Pretty Big Monster

What Pretty Big Monster does

Pretty Big Monster (PBM), operating as Pretty Big Monster LLC and headquartered in Los Angeles, is a private digital agency and immersive experience studio founded in 2018 with a team of 1-10 employees. The company designs and produces cross-reality (XR) marketing experiences, social augmented-reality lenses, immersive 3D web environments, and volumetric holographic content for major entertainment studios (Warner Bros., Disney, Paramount, Sony Pictures, Universal, Netflix, Nickelodeon), sports properties (Los Angeles Rams, SoFi Stadium), and consumer brands (Chevrolet, Baskin-Robbins, Crayola, Coca-Cola, American Airlines, Bud Light, Converse, Mozilla, Bath & Body Works, Simon Property Group). PBM's technical work spans Snapchat Lens Studio and AR Bar, Meta Spark AR, TikTok effects, webAR using webGL, image recognition triggers (Geenee, Snap Landmarker), Web VR for Oculus-class headsets, and Proto Hologram content distributed through its exclusive partnership with Hologram Media Network.

The company's service catalog is organized into Social AR, XR and Immersive Web Experiences, Digital Marketing (websites, microsites, social content, display media), and Consulting/Prototyping. It has built reusable platform assets such as the Experience WB immersive web portal for Warner Bros. Home Entertainment and a custom AI pipeline ("Imagination Station" for Paramount's IF campaign) that transforms user drawings into stylized film-aesthetic characters, hosted on client AWS infrastructure. Documented capabilities include dynamic post-processing shaders (sepia-to-color transitions, custom bubble refraction), body puppetry and hair simulation rigs, real-time 3D car configurators with automated Python rendering pipelines, and Snap Camera Kit integrations for stadium-scale deployments on SoFi Stadium's Infinity Screen.

PBM operates on a project-based professional services model with custom, undisclosed pricing per engagement. Go-to-market is direct enterprise sales to studio marketing teams and brand owners, supported by an organic marketing mix consisting of a public case-study portfolio website, social channels, industry awards (Snap LensFest 2023 Best Branded Lens, Ad Age Editor's Pick), and a referral network anchored on long-standing studio relationships. The company is founder-controlled, with no disclosed institutional funding, parent entity, or external equity partners. Geographic reach is global in support of US studio release strategies, with documented activity in North America, Latin America (Brazil), the UK, China, Japan, Australia, Singapore, Germany, and Spain.

Name

Pretty Big Monster

Legal name

Pretty Big Monster LLC

Website

https://prettybigmonster.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Pretty Big Monster is a Los Angeles-based digital agency (founded 2018, 1-10 employees) that designs social AR lenses, immersive 3D web experiences, and volumetric hologram content for major Hollywood studios, sports properties, and consumer brands. Revenue is generated through project-based creative and technical service engagements.

Ownership category

akta.pro rank

Product category

Immersive Marketing Agency

NAICS

Graphic Design Services (541430)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN)

akta.pro secondary industry

3D Character Animation (MPAHACAB)

Keywords

• Augmented reality experiences
• Immersive web development
• Social AR campaigns
• Holographic content creation
• Entertainment marketing services

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Project-Based Creative Services: The company generates revenue through bespoke creative and technical service engagements with entertainment studios and brands. Projects include social AR campaigns, immersive web experiences, holographic installations, and branded content activations. Revenue is project-based with fees determined by scope, complexity, and deliverables.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Pretty Big Monster is a digital creative agency that designs and develops cross-reality (XR) experiences for entertainment studios and consumer brands. Its work spans social AR lenses for Snapchat, Instagram, Facebook, and TikTok; web-based AR and immersive 360°/VR experiences; real-time 3D configurators; and volumetric holographic content for retail environments. Engagements are delivered as bespoke, project-based services tied to film releases, sporting events, conventions, and brand activations.

Product overview

Pretty Big Monster is an immersive technology and digital marketing studio that creates consumer-facing AR, XR, and holographic experiences for major entertainment brands and studios. The company operates across four main service lines: Social AR (Snapchat lenses and Instagram/Facebook AR Effects), XR and Immersive Web Experiences (Web AR, 360° magic window environments, Web VR), Digital Marketing (websites, microsites, social content, display media), and Consulting. The company has developed numerous project-specific campaigns including the Experience WB immersive portal for Warner Bros., the Imagination Station AI-powered drawing-to-character generator for the IF film, and hologram content production for the Hologram Media Network. Notable client partnerships span Warner Bros., Disney, Sony Pictures, Paramount Pictures, Netflix, Nickelodeon, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• Social AR Creation of AR lenses and effects for Snapchat, Facebook, Instagram, and TikTok that place masks, 3D objects, portals, and games into users' cameras and environments. Includes facial tracking, body puppetry, image recognition triggers, and real-time 3D character animation, delivered as a managed creative service for entertainment and brand clients.
• XR and Immersive Web Experiences Cross-reality experiences delivered through mobile browsers without app downloads, including Web AR using image recognition and webGL, 360° magic window interfaces, and Web VR for headsets like Oculus Quest. Designed for entertainment IP campaigns and brand activations.
• Digital Marketing Full-service digital marketing including custom website design, web apps and microsites, social media content, motion graphics, and display media executions for entertainment and consumer brand clients.
• Consulting and Prototyping Technical and creative consulting for partners working with cutting-edge technologies, including use case exploration, feedback on developer experience and APIs, and build of demo applications.
• Hologram Content Creation of volumetric holographic advertising content for Hologram Media Network's Proto Hologram display units deployed in malls and high-traffic locations, including custom motion design, character animation, in-environment staging, and interactive elements with QR code extensions.

Quantifiable outcome

• 40x improvement in click-through rate vs traditional rich media display advertising (Escape Room immersive ad units)
• +2 more outcomes

Named customers21 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature10 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Hologram Media Network (HMN)coreTechnology or IntegrationExclusive partnership to power the first nationwide interactive holographic advertising network. PBM creates all hologram content for HMN's Proto Hologram-powered holobox displays deployed across major malls. Content includes custom motion design, character animation, and interactive elements optimized for volumetric display format.
• Proto HologramcoreTechnology or IntegrationTechnology provider for volumetric hologram display units used in HMN network. PBM creates content specifically optimized for Proto's holobox technology.
• Snap Inc.coreTechnology or IntegrationSnap provides the AR platform infrastructure including Lens Studio, Spark AR, Camera Kit, AR Bar, and Landmarker technology. PBM creates social AR lenses and experiences for Snapchat, Instagram, and Facebook. Special partnerships include AR Bar placements and Snap Camera Kit for stadium screen integrations.
• Los Angeles RamscoreStrategic or Co-development PartnerMulti-year collaboration for in-stadium AR experiences at SoFi Stadium. PBM creates AR content for the stadium's massive Infinity Screen, sponsor activations (American Airlines, Bud Light), and team traditions like The Rampede.
• SoFi StadiumcoreStrategic or Co-development PartnerPBM's AR experiences run on SoFi Stadium's 70,000 square foot Infinity Screen, the largest video board in sports, using Snap Camera Kit integration.
• NickelodeoncoreGTM or Marketing PartnerNickelodeon partnered with Los Angeles Rams and PBM for Nickmas Day NFL game AR activations featuring Slime Time experience and extension to Kids' Choice Awards broadcast.
• Paramount PicturescoreStrategic or Co-development PartnerMultiple campaigns including Dungeons & Dragons: Honor Among Thieves Flatiron Building Landmarker AR, Transformers: Rise of the Beasts Web AR, and Teenage Mutant Ninja Turtles: Mutant Mayhem Social AR (won Snap LensFest Best Branded Lens 2023).
• DisneycoreStrategic or Co-development PartnerStar Wars: The Rise of Skywalker immersive 360 web experience and Doctor Strange in the Multiverse of Madness AR campaign for home entertainment releases.
• Warner Bros.coreStrategic or Co-development PartnerExtensive partnership spanning Experience WB immersive portal, IT Chapter 2, Wizard of Oz, Doctor Sleep & The Shining, Aquaman AR, A Minecraft Movie hologram & AR campaign, and DC FanDome Selfie Station.
• Sony PicturescoreStrategic or Co-development PartnerEscape Room multi-platform immersive campaign including million dollar sweepstakes, and Paddington in Peru hologram campaign.
• Universal PicturescoreStrategic or Co-development PartnerWicked: For Good 12-lens AR campaign built for Snapchat AR Bar - first-ever branded takeover of the platform.
• Baskin-RobbinsminorGTM or Marketing PartnerBuy One, IF One promotional campaign for IF film featuring Baskin-Robbins-branded AR lenses and in-store QR code activations featuring Blue character.
• CrayolaminorGTM or Marketing PartnerMagic Coloring AR activity partnership for IF film with coloring sheets distributed at Crayola Experience Orlando and online.
• ChevroletminorGTM or Marketing PartnerDC FanDome Trailblazer Customizer - real-time 3D car configurator themed around DC Comics characters in partnership with Warner Bros.

Scale indicators13 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Active Theory: Los Angeles-based interactive studio focused on immersive WebGL and 3D web experiences for entertainment brands. Closely overlaps with PBM's immersive 3D, magic window, and Web AR offerings.
• Tool of North America: Boutique creative and production agency with a long track record of award-winning AR lens work for entertainment studios (e.g., Snap LensFest winners). Direct overlap with PBM on social AR campaign execution for major film and brand clients.
• Unit9: Global production studio specializing in AR, interactive, and immersive experiences for entertainment and brands. Closely comparable in service mix (AR, interactive web, real-time 3D) and enterprise studio clientele.
• B-Reel: Independent creative agency with deep experience in AR lens creation, interactive web experiences, and digital campaigns for entertainment IP. Comparable boutique positioning and platform-driven creative work.
• Jam3: Canadian creative and experience design agency producing interactive AR, web, and digital campaigns for major entertainment clients. Comparable in delivering multi-platform AR experiences tied to entertainment releases.
• Deeplocal: Innovation and creative agency building AR experiences, interactive installations, and tech-driven campaigns for entertainment and consumer brands. Comparable mix of AR + emerging display technologies.
• Here Be Dragons: Immersive content studio producing VR, AR, and mixed-reality experiences for entertainment studios and brands. Strong overlap on XR entertainment marketing and high-end production work.
• North Kingdom: Swedish digital experience agency known for award-winning interactive, AR, and immersive web projects for entertainment and global brands. Comparable in scope of immersive storytelling and XR services.

Broad incumbents

• Buck: Larger design and creative agency with deep motion, 3D, and interactive production capabilities serving major entertainment and tech clients. Overlaps with PBM on real-time 3D and immersive campaign execution but operates at broader scale.
• MPC (Technicolor Creative Studios): Global VFX and creative studio with growing AR/immersive content capabilities serving entertainment studios. Broader portfolio but increasingly competes for the same studio immersive marketing briefs as PBM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PrettyBigMnstr
• Facebookfacebook.com/PrettyBigMonster
• LinkedInlinkedin.com/company/pretty-big-monster
• Instagraminstagram.com/prettybigmonster

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pretty Big Monster