ACTAIR

What ACTAIR does

ACTAIR is a Riyadh-headquartered technology company that builds and sells two integrated product platforms to enterprise, government, and regulated-industry customers across the six GCC countries. The first platform is a contactless holographic interface suite — mid-air holographic elevators, ATMs, kiosks, POS terminals, queue management systems, and digital signage — powered by exclusive GCC rights to advanced holographic plate technology based on micro-retroreflector arrays and CNN-based 3D gesture recognition with sub-10ms latency. The second platform is an environmental AI offering that combines WRF-Chem atmospheric physics with LSTM and Transformer deep learning models to forecast key pollutants (PM2.5, NO2, O3, SO2, CO, PM10) at 0.5km city scale (deployed for Makkah) and 5km regional scale across all 13 administrative regions of Saudi Arabia, reporting 92% PM2.5 accuracy at 24h lead time.

The company sells primarily through a sales-led, demo-driven direct enterprise field sales motion with a 4-hour response SLA and 48-hour on-site demo capability in Saudi Arabia. Revenue is generated via hardware sales of holographic units, customized professional services for bespoke holographic deployments, subscription-based access to the air quality platform, and flexible exhibition/event leases. Customer segments are diversified across healthcare, banking and finance, airports and transit, smart cities, government (including Makkah Government and NCEC), retail and hospitality, and education. The company was founded in 2017 by Mohammad Hatamleh (Chief Innovation Officer & Founder), operates with 1-10 employees, and maintains strategic technology and research partnerships with KAUST, King Abdulaziz University, Saudi Aramco, GASTAT, MOMRA, and the ECMWF/WRF-Chem community.

Name

ACTAIR

Legal name

ACTAIR

Website

https://actair.net

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

ACTAIR is a Riyadh-headquartered technology company delivering contactless holographic interfaces (elevators, ATMs, kiosks, POS, signage) and a hybrid physics-AI air quality prediction platform for government, healthcare, banking, transit, and smart city customers across the six GCC countries.

Ownership category

akta.pro rank

Product category

Interactive Holographic Interface Technology

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Auto Controls For Regulating Residential & Comml Environments (3822)

akta.pro primary industry

3D Vision, Depth Sensing & Point Cloud Analytics (HDAAAEAK)

akta.pro secondary industry

Smart Climate & Air Quality (Thermostats, HVAC, Purifiers, IAQ Sensors) (HSAPAQAD)

Keywords

• Holographic interface solutions
• Air quality prediction
• Contactless touch technology
• Environmental AI platform
• Mid-air projection hardware

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Holographic Hardware Products: Sale of holographic projection hardware including elevator interfaces, ATM keypads, kiosks, POS terminals, queue management systems, and digital signage. Products use proprietary mid-air holographic plate technology.
2. Air Quality AI Platform: Environmental intelligence platform providing city-scale and regional-scale air quality predictions. Likely subscription-based for ongoing access to forecasts and dashboards.
3. Customized Solutions: Custom holographic solutions tailored to specific client requirements, transforming any screen into immersive holographic experience.
4. Exhibition/Event Leasing: Flexible lease options for exhibitions and events featuring customizable holographic applications for brand awareness and engagement.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

ACTAIR sells mid-air holographic projection hardware products (holographic elevators, contactless ATMs, kiosks, POS terminals, queue management systems, and digital signage) powered by micro-retroreflector array holographic plates and CNN-based gesture recognition, alongside a hybrid physics-deep learning Air Quality AI Platform that combines WRF-Chem atmospheric modeling with LSTM and Transformer neural networks to forecast pollutants at city-scale (0.5km resolution for Makkah) and regional scale (5km resolution across all 13 KSA administrative regions).

Product overview

ACTAIR offers two integrated technology platforms: (1) Interactive Holographic Solutions — mid-air holographic projection hardware and software for contactless human-machine interaction, including Holographic Elevators, Contactless ATMs, Holographic Kiosks, POS Terminals, Queue Management Systems, and Digital Signage — all powered by advanced holographic plates using micro-retroreflector arrays and CNN-based gesture recognition; and (2) Air Quality AI Platform — hybrid physics-deep learning models combining WRF-Chem atmospheric modeling with LSTM and Transformer neural networks to forecast pollutants (PM2.5, NO2, O3, SO2) at city scale (0.5km resolution for Makkah) and regional scale (5km resolution for all 13 KSA regions), delivered via real-time dashboards and forecasting outputs.

Differentiator

Problem solved

Functional benefit

Products and services

• Holographic Elevators Mid-air holographic floor selector replacing physical elevator buttons, providing hygienic contactless interaction for hospitals, hotels, and smart buildings.
• Contactless ATMs Full banking interaction through projected holographic keypads and screens enabling contactless PIN entry while maintaining bank-grade security and privacy for banks and financial institutions.
• Holographic Kiosks Smart self-service information kiosks with 3D holographic menus and interactive displays for airports, malls, and government service centers across the GCC.
• POS Terminals Point-of-sale systems with holographic payment interfaces where customers interact with projected card readers and confirmation screens without physical contact for retail and hospitality venues.
• Queue Management System (QMS) Holographic QMS displays and touchless ticket dispensers for clinics, banks, and public service facilities improving customer flow and hygiene simultaneously.
• Digital Signage Interactive holographic advertising and wayfinding displays that attract attention and enable touchless navigation in retail and hospitality venues.
• Maximal P Mid-air holographic projection hardware unit for displaying interactive holographic interfaces.
• Maximal F Mid-air holographic projection hardware unit variant for specific installation configurations.
• Air Quality AI Platform Hybrid physical-deep learning platform delivering air quality predictions at city scale (0.5km resolution) and regional scale (5km resolution), forecasting pollutants including PM2.5, NO2, O3, SO2 with up to 72-hour forecast horizon and <15 minute update frequency.
• Makkah Air Quality Dashboard City-scale real-time air quality monitoring and forecasting dashboard for the Makkah region, covering Grand Mosque district, Mina Valley, Aziziyah District, and Arafat Plateau with pollutant concentration maps.
• KSA Regional Air Quality Network Kingdom-wide air quality monitoring network covering all 13 administrative regions of Saudi Arabia at 5km resolution, tracking pollutant transport, dust storms, and long-range pollution events.

Quantifiable outcome

• 92% PM2.5 forecast accuracy at 24h lead time
• +5 more outcomes

Named customers7 records

Segments8 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and secondary.

• Global Optics Partners (Unnamed)coreTechnology or Integration · 1 January 2020ACTAIR holds the exclusive GCC distribution and integration rights for advanced holographic plate technology — the world's most advanced mid-air imaging systems using micro-retroreflector arrays. This partnership provides the core holographic hardware technology enabling all ACTAIR's touchless interface products.
• ECMWF & WRF CommunitycoreTechnology or IntegrationACTAIR's air quality platform builds on ECMWF ERA5 reanalysis data and the community WRF-Chem chemical transport model, enhanced with proprietary deep learning layers. These foundational atmospheric models provide the physics backbone for pollution forecasting.
• National Center for Environmental Compliance (NCEC)coreStrategic or Co-development PartnerACTAIR collaborates with NCEC and various Saudi ministries to align air quality models with national monitoring networks and regulatory standards. This partnership ensures model validation against official government data and regulatory compliance.
• KAUST (King Abdullah University of Science and Technology)secondaryStrategic or Co-development PartnerActive research partnerships with KAUST, King Abdulaziz University, and international atmospheric science institutions to continuously improve model performance and validation of air quality forecasting systems.
• King Abdulaziz UniversitysecondaryStrategic or Co-development PartnerAcademic research collaboration for atmospheric science and validation of environmental AI models, contributing to continuous improvement of model performance.
• Saudi AramcocoreTechnology or IntegrationACTAIR integrates Saudi Aramco emission inventories into the regional air quality model, particularly for SO2 modeling from petrochemical industry and power plants. This provides critical bottom-up emission data for accurate pollution forecasting.
• Ministry of Energy / GASTATcoreTechnology or IntegrationIntegration of traffic flow data from GASTAT (General Authority for Statistics) into emission inventories for accurate bottom-up emission modeling, supporting air quality predictions in urban areas.
• MOMRA (Ministry of Municipal and Rural Affairs)coreTechnology or IntegrationIntegration with MOMRA air quality sensors providing ground monitoring validation data for model calibration and verification across Saudi Arabian municipalities.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• HYPERVSN: HYPERVSN builds 3D holographic displays for advertising, retail, and events — the closest direct competitor to ACTAIR's holographic kiosks, POS, and digital signage product line. Both companies sell mid-air visualization hardware to enterprise and government buyers, though ACTAIR adds touchless gesture interaction.
• BreezoMeter: BreezoMeter (acquired by Google) provides hyper-local air quality data, forecasts, and APIs globally — directly comparable to ACTAIR's WRF-Chem/LSTM air quality platform. Both deliver pollutant forecasting at high resolution for smart city, health, and environmental applications.
• IQAir: IQAir is a global air quality monitoring company offering real-time AQI data, low-cost sensors, and forecasting — overlapping with ACTAIR's city- and regional-scale air quality platform, particularly in the GCC where IQAir serves government and enterprise customers.
• UltraLeap: UltraLeap provides mid-air gesture recognition and 3D touchless interfaces using infrared sensors and machine learning — directly comparable to ACTAIR's CNN-based gesture recognition powering its holographic elevators, ATMs, and kiosks.
• Looking Glass Factory: Looking Glass Factory manufactures 3D holographic display hardware for enterprise, medical, and creative applications — overlapping with ACTAIR's mid-air imaging technology but with a different display architecture (light field vs. micro-retroreflector).
• Plume Labs: Plume Labs (acquired by Google) builds hyper-local air quality forecasting and pollution modeling for consumers and cities. Its city-scale pollutant forecasting product is comparable to ACTAIR's Makkah and KSA regional air quality platform.
• AerisWeather: AerisWeather (now part of DTN) provides weather, environmental, and air quality data APIs and forecasting platforms. Comparable to ACTAIR's air quality AI division as a data-and-forecasting platform sold to enterprise and government customers.

Emerging players

• Holoxica: Holoxica produces 3D holographic displays and volumetric imaging for medical and industrial visualization. It is a niche emerging player with partial overlap to ACTAIR's holographic kiosk and signage products, focused on technical visualization rather than consumer interfaces.
• Neonode: Neonode offers touchless interactive sensing and optical touch technology for kiosks, elevators, and self-service machines. Overlaps with ACTAIR's contact-free elevator, ATM, and kiosk interfaces, but uses IR-based proximity sensing rather than mid-air holographic projection.
• Leia Inc: Leia Inc develops light-field display technology for glasses-free 3D visuals across automotive, retail, and mobile. Partial overlap with ACTAIR's holographic display products, though Leia focuses on light-field hardware integration rather than mid-air interactive interfaces.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/actairuae
• LinkedInlinkedin.com/company/actair

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ACTAIR