Icey-Tek
Icey-Tek USA LLC is a veteran-owned Tennessee-based company that designs, markets, and distributes premium rotomolded polyethylene ice coolers (25-1,100 quart), apparel, and replacement parts to outdoor enthusiasts, fishermen, commercial users, and military buyers via DTC e-commerce and international distributors.
- Company typePrivate
- Founded2019
- HeadquartersHuntingdon, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Icey-Tek does
Icey-Tek USA LLC is a 100% veteran-owned private company headquartered in Huntingdon, Tennessee, that designs, markets, and distributes premium rotomolded polyethylene ice coolers under the ICEY-TEK brand. The company positions itself as the originator of the premium rotomolded cooler category in the US market (1998) and serves outdoor enthusiasts, fishermen, hunters, commercial users, and military/first-responder buyers through a portfolio spanning 25-quart to 1,100-quart capacities. Manufacturing has remained in Thailand via a long-standing rotomold producer, while US operations focus on distribution, marketing, and customer support.
The core product technology centers on Dual-Skin Temperature Retention TEKnology, single-piece rotomolded polyethylene construction, marine-grade neoprene lid gaskets, UV-resistant Southco latches, and a food-grade non-staining liner. The cooler line is organized into four collections (small/mid-size 25-100 quart, large 120-300 quart, commercial 450-1100 quart, and original premium), supplemented by replacement parts, a 'For Those Who Get It' branded apparel line, and gift cards. Pricing ranges from $229.99 to $3,199.99 per unit, with seasonal promotions and a 10% GovX-verified military/first-responder discount.
The business model is direct-to-consumer e-commerce via a Shopify storefront as the primary channel, with a domestic dealer/reseller program and international distributorships across Australia, New Zealand, Europe, the UK, and the UAE. The company also operates a brand ambassador community and charitable giving program tied to veteran-support nonprofits. No institutional funding, public listing, or disclosed revenue figures are present in the available data.
Icey-Tek firmographics
Firmographics- Name
- Icey-Tek
- Legal name
- ICEY-TEK USA LLC
- Website
- https://icey-tek.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Icey-Tek USA LLC is a veteran-owned Tennessee-based company that designs, markets, and distributes premium rotomolded polyethylene ice coolers (25-1,100 quart), apparel, and replacement parts to outdoor enthusiasts, fishermen, commercial users, and military buyers via DTC e-commerce and international distributors.
- Ownership category
- akta.pro rank
Icey-Tek industry classification
Industry- Product category
- Outdoor Cooling Equipment
- akta.pro primary industry
- Temperature-Controlled & Insulated Shippers (Coolers, Gel Packs, PCM Systems) (IMALAFAI)
Keywords
Where Icey-Tek is headquartered
LocationHeadquarters
- HQ city
- Huntingdon
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Icey-Tek business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain
Revenue model
- Direct Product Sales: Direct-to-consumer sales of rotomolded ice chest coolers through e-commerce website, with products ranging from 25 quart to 1100 quart capacities. Additional revenue from apparel, replacement parts, and accessories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Small coolers (25-100 Quart) |
| Unit Pricing | Pay-as-you-go | Large coolers (120-300 Quart) |
| Unit Pricing | Pay-as-you-go | Commercial coolers (450-1100 Quart) |
| Unit Pricing | Pay-as-you-go | Replacement Parts |
| Unit Pricing | Pay-as-you-go | Apparel |
| Unit Pricing | Pay-as-you-go | Gift Cards |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Icey-Tek product offering
Product offeringCore offering
Icey-Tek designs, distributes, and sells premium rotomolded polyethylene ice chest coolers in capacities from 25 to 1100 quarts, featuring proprietary Dual-Skin Temperature Retention TEKnology, marine-grade neoprene gaskets, and UV-resistant Southco latches. The company sells directly to consumers via its Shopify e-commerce store and through a dealer/reseller program, complemented by branded apparel, gift cards, and replacement parts.
Product overview
ICEY-TEK USA is a veteran-owned company that manufactures and sells premium rotomolded polyethylene ice coolers, claiming to be the original premium rotomolded cooler that started the premium cooler industry when introduced in the US market in 1998. The product portfolio centers on rotomolded ice chest coolers available in sizes ranging from 25 quarts to 1100 quarts, organized into four main product lines: (1) Original Premium Coolers (120-1100 quart commercial sizes), (2) Small to Mid-Size Coolers (25-100 quart), (3) Large Coolers (120-300 quart), and (4) Commercial Coolers (NASA-approved, 450+ quart). All coolers feature the proprietary Dual-Skin Temperature Retention TEKnology and marine-grade neoprene lid gaskets. The company also offers branded apparel (hats, jackets, fleece vests, flags) under the 'For Those Who Get It' collection, replacement parts (drain plugs, Southco latches, hinges, handles, decals), and gift cards. Manufacturing has remained in Thailand since origin in late 1980s Australia. The company also offers special order colors and private label production runs for corporate identity.
Differentiator
Problem solved
Functional benefit
Products and services
- ICEY-TEK 25 Quart Cooler
- ICEY-TEK 40 Quart Cooler
- ICEY-TEK 80 Quart Cooler
- ICEY-TEK 100 Quart Cooler
- ICEY-TEK 120 Quart Cooler
- ICEY-TEK 170 Quart Cooler
- ICEY-TEK 270 Quart Cooler
- ICEY-TEK 300 Quart Cooler
- ICEY-TEK 450 Quart Cooler
- ICEY-TEK 600 Quart Cooler
- ICEY-TEK 680 Quart Cooler "Coffin Cooler"
- ICEY-TEK 760 Quart Cooler
- ICEY-TEK 1100 Quart Cooler
- ICEY-TEK Branded Apparel Collection
- ICEY-TEK Replacement Parts
- ICEY-TEK Gift Card
Quantifiable outcome
- 5-year manufacturer's warranty coverage
- +2 more outcomes
Companies that use Icey-Tek
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Icey-Tek technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature7 records
Icey-Tek partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- GovXminorPartnership with GovX to offer 10% discount to military personnel, first responders, government employees, and educators. Verification through GovX ID with real-time secure verification and single-use discount codes.
- ShopifycoreE-commerce platform provider powering the icey-tek.com online store for product sales, inventory management, and payment processing.
- Michael Strange FoundationminorNon-profit organization benefiting from ICEY-TEK's charitable giving program. ICEY-TEK donates a portion of every website sale to select non-profit organizations focused on helping veterans and their families.
- Navy SEALs FundminorNon-profit organization benefiting from ICEY-TEK's charitable giving program supporting veterans and their families.
- Special Ops ExcursionsminorNon-profit organization benefiting from ICEY-TEK's charitable giving program supporting veterans and their families.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Icey-Tek competitors and assessment
Company assessmentDirect peers
- YETI Holdings: Largest direct competitor in premium rotomolded coolers; YETI famously private labeled ICEY-TEK ice chests as its 'Roughneck' line during its startup. Operates at much larger scale with broad retail distribution and a multibillion-dollar public valuation.
- ORCA Coolers: US-based manufacturer of premium rotomolded coolers positioned in the same high-end segment as ICEY-TEK, with strong appeal among outdoor enthusiasts and tailgaters.
- Pelican Products: Premium cooler competitor known for extreme-durability positioning and roto-molded construction; broader portfolio of cases and protective containers beyond coolers.
- RTIC Outdoors: Direct competitor offering premium rotomolded coolers at lower price points than YETI/ICEY-TEK. Highly comparable DTC-first business model targeting the same outdoor/fishing/hunting customer base.
- Grizzly Coolers: Direct competitor in heavy-duty rotomolded coolers, often positioned for hunting, fishing, and rugged commercial applications similar to ICEY-TEK's commercial line.
- Canyon Coolers: US-made premium cooler competitor with comparable rotomolded construction and direct-to-consumer sales motion.
- K2 Coolers: Premium rotomolded cooler manufacturer with comparable product specs (Southco latches, marine-grade gaskets) and target customer of fishermen, hunters, and outdoor users.
- Engel Coolers: Direct competitor in rotomolded ice chest coolers, with comparable marine-grade and outdoor use-case focus and similar price-segment positioning.
- Bison Coolers: Premium rotomolded cooler competitor with comparable product range and target customer base of hunters, fishermen, and outdoor enthusiasts.
Broad incumbents
- The Coleman Company: Established incumbent in outdoor products with a broad cooler portfolio across price tiers (including rotomolded). Competes indirectly through mass-market retail distribution where ICEY-TEK has limited presence.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Icey-Tek social profiles
Digital presenceIcey-Tek financial estimates
Financial estimateRevenue estimate
Valuation estimate
Icey-Tek leadership team
Management profileNumber of profiles
Profiles1 record
Icey-Tek funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Icey-Tek M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Icey-Tek
What does Icey-Tek do?
Icey-Tek designs, distributes, and sells premium rotomolded polyethylene ice chest coolers in capacities from 25 to 1100 quarts, featuring proprietary Dual-Skin Temperature Retention TEKnology, marine-grade neoprene gaskets, and UV-resistant Southco latches. The company sells directly to consumers via its Shopify e-commerce store and through a dealer/reseller program, complemented by branded apparel, gift cards, and replacement parts.
Is Icey-Tek a public or private company?
Icey-Tek is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Icey-Tek founded?
Icey-Tek was founded in 2019. It employs 11 to 50 people.
Where is Icey-Tek based?
Icey-Tek is headquartered in Huntingdon, United States, in the North America region.
How does Icey-Tek make money?
One revenue line is on record: direct Product Sales.
Who are Icey-Tek's main competitors?
Direct peers on record are YETI Holdings, ORCA Coolers, Pelican Products, RTIC Outdoors, Grizzly Coolers, Canyon Coolers, K2 Coolers, Engel Coolers and Bison Coolers. The Coleman Company is listed as a broad incumbent.
Does Icey-Tek have an API?
No public API is recorded for Icey-Tek.
What industry is Icey-Tek in?
Icey-Tek's product category is Outdoor Cooling Equipment. Its primary akta.pro industry code is IMALAFAI, Temperature-Controlled & Insulated Shippers (Coolers, Gel Packs, PCM Systems).