Neff Brewing
Neff Brewing is a Tulsa-based microbrewery and brewpub founded in 2018 that produces and sells dedicated gluten-free craft beers using millet, buckwheat, rice, and quinoa malts, serving celiac and gluten-sensitive consumers alongside general craft beer enthusiasts via its taproom and five-state wholesale distribution.
- Company typePrivate
- Founded2018
- HeadquartersTulsa, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Neff Brewing does
Neff Brewing (legal entity New Era Brewing LLC) is a Tulsa, Oklahoma-based microbrewery founded in 2018 by Jonathan Neff and his father Jon Neff. The company operates a brewpub in the historic Dock building in the East Village district of downtown Tulsa and positions itself as the only dedicated gluten-free brewery and restaurant in Oklahoma and surrounding states. Its 100% gluten-free facility eliminates cross-contamination risk for consumers with celiac disease or gluten sensitivity, addressing a segment underserved by the broader craft beer industry.
The brewery's core technology is a proprietary gluten-free brewing methodology developed by Jonathan Neff using millet, buckwheat, rice, and quinoa malts in place of wheat and barley. The portfolio includes four flagship beers (Apollo Blonde, Ignition Switch, Raspberry Pride, Spacerveza), four seasonal releases (No Barriers IPA, Astronaut Cookies Stout, Mars Zen, Earthrise Stout), and limited releases. Production is supported by dedicated gluten-free processes including kettle souring for Raspberry Pride. The beers have won medals at the Inaugural Oklahoma Craft Beer Awards and the 2020 US Open Craft Beer Championship, competing against gluten-full craft beers.
The business model combines direct-to-consumer sales at the Tulsa taproom with wholesale distribution across Oklahoma, Kansas, Missouri, Michigan, and Kentucky through five regional distributors (RNDC-Oklahoma, Standard Beverage, Craft Republic, Beer House, Imperial Beverage). Revenue streams include on-site taproom food and beer sales, packaged off-premise sales (crowlers, growlers, canned), wholesale to restaurants, bars, and retail stores, event hosting, and merchandise. The company is family-owned with no external institutional investors, and its primary customer segments are celiac/gluten-sensitive consumers, inclusive dining groups with mixed dietary needs, and general craft beer enthusiasts, all captured through a single Tulsa location and regional wholesale footprint.
Neff Brewing firmographics
Firmographics- Name
- Neff Brewing
- Legal name
- New Era Brewing LLC
- Website
- https://neffbrewing.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Neff Brewing is a Tulsa-based microbrewery and brewpub founded in 2018 that produces and sells dedicated gluten-free craft beers using millet, buckwheat, rice, and quinoa malts, serving celiac and gluten-sensitive consumers alongside general craft beer enthusiasts via its taproom and five-state wholesale distribution.
- Ownership category
- akta.pro rank
Where Neff Brewing is headquartered
LocationHeadquarters
- HQ city
- Tulsa
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Neff Brewing business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- On-site Taproom Sales: Direct sales of beers by the glass/pint and food service at the Tulsa brewpub. Includes happy hour promotions, weekend brunch service, and special events.
- Retail Beer Sales (Crowler/Growler): Off-premise sales of canned and filled crowlers and growlers for takeaway from the taproom.
- Wholesale Distribution: Distribution of flagship and seasonal beer brands through multiple regional distributors to restaurants, bars, and retail stores across Oklahoma, Kansas, Missouri, Michigan, and Kentucky.
- Food and Merchandise: Full food menu at the brewpub plus merchandise sales (shipped within Oklahoma law constraints).
Go-to-market motion2 records
Distribution channels7 records
Marketing channels7 records
Neff Brewing product offering
Product offeringCore offering
Neff Brewing is a dedicated gluten-free microbrewery and brewpub in Tulsa, OK that crafts craft beer using alternative grains (millet, buckwheat, rice, and quinoa malts) in a facility designed to prevent cross-contamination. The company sells its beers directly through an on-site taproom with food service and distributes wholesale across five U.S. states (Oklahoma, Kansas, Missouri, Michigan, and Kentucky) through regional distributors.
Product overview
NEFF Brewing is a family-owned microbrewery and pub located in Tulsa, OK, operating as a dedicated gluten-free facility. The company crafts naturally gluten-free beers using artisan malts of millet, buckwheat, rice, and quinoa. The product portfolio consists of four flagship beers (Apollo Blonde, Ignition Switch, Raspberry Pride, and Spacerveza), seasonal releases (No Barriers IPA, Astronaut Cookies Stout, Mars Zen lager, and Earthrise Stout), and limited release beers (Model X-331). The company also operates a taproom and restaurant serving gluten-free food alongside their beer offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Apollo Blonde
Quantifiable outcome
- 5 awards for craft beers both locally and internationally
- +3 more outcomes
Companies that use Neff Brewing
Customer profileSegments3 records
Ideal customer profiles3 records
Neff Brewing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Neff Brewing partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- RNDC-OklahomacoreRegional distributor handling NEFF Brewing product distribution throughout Oklahoma market.
- Standard BeveragecoreDistributor partner for NEFF Brewing products in the Kansas market.
- Craft RepubliccoreDistributor partner for NEFF Brewing products in the Missouri market.
- Beer HousecoreDistributor partner for NEFF Brewing products in the Kentucky market.
- Imperial BeveragecoreDistributor partner for NEFF Brewing products in the Michigan market.
- Elote Cafe of TulsaminorCollaboration partner for the Spacerveza beer, originally brewed together with Elote Cafe. Spacerveza is a light, crisp Mexican-style lager with notes of sweetness and light bitterness, designed to pair with Mexican food.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Neff Brewing competitors and assessment
Company assessmentRegional players
- Anthem Brewing Company: Oklahoma City-based craft brewery producing ales and lagers. Comparable as a same-state Oklahoma craft competitor for on-premise and regional distribution.
- Prairie Artisan Ales: Oklahoma-based craft brewery with strong regional brand recognition. Comparable as a fellow Oklahoma craft producer competing for tap handles and consumer mindshare in the home market.
Direct peers
- Holidaily Brewing Co. Colorado-based dedicated gluten-free craft brewery using millet and other alternative grains. Comparable niche-craft positioning targeting both celiac consumers and mainstream gluten-reducers.
- Glutenberg: Quebec-based brewery specializing in gluten-free craft beer. Closest international analogue with similar ingredient sourcing and dedicated gluten-free manufacturing.
- Ghostfish Brewing Company: Seattle-based craft brewery dedicated exclusively to gluten-free beer using alternative grains. Closest direct peer to Neff given shared dedicated gluten-free positioning and small-batch craft model.
- Ground Breaker Brewing: Portland, Oregon gluten-free craft brewery brewing exclusively with grains like millet, buckwheat, and brown rice. Highly comparable dedicated gluten-free brewery model.
- Green's: UK-based gluten-free beer brand producing ales, lagers, and stouts using naturally gluten-free grains. Comparable dedicated gluten-free craft approach with multi-market distribution.
Broad incumbents
- Boulevard Brewing Company: Large Kansas City craft brewery with broad Midwest distribution footprint. Comparable as a larger regional craft incumbent competing for the same Kansas/Missouri distributor relationships.
- New Belgium Brewing: National craft brewery with wide distribution and broad style portfolio. Comparable as a much larger craft incumbent whose products compete for shelf space in Neff's wholesale markets.
- Sierra Nevada Brewing Co. Pioneering U.S. craft brewery with national distribution. Comparable as a broad craft incumbent whose flagship and seasonal IPAs/stouts compete head-to-head with Neff's offerings in wholesale accounts.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Neff Brewing social profiles
Digital presenceNeff Brewing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Neff Brewing leadership team
Management profileNumber of profiles
Profiles2 records
Neff Brewing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Neff Brewing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Neff Brewing
What does Neff Brewing do?
Neff Brewing is a dedicated gluten-free microbrewery and brewpub in Tulsa, OK that crafts craft beer using alternative grains (millet, buckwheat, rice, and quinoa malts) in a facility designed to prevent cross-contamination. The company sells its beers directly through an on-site taproom with food service and distributes wholesale across five U.S. states (Oklahoma, Kansas, Missouri, Michigan, and Kentucky) through regional distributors.
Is Neff Brewing a public or private company?
Neff Brewing is a private company. It is classified as family owned and is currently operating.
When was Neff Brewing founded?
Neff Brewing was founded in 2018. It employs 11 to 50 people.
Where is Neff Brewing based?
Neff Brewing is headquartered in Tulsa, United States, in the North America region.
How does Neff Brewing make money?
Four revenue lines are on record. On-site Taproom Sales are the primary driver. The others are retail Beer Sales (Crowler/Growler), wholesale Distribution and food and Merchandise.
Who are Neff Brewing's main competitors?
Regional players on record are Anthem Brewing Company and Prairie Artisan Ales. Direct peers are Holidaily Brewing Co., Glutenberg, Ghostfish Brewing Company, Ground Breaker Brewing and Green's. Broad incumbents are Boulevard Brewing Company, New Belgium Brewing and Sierra Nevada Brewing Co..
Does Neff Brewing have an API?
No public API is recorded for Neff Brewing.