Membership subscription offering unlimited content access, VIP experiences, and partner rewards at $14/month or $52 for the first annual period (auto-renewing at $120), and advertising/sponsorship revenue via branded editorial content with partners including Tourism Tasmania, Ordermentum, Disney+, Don Julio Tequila, and NAB. The customer base is split between distributed urban lifestyle consumers seeking curated venue and experience recommendations, and hospitality venues and lifestyle brands seeking access to an engaged, quality audience in Australian metropolitan markets.
Broadsheet Media firmographics
Firmographics- Name
- Broadsheet Media
- Legal name
- Broadsheet Media Pty Ltd
- Website
- https://broadsheet.com.au
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Broadsheet Media operates a digital city guide platform covering restaurants, bars, art, and lifestyle across 12+ Australian markets and New Zealand, monetizing through paid subscriptions ($14/month or $52-$120/year) and branded content partnerships with hospitality and lifestyle advertisers.
- Ownership category
- akta.pro rank
Broadsheet Media industry classification
Industry- Product category
- Lifestyle Digital Media
- NAICS
- Periodical Publishers (513120)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Food, Cooking & Beverage Magazines (MPAJAEAF)
- akta.pro secondary industries
- Digital Newsstand & Aggregation Platforms (Magazine/News Apps, Bundles) (MPAJAKAE), Travel & Outdoors Magazines (MPAJAEAH)
Keywords
Where Broadsheet Media is headquartered
LocationHeadquarters
- HQ city
- Fitzroy
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Broadsheet Media business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Subscription Revenue: Annual and monthly subscription memberships providing unlimited access to content, VIP experiences, and rewards. Annual welcome offer at $52 for first year, auto-renewing at $120/year. Monthly at $14/month.
- Advertising & Sponsorship: Partner content and sponsored articles from brands including Tourism Tasmania, Ordermentum, Disney+, Don Julio Tequila, and other commercial partners integrated into editorial content.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual Membership - Welcome Offer |
| Subscription | Monthly | Monthly Membership |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Broadsheet Media product offering
Product offeringCore offering
Broadsheet Media is a digital city guide that publishes editorial coverage of restaurants, cafes, bars, art, design, fashion, entertainment, travel, and culture across multiple Australian cities. The company monetises this content through a paid annual membership programme and brand advertising partnerships with hospitality and lifestyle businesses.
Product overview
Broadsheet Media operates a city guide platform offering editorial coverage of food & drink, entertainment, travel, fashion, and lifestyle across multiple Australian cities. The core product is the Broadsheet City Guide, a content platform featuring restaurant reviews, venue directories, recipes, and travel guides. The company also offers a subscription product called Broadsheet Membership, which provides unlimited access, VIP experiences, and exclusive rewards. The platform organizes content by city (Melbourne, Sydney, Brisbane, Adelaide, Perth, Canberra, Tasmania, regional areas) and includes directory listings and curated guides.
Differentiator
Problem solved
Functional benefit
Brands
- Scout Jobs: Job board platform integrated into the Broadsheet network
Products and services
- Broadsheet Membership Paid annual subscription offering members exclusive benefits, special offers, event access, and enhanced content across Broadsheet's city guides. Targeted at urban Australian consumers seeking curated lifestyle content.
- Broadsheet Digital City Guide Online editorial platform publishing curated coverage of food, drink, art, design, fashion, entertainment, travel, and culture across multiple Australian cities. Available to consumers via the broadsheet.com.au website and city-specific microsites.
- Broadsheet City Directory Searchable online directory of venues, restaurants, cafes, bars, and lifestyle businesses featured across Broadsheet's editorial coverage. Helps users discover and explore curated places across Australian cities.
Companies that use Broadsheet Media
Customer profileSegments2 records
Ideal customer profiles2 records
Broadsheet Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Broadsheet Media partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Tourism TasmaniacorePartnership for 'For winters that defy hibernation' editorial series promoting Tasmania as a winter destination. Content covers whisky distilleries, wineries, arts festivals, and coastal hideaways across Tasmania.
- OrdermentumminorPartner content appearing on Broadsheet featuring articles about hospitality suppliers and venue operations, such as features on Star of Greece restaurant and local SA suppliers.
- Disney+minorPartnership content around entertainment programming, including coverage of TV series like The Bear with streaming service updates.
- Don Julio TequilaminorPartnership content around cocktail and dining experiences, featuring collaborations like Taqueria El Califa de Leon and Chin Chin partnership events.
- NABminorPartnership content in food and drink articles, such as the Minima restaurant feature where NAB is mentioned as a partner.
- Scout JobsminorRelated platform under Broadsheet network for hospitality industry job recruitment, extending service offerings to business customers.
Scale indicators2 records
Recent moves1 record
Expansion highlights5 records
Broadsheet Media competitors and assessment
Company assessmentDirect peers
- The Urban List: The Urban List is an Australian lifestyle and city-guide publisher covering restaurants, bars, travel, and events across major Australian cities. It is the closest direct competitor to Broadsheet, sharing the same editorial-driven city-guide model, target audience, and Australian geographic footprint.
- Concrete Playground: Concrete Playground is an Australasian city-guide publication covering food, drink, art, and things to do across Australia and New Zealand. It competes head-to-head with Broadsheet on city-specific editorial content, target demographics, and advertising inventory in overlapping markets.
- Time Out: Time Out is a global city-guide media brand covering restaurants, bars, culture, and things to do across dozens of major cities worldwide, including Australian editions. It shares Broadsheet's editorial city-guide model, subscription/membership monetization, and hospitality advertising business, but operates at significantly greater scale.
- Eater: Eater is a digital restaurant and food media brand within the Vox Media network, producing editorial coverage of restaurants, bars, and food culture. It overlaps directly with Broadsheet's food-and-drink editorial core, subscription/membership model, and restaurant-industry sponsorship business.
- Thrillist: Thrillist is a digital lifestyle media brand covering food, drink, travel, and entertainment for urban audiences. It shares Broadsheet's editorial city-guide positioning, target demographic, and advertising-supported business model, though it operates primarily in the US market.
- Good Food: Good Food is the Australian food and restaurant editorial property of Nine Publishing, covering restaurants, bars, recipes, and chef profiles across major Australian cities. It overlaps directly with Broadsheet's food-and-drink content, Australian audience, and restaurant advertising base.
- Delicious Magazine: Delicious is an Australian food and cooking magazine published by News Corp Australia, covering restaurants, recipes, and culinary culture. It overlaps with Broadsheet's food-focused editorial scope and Australian subscriber base, though distributed primarily in print plus digital.
Broad incumbents
- Condé Nast Traveler: Condé Nast Traveler is a global luxury travel and dining media brand owned by Condé Nast. While broader in scope than Broadsheet and operating globally, it competes for the same premium travel/dining advertising spend and overlapping lifestyle audience in Australia.
- Tripadvisor: Tripadvisor is a global user-generated reviews and discovery platform for restaurants, hotels, and attractions. It competes with Broadsheet for restaurant discovery mind-share and advertising dollars, but operates an open UGC model rather than an editorial one.
- Yelp: Yelp is a global user-generated reviews platform for local businesses including restaurants and bars. While broader in geography and UGC-driven rather than editorially curated, it overlaps with Broadsheet on restaurant discovery and competing for local-venue advertising budgets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Broadsheet Media social profiles
Digital presenceBroadsheet Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Broadsheet Media leadership team
Management profileNumber of profiles
Broadsheet Media subsidiaries and ownership
Company hierarchySubsidiaries1 record
Broadsheet Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Broadsheet Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Broadsheet Media
What does Broadsheet Media do?
Broadsheet Media is a digital city guide that publishes editorial coverage of restaurants, cafes, bars, art, design, fashion, entertainment, travel, and culture across multiple Australian cities. The company monetises this content through a paid annual membership programme and brand advertising partnerships with hospitality and lifestyle businesses.
Is Broadsheet Media a public or private company?
Broadsheet Media is a private company. It is classified as unknown and is currently operating.
When was Broadsheet Media founded?
Broadsheet Media was founded in 2009. It employs 11 to 50 people.
Where is Broadsheet Media based?
Broadsheet Media is headquartered in Fitzroy, Australia, in the Oceania region.
How does Broadsheet Media make money?
Two revenue lines are on record. Subscription Revenue is the primary driver. The others are advertising & Sponsorship.
Who are Broadsheet Media's main competitors?
Direct peers on record are The Urban List, Concrete Playground, Time Out, Eater, Thrillist, Good Food and Delicious Magazine. Broad incumbents are Condé Nast Traveler, Tripadvisor and Yelp.
Does Broadsheet Media have an API?
No public API is recorded for Broadsheet Media.
What industry is Broadsheet Media in?
Broadsheet Media's product category is Lifestyle Digital Media. Its primary akta.pro industry code is MPAJAEAF, Food, Cooking & Beverage Magazines, with a secondary code of MPAJAKAE, Digital Newsstand & Aggregation Platforms (Magazine/News Apps, Bundles). Its NAICS code is 513120 and its SIC code is 2721.