Blast Theory
Blast Theory is a UK-based interactive art group founded in 1991 that creates participatory artworks exploring identity and society, serving cultural institutions, festivals, and public audiences with a small team of 11-50.
- Company typePrivate
- Founded1991
- HeadquartersPortslade, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
Blast Theory firmographics
Firmographics- Name
- Blast Theory
- Website
- https://blasttheory.co.uk
- Company type
- Private
- Founded year
- 1991
- Headcount range
- 11–50 employees
- Short description
- Blast Theory is a UK-based interactive art group founded in 1991 that creates participatory artworks exploring identity and society, serving cultural institutions, festivals, and public audiences with a small team of 11-50.
- Ownership category
- akta.pro rank
Blast Theory industry classification
Industry- Product category
- Interactive Digital Art
- NAICS
- Independent Artists, Writers, and Performers (71151), Motion Picture and Sound Recording Industries (512)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Fringe & Experimental Performing Arts (MPAGABAI)
- akta.pro secondary industries
- Serious Games & Simulation Studios (Training, Defense, Enterprise) (MPAFAAAH), Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN)
Keywords
Where Blast Theory is headquartered
LocationHeadquarters
- HQ city
- Portslade
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Blast Theory business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Blast Theory product offering
Product offeringCore offering
Blast Theory creates interactive artworks that use digital and mixed-reality technologies to invite audiences to question their place in society. The studio produces participatory installations, location-based experiences, and performance pieces that blend mobile, online, and physical media. Works are typically commissioned and presented by cultural institutions, festivals, museums, and public-sector partners.
Differentiator
Problem solved
Functional benefit
Products and services
- Interactive Artworks
Companies that use Blast Theory
Customer profileIdeal customer profiles1 record
Blast Theory technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Blast Theory partnerships and signals
Strategic signalExpansion highlights1 record
Blast Theory competitors and assessment
Company assessmentBroad incumbents
- teamLab: Japanese interdisciplinary art collective producing large-scale immersive digital art installations globally. Comparable in mission and aesthetic, but operates at materially larger scale with permanent venues worldwide.
Emerging players
- Hide&Seek: UK-based studio designing playful live and digital games and immersive events. Comparable as a UK operator exploring the intersection of games, participation, and live experience.
- Random International: London-based contemporary art studio known for large-scale kinetic and immersive installations. Comparable as a UK artist studio producing tech-driven immersive works for cultural and commercial clients.
- Coney: London-based interactive theatre maker blending games, performance and audience participation. Comparable for its game-meets-theatre format and small-team artist structure, though smaller in scale.
Direct peers
- Punchdrunk: UK-based immersive theatre company producing participatory, site-specific performances. Closest UK peer to Blast Theory in blending experimental live art, narrative, and audience interaction at a small team scale.
- United Visual Artists (UVA): London-based art and design practice producing large-scale kinetic and generative installations. Comparable as a UK artist-led studio delivering immersive, technology-driven work to museums, brands, and public spaces.
- Rimini Protokoll: Berlin-based collective creating experimental participatory theatre and live interventions. Comparable as an artist collective focused on audience participation and socio-political themes in live performance.
- Marshmallow Laser Feast: London-based experiential art collective creating immersive installations using VR, real-time graphics and sensor technology. Directly comparable in combining experimental art practice with advanced immersive technology for cultural and brand clients.
- Meow Wolf: US-based immersive art and entertainment company building large-scale interactive art experiences. Comparable as an artist-collective-rooted operator scaling participatory immersive installations into a broader commercial/entertainment business.
- Forced Entertainment: Long-running Sheffield-based experimental theatre company. Comparable as a UK artist-led group with decades of institutional touring in experimental/avant-garde performance.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Blast Theory social profiles
Digital presenceBlast Theory financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blast Theory leadership team
Management profileNumber of profiles
Profiles1 record
Blast Theory funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blast Theory M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blast Theory
What does Blast Theory do?
Blast Theory creates interactive artworks that use digital and mixed-reality technologies to invite audiences to question their place in society. The studio produces participatory installations, location-based experiences, and performance pieces that blend mobile, online, and physical media. Works are typically commissioned and presented by cultural institutions, festivals, museums, and public-sector partners.
Is Blast Theory a public or private company?
Blast Theory is a private company. It is classified as founder individual operated bootstrapped.
When was Blast Theory founded?
Blast Theory was founded in 1991. It employs 11 to 50 people.
Where is Blast Theory based?
Blast Theory is headquartered in Portslade, United Kingdom, in the Europe region.
Who are Blast Theory's main competitors?
teamLab is listed as a broad incumbent. Emerging players are Hide&Seek, Random International and Coney. Direct peers are Punchdrunk, United Visual Artists (UVA), Rimini Protokoll, Marshmallow Laser Feast, Meow Wolf and Forced Entertainment.
Does Blast Theory have an API?
No public API is recorded for Blast Theory.
What industry is Blast Theory in?
Blast Theory's product category is Interactive Digital Art. Its primary akta.pro industry code is MPAGABAI, Fringe & Experimental Performing Arts, with a secondary code of MPAFAAAH, Serious Games & Simulation Studios (Training, Defense, Enterprise). Its NAICS code is 71151 and its SIC code is 7900.