Datapower

What Datapower does

DataPower Learning AS is a Norwegian vocational e-learning company headquartered in Steinkjer, founded in 1985 by Jan Helge Lillebo. It develops and distributes standardized and custom e-learning courses primarily for Norway's construction and building trades — carpentry, plumbing, ventilation, and sheet-metal work — and serves training offices, apprenticeship programs, trade associations, and individual tradespeople. The company also sells curriculum-based Excel training to economics students via the Okonomistudenten.no sub-brand, and provides WordPress-based website development and hosting to small and medium-sized craft businesses. Its principal technology assets are the DataPower Learning Online course delivery platform, the iFag administration system (used for competency tracking, intermediate assessments, subsidy calculations, and apprentice documentation, with an accompanying iOS/Android mobile app), and a recently decoupled publishing layer that allows third-party authoring tools to publish directly onto the platform.

The company generates revenue through four streams: (1) custom e-learning development sold via direct sales to enterprise and association customers, (2) self-serve standardized course sales through an online shop (Vipps/card checkout, immediate access), (3) iFag subscriptions for training offices and companies managing apprentices, and (4) website establishment fees (11,990 NOK) plus monthly hosting/maintenance (366 NOK). Go-to-market is sales-led, combining direct outreach, channel-partner agreements with trade associations (Byggmesterforbundet, Håndverkerforeningen i Trondheim, VBL), co-development with industry bodies (SINTEF Community, Opplæringskontoret for tømrerfaget, Rørentreprenørene Norge), and organic content marketing through Facebook, LinkedIn, and trade publications.

The business is privately held by LERA AS, a Norwegian holding company that took ownership in 2020. As of May 2025, Joar Nyborg serves as Managing Director in a 20% part-time capacity (LERA partners fill the role), succeeding Kirsti Brandsegg Arntsen. The firm has built a content library of several thousand courses distributed in millions of copies across 17 languages over nearly four decades, and has delivered close to 100 websites since entering that line in 2021.

Name

Datapower

Legal name

DataPower Learning AS

Website

https://datapower.no

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

DataPower Learning AS is a Steinkjer, Norway-based e-learning company, founded in 1985, that builds vocational training courses and administration tools — primarily iFag and DataPower Learning Online — for Norwegian construction trades, trade associations, training offices, and apprentices.

Ownership category

akta.pro rank

Product category

Vocational E-Learning Platform

NAICS

Educational Support Services (611710), Computer Training (611420), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Digital Learning Content Development (eLearning, Labs, Simulations) (BPAEANAD)

akta.pro secondary industries

Learning Data Infrastructure & Interoperability (LRS, xAPI/LTI/OneRoster, Data Pipelines) (EDAFAFAJ), Corporate Learning & Training Content Development (EDAGAKAC)

Keywords

• Vocational e-learning
• Apprenticeship tracking software
• Construction training courses
• Custom e-learning development
• Website development services

Headquarters

HQ city

Steinkjer

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Custom E-learning Development: Datapower creates customized e-learning courses tailored to enterprise customers' needs
2. Pre-made Course Sales: Sale of standardized e-learning courses through online shop with immediate access
3. Website Development: Website creation and hosting services with establishment fee and monthly operating costs
4. iFag System: Information and administration system for vocational training with associated mobile app

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

DataPower Learning AS develops and delivers customized e-learning courses for enterprises and provides standardized e-learning courseware (DataPower Learning Online). The company also offers the iFag information and administration system for vocational education (with companion mobile app) and website development/hosting services, serving Norwegian vocational trades, training offices, and corporate clients.

Product overview

Datapower operates as a unified platform with three core products: e-læring (custom e-learning course development and sales), iFag (vocational training administration and tracking system with mobile app), and Nettsider (website development). The DataPower Learning Online platform serves as the e-learning delivery system, integrating with iFag for comprehensive vocational education. The company also operates Okonomistudenten.no for economics students. Founded in 1985 and based in Steinkjer, Norway, the company serves the construction and trades industries with digital learning solutions.

Differentiator

Problem solved

Functional benefit

Brands

• iFag: Information and administration system for vocational education that simplifies apprentice and company follow-up
• DataPower Learning Online
• Okonomistudenten.no

Products and services

• DataPower Learning Online (E-læring) Standardized e-learning course catalog covering vocational and trade subjects, available in 17 languages with 2D/3D animations and VR support, sold to enterprises, training offices, and individual learners.
• iFag
• iFag Mobile App
• Nettsider (Website Development and Hosting)
• Okonomistudenten.no
• Custom E-Learning Development

Quantifiable outcome

• e-Håndverk's digital courses used by 1100 apprentices reduce dropout rates in construction trades
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core, major and acquisition.

• Rørentreprenørene NorgecoreStrategic or Co-development PartneriFag system was developed in close collaboration with Rørentreprenørene Norge (formerly NRL). System for tracking apprentices and training administration.
• ByggmesterforbundetcoreStrategic or Co-development PartnerByggmesterforbundet (Master Builders Association) partnered with DataPower and SINTEF Community through Byggforskserien to develop online training for carpentry trades.
• SINTEF CommunitycoreStrategic or Co-development PartnerSINTEF Community, through Byggforskserien, collaborated with Opplæringskontoret for tømrerfaget and DataPower to develop online training for carpenters.
• Opplæringskontoret for tømrerfagetcoreStrategic or Co-development PartnerTraining office for carpentry trades collaborated with DataPower to develop and offer online training courses for apprentices.
• Ventilasjons- og Blikkenslagerbedriftenes Landsforening (VBL)majorStrategic or Co-development PartnerVBL and DataPower Learning collaborated to develop e-learning courses for ventilation and sheet metal trades. VBL experts created the professional content.
• Børre A. OlsenmajorStrategic or Co-development PartnerTextbook author and associate professor at Nord University collaborated with DataPower to develop Okonomistudenten.no, providing curriculum-based Excel training for economics students.
• web2netacquisitionOthersDataPower acquired web2net's website production and operation business in September 2021, including all customer relationships. Anne Irene Kne, former CEO of web2net, joined DataPower.
• ByggmesterforbundetmajorChannel Partner/ Reseller/ DistributorByggmesterforbundet entered into a benefits agreement with DataPower for general e-learning and website development for members. Large customer for e-learning.
• Håndverkerforeningen i TrondheimmajorChannel Partner/ Reseller/ DistributorTrondheim Craftsmen's Association signed agreement with DataPower Learning for e-learning courses delivery. Commission paid to association for each license sold.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Trainor AS: Norwegian e-learning provider specializing in electrical safety, automation, and EX vocational training for the energy sector. Directly comparable as a Nordic vocational e-learning specialist with a similar customer profile of skilled trades and apprentice training.
• Eduhouse AB: Swedish professional IT and business e-learning provider offering on-demand courses and customized corporate training programs. Comparable in business model of producing standardized courses for self-service plus custom enterprise content development.
• Skolon AB: Swedish digital learning platform aggregating educational tools and content for schools and training providers. Comparable as a Nordic EdTech platform focused on simplifying access to learning content for educational institutions and vocational programs.
• Learnifier AB: Swedish LMS and digital training platform focused on corporate and organizational learning. Comparable as a Nordic learning platform provider with subscription-based recurring revenue and self-serve course delivery.
• Conexus AB: Swedish provider of custom e-learning, instructional design, and learning content development services. Directly comparable as a Nordic custom digital learning content producer serving enterprise customers.

Regional players

• Tieturi Oy: Finnish professional IT and business training provider offering instructor-led and self-paced courses. Comparable as a Nordic IT/professional training specialist but operating primarily in Finland rather than Norway/Sweden.

Broad incumbents

• Kahoot ASA: Norwegian-founded global learning platform with massive scale and public listing. Overlaps in Nordic e-learning and assessment tools but serves consumer/education broadly rather than vocational trades specifically.
• Visma AS: Major Nordic software company with HR, payroll, and education-sector offerings. Adjacent through software tools for vocational administration and competency tracking but operates across much broader portfolio.
• Knowit AB: Nordic IT and digital consultancy with an established learning solutions practice serving enterprise customers. Comparable as a Nordic provider of custom digital learning solutions but as part of broader technology services portfolio.

Emerging players

• Sana Labs AB: Swedish AI-powered enterprise learning platform. Overlaps in AI-augmented learning and Nordic enterprise training but focused on AI personalization rather than vocational trades content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/datapowerlearning
• LinkedInlinkedin.com/company/datapower-learning-as

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Datapower