Blended Ideas Group
- Company typePrivate
- Founded2014
- HeadquartersConcord, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Blended Ideas Group does
Blended Ideas Group is a B2B Out-of-Home (OOH) advertising agency founded in 2014 and headquartered in Concord, North Carolina, serving businesses ranging from local advertisers to national brands across the United States. The firm operates as an intermediary that connects clients with OOH media vendors — billboard operators, transit authorities, airports, cinemas, malls, and specialty formats such as sports venues, mobile trucks, and aerial banners — and earns commissions or service fees on the media spend it facilitates. Its go-to-market is sales-led, combining direct outreach, client referrals, and organic web presence, with a structured five-step engagement process (Evaluation, Reason, Game Plan, Launch, Journey) and contract-by-contract pricing tailored to each campaign's market, media type, and duration.
The firm's core technology asset is the proprietary True-View System, described as a proposal and campaign-evaluation platform backed by a database of OOH vendors across the country and a developed proposal-generation engine. True-View is positioned as the primary differentiator, promising easier, quicker, and more cost-efficient OOH buying by consolidating vendor relationships and proposal workflows into a single point of contact under one vendor contract. The company also offers a full multi-channel OOH service portfolio spanning traditional and digital billboards, transit, airport, cinema, mall, and specialty advertising.
Blended Ideas Group is bootstrapped and founder-owned, with no external institutional investment, and operates with a small leadership team of three co-founders (Chris Veronesi, CEO; Corey Fraley, COO/CFO; Susan Furr, CBO) plus a National Sales Manager and National Account Director. Named enterprise customers include Scott Clark Automotive Group (a client since inception), Mittera Group, and SCHEELS, indicating traction with mid-to-large national advertisers, though the firm has not disclosed revenue, headcount growth, or funding history.
Blended Ideas Group firmographics
Firmographics- Name
- Blended Ideas Group
- Legal name
- Blended Ideas Group
- Website
- https://blendedideasgroup.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Blended Ideas Group industry classification
Industry- Product category
- Out-of-Home Advertising Services
- NAICS
- Media Buying Agencies (541830), Advertising Agencies (541810), Media Buying Agencies (54183), Media Representatives (54184)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- OOH Media Planning, Buying & Inventory Aggregation (BPAFALAJ)
- akta.pro secondary industries
- Out-of-Home (OOH) Media Buying (Billboards, Transit, DOOH) (BPAFABAE), Activation/Experiential Creative Agencies (MPAAAAAO)
Keywords
Where Blended Ideas Group is headquartered
LocationHeadquarters
- HQ city
- Concord
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Blended Ideas Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- OOH Advertising Agency Services: Blended Ideas Group acts as an intermediary facilitating Out of Home advertising purchases. They connect businesses with OOH opportunities (billboards, transit, airport, cinema, mall, specialty advertising) and earn commissions/fees from vendors and media owners for negotiated deals. Revenue is generated through service fees for campaign management, vendor facilitation, and strategic consulting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quote-based pricing tailored to client needs and campaign scope |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Blended Ideas Group product offering
Product offeringCore offering
Blended Ideas Group is an Out-of-Home (OOH) advertising agency that plans, negotiates, and manages advertising campaigns across billboards, transit, airports, cinemas, malls, and specialty formats on behalf of business clients. The firm operates as an intermediary between advertisers and OOH media vendors, leveraging its proprietary True-View platform and nationwide vendor database to source inventory, negotiate pricing, and manage campaign execution. Services are delivered on a contract-by-contract basis, allowing clients flexibility as their strategies evolve.
Product overview
Blended Ideas Group is an Out of Home (OOH) advertising agency offering a comprehensive suite of advertising services. Their core offering is the proprietary True-View System, a campaign evaluation and management platform, supplemented by direct OOH advertising placements across multiple channels: traditional and digital billboards, transit systems (buses, trains, taxis), airports, cinema venues, shopping malls, and specialty advertising (sports venues, mobile trucks, aerial banners, wallscapes). The company positions itself as a full-service partner handling all phases of the OOH process from vendor negotiation to campaign execution and management.
Differentiator
Problem solved
Functional benefit
Products and services
- True-View System Proprietary Out-of-Home campaign evaluation and management platform with a nationwide database of OOH vendors and a proposal generation system, used to make OOH buying easier, quicker, and more cost efficient for business clients.
- Billboard Advertising Traditional and digital billboard advertising placements on well-traveled arteries, available in static (24/7 message) or digital (customizable message) formats, for businesses seeking mass-market reach across demographics.
- Transit Advertising Advertising placements across buses, trains, and taxi cabs in metropolitan areas, providing broad geographic coverage and high message frequency for businesses targeting on-the-go consumers.
- Airport Advertising Advertising placements at airports that reinforce brand presence for local customers and introduce brands to arriving visitors during dwell times such as baggage claim.
- Cinema Advertising Pre-movie advertising on large theater screens that targets captive audiences with no ability to skip or fast-forward, for brands seeking high-attention in-theater exposure.
- Mall Advertising Advertising placements inside retail mall environments and convenience store locations, targeting shoppers during routine convenience-driven visits.
- Specialty Advertising Diverse specialty advertising formats including professional and amateur sports venues, mobile trucks, convenience store and gas pump placements, aerial banners, and wallscapes, for businesses seeking non-traditional OOH exposure.
Companies that use Blended Ideas Group
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Blended Ideas Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Blended Ideas Group partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Blended Ideas Group competitors and assessment
Company assessmentBroad incumbents
- Outfront Media: Largest U.S. OOH media owner and seller operating transit, billboard, and digital place-based advertising nationwide. Comparable to Blended Ideas as a major OOH counterparty in vendor relationships and the broader OOH buying landscape, though vastly larger and vertically integrated as a media owner rather than a pure agency.
- Lamar Advertising: One of the largest outdoor advertising companies in North America, operating billboards, digital displays, transit and airport advertising. Comparable as a dominant OOH counterpart; competes indirectly for clients' OOH budgets though Lamar is a media owner, not a buying agency.
- Clear Channel Outdoor: Global OOH media owner with extensive U.S. billboard, transit and airport inventory. Functions as both a competitor for client OOH spend and a vendor in Blended Ideas' supplier network, illustrating the dual incumbent role in the OOH value chain.
Regional players
- Adams Outdoor Advertising: Regional U.S. OOH media operator with concentrated footprints in the Midwest and Southeast. Comparable as an OOH supply counterpart for regional and multi-market buys, serving overlapping advertiser segments (auto, retail).
Direct peers
- Intersection: OOH media and technology company specializing in transit, municipal, and place-based digital advertising across major U.S. cities. Comparable as both a competitor and partner for high-impact transit/airport OOH buying — addressing the same multi-market advertiser pain point Blended Ideas targets.
- Talon Outdoor: Independent, award-winning OOH media planning and buying agency serving brands and agencies globally. Most directly comparable to Blended Ideas as a full-service OOH agency with proprietary planning tools, serving similar advertiser segments (auto, retail, consumer). Represents the scaled-up version of the agency model Blended Ideas is pursuing.
Emerging players
- Place Exchange: Programmatic OOH supply-side platform connecting advertisers to digital out-of-home inventory via automated buying. Comparable as an emerging alternative channel that could compete with Blended Ideas' manual, contract-by-contract OOH buying motion for digital formats.
- Firefly: Tech-enabled OOH company specializing in ride-share and taxi-top digital advertising with audience measurement. Comparable as an innovative, niche OOH specialist whose digitization of vehicle-based advertising parallels the digital transformation Blended Ideas helps its clients navigate.
- Screenverse: Programmatic DOOH platform aggregating inventory across screens (elevator, retail, fitness, etc.). Comparable as an emerging programmatic intermediary that competes with traditional OOH buying agencies for budget allocation in non-traditional out-of-home formats.
Others
- DPAA (Digital Place Based Advertising Association): Industry trade association representing digital place-based and OOH advertising. Comparable as an ecosystem participant that shapes OOH buying standards and connects agencies, media owners, and advertisers — relevant to Blended Ideas' go-to-market positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Blended Ideas Group social profiles
Digital presenceBlended Ideas Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blended Ideas Group leadership team
Management profileNumber of profiles
Profiles5 records
Blended Ideas Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blended Ideas Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blended Ideas Group
What does Blended Ideas Group do?
Blended Ideas Group is an Out-of-Home (OOH) advertising agency that plans, negotiates, and manages advertising campaigns across billboards, transit, airports, cinemas, malls, and specialty formats on behalf of business clients. The firm operates as an intermediary between advertisers and OOH media vendors, leveraging its proprietary True-View platform and nationwide vendor database to source inventory, negotiate pricing, and manage campaign execution. Services are delivered on a contract-by-contract basis, allowing clients flexibility as their strategies evolve.
Is Blended Ideas Group a public or private company?
Blended Ideas Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Blended Ideas Group founded?
Blended Ideas Group was founded in 2014. It employs 1 to 10 people.
Where is Blended Ideas Group based?
Blended Ideas Group is headquartered in Concord, United States, in the North America region.
How does Blended Ideas Group make money?
One revenue line is on record: OOH Advertising Agency Services.
Who are Blended Ideas Group's main competitors?
Broad incumbents on record are Outfront Media, Lamar Advertising and Clear Channel Outdoor. Adams Outdoor Advertising is listed as a regional player. Direct peers are Intersection and Talon Outdoor. Emerging players are Place Exchange, Firefly and Screenverse. DPAA (Digital Place Based Advertising Association) is listed as an others.
Does Blended Ideas Group have an API?
No public API is recorded for Blended Ideas Group.
What industry is Blended Ideas Group in?
Blended Ideas Group's product category is Out-of-Home Advertising Services. Its primary akta.pro industry code is BPAFALAJ, OOH Media Planning, Buying & Inventory Aggregation, with a secondary code of BPAFABAE, Out-of-Home (OOH) Media Buying (Billboards, Transit, DOOH). Its NAICS code is 541830 and its SIC code is 7311.