All of it Now

What All of it Now does

All of it Now (AOIN) is a Glendale, California-based boutique technical solutions provider founded in 2011 that specializes in real-time visual production for live entertainment, television and film, and brand activations. The company delivers services across virtual production, augmented and mixed reality, real-time content creation, show integration, and equipment rental, built on a stack of Unreal Engine, Notch, Disguise media servers, Stype camera tracking, nDisplay, and Silverdraft render nodes. AOIN holds status as an Unreal Engine Authorized Partner and long-time Disguise solutions partner, and has developed proprietary tools including custom AR occlusion tooling, tracking validation visualizations, multi-team content pipelines, and a procedural car livery customization system.

The firm's customer base spans A-list music tours (Coldplay, BTS, Linkin Park, KISS, Melanie Martinez, Peso Pluma, Coachella), flagship TV/film properties (Amazon's Fallout series, Disney's Encanto at the Hollywood Bowl, America's Got Talent), sports broadcasting (ESPN's McEnroe vs. McEnroe), and brands (Michelob Ultra, Intel, Audi). Notable technical achievements include achieving 99% screen uptime on a 24K-resolution LED volume for Fallout, executing volumetric AR holograms for the Coldplay/BTS "My Universe" performance on The Voice, and delivering broadcast-quality AR across multiple Coachella headlining sets. AOIN operates globally, with touring and project work delivered across six continents.

Revenue is generated through professional services fees for technical production work and equipment rental income from a fleet of Disguise servers and Silverdraft render nodes, supplemented by consulting engagements. The company is founder-led and privately held with no external funding rounds disclosed, and operates with a core team of approximately 10 specialized technical staff.

Name

All of it Now

Legal name

All of it Now

Website

https://allofitnow.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

All of it Now (AOIN) is a Glendale, California-based boutique technical solutions provider delivering real-time visual production — virtual production, AR, Unreal Engine content, and Disguise media server integration — for A-list music tours, TV/film productions, and brand activations globally.

Ownership category

akta.pro rank

Product category

Virtual Production Services

NAICS

Motion Picture and Video Production (512110), Postproduction Services and Other Motion Picture and Video Industries (51219), Performing Arts Companies (7111)

SIC

Services-Allied To Motion Picture Production (7819), Services-Motion Picture & Video Tape Production (7812), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Virtual Production & LED Volume Services (Stage Ops, ICVFX, Real-Time Camera/Tracking) (MPADAHAB)

akta.pro secondary industries

Real-Time Compositing, Keying & On-Set Playback (MPAHADAG), VP Hardware: LED Panels, Processors, Media Servers & Render Nodes (MPAHADAL), On-Set Virtual Art Department (VAD) & Previs/Postvis (MPAHADAD), Event Production & Technical Services (AV, Lighting, Staging) (BPAFAGAB), Broadcast/Recording for Live Events (OB, Multicam, Livestream Capture) (MPAGAKAI)

Keywords

• Real-time visual production
• Virtual production services
• Augmented reality broadcast
• LED volume production
• Media server programming

Headquarters

HQ city

Glendale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Technical Production Services: Professional services including real-time content creation, show integration, AR/VR development, media server programming, screens producing, and technical direction for live events, TV/film, and brand activations.
2. Equipment Rentals: Rental of Disguise media servers (gx3, gx2c, vx4, gx2, vx2, rx2), render nodes (Silverdraft), VFC cards, and custom rack solutions with optional operator services. Long-time Disguise solutions partner.
3. Consulting and Advisory: Technical consulting services for virtual production workflows, system design, and technology integration advisory.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

All of it Now provides real-time visual production services for live events, TV/film, and brand activations. Their offerings include virtual production services, real-time content creation using Unreal Engine and Notch, show integration (screens producing, technical direction, media server programming), and mixed reality experiences (AR/VR/projection mapping). They also rent Disguise media servers, Silverdraft render nodes, and custom rack solutions to production teams.

Product overview

All of it Now (AOIN) is a technical solutions provider and creative agency specializing in real-time visuals across TV/Film, corporate events, and live music productions. The company operates as a unified service offering combining Virtual Production Services, Real-Time Content Creation (Unreal Engine and Notch), Show Integration, Mixed Reality Experiences (AR/VR/Projection Mapping), and Equipment Rentals. AOIN is an Unreal Engine Authorized Partner and long-time Disguise solutions partner. Their core portfolio includes high-profile projects such as Fallout Prime Video virtual production, Coachella AR broadcasts, Disney Encanto Hollywood Bowl AR, Coldplay/BTS AR holograms, and live concert productions for artists like Melanie Martinez, Linkin Park, and KISS. The equipment rental division provides Disguise media servers, Silverdraft render nodes, and custom rack solutions for productions requiring specialized real-time rendering hardware.

Differentiator

Problem solved

Functional benefit

Products and services

• Virtual Production Services Technical solutions for in-camera VFX, nDisplay, and extended reality allowing real-time integration of virtual and physical elements for TV/Film production. Includes LED volume operations, tracked camera systems, render node management, and high-uptime virtual production.
• Real-Time Content Creation Content development using Unreal Engine and Notch for interactive environments, live graphics, and bespoke visual effects in fast-paced production environments.
• Show Integration Screens producing, technical direction, and media server programming ensuring smooth event operations across live tours, broadcasts, and brand activations.
• Mixed Reality Experiences Creation of AR, VR, and projection mapping experiences merging physical and digital worlds for immersive, interactive productions across concerts, broadcasts, and brand activations.
• Equipment Rentals Comprehensive equipment rental including Disguise servers (gx3, gx2c, vx4, gx2, vx2, rx2), Silverdraft render nodes, VFC cards, Omnical kits, and custom rack solutions, with optional operator services available as a la carte or bespoke engineering solutions.

Quantifiable outcome

• 99% screen uptime achieved on Fallout virtual production, unprecedented in the industry
• +5 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability6 records

Feature9 records

Partnerships

14 partnerships are on record, tiered core, major and minor.

• DisguisecoreTechnology or IntegrationLong-time Disguise solutions partner with access to comprehensive Disguise server inventory. AOIN has multiple Disguise servers available in various configurations for touring and live events, from fully customized touring rigs to individual rentals.
• Epic GamescoreTechnology or IntegrationOfficial Unreal Engine partner, collaborating on virtual production projects. Epic Games publishes case studies and spotlights featuring AOIN's work, including Coldplay x BTS and Fallout projects. AOIN leverages Unreal Engine features including Nanite, Lumen, and nDisplay.
• StypecoreTechnology or IntegrationKey technology partner for camera tracking systems. AOIN worked with Stype to develop custom compositing solutions and volumetric plugin modifications. Used Stypeland and Red Spy camera tracking systems across multiple productions.
• Satore StudioscoreStrategic or Co-development PartnerLong-time production partner collaborating on complex virtual production projects. AOIN and Satore assembled a uniquely knowledgeable virtual production team for Fallout, combining expertise in live-event and film production workflows.
• Fuse Technical GroupmajorTechnology or IntegrationEngineering partner for LED volume design and construction. Fuse Technical Group designed and engineered the 24K-resolution 90' by 75' LED volume for Fallout. AOIN achieved 99% screen uptime operating Fuse's volume.
• IoversalmajorTechnology or IntegrationTechnical partner for Vertex media server software implementation. AOIN worked with ioversal to implement Vertex for Fallout's pre-recorded video plates playback in the Vertibird helicopter scenes.
• Stage PrecisionmajorTechnology or IntegrationTechnology partner for SP unified control surface. AOIN deployed Stage Precision to manage multiple Unreal Engine scenes, monitor engine health, and coordinate operations from a single source for Coachella 2023.
• TAITmajorTechnology or IntegrationEquipment partner for automation systems. TAIT Navigator sends positional information via PSN protocol for millimeter-level accuracy of automation platforms on tours including Melanie Martinez Trilogy Tour and Peso Pluma Éxodo Tour.
• NotchcoreTechnology or IntegrationLong-standing partnership for real-time generative graphics. AOIN uses Notch extensively for IMAG effects, content design, and live graphics across music tours and events. Notable collaboration during Notch 1.0 release challenges.
• MagnopusmajorStrategic or Co-development PartnerStrategic partner on Fallout virtual production. Epic Games spotlight highlighted Magnopus bringing Amazon's Fallout series to life with virtual production powered by Unreal Engine.
• Dimension StudiosmajorTechnology or IntegrationVolumetric capture technology partner for Coldplay x BTS 'My Universe' project. Dimension Studios' volumetric capture data was integrated with Unreal Engine for real-time AR hologram playback.
• Unit9majorStrategic or Co-development PartnerProduction partner for Michelob Ultra McEnroe vs McEnroe project. Unit9 approached AOIN for the virtual tennis tournament combining AR, nDisplay projection, and robot arm integration.
• Nexus StudiosminorGTM or Marketing PartnerCreative studio partner on Coachella 2023 for Gorillaz AR content, including interstitial 'mirage effect' elements.
• Warner Music GroupminorChannel Partner/ Reseller/ DistributorAssociated party on Coldplay x BTS 'My Universe' AR project for The Voice, working with the music label for artist content integration.

Scale indicators11 records

Recent moves2 records

Expansion highlights6 records

Broad incumbents

• NEP Group: Large broadcast and live-event services company providing LED screens, camera systems and show control worldwide. Overlaps with AOIN on broadcast AR for festivals, award shows and sports like ESPN McEnroe coverage.
• Production Resource Group (PRG): Global provider of live-event production services including lighting, video and LED; AOIN's Executive Producer Nicole Plaza came from PRG. Competes for the same touring, festival and brand-activation engagements.
• Magnopus: Established immersive technology and VFX studio with a long track record in real-time, VR/XR and virtual production. Named strategic partner on Fallout (same engagement as AOIN), and overlaps as a competitor for larger VP programs.

Direct peers

• Fuse Technical Group: Los Angeles-based technical engineering firm that designs, builds and operates LED volumes for TV/film virtual production — closely comparable to AOIN's volumetric and LED-volume work and a named engineering partner on the same Fallout engagement.
• Pixomondo: Global virtual production and VFX company operating multiple LED volumes for episodic TV and features. Direct competitor for the same Hollywood VP operator contracts AOIN targets.
• Satore Studios: Virtual production and VAD/previs studio that has co-delivered complex VP projects with AOIN (including Fallout). Overlaps directly on the virtual art department, technical supervision and on-set real-time services AOIN sells.
• Vū Systems: Virtual production studio network with owned Unreal Engine-powered LED volumes serving episodic and feature productions — directly comparable on VP stage operation and real-time content pipelines.

Emerging players

• Halon Entertainment: Previsualization and virtual production studio serving episodic and feature work, with Unreal Engine-driven stage and VAD services. Comparable in scale and pipeline overlap to AOIN's previs/postvis and on-set real-time content creation.
• Nvisible Studios: Early-stage virtual production studio operating LED volumes for film, episodic and commercial work; partial-overlap competitor in the same boutique-VP-operator niche AOIN occupies.

Regional players

• Mesmerise Group: UK-headquartered immersive and virtual production services firm serving enterprise and entertainment clients. Comparable real-time / volumetric capabilities but primarily competing in EMEA rather than US touring/TV circuits.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/all-of-it-now
• Xx.com/allofitnow
• Facebookfacebook.com/allofitnow

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All of it Now