Good Life Publishing

What Good Life Publishing does

Good Life Publishing GmbH is a Hamburg-based, privately held publishing house that prints and distributes two premium lifestyle magazines — IDEAT (the German edition of the French lifestyle title) and GOODLIFE Wohndesign (originally WOHN!DESIGN, founded 1993) — with a combined print run of 110,000 copies per issue. The titles target affluent, cosmopolitan readers interested in design, interiors, architecture, art, fashion, photography, and travel, and each issue runs to over 250 pages with high production values. Revenue is generated through a recurring subscription model (annual, smart, and trial tiers priced at roughly 21-42 EUR), single-issue sales at 7 EUR, advertising sold to brands in adjacent lifestyle categories, and ancillary event-venue rentals at THE BOX, a 600 sqm 19th-century factory hall in Hamburg-Ottensen used for brand activations, press events, and product launches.

The company's go-to-market is event-driven: print publications are paired with brand websites (ideat.de, goodlife-magazin.de), dedicated Instagram accounts for each title, and Twitter activity, while THE BOX extends the publisher's commercial surface into live brand experiences. Underlying technology is conventional publishing infrastructure — WordPress-based websites, PayPal payment processing, Vimeo video embeds, Google Maps, and Google Web Fonts — with no proprietary software, AI, or platform architecture disclosed. The business is founder/management-controlled (Publisher and Managing Director Christian Peters, Managing Director Marion Lülfing), with no external funding or parent company, and operates as a German private limited company (GmbH) under GDPR.

Customer segmentation is vertical: individual subscribers form a long-tail consumer base, while advertising and event-venue clients are drawn from a diversified pool of lifestyle, furniture, art, architecture, fashion, and travel brands. Distribution is direct-to-consumer via mail within Germany (free shipping) and across the EU and Switzerland (paid shipping), supplemented by German newsstand sales. The operating footprint is European, with no claims of a global presence.

Name

Good Life Publishing

Legal name

GOOD LIFE Publishing GmbH

Website

https://goodlifepublishing.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Good Life Publishing is a Hamburg-based privately held publishing house that prints and distributes two premium lifestyle magazines, IDEAT and GOODLIFE Wohndesign, with a combined print run of 110,000 copies per issue, serving affluent, design-oriented readers and lifestyle advertisers in Germany and the EU.

Ownership category

akta.pro rank

Product category

Luxury Lifestyle Print Publishing

NAICS

Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Home, Garden & DIY Magazines (MPAJAEAG)

Keywords

• Luxury lifestyle magazines
• Premium print publishing
• Design magazine publishing
• Interior design publications
• Event venue rental

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Magazine Subscriptions: Print magazine subscriptions for IDEAT and GOODLIFE Wohndesign. Annual subscriptions (Jahresabo), Smart Abos, and trial subscriptions (Probe Abos) with automatic renewal. Single copy sales also available.
2. Single Issue Sales: Individual magazine copies sold at newsstands and directly. Both IDEAT and GOODLIFE Wohndesign available as Einzelheft (single issues).
3. Advertising: Magazine advertising space sold to brands in the lifestyle, design, furniture, art, architecture, fashion, and travel sectors. Detailed media kits available for both IDEAT and GOODLIFE magazines.
4. Event Venue Rental: THE BOX event space (600 sqm) in Hamburg-Ottensen offered to partners for exclusive events including elegant dinners, press events, product launches, and trade partner training sessions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Good Life Publishing is a Hamburg-based publishing house that prints and publishes two flagship premium lifestyle and design magazines — IDEAT (German edition) and GOODLIFE Wohndesign — with a combined print run of 110,000 copies per issue. The company also operates THE BOX, a 600 sqm event venue in Hamburg-Ottensen offered to brand partners for dinners, press events, product launches, and trade training. Revenue is generated from subscriptions, single-issue sales, advertising, and event venue rental.

Product overview

Good Life Publishing GmbH is a Hamburg-based publishing house operating two flagship print magazine brands: IDEAT (the French lifestyle icon, available in a German edition) and GOODLIFE Wohndesign (founded 1993, a premium design and culture magazine). Both magazines target the modern luxury, living, and lifestyle segment with a combined print circulation of 110,000 copies per issue. The company also operates THE BOX, a 600 sqm event venue in Hamburg-Ottensen, and supports both magazines with digital presences, social media activities, and advertising media kits. The portfolio is complemented by subscription and single-issue sales with international delivery options.

Differentiator

Problem solved

Functional benefit

Brands

• IDEAT: A lifestyle magazine covering furniture design, art, architecture, fashion, lifestyle, photography, and travel. The unchallenged lifestyle icon of France, known for its contemporary life perspective and over 250 pages per issue.
• GOODLIFE Wohndesign
• THE BOX

Products and services

• IDEAT Magazine (Germany Edition) A premium lifestyle magazine covering furniture design, art, architecture, fashion, lifestyle, photography, and travel. The German edition runs over 250 pages per issue and is positioned under the 'CONTEMPORARY LIFE' banner for urban, design-literate readers who distinguish modern from fashionable.
• GOODLIFE Wohndesign Magazine A premium design and style magazine covering design, fashion, art, travel, interiors, and architecture, with an integrated Feuilleton cultural section addressing art and cultural discourse. Targeted at cosmopolitan, highly educated readers; emphasizes editorial depth, interdisciplinary topics, and high production values.
• THE BOX Event Hub A 600 sqm event venue located in a 19th-century factory hall in Hamburg-Ottensen, offered to partners for elegant dinners, press events, new collection launches, and trade partner training sessions. The space is professionally managed and part of Good Life Publishing's Hamburg premises.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Condé Nast: Global premium magazine publisher of titles including Architectural Digest, Vogue, and GQ. Comparable as a leading publisher of design, architecture, and lifestyle magazines targeting affluent audiences, though operating at significantly larger scale across many brands.
• Gruner + Jahr: Large German publishing house (subsidiary of RTL Group) producing magazines including Schöner Wohnen and Stern. Comparable as a major Hamburg-based periodical publisher with overlapping design and lifestyle segments.
• Burda Media: Major German media company publishing magazines across lifestyle, fashion, and design segments. Comparable as a leading German-based publisher with overlapping coverage of premium lifestyle and design content.

Direct peers

• Monocle: Premium lifestyle magazine covering design, culture, travel, and business. Comparable as a high-end periodical brand targeting affluent, educated readers with a curated editorial approach and diversified revenue including events and retail.
• Domus: Italian architecture and design magazine founded in 1928. Comparable as a long-established European premium design periodical covering architecture, interiors, art, and design for professional and enthusiast audiences.
• ELLE Decoration: International design and interiors magazine brand published under Lagardère. Comparable as a premium interiors and design periodical targeting affluent readers interested in contemporary lifestyle, with multiple international editions.
• Wallpaper*: Iconic design and lifestyle magazine covering architecture, design, fashion, and travel. Directly comparable as a premium design magazine serving cosmopolitan, design-savvy readers with high-quality print and digital presence.
• Frame: Amsterdam-based design magazine covering interior design, architecture, and product design. Comparable as a niche premium B2B and consumer design publication serving the interior design and creative industries across Europe.
• Kinfolk: Premium lifestyle and design publication covering interiors, fashion, food, and culture. Directly comparable as a design-forward magazine targeting affluent millennial and Gen-X readers with sophisticated editorial and visual identity.

Emerging players

• Dezeen: Leading digital design and architecture media platform. Comparable as a competitor for design-interested audiences and advertisers, though operating primarily as a digital-native platform rather than print magazine.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/ideat_magazin
• Instagraminstagram.com/ideat_magazin
• LinkedInlinkedin.com/company/goodlife-publishing

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Good Life Publishing