Franchise Resource
Franchise Resource LLC, founded in 2013 and based in Omaha, Nebraska, is a privately held professional services firm that provides bookkeeping, accounting, tax, payroll, and fractional CFO/CIO services exclusively to franchise owners and franchisors across dozens of brand systems.
- Company typePrivate
- Founded2013
- HeadquartersOmaha, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Franchise Resource does
Franchise Resource LLC is a privately held, family-owned professional services firm founded in 2013 and headquartered in Omaha, Nebraska. The company provides bookkeeping, accounting, tax planning and preparation, payroll, and fractional CFO/CIO services exclusively to franchise businesses, serving hundreds of franchise operators across dozens of brands. Leadership is concentrated in the Towey family, with founder Luke Towey as CEO, Danielle Towey as COO, and Dillon Towey as CDO, alongside a broader in-house team of approximately 17 members.
The firm's core offering is franchise-literate bookkeeping built on QuickBooks, supplemented by integrations with Gusto and ADP for payroll. A proprietary customizable consolidation, reporting, and benchmarking platform enables network-wide financial monitoring across multi-unit franchise operators and franchisor systems. Service tiers extend from transactional month-end close (P&L, Balance Sheet, Cash Flow, royalty and brand fund auditing against FDDs) to executive-level CFO strategy and CIO technology road-mapping for franchise systems. There is no mobile application and no public API; all technology is positioned as workflow tooling for the in-house delivery team rather than as a self-serve product.
Revenue is generated through professional services engagements on a quote-based, customized pricing model, with a freemium customer acquisition channel via free franchise consulting that drives both bookkeeping client acquisition and franchisor referral compensation. Customers are concentrated in SMB multi-unit franchise owners across diverse consumer verticals (home services, fitness, pet care, food and beverage, senior care, waste management), with a few franchisor-headquarter relationships (e.g., Koala Insulation HQ). All services are delivered remotely by the Omaha-based in-house team, with no outsourced labor.
Franchise Resource firmographics
Firmographics- Name
- Franchise Resource
- Legal name
- Franchise Resource LLC
- Website
- https://franchiseresourcellc.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Franchise Resource LLC, founded in 2013 and based in Omaha, Nebraska, is a privately held professional services firm that provides bookkeeping, accounting, tax, payroll, and fractional CFO/CIO services exclusively to franchise owners and franchisors across dozens of brand systems.
- Ownership category
- akta.pro rank
Where Franchise Resource is headquartered
LocationHeadquarters
- HQ city
- Omaha
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Franchise Resource business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Bookkeeping & Accounting Services: Professional bookkeeping and accounting services for franchise owners, providing standardized financial records and month-end close processes.
- Financial Reporting & Business Intelligence: Customizable consolidation, reporting and benchmarking platform for franchise networks.
- CIO Services: Executive-level IT strategies, technology planning and roadmaps for franchise systems.
- Tax Planning and Preparation: Tax planning and preparation services specifically designed for franchisors and franchisees.
- CFO Services: Executive-level financial and accounting strategy services for franchise systems.
- Payroll Services: Payroll management solution from a secure portal with instant online access to all franchise locations.
- Free Franchise Consulting: Free franchise matching and consulting services to help buyers find the right franchise opportunity. Revenue is earned from franchisor referrals/compensation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | One time | Free Franchise Consulting |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Franchise Resource product offering
Product offeringCore offering
Franchise Resource delivers franchise-focused bookkeeping, accounting, tax planning and preparation, payroll, CFO-level financial strategy, and CIO technology planning services for franchise owners and franchisors. The firm also provides free franchise consulting to help prospective buyers identify and evaluate franchise opportunities.
Product overview
Franchise Resource offers a unified suite of franchise-specific financial services centered around their core Bookkeeping & Accounting Services. The portfolio includes Tax Planning and Preparation, Payroll Services, and Free Franchise Consulting as foundational offerings. Value-added executive services in CIO Services and CFO Services are offered as modular add-ons. The Financial Reporting, Business Intelligence and Consolidation platform serves as the reporting layer across the service portfolio, enabling standardized franchise network performance monitoring.
Differentiator
Problem solved
Functional benefit
Products and services
- Bookkeeping & Accounting Services
Quantifiable outcome
- Clean financials, clear KPIs, and honest guidance franchise owners can use for business decisions
Companies that use Franchise Resource
Customer profileNamed customers16 records
Segments3 records
Ideal customer profiles3 records
Franchise Resource technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature1 record
Franchise Resource partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and supporting.
- GustocorePayroll technology partner providing integrated payroll solutions for franchise clients. Gusto is a leading online payroll service provider.
- QuickBookscorePrimary accounting software platform used for client bookkeeping and financial management. Deep integration with Intuit ecosystem.
- Franchise ProcessingsupportingFranchise-specific processing solutions for payment handling across franchise networks.
- ADPsupportingPayroll and HR technology partner offering enterprise-level payroll solutions for larger franchise networks.
- Franchise AltitudesupportingStrategic partner in the franchise ecosystem supporting client franchise development.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Franchise Resource competitors and assessment
Company assessmentDirect peers
- Pilot: Pilot provides online bookkeeping, CFO, and tax services to SMBs and startups using a software-plus-human model on top of QuickBooks/Xero, overlapping directly with Franchise Resource's bookkeeping and fractional CFO offerings.
- Bench (now part of Employer.com): Bench was a leading tech-enabled bookkeeping service for SMBs combining proprietary software with dedicated bookkeepers; it is one of the closest direct competitors in the small-business outsourced bookkeeping category.
- B2B CFO Partners: B2B CFO Partners provides fractional CFO and financial advisory services to SMBs including franchise owners, overlapping with Franchise Resource's CFO Services and higher-end financial strategy offering.
- Padgett Business Services: Padgett is a long-standing accounting, tax, and bookkeeping franchise that serves small businesses including franchises; it competes head-to-head for the same SMB franchise-owner customer with similar recurring bookkeeping-plus-advisory services.
- KPMG Spark: KPMG Spark is a Big-Four-affiliated online bookkeeping and tax service explicitly built for small businesses and franchise operators, making it a direct competitor for franchise-specific bookkeeping at a larger brand.
Broad incumbents
- 1-800Accountant: 1-800Accountant is a larger, established virtual accounting and bookkeeping firm serving SMBs nationwide; it competes with Franchise Resource on bookkeeping and tax for franchisees though without the franchise-specific specialization.
- Insperity: Insperity is a major PEO and HR/payroll provider with significant franchise customer overlap; it bundles payroll, benefits, and HR — competing most directly with Franchise Resource's Payroll Services and CIO/CFO advisory.
- ADP: ADP is both a technology partner of Franchise Resource and a broader payroll/HR incumbent with dedicated franchise-industry offerings (ADP TotalSource), making it a partial competitor on payroll services for franchise networks.
- Intuit QuickBooks Live: QuickBooks Live is Intuit's own bundled bookkeeping service delivered on the same QuickBooks platform Franchise Resource uses; it represents the most direct platform-side competitive threat for the firm's core bookkeeping offering.
Emerging players
- Botkeeper: Botkeeper is an AI-enabled bookkeeping automation platform that pairs machine learning with human accountants for SMBs; it competes on the bookkeeping layer using a more software-centric approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Franchise Resource social profiles
Digital presenceFranchise Resource financial estimates
Financial estimateRevenue estimate
Valuation estimate
Franchise Resource leadership team
Management profileNumber of profiles
Profiles5 records
Franchise Resource funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Franchise Resource M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Franchise Resource
What does Franchise Resource do?
Franchise Resource delivers franchise-focused bookkeeping, accounting, tax planning and preparation, payroll, CFO-level financial strategy, and CIO technology planning services for franchise owners and franchisors. The firm also provides free franchise consulting to help prospective buyers identify and evaluate franchise opportunities.
Is Franchise Resource a public or private company?
Franchise Resource is a private company. It is classified as family owned and is currently operating.
When was Franchise Resource founded?
Franchise Resource was founded in 2013. It employs 11 to 50 people.
Where is Franchise Resource based?
Franchise Resource is headquartered in Omaha, United States, in the North America region.
How does Franchise Resource make money?
Seven revenue lines are on record. Bookkeeping & Accounting Services are the primary driver. The others are financial Reporting & Business Intelligence, CIO Services, tax Planning and Preparation, CFO Services, payroll Services and free Franchise Consulting.
Who are Franchise Resource's main competitors?
Direct peers on record are Pilot, Bench (now part of Employer.com), B2B CFO Partners, Padgett Business Services and KPMG Spark. Broad incumbents are 1-800Accountant, Insperity, ADP and Intuit QuickBooks Live. Botkeeper is listed as an emerging player.
Does Franchise Resource have an API?
No public API is recorded for Franchise Resource.