Bailey Properties Inc.

What Bailey Properties Inc. does

Bailey Properties Inc. is a privately held, full-service real estate brokerage headquartered in Aptos, California, operating under California DRE license 01319514 and serving residential clients across five Santa Cruz County communities — Aptos, Capitola, Santa Cruz, Scotts Valley, and Watsonville. The firm was founded in 1984 and has operated continuously for over 40 years, with reported headcount in the 101–250 range. Its core offering spans residential brokerage (buyer and seller representation), long-term property management under the Bailey Property Management brand (baileypm.com), and short-term vacation rental management via an Escapia-powered booking portal (bookings-baileyproperties.escapia.com). Customer-facing tools include property search by location and by drive time, competitive market analysis, financial calculators, virtual tour integration, and buyer/seller resource guides.

The underlying technology stack is assembled from third-party providers rather than proprietary IP. The website, IDX property search, CRM, and listing management are powered by MoxiWorks; the firm integrates INRIX for drive-time calculations, Walk Score for walkability data, Google Maps for mapping, Twilio for SMS communications, and Shopify/Braintree for payment processing. No in-house AI/ML capabilities, proprietary models, or API developer surface are referenced. Source materials show no patent or trademark filings, no API documentation, and no mobile app of its own. Compliance disclosures indicate WCAG 2.1 Level A/AA accessibility conformance, CCPA compliance, and PIPEDA-aligned privacy practices for Canadian residents.

Revenue is generated primarily through traditional real estate brokerage commissions on residential transactions (typically 5–6% split between listing and buyer's agents in the U.S.), supplemented by recurring management fees from long-term rental properties, vacation rental commissions and booking fees, and higher-ticket commission premiums on luxury transactions facilitated through the Luxury Portfolio International partnership. Distribution combines local direct agent sales out of the Aptos office with MLS distribution via MLSListings Inc. and cross-border referral flow through Leading Real Estate Companies of the World and Luxury Portfolio International. Pricing is commission-negotiated and not publicly disclosed; the firm does not report audited financials.

Name

Bailey Properties Inc.

Legal name

Bailey Properties Inc.

Website

https://baileyproperties.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

101–250 employees

Short description

Bailey Properties Inc. is a privately held, full-service real estate brokerage in Aptos, California, serving residential buyers, sellers, and property investors across five Santa Cruz County communities with brokerage, long-term property management, and vacation rental services.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (531210), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Buyer Representation Services (BPAJAAAJ)

akta.pro secondary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Residential real estate brokerage
• Property management services
• Vacation rental management
• Luxury home marketing
• Buyer and seller representation

Headquarters

HQ city

Aptos

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Sales Commissions: Traditional real estate brokerage commissions on residential property sales. Agents represent buyers and sellers in transactions with commission-based compensation typically ranging 5-6% of sale price, split between listing and buyer's agents.
2. Property Management Services: Long-term and vacation rental property management services through affiliated companies (baileypm.com for long-term rentals and bookings-baileyproperties.escapia.com for vacation rentals). Revenue generated from management fees and rental commissions.
3. Luxury Property Services: Premium services for luxury properties through partnerships with Luxury Portfolio International and Leading Real Estate Companies of the World, generating commissions on high-value transactions.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Bailey Properties is a full-service residential real estate brokerage serving the Santa Cruz County communities of Aptos, Capitola, Santa Cruz, Scotts Valley, and Watsonville. The firm represents home buyers and sellers, provides long-term and vacation rental property management, and markets luxury properties through affiliations with Luxury Portfolio International and Leading Real Estate Companies of the World, operating under California DRE# 01319514.

Product overview

Bailey Properties Inc. operates a full-service real estate brokerage platform centered in Santa Cruz County, California. The company offers a unified real estate platform combining property listings, search functionality, and agent services. The core offering includes residential and commercial property listings sourced through MLSListings Inc. and proprietary office listings, supported by tools such as Competitive Market Analysis (CMA) and Financial Calculators. The company also provides complementary services for long-term rentals (via baileypm.com) and vacation rentals (via Escapia-powered booking system), covering the full spectrum from property discovery through transaction completion and property management.

Differentiator

Problem solved

Functional benefit

Brands

• Bailey Property Management: Property management services for long-term rentals referenced at baileypm.com

Products and services

• Bailey Properties Brokerage Services Full-service residential real estate brokerage representing home buyers and sellers across Santa Cruz County under California DRE# 01319514, leveraging the MoxiWorks platform with MLS-distributed listings, IDX search, virtual tours, and agent-led transaction support.
• Home Buyers Services Buyer representation services that help prospective buyers find properties, understand the buying process, and connect with Bailey Properties agents through to closing.
• Home Sellers Services Seller representation services that assist homeowners with preparing and selling their properties, including market analysis, MLS listing distribution, and end-to-end agent support through closing.
• Long Term Rental Property Management Long-term residential rental management services delivered through baileypm.com covering tenant placement, ongoing tenant management, and property maintenance for rental property owners.
• Vacation Rental Management Short-term vacation rental listing and management powered by Escapia booking software, enabling property owners to list units and travelers to search and book stays.
• Competitive Market Analysis (CMA) Standalone Comparative Market Analysis tool that provides property valuation estimates for homeowners and prospective buyers to understand current market conditions.
• Financial Calculators Online financial calculators that help prospective buyers and owners evaluate the financial aspects of real estate transactions, including mortgage and cost calculations.

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• Leading Real Estate Companies of the WorldcoreGTM or Marketing PartnerPartnership with Leading Real Estate Companies of the World provides global reach for matching clients with world-class Realtors anywhere. Enables cross-referrals and connections to international buyers and sellers. This partnership extends the company's local expertise to a global network.
• Luxury Portfolio InternationalcoreGTM or Marketing PartnerPartnership with Luxury Portfolio International delivers national and international exposure to sellers' luxury properties worldwide. Designed for high-value property marketing and connecting luxury buyers with premium listings. Represents premium tier of the company's service offerings.
• MLSListings Inc.coreChannel Partner/ Reseller/ DistributorMLSListings Inc. provides multiple listing service data for property listings. All company listings are distributed through the MLS system. The MLS provides standardized property data and wide distribution to all MLS participants.
• MoxiWorkscoreTechnology or IntegrationMoxiWorks provides the technology platform powering the company's website, property search, CRM, and listing management. The platform enables IDX property search, virtual tours, and agent productivity tools.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Coldwell Banker: National residential real estate brokerage with a franchise/affiliate model serving luxury and mainstream segments through commission-based agents. Most directly comparable to Bailey on full-service buyer/seller representation and global luxury network affiliation.
• Sotheby's International Realty: Luxury-focused global real estate network with affiliate brokerages handling high-end transactions worldwide. Highly comparable to Bailey's luxury arm via the Luxury Portfolio International partnership and emphasis on cross-border luxury buyer reach.
• Compass: Tech-enabled national real estate brokerage with a full-service agent model and proprietary platform. Direct competitor for agent recruitment and tech-led buyer/seller experience in coastal California markets.

Regional players

• Sereno Group: Independent, California-focused luxury brokerage serving the San Francisco Bay Area, Silicon Valley, and coastal markets. Closely comparable to Bailey on independent, community-rooted positioning and high-end coastal California focus.

Broad incumbents

• Keller Williams Realty: Largest real estate franchise in the U.S. with an agent-centric, team-led model and significant presence in California. Comparable on full-service brokerage model and agent productivity focus; much larger scale than Bailey.
• Better Homes and Gardens Real Estate: National real estate franchise affiliated with a recognized consumer lifestyle brand, offering full-service residential brokerage. Comparable on full-service buyer/seller representation and brand-driven marketing approach.
• Berkshire Hathaway HomeServices: National real estate franchise with luxury and mainstream segments, leveraging the Berkshire Hathaway brand. Comparable on full-service brokerage model and access to luxury and relocation networks.

Emerging players

• eXp Realty: Cloud-based, agent-centric brokerage that has rapidly scaled via attractive commission splits and equity participation. Comparable on commission-based residential model and tech-forward agent productivity, though distributed nationally.
• Redfin: Tech-driven residential brokerage with salaried agent model and consumer-facing platform. Comparable as a competing residential brokerage channel in California; differentiated by tech-first, lower-fee approach.
• The Real Brokerage: Tech-enabled, cloud-based residential brokerage scaling rapidly with high commission splits and minimal brick-and-mortar. Comparable as a competing agent-centric, technology-forward brokerage model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/baileypropertiesinc
• LinkedInlinkedin.com/company/bailey-properties

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bailey Properties Inc.