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Mesmerise

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uuid0009y3p

Namestring
Mesmerise
Legal namestring
Mesmerise Global Limited
Websiteurl
mesmerisevr.com
Company typeenum
Private
Founded yearint
2016
Descriptiontext

Mesmerise Global Limited is a London-headquartered enterprise technology company, founded in 2016, that builds immersive technology and artificial intelligence solutions for Fortune Global 500 clients. Originally a virtual reality content and gaming firm, the company has repositioned as a strategic guide for enterprises adopting spatial computing and AI, delivering brand experiences, workforce training programs, and digital events through custom engagements. Operations are run from a single UK office, with a stated global delivery footprint and 51-100 employees.

The company's flagship platform is neuRealities, Inc., a 2025 joint venture with Mayo Clinic that delivers hyper-realistic AI-powered digital human avatars and scalable immersive training experiences through an open-standards platform focused on healthcare education and workforce retention. The underlying technology stack combines Extended Reality (XR), spatial computing, and generative AI operating across multimodal channels (text, image, video, audio) to produce lifelike digital human avatars for clinical training, procedure simulation, and aviation safety applications. Proprietary features highlighted include accuracy and precision in avatar realism, scale and reliability of training deployments, and integration/interoperability via an open-standards architecture.

Mesmerise operates an enterprise B2B professional services model rather than a productized SaaS offering, generating revenue through bespoke quote-based engagements with large enterprises spanning brand experiences, training programs, and digital events. Only one external funding round is disclosed — an undisclosed investment by Red Carpet Capital in January 2018 — and no subsequent institutional rounds, revenue figures, or contract values are publicly reported. Customer evidence is limited to two named counterparties: Mayo Clinic (as JV partner) and EUROCONTROL (aviation engagement), with the remainder of the customer base described generically as Fortune Global 500 companies.

Short descriptiontext

Mesmerise Global Limited is a London-based enterprise technology company building AI-powered extended reality solutions, including its neuRealities joint venture with Mayo Clinic, for healthcare workforce training and digital events serving Fortune Global 500 enterprises.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
51–100
akta.pro rankint
HeadquartersLondon, United Kingdom
HQ citystring
London
HQ countrystring
United Kingdom
HQ regionstring
Europe
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
extended reality solutions, immersive training programs, digital human avatars, spatial computing services, virtual event experiences
Industry4 codes
1Digital Twins & Scenario-Based Systems Training (Equipment/Process Simulators)
CodeEDAFAJAJPrimaryYes
2Creator Tools & Content Pipelines for Immersive Learning (VR lesson builders, 3D asset workflows)
CodeEDAFAJALPrimaryNo
3Interactive & Immersive Content Production (AR/VR/3D)
CodeBPAFAIALPrimaryNo
4XR/AR/VR/MR Development Frameworks & Toolchains
CodeMPAFAFAFPrimaryNo
NAICS code3 codes
  • Computer Systems Design Services541512
  • Custom Computer Programming Services541511
  • Motion Picture and Video Production512110
SIC code1 code
  • Services-Computer Integrated Systems Design7373
Product category
Immersive Technology Services
No data
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Enterprise Technology Services
TypeProfessional Services
Description

Mesmerise delivers transformative brand experiences, impactful training programs, and digital events to Fortune Global 500 companies. Revenue appears to be generated through custom enterprise engagements and technology consulting services rather than a productized SaaS model.

mesmerisegroup.com
Marketing channels4 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
GTM typeB2B
B2B
Offering typeServices
Services
Brand1 record
1neuRealities
Description

A next-generation company founded by Mesmerise Group in collaboration with Mayo Clinic, delivering hyper-realistic AI-powered digital human avatars, scalable immersive training experiences, and an open-standards platform for healthcare education.

mesmerisegroup.com
Core offering1 text field

Mesmerise designs and delivers custom extended reality (XR) brand experiences, immersive training programs, and digital events for large enterprises and institutions, combining VR/AR content production with AI-powered digital human avatars and spatial computing. Its neuRealities sub-brand operates as a joint venture with Mayo Clinic to extend the company's platform into healthcare and regulated industries.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Mesmerise is a unified platform company pioneering immersive technology and AI solutions for enterprises. The company operates through its flagship sub-brand neuRealities (a joint venture with Mayo Clinic), which provides hyper-realistic AI-powered digital human avatars, scalable immersive training experiences, and an open-standards platform specifically designed for healthcare education. Mesmerise delivers transformative brand experiences, impactful training programs, and digital events to Fortune Global 500 companies, leveraging spatial computing and artificial intelligence technologies.

Product and service4 records
1Immersive Brand Experiences
CategoryImmersive Technology Services
Description

Custom extended reality (XR) experiences designed for Fortune Global 500 clients to deliver differentiated, story-driven brand engagements using VR/AR content, AI, and spatial computing.

2Immersive Training Programs
CategoryImmersive Technology Services
Description

Extended reality-based training programs for large enterprises and institutions, enabling high-impact, repeatable workforce training without geographic constraints; referenced in connection with the EUROCONTROL engagement.

3Digital Events
CategoryImmersive Technology Services
Description

Virtual and hybrid digital events powered by extended reality, AI, and digital human avatars, delivered to enterprise clients and managed via a dedicated VR Event Project Management function.

4neuRealities
CategoryImmersive Technology Platform
Description

Sub-brand platform operated as a joint venture with Mayo Clinic, applying Mesmerise's XR, AI, and digital human avatar technology to healthcare and other regulated industry use cases.

Scale indicator3 records

Each record includes

Type, Value, Description, Source

Partnership2 partners
Strategic tierFlagship / CoreTypeStrategic or Co-development PartnerAnnounced on2025-01-01
Description

Mayo Clinic is a co-development partner in neuRealities, Inc., a next-generation company founded by Mesmerise Group. Mayo Clinic provides world-renowned clinical expertise to guide the development of AI-powered digital human avatars and immersive training solutions for healthcare education. This is the company's flagship strategic partnership.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

Mesmerise has partnered with Fortune Global 500 companies to deliver transformative brand experiences, impactful training programs, and digital events. These partnerships drive the company's enterprise go-to-market motion.

Recent move7 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Osso VR is a VR-based surgical and medical training platform used by healthcare professionals and medical device companies. It is a direct peer to neuRealities in the healthcare immersive training category and competes for similar clinical training budgets.

TypeDirect peer
Description

STRIVR is an enterprise VR training platform used by large corporations (Walmart, Verizon, Fidelity) for immersive workforce training. It is a direct peer to Mesmerise in the enterprise immersive training category, competing for similar Fortune 500 training budgets with a more productized platform approach.

TypeDirect peer
Description

FundamentalVR delivers haptic VR surgical training simulations for medical professionals. It competes with Mesmerise's neuRealities offering in healthcare workforce training and shares the same enterprise GTM motion toward hospital systems.

TypeDirect peer
Description

Mursion provides AI-powered virtual human simulations for soft-skills and workforce training, serving enterprise and education customers. It is directly comparable to neuRealities' AI digital human avatar capability and competes for similar training and simulation budgets.

TypeDirect peer
Description

Talespin offers an enterprise XR platform for workforce upskilling, including soft-skills simulations and immersive learning content. It is a direct peer to Mesmerise in the enterprise XR training category with a comparable productized platform offering.

TypeDirect peer
Description

Spatial is an XR collaboration and immersive meeting platform used by enterprises for digital events and virtual collaboration. It directly overlaps with Mesmerise's brand experience and digital events offerings for Fortune Global 500 clients.

TypeDirect peer
Description

Surgical Theater provides VR-based medical visualization and patient-specific surgical planning tools for hospitals and clinicians. It is a direct peer in healthcare XR and shares Mesmerise's focus on immersive medical education and training.

TypeDirect peer
Description

PIXO VR is an enterprise XR training and immersive content provider serving large organizations. It is a direct peer to Mesmerise in the enterprise immersive training space, with comparable B2B GTM and similar target customer profile.

TypeDirect peer
Description

Immerse is an enterprise VR language and soft-skills training platform with a network of content partners. It is a direct peer to Mesmerise in enterprise immersive training and shares the same B2B GTM targeting Fortune 500 customers.

TypeBroad incumbent
Description

Microsoft offers Mesh (immersive collaboration) and HoloLens (mixed reality hardware) as part of its broader enterprise software portfolio. It is a broad incumbent competitor that overlaps with Mesmerise's immersive enterprise solutions but operates as part of a much wider product suite.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat6 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers2 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI capability6 records

Each record includes

Type, Description, Source

AI maturity
App detail

Has app

Feature3 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles9 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

Subsidiaries1 record

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds1 record

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors1 record

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment1 record

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Mesmerise

Immersive Technology Servicesmesmerisevr.com

Mesmerise Global Limited is a London-based enterprise technology company building AI-powered extended reality solutions, including its neuRealities joint venture with Mayo Clinic, for healthcare workforce training and digital events serving Fortune Global 500 enterprises.

What Mesmerise does

Mesmerise Global Limited is a London-headquartered enterprise technology company, founded in 2016, that builds immersive technology and artificial intelligence solutions for Fortune Global 500 clients. Originally a virtual reality content and gaming firm, the company has repositioned as a strategic guide for enterprises adopting spatial computing and AI, delivering brand experiences, workforce training programs, and digital events through custom engagements. Operations are run from a single UK office, with a stated global delivery footprint and 51-100 employees.

The company's flagship platform is neuRealities, Inc., a 2025 joint venture with Mayo Clinic that delivers hyper-realistic AI-powered digital human avatars and scalable immersive training experiences through an open-standards platform focused on healthcare education and workforce retention. The underlying technology stack combines Extended Reality (XR), spatial computing, and generative AI operating across multimodal channels (text, image, video, audio) to produce lifelike digital human avatars for clinical training, procedure simulation, and aviation safety applications. Proprietary features highlighted include accuracy and precision in avatar realism, scale and reliability of training deployments, and integration/interoperability via an open-standards architecture.

Mesmerise operates an enterprise B2B professional services model rather than a productized SaaS offering, generating revenue through bespoke quote-based engagements with large enterprises spanning brand experiences, training programs, and digital events. Only one external funding round is disclosed — an undisclosed investment by Red Carpet Capital in January 2018 — and no subsequent institutional rounds, revenue figures, or contract values are publicly reported. Customer evidence is limited to two named counterparties: Mayo Clinic (as JV partner) and EUROCONTROL (aviation engagement), with the remainder of the customer base described generically as Fortune Global 500 companies.

Mesmerise firmographics

Firmographics
Name
Mesmerise
Legal name
Mesmerise Global Limited
Website
https://mesmerisevr.com
Company type
Private
Founded year
2016
Operating status
Operating
Headcount range
51–100 employees
Short description
Mesmerise Global Limited is a London-based enterprise technology company building AI-powered extended reality solutions, including its neuRealities joint venture with Mayo Clinic, for healthcare workforce training and digital events serving Fortune Global 500 enterprises.
Ownership category
akta.pro rank

Mesmerise industry classification

Industry
Product category
Immersive Technology Services
NAICS
Computer Systems Design Services (541512), Custom Computer Programming Services (541511), Motion Picture and Video Production (512110)
SIC
Services-Computer Integrated Systems Design (7373)
akta.pro primary industry
Digital Twins & Scenario-Based Systems Training (Equipment/Process Simulators) (EDAFAJAJ)
akta.pro secondary industries
Creator Tools & Content Pipelines for Immersive Learning (VR lesson builders, 3D asset workflows) (EDAFAJAL), Interactive & Immersive Content Production (AR/VR/3D) (BPAFAIAL), XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF)

Keywords

  • Extended reality solutions
  • Immersive training programs
  • Digital human avatars
  • Spatial computing services
  • Virtual event experiences

Where Mesmerise is headquartered

Location

Headquarters

HQ city
London
HQ country
United Kingdom
HQ region
Europe

Offices1 record

Markets served

Mesmerise business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

  1. Enterprise Technology Services: Mesmerise delivers transformative brand experiences, impactful training programs, and digital events to Fortune Global 500 companies. Revenue appears to be generated through custom enterprise engagements and technology consulting services rather than a productized SaaS model.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Mesmerise product offering

Product offering

Core offering

Mesmerise designs and delivers custom extended reality (XR) brand experiences, immersive training programs, and digital events for large enterprises and institutions, combining VR/AR content production with AI-powered digital human avatars and spatial computing. Its neuRealities sub-brand operates as a joint venture with Mayo Clinic to extend the company's platform into healthcare and regulated industries.

Product overview

Mesmerise is a unified platform company pioneering immersive technology and AI solutions for enterprises. The company operates through its flagship sub-brand neuRealities (a joint venture with Mayo Clinic), which provides hyper-realistic AI-powered digital human avatars, scalable immersive training experiences, and an open-standards platform specifically designed for healthcare education. Mesmerise delivers transformative brand experiences, impactful training programs, and digital events to Fortune Global 500 companies, leveraging spatial computing and artificial intelligence technologies.

Differentiator

Problem solved

Functional benefit

Brands

  • neuRealities: A next-generation company founded by Mesmerise Group in collaboration with Mayo Clinic, delivering hyper-realistic AI-powered digital human avatars, scalable immersive training experiences, and an open-standards platform for healthcare education.

Products and services

  • Immersive Brand Experiences Custom extended reality (XR) experiences designed for Fortune Global 500 clients to deliver differentiated, story-driven brand engagements using VR/AR content, AI, and spatial computing.
  • Immersive Training Programs Extended reality-based training programs for large enterprises and institutions, enabling high-impact, repeatable workforce training without geographic constraints; referenced in connection with the EUROCONTROL engagement.
  • Digital Events Virtual and hybrid digital events powered by extended reality, AI, and digital human avatars, delivered to enterprise clients and managed via a dedicated VR Event Project Management function.
  • neuRealities Sub-brand platform operated as a joint venture with Mayo Clinic, applying Mesmerise's XR, AI, and digital human avatar technology to healthcare and other regulated industry use cases.

Companies that use Mesmerise

Customer profile

Named customers2 records

Segments3 records

Ideal customer profiles1 record

Mesmerise technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature3 records

Mesmerise partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered flagship / core and core.

  • Mayo Clinicflagship / coreStrategic or Co-development Partner · 1 January 2025Mayo Clinic is a co-development partner in neuRealities, Inc., a next-generation company founded by Mesmerise Group. Mayo Clinic provides world-renowned clinical expertise to guide the development of AI-powered digital human avatars and immersive training solutions for healthcare education. This is the company's flagship strategic partnership.
  • Fortune Global 500 CompaniescoreStrategic or Co-development PartnerMesmerise has partnered with Fortune Global 500 companies to deliver transformative brand experiences, impactful training programs, and digital events. These partnerships drive the company's enterprise go-to-market motion.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Mesmerise competitors and assessment

Company assessment

Direct peers

  • Osso VR: Osso VR is a VR-based surgical and medical training platform used by healthcare professionals and medical device companies. It is a direct peer to neuRealities in the healthcare immersive training category and competes for similar clinical training budgets.
  • STRIVR: STRIVR is an enterprise VR training platform used by large corporations (Walmart, Verizon, Fidelity) for immersive workforce training. It is a direct peer to Mesmerise in the enterprise immersive training category, competing for similar Fortune 500 training budgets with a more productized platform approach.
  • FundamentalVR: FundamentalVR delivers haptic VR surgical training simulations for medical professionals. It competes with Mesmerise's neuRealities offering in healthcare workforce training and shares the same enterprise GTM motion toward hospital systems.
  • Mursion: Mursion provides AI-powered virtual human simulations for soft-skills and workforce training, serving enterprise and education customers. It is directly comparable to neuRealities' AI digital human avatar capability and competes for similar training and simulation budgets.
  • Talespin: Talespin offers an enterprise XR platform for workforce upskilling, including soft-skills simulations and immersive learning content. It is a direct peer to Mesmerise in the enterprise XR training category with a comparable productized platform offering.
  • Spatial: Spatial is an XR collaboration and immersive meeting platform used by enterprises for digital events and virtual collaboration. It directly overlaps with Mesmerise's brand experience and digital events offerings for Fortune Global 500 clients.
  • Surgical Theater: Surgical Theater provides VR-based medical visualization and patient-specific surgical planning tools for hospitals and clinicians. It is a direct peer in healthcare XR and shares Mesmerise's focus on immersive medical education and training.
  • PIXO VR: PIXO VR is an enterprise XR training and immersive content provider serving large organizations. It is a direct peer to Mesmerise in the enterprise immersive training space, with comparable B2B GTM and similar target customer profile.
  • Immerse: Immerse is an enterprise VR language and soft-skills training platform with a network of content partners. It is a direct peer to Mesmerise in enterprise immersive training and shares the same B2B GTM targeting Fortune 500 customers.

Broad incumbents

  • Microsoft (Mesh / HoloLens): Microsoft offers Mesh (immersive collaboration) and HoloLens (mixed reality hardware) as part of its broader enterprise software portfolio. It is a broad incumbent competitor that overlaps with Mesmerise's immersive enterprise solutions but operates as part of a much wider product suite.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Mesmerise financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Mesmerise leadership team

Management profile

Number of profiles

Profiles9 records

Mesmerise subsidiaries and ownership

Company hierarchy

Subsidiaries1 record

Mesmerise funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Mesmerise M&A and investment

M&A and investment

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mesmerise

What does Mesmerise do?

Mesmerise designs and delivers custom extended reality (XR) brand experiences, immersive training programs, and digital events for large enterprises and institutions, combining VR/AR content production with AI-powered digital human avatars and spatial computing. Its neuRealities sub-brand operates as a joint venture with Mayo Clinic to extend the company's platform into healthcare and regulated industries.

Is Mesmerise a public or private company?

Mesmerise is a private company. It is classified as venture growth investor backed and is currently operating.

When was Mesmerise founded?

Mesmerise was founded in 2016. It employs 51 to 100 people.

Where is Mesmerise based?

Mesmerise is headquartered in London, United Kingdom, in the Europe region.

How does Mesmerise make money?

One revenue line is on record: enterprise Technology Services.

Who are Mesmerise's main competitors?

Direct peers on record are Osso VR, STRIVR, FundamentalVR, Mursion, Talespin, Spatial, Surgical Theater, PIXO VR and Immerse. Microsoft (Mesh / HoloLens) is listed as a broad incumbent.

Does Mesmerise have an API?

No public API is recorded for Mesmerise.

What industry is Mesmerise in?

Mesmerise's product category is Immersive Technology Services. Its primary akta.pro industry code is EDAFAJAJ, Digital Twins & Scenario-Based Systems Training (Equipment/Process Simulators), with a secondary code of EDAFAJAL, Creator Tools & Content Pipelines for Immersive Learning (VR lesson builders, 3D asset workflows). Its NAICS code is 541512 and its SIC code is 7373.

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Live signals
PR NewswireWHITE recorded a consistent number of visitors compared to September 2022, with a 5% rise in foreign buyers thanks to the strategy and growth of the EXPO WHITE projectWHITE, a major women's fashion trade show held in Milan's Tortona Fashion District from September 22-25, 2023, concluded with consistent visitor numbers compared to September 2022 and a 5% rise in foreign buyers, attributed to the EXPO WHITE project's international expansion strategy. The event featured over 360 brands with a balanced 50-50 split between Italian and foreign companies, attracting buyers from major retailers including Neiman Marcus, Galeries Lafayette Dubai, and Harvey Nichols Doha. The show hosted international delegations including Saudi Arabia's 100 Brands program, Armenian brands from Yerevan Fashion Week, South African designers via Fashion Firm SA, and a collaboration with Scale7, Qatar Development Bank's fashion incubator, while also featuring an AI industry discussion with Albini Group and Mesmerise.PR NewswireMesmerise Group Strengthens Technology Leadership with the Appointment of Dan Donovan as Chief Technology OfficerThe Mesmerise Group appointed Dan Donovan as its Chief Technology Officer to accelerate technological innovation and bring enterprise solutions to market. Donovan, who previously held leadership roles at EY Comply and Lavastorm Analytics, will lead product roadmaps and strategy for the group's five companies. This move aims to position the organization at the forefront of spatial computing and artificial intelligence.TD StoriesTD explores the future of immersive VR experiencesTD Bank Group announced the launch of multiple immersive virtual reality experiences targeting commercial, consumer, and early talent audiences, developed in collaboration with Flybits, Capco, and Mesmerise. The initiatives include a VR Co-op and Intern Pilot Program for over 100 students, a gamified financial literacy VR experience for the under-25 demographic, and an interactive US commercial banking proof-of-concept showcased at a Philadelphia conference. The announcement was made as part of TD Tech Day, the bank's annual event highlighting its innovation ecosystem.PR NewswireMesmerise Appoints Veteran Marketer Leslie Marshall as Chief Marketing OfficerMesmerise appointed Leslie Marshall as its first Chief Marketing Officer to lead brand building and accelerate revenue growth. Marshall brings 25 years of experience, including her previous role as Head of Experiential Marketing at Morningstar, where she collaborated with Mesmerise on VR initiatives. The appointment aims to capitalize on accelerated interest in the Metaverse and expand the company's marketing efforts in the U.S. and U.K.LA Business JournalMesmerise Connects Companies with the MetaverseMesmerise, a U.K. company focused on integrating virtual reality into business operations, has opened its first U.S. office in Santa Monica to better support American clients. The company has seen a six-fold growth in team size over the past two years and aims to expand its reach in the U.S. market, leveraging the city's technology sector. The increasing integration of virtual reality in enterprise solutions suggests a growing trend toward immersive technologies, particularly in education and corporate environments.Business Insider90 Harvard alumni held a class reunion in the metaverse. It shows the potential of VR — but the tech needs to improve before it becomes mainstream.Harvard Business School's 2017 class held a metaverse reunion in December 2021, with 90 attendees from 28 countries using Oculus Quest headsets. The event, hosted by Mesmerise, lasted about 90 minutes and avoided travel costs and COVID concerns. West expects VR to become mainstream within a few years.PR NewswireUSA TODAY NETWORK and Mesmerise Global Capture Oracle Team USA in VR Training For the 2017 America's CupUSA TODAY NETWORK and Mesmerise Global Ltd. partnered to produce a virtual reality and 360-degree video experience featuring Oracle Team USA as they prepare to defend the America's Cup in Bermuda. The immersive VR content, part of USA TODAY NETWORK's 'VRtually There' series, was filmed over two days at Oracle Team USA's training facility with cameras mounted on the AC 45 racing yacht and skipper Jimmy Spithill. Oracle Team USA will compete in a best-of-thirteen match race series starting June 17, 2017, with the VR experience launching on May 30 across USA TODAY's digital platforms.