Ordermentum
Ordermentum is an Australian B2B digital marketplace connecting 1,000+ wholesale food, beverage, and packaging suppliers with 50,000 hospitality venues, processing AUD 7B in cumulative transactions via mobile apps, web, and a certified REST API.
- Company typePrivate
- Founded2014
- HeadquartersThe Rocks, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Ordermentum does
Ordermentum Pty Ltd (ACN 600 457 412) is an Australian B2B digital commerce and marketplace platform that connects wholesale food, beverage, and packaging suppliers with hospitality venues. Founded in 2014 and headquartered in Surry Hills, NSW, the company operates a two-sided marketplace across 25 supply categories (bakery, coffee, dairy, drinks, fruit and veg, meat, poultry, seafood, packaging, distributors, and more), serving 50,000 venues and 1,000+ suppliers and having processed AUD 7 billion in cumulative transactions. The platform is delivered via web (ordermentum.com and a public supplier directory at ordermentum.com/order), native iOS and Android mobile apps, and a publicly documented REST API under a formal Application Developer and API Agreement.
The platform's technology stack includes a digital catalogue and e-commerce ordering layer, embedded payment processing (positioned as 5x faster than traditional methods), native accounting integrations (Xero, MYOB, MYOB Advanced, QuickBooks, NetSuite, Microsoft Dynamics Business Central), inventory/ERP integrations (Cin7 Omni, Cin7 Core, Unleashed), logistics integrations (Optimo Route, Ampol), and an emerging 'AI for Hospo' capability set comprising AI Principles, AI Insights, and an Omni AI module inside supplier Order Management. The vendor also operates a Supplier Marketing Hub that equips suppliers with co-branded email, social, and print assets, effectively turning them into a referral channel.
The business model is a hybrid SaaS plus take-rate marketplace. Suppliers pay a recurring Platform Fee (set in a per-customer Commercial Schedule), a transaction-based Payment Fee on processed sales, one-time Set-up Fees, and Additional Fees for optional add-on services (Growth Engine, Insights) with a six-month trailing break-fee. Venues access a free mobile app and pay per-venue Service Fees for optional products such as Ordermentum Pro (which includes 'Order From Anyone' ordering from off-platform suppliers) and Rewards. Integration partners access the REST API subject to certification and a fee structure disclosed in the API Agreement. Go-to-market is dual: a self-serve, app- and directory-driven motion for venues, and a sales-assisted, demo-driven motion for suppliers, supplemented by industry events (Fine Food Australia, AI Roadshow), a content-led blog (Freshly Brewed), and earned media in major Australian business press. The company is PE-backed following a AUD 55 million investment from Five V Capital in May 2026 at a >AUD 150 million valuation, having previously raised a AUD 16 million round in September 2023 alongside the acquisition of Foodbomb.
Ordermentum firmographics
Firmographics- Name
- Ordermentum
- Legal name
- Ordermentum Pty Ltd (ACN 600 457 412)
- Website
- https://ordermentum.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ordermentum is an Australian B2B digital marketplace connecting 1,000+ wholesale food, beverage, and packaging suppliers with 50,000 hospitality venues, processing AUD 7B in cumulative transactions via mobile apps, web, and a certified REST API.
- Ownership category
- akta.pro rank
Ordermentum industry classification
Industry- Product category
- Hospitality B2B Wholesale Ordering Marketplace
- NAICS
- Caterers (722320)
- SIC
- Wholesale-Groceries, General Line (5141)
- akta.pro primary industry
- Wholesale-to-Business Online Ordering (B2B Food E-Commerce) (AFAIAMAD)
- akta.pro secondary industry
- Corporate/Office Catering & Group Ordering Platforms (CRAFAFAJ)
Keywords
Where Ordermentum is headquartered
LocationHeadquarters
- HQ city
- The Rocks
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Ordermentum business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Platform Fees (Suppliers): Recurring subscription/access fees paid by Suppliers for use of the Ordermentum Platform, as set out in the Commercial Schedule agreed at sign-up. Billed monthly in arrears on the 1st of each month.
- Payment Fees (transaction-based): Fees charged to Suppliers based on the value of sales for which Ordermentum processes payments. Per-transaction / take-rate component on payment volume.
- Set-up Fees: One-time fees agreed with Suppliers to help set them up on the Platform. One-time onboarding revenue.
- Additional Fees — Growth Engine, Insights, other Services: Fees for optional add-on services Suppliers may purchase (Growth Engine, Insights, and other services chosen from time to time). Includes a break fee on termination equal to trailing 6 months of Growth Engine revenue, indicating this is a meaningful recurring/usage stream.
- Venue Service Fees: Fees charged to Venues for any products or services directed at Venues (e.g., Ordermentum Pro, Rewards), billed monthly on the anniversary of starting the service. Venue-facing ordering app is positioned as free to download, suggesting monetization is concentrated in optional value-added services.
- API / Application Developer Fees: Per the Application Developer and API Agreement, Ordermentum reserves the right to charge fees for API access and for any Applications that use the API or Data, with 30 days' notice for fee changes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Supplier Commercial Schedule (custom pricing) |
| Subscription | Monthly | Venue Service Fees (per-venue add-ons) |
| Freemium | Pay-as-you-go | Free venue ordering app |
| Other | Multi-year contract | API / Developer licensing |
Go-to-market motion4 records
Distribution channels1 record
Marketing channels9 records
Ordermentum product offering
Product offeringCore offering
Ordermentum operates a B2B digital commerce / marketplace platform connecting more than 1,000 wholesale food, beverage and packaging suppliers with around 50,000 Australian hospitality venues. It provides a digital catalogue and e-commerce ordering experience, integrated payment processing (5x faster payouts), automated reconciliation with accounting platforms (Xero, MYOB, QuickBooks, NetSuite, Microsoft Dynamics Business Central, Cin7, Unleashed), logistics integrations (Optimo Route, Ampol), and an 'AI for Hospo' suite (Omni AI, AI Insights, AI Principles). The platform is delivered via web, native iOS/Android apps, and a publicly documented REST API.
Product overview
Ordermentum is a single integrated digital commerce platform for the Australian hospitality industry, with a platform-plus-modules architecture. The core Ordermentum Platform powers two primary sides — Ordermentum for Suppliers (digital catalogue, order management via the Omni AI module, acquisition, retention, Payments and Insights) and Ordermentum for Venues (Procurement, Payments, Profit, Xero Sync, Rewards and Ordermentum Pro). On top of this core, Ordermentum layers the 'AI for Hospo' suite (AI Principles, AI Insights and the Omni AI module inside order management), plus dedicated add-on services such as Growth Engine and Insights, the Ordermentum Rewards module, a partner-facing Ordermentum REST API, the Ordermentum Mobile App (used by 40,000+ venues), and the acquired Foodbomb wholesale marketplace. The platform has processed over $7 billion in transactions and is used by 50,000 venues and 1,000+ suppliers across 25 categories.
Differentiator
Problem solved
Functional benefit
Products and services
- Ordermentum Platform Australia's #1 B2B digital wholesale ordering and payments platform connecting 1,000+ food, beverage and packaging suppliers with 50,000+ hospitality venues; has processed over $7 billion in transactions over 10+ years. Delivered as a SaaS marketplace with web, iOS/Android apps and a REST API.
- Ordermentum for Suppliers Supplier-facing module providing digital catalogue, order management, payments (5x faster), customer acquisition and retention tools, and Insights for wholesale food, beverage and packaging suppliers in Australia.
- Ordermentum for Venues Venue-facing module enabling Australian hospitality venues (cafes, restaurants, pubs, clubs) to order from 1,000+ suppliers across 25 categories, manage procurement, payments, profit, and rewards in one place via web and mobile.
- Ordermentum Pro Premium venue tier that adds the 'Order From Anyone' capability, allowing venues to centralize ordering from any supplier (even off-platform) into a single workflow, reducing reliance on text/email ordering.
- Omni AI AI-powered capability within the supplier Order Management module supporting intelligent order handling, automation and supplier workflows; part of the 'AI for Hospo' suite.
- AI for Hospo / AI Insights AI capability umbrella covering AI Principles, AI Insights and Omni AI, designed to bring AI-driven insights, decision support and automation to Australian hospitality venues and wholesale suppliers.
- Growth Engine Supplier-facing Additional Service that helps suppliers grow sales via the Ordermentum platform, with its own fee structure and break-fee provisions on termination.
- Insights (Supplier Insights) Data and insights product that helps suppliers minimise customer turnover, reduce COGs, improve forecasting and make informed business decisions; offered as a discrete Additional Service to Suppliers.
- Ordermentum Rewards Venue-facing loyalty/rewards module offering incentives to venues for using the Ordermentum platform for procurement.
- Ordermentum REST API Partner-facing REST API that lets approved developers build, integrate and operate applications on behalf of consenting Suppliers and Venues, governed by the Ordermentum Application Developer and API Agreement, with a certification process and potential fees.
- Foodbomb wholesale marketplace Wholesale food marketplace acquired by Ordermentum in September 2023 to expand network reach in Australia's food and beverage industry; combined business valued at over $100 million at the time of acquisition.
- Ordermentum Mobile App (iOS and Android) Free mobile app (iOS and Android) used by 40,000+ Australian venues to place orders, discover 1,000+ suppliers across 25 categories, manage order history and access Insights on the go.
Companies that use Ordermentum
Customer profileNamed customers66 records
Segments4 records
Ideal customer profiles3 records
Ordermentum technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability7 records
Feature9 records
Ordermentum partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered acquired company — strategic expansion of ordermentum's marketplace, flagship accounting integration, major accounting integration, enterprise erp integration, inventory / erp integration, fuel / payments integration, logistics / route optimization integration, major retail partner integration and flagship social-impact case study / marketing partnership.
- Foodbombacquired company — strategic expansion of ordermentum's marketplaceIn September 2023, Ordermentum acquired Foodbomb, a wholesale food marketplace, to expand its network in Australia's food and beverage industry. The acquisition was funded alongside a $16M capital raise and valued the combined business at over $100M. Foodbomb's sector reach was leveraged to invest in platform features, data and AI tools.
- Xeroflagship accounting integrationNative sync with Xero (and a dedicated Xero Hospitality App Playbook resource), enabling automated order and invoice reconciliation for venues and suppliers. Featured prominently under 'Integrations that work' on the homepage.
- MYOBmajor accounting integrationIntegration with MYOB and MYOB Advanced to sync ordering and invoice information; reduces manual reconciliation and data entry for venues and suppliers.
- QuickBooksmajor accounting integrationIntegration with QuickBooks for accounting sync of orders and invoices; part of Ordermentum's suite of accounting integrations.
- NetSuiteenterprise erp integrationIntegration with Oracle NetSuite, supporting larger suppliers with enterprise ERP sync of orders, inventory and invoices.
- Microsoft Dynamics Business Centralenterprise erp integrationIntegration with Microsoft Dynamics 365 Business Central ERP for accounting/inventory sync.
- Cin7 (Omni and Core)inventory / erp integrationIntegration with both Cin7 Omni and Cin7 Core inventory management platforms for suppliers.
- Unleashedinventory / erp integrationIntegration with Unleashed Software inventory management for suppliers.
- Ampolfuel / payments integrationAmpol listed as an integration partner on Ordermentum's homepage, supporting fuel/payment solutions for suppliers and venues.
- Optimo Routelogistics / route optimization integrationOptimo Route integration to support delivery route optimization for suppliers.
- Colesmajor retail partner integrationColes listed as an integration partner on Ordermentum's 'Integrations that work' section. Coles is referenced in customer stories (e.g., Cremorne Street Bakers stocked in Coles and local IGAs).
- Woolworthsmajor retail partner integrationWoolworths listed as an integration partner on Ordermentum's 'Integrations that work' section.
- The Bread & Butter Project x Canva Space (facilitated partnership)flagship social-impact case study / marketing partnershipOrdermentum has proudly supported and facilitated the partnership between The Bread & Butter Project (Australia's first social enterprise bakery) and Canva Space (Canva's Surry Hills social-impact café) since the beginning. The relationship is used as a flagship customer story, including hosting the bakery's graduations and supporting Canva Space's hospitality training pathways.
Scale indicators9 records
Recent moves5 records
Expansion highlights6 records
Ordermentum competitors and assessment
Company assessmentBroad incumbents
- Lightspeed Restaurant: Lightspeed Restaurant is a broader restaurant POS and commerce platform that includes ordering, payments and (via partner ecosystem) supplier procurement. It overlaps with Ordermentum's venue-side procurement and payments functionality but operates as part of a much wider POS/inventory suite rather than a specialist marketplace.
- Toast: Toast is a leading US restaurant technology platform offering POS, payments, online ordering and (via Toast Wholesale) supplier procurement capabilities. It is a broad incumbent with overlapping payments and supplier-ordering functionality but is not a dedicated B2B foodservice marketplace like Ordermentum.
- Crunchtime: Crunchtime is an established restaurant operations platform covering inventory, food cost, scheduling and supplier management. It overlaps with Ordermentum on supplier ordering and venue-side procurement but serves larger multi-unit operators rather than a dedicated SMB marketplace.
Regional players
- Tyro Payments: Tyro is a major Australian payments and EFTPOS provider for hospitality and retail merchants. It overlaps with Ordermentum's embedded payments and Australian venue customer base, though without the marketplace/ordering functionality — comparable as an Australian regional payments incumbent.
- Spoonfed: Spoonfed is a UK-based B2B foodservice ordering platform connecting caterers and hospitality operators with suppliers. It mirrors Ordermentum's marketplace model but serves UK/European markets rather than Australia, making it a regional comparable with similar product architecture.
Others
- Cin7: Cin7 is an inventory-management platform integrated with Ordermentum (and a featured integration partner). It is not a direct marketplace competitor but an adjacent/integrated ecosystem participant serving the same Australian supplier base for inventory, ERP and order-management workflows.
Direct peers
- Choco: Choco is a global B2B ordering platform connecting restaurants and food suppliers, with digital catalogue, ordering and payments. It is the closest direct competitor to Ordermentum, operating a similar two-sided marketplace model for foodservice ordering and payment, though with broader geographic footprint (US/Europe).
- Cut+Dry (formerly BlueCart): Cut+Dry is a US-based B2B foodservice ordering platform connecting restaurants and suppliers with digital catalogues, ordering and integrated payments. It is a direct competitor to Ordermentum in the same product category (B2B foodservice marketplace) but operates primarily in the US market.
- MarketMan: MarketMan is a restaurant inventory and supplier management platform that lets restaurants and suppliers place orders, manage invoices and track inventory. It competes head-to-head with Ordermentum's supplier-venue marketplace for the same foodservice SMB customer base, with deeper inventory-management focus.
Emerging players
- Lobster (Catchwise): Lobster (rebranded Catchwise) is an emerging B2B digital platform connecting restaurants and suppliers in select European markets. It overlaps with Ordermentum's marketplace model but is at an earlier stage and geographically narrower, making it a partial comparability on product and GTM.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Ordermentum social profiles
Digital presenceOrdermentum compliance and trust
Trust signalCompliance1 record
Ordermentum financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ordermentum leadership team
Management profileNumber of profiles
Profiles4 records
Ordermentum subsidiaries and ownership
Company hierarchySubsidiaries1 record
Ordermentum funding detail
Funding detailFunding overview
Funding rounds5 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ordermentum M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ordermentum
What does Ordermentum do?
Ordermentum operates a B2B digital commerce / marketplace platform connecting more than 1,000 wholesale food, beverage and packaging suppliers with around 50,000 Australian hospitality venues. It provides a digital catalogue and e-commerce ordering experience, integrated payment processing (5x faster payouts), automated reconciliation with accounting platforms (Xero, MYOB, QuickBooks, NetSuite, Microsoft Dynamics Business Central, Cin7, Unleashed), logistics integrations (Optimo Route, Ampol), and an 'AI for Hospo' suite (Omni AI, AI Insights, AI Principles). The platform is delivered via web, native iOS/Android apps, and a publicly documented REST API.
Is Ordermentum a public or private company?
Ordermentum is a private company. It is classified as private equity controlled and is currently operating.
When was Ordermentum founded?
Ordermentum was founded in 2014. It employs 11 to 50 people.
Where is Ordermentum based?
Ordermentum is headquartered in The Rocks, Australia, in the Oceania region.
How does Ordermentum make money?
Six revenue lines are on record. Platform Fees (Suppliers) is the primary driver. The others are payment Fees (transaction-based), set-up Fees, additional Fees — Growth Engine, Insights, other Services, venue Service Fees and API / Application Developer Fees.
Who are Ordermentum's main competitors?
Broad incumbents on record are Lightspeed Restaurant, Toast and Crunchtime. Regional players are Tyro Payments and Spoonfed. Cin7 is listed as an others. Direct peers are Choco, Cut+Dry (formerly BlueCart) and MarketMan. Lobster (Catchwise) is listed as an emerging player.
Does Ordermentum have an API?
Yes. Ordermentum offers a REST API (the "Ordermentum Pty Ltd REST API") available to approved partners who support Ordermentum's Suppliers or Venues, for the purpose of developing, integrating and operating applications that help those Suppliers and Venues trade. Access is governed by the Application Developer and API Agreement and requires consent of the relevant Suppliers/Venues. License is non-exclusive, non-transferable, non-sub-licensable and revocable. Ordermentum may charge fees for API access with 30 days' notice. Partners must submit integrations for Ordermentum review and certification. Use of the API is restricted from substantially replicating Ordermentum products, marketplaces, or repackaging the Services, API, or Data. Developer documentation is at www.ordermentum.com/application-developer-api-agreement.
What industry is Ordermentum in?
Ordermentum's product category is Hospitality B2B Wholesale Ordering Marketplace. Its primary akta.pro industry code is AFAIAMAD, Wholesale-to-Business Online Ordering (B2B Food E-Commerce), with a secondary code of CRAFAFAJ, Corporate/Office Catering & Group Ordering Platforms. Its NAICS code is 722320 and its SIC code is 5141.