What Holoxica does

Holoxica Limited is an Edinburgh-based holographic 3D visualization company founded in 2008 by Dr. Javid Khan to commercialize patented dynamically changeable holographic display technology developed during his doctoral research. The company builds a glasses-free 3D visualization stack spanning three generations of holographic hardware (segmented, HUD-style interactive, and volumetric displays), a software portfolio (HoloViewer, HoloPresence, HoloSlicer, HoloMaps, 3D Avatar, Human Digital Twin), and an extensive medical and scientific content library. Its 3D imagery appears in free space without headsets and can be viewed simultaneously by multiple people, positioning the offering as an alternative to AR/VR headsets and 2D video for use cases where depth perception, natural body language, or non-intrusive viewing matter.

Holoxica serves healthcare institutions (NHS, University of Edinburgh Medical School, University of Hamburg-Eppendorf Eye Clinic), government and defence organizations (DASA, DSTL, QinetiQ, Royal Navy), academia (Universities of Glasgow, Edinburgh, Hamburg), and technology buyers (BBC Blue Room, The Crichton Trust), with emerging reach into Middle Eastern telecom and healthcare via e& Enterprise/Etisalat. Core proof points include the first 3D digital hologram of human brain fibre connections (2016), the first glasses-free 3D videoconferencing solution (2020), and the first 5G-to-5G holographic 3D video chat (2021, COP26).

The business combines five revenue streams: custom digital hologram development (one-time/licensing), proprietary software sold via e-commerce and bundled with hardware, authorized resale of Looking Glass Factory light field displays (Portrait, 4K, 8K), consultancy and feasibility/prototyping services quoted bespoke, and technology licensing of patented display IP to automotive, aerospace and signage partners. Distribution blends direct enterprise sales for custom work, an online shop for software, channel resale of Looking Glass hardware, and government-academic co-development partnerships. The company is privately held, founder-controlled, has 1-10 employees, and has been funded primarily by European Commission SME Instrument and Innovate UK grants rather than institutional venture capital.

Name

Holoxica

Legal name

Holoxica Limited

Website

https://holoxica.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Holoxica is an Edinburgh-based deep-tech company that builds glasses-free holographic 3D visualization software, patented displays, and content for healthcare, defence, and academic customers. It sells software, resells Looking Glass light field displays, and offers bespoke hologram development and licensing.

Ownership category

akta.pro rank

Product category

Holographic 3D visualization software and displays

SIC

Optical Instruments & Lenses (3827)

akta.pro primary industry

VR/XR Hardware & Accessories (Headsets, Controllers, Trackers, Haptics) (MPAFAGAG)

akta.pro secondary industry

XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF)

Keywords

• Holographic 3D displays
• 3D medical visualization
• Glasses-free 3D video
• Light field displays
• Volumetric medical imaging

Headquarters

HQ city

Edinburgh

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Digital Hologram Development: Custom-designed digital holograms for high-end professional applications including medical imaging, scientific models, engineering, construction and architecture. Made from computer models, scanned data or live images. One-time custom development with recurring licensing potential.
2. Holographic Software Applications: Proprietary software including HoloViewer, HoloPresence, HoloSlicer sold through e-commerce shop. Software handles 3D data conversion and display rendering.
3. Looking Glass Display Resale: Authorized reseller of Looking Glass Factory light field displays including Portrait, 4K, and 8K models. Hardware sales with potential software bundle.
4. Consultancy and Design Services: Full stack consultancy and design services around holographic technologies including feasibility studies, proof of concept, and prototyping. Pricing agreed via quotation for custom goods and services.
5. Technology Licensing: Licensing of patented holographic display technologies including segmented display and interactive HUD-style display to partners in automotive, aerospace and signage industries.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Holoxica develops and sells holographic 3D visualization technology including proprietary software applications (HoloViewer, HoloPresence, HoloSlicer, HoloMaps, 3D Avatar, Human Digital Twin), patented holographic displays, and light field display hardware resold from Looking Glass Factory. The company also delivers custom digital hologram development and consultancy/design services around holographic technologies for medical imaging, telepresence, scientific visualization, and engineering applications.

Product overview

Holoxica is a holographic 3D technology company offering a portfolio of software applications, hardware products, and professional services. Their core software suite includes Holoviewer (3D visualization for viewing models and data), HoloPresence (3D telepresence/videoconferencing), HoloSlicer (volumetric medical scan viewer), HoloMaps (geographical data viewer), 3D Avatar (AI-powered virtual assistant), and Human Digital Twin technology. They resell Looking Glass Factory light-field displays (Portrait 8.9", 4K 15.6", 8K 32") paired with their Light Field Processor hardware. The company provides consultancy services and operates the Holo Innovation Center facility. Target markets include medical/healthcare (Holo-Medicine Suite for telemedicine), medical education (Anatomy Atlas, Surgery content), engineering, forensics, and aerospace. Digital holograms and holographic video displays are available as standalone products, with custom solutions offered through consultancy services.

Differentiator

Problem solved

Functional benefit

Brands

• Holo-Medicine Suite: Integrated 3D telemedicine solution combining 3D Telepresence, Holoviewer, and Volumeviewer/HoloSlicer for remote healthcare consultations in natural 3D without glasses or headsets.
• Holoviewer
• HoloSlicer
• HoloPresence
• HoloMaps
• HoloExistence
• Holo Innovation Center

Products and services

• HoloViewer App 3D medical and scientific visualization application for viewing and manipulating 3D model data, supporting light field 3D displays and printed holograms with real-time rendering, fly-bys, rotation, lighting, and custom scene setup for scientific, engineering, and anatomical purposes.
• HoloPresence App Holographic telepresence with full duplex 3D videoconferencing connecting people globally via broadband or 5G for natural 3D communication without headsets or glasses; commercial version expected from under £1,000.
• HoloSlicer App Volumetric 2D and 3D visualization app for viewing medical data including MRI, CT, X-ray, and ultrasound scans in both 2D and 3D formats with real-time camera controls and volume rendering parameter manipulation.
• HoloMaps App Holographic geographical data visualization application displaying geo mapping data in 3D on holographic displays for terrain visualization, geospatial analysis, and surface intelligence.
• 3D Avatar Virtual 3D graphics character powered by IBM Watson AI that can listen, speak, and respond to simple commands, including looking up Wikipedia queries and reading results aloud; deployable in browser or embedded terminals.
• Human Digital Twin Digital twin technology creating personalized 3D human models with skeletal rigging and motion capture synchronization, using ISO 20685:2010 compliant body scans and Rokoko Smartsuit motion data, viewable on 3D light-field displays in real time.
• 3D Telemedicine Platform (Holo-Medicine Suite) Integrated holographic telemedicine platform combining 3D Telepresence, HoloViewer, and HoloSlicer for remote doctor-patient 3D video consultations, 3D scan viewing, and pre-surgical planning without glasses or headsets.
• Digital Holograms Custom computer-generated digital holograms for high-end professional applications including medical imaging, scientific models, engineering, construction, and architecture; made from computer models, scanned data, or live images.
• Looking Glass Portrait 8.9-inch light field display for viewing 3D content without glasses or headsets in a compact form factor suitable for personal and desktop use.
• Looking Glass 4K 15.6-inch light field display with 4K resolution for professional 3D visualization without eyewear.
• Looking Glass 8K

Quantifiable outcome

• Multiple viewers (typically 3-5 people) can see 3D image simultaneously without glasses
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability6 records

Feature9 records

Partnerships

Eleven partnerships are on record, tiered core, major and minor.

• Looking Glass FactorycoreChannel Partner/ Reseller/ Distributor · 1 July 2019Holoxica became an authorized reseller for Looking Glass Factory's 3D Light-Field displays capable of showing full colour 3D animations without needing headsets. The displays run Holoxica's Holoviewer 3D App and content. This partnership provides Holoxica's core hardware platform for their holographic solutions.
• Scotland 5G CentrecoreStrategic or Co-development PartnerCollaboration on 5G-enabled holographic telepresence demonstrations including world premiere 5G to 5G 3D video chat at COP26. Partnership enabled holographic video chat between Dumfries and Glasgow using 5G networks.
• University of Glasgow - Communication, Sensing and Imaging GroupcoreStrategic or Co-development PartnerJoint development of 5G-enabled holographic telepresence technology with the James Watt School of Engineering. Professor Muhammad Ali Imran leads the academic research partnership.
• e& Enterprise (Etisalat)majorGTM or Marketing PartnerInvited by Etisalat's enterprise division to showcase 3D telemedicine platform at GITEX 2022, the world's largest tech conference with ~100,000 visitors in Dubai.
• NokiacoreTechnology or IntegrationPartnership supporting 5G capability introduction for holographic video calls through University of Glasgow collaboration. Nokia's 5G Core partnership enables real-time holographic communication demonstrations.
• The Crichton TrustcoreStrategic or Co-development PartnerHost of S5GConnect Dumfries 5G testbed where world premiere 5G to 5G holographic video chat was demonstrated at COP26.
• Qinetiq Training and SimulationcoreImplementation/ SI/ Consulting PartnerContracted by Qinetiq to investigate key technologies for human digital twin concept demonstrator under DSTL's Serapis SSE Framework Agreement.
• MicrosoftcoreTechnology or IntegrationUse of Microsoft Azure Kinect 3D depth cameras for holographic telepresence and telemedicine solutions enabling real-time 3D capture.
• Scottish Government / Scottish Development InternationalmajorGTM or Marketing PartnerSponsored participation in hand-picked Silicon Valley trade mission as part of Scottish Government's fund for building tech ecosystem. Linked in with Scottish Development International partners and global Startup Grind conference.
• EPSRC Centre for Doctoral Training in Applied PhotonicsminorStrategic or Co-development PartnerPartnership with CDT involving Heriot Watt, Glasgow, St. Andrews, Strathclyde and Dundee universities. Holoxica offered doctoral scholarships in photonics engineering.
• ACTPHAST European Photonics Innovation HubminorStrategic or Co-development PartnerWorked with ACTPHAST photonics innovation hub to access advanced photonics technologies via partners spread across Europe.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• LightSpace Technologies: Latvia/UK-based volumetric 3D display maker selling multi-viewer glasses-free displays for medical imaging, engineering and defense. Overlaps with Holoxica on volumetric holographic hardware and the same regulated enterprise verticals.
• Leia Inc: Silicon Valley company building light-field displays and 3D content tools for smartphones, automotive and metaverse applications. Closely comparable hardware category (light-field displays without headsets) with a much larger consumer-electronics footprint.
• Voxon Photonics: Australian developer of volumetric 3D displays for enterprise visualization, including medical, defense and geospatial use cases. Direct overlap on glasses-free volumetric/holographic display products and target verticals.
• RealView Imaging: Israel-based company developing medical-grade holographic 3D visualization for interventional cardiology and surgery. Highly comparable target market (clinicians needing true 3D imaging) and glasses-free display technology.
• Looking Glass Factory: New York-based maker of the Portrait, 4K and 8K light-field displays that Holoxica resells and integrates with HoloViewer. Direct overlap on glasses-free 3D display hardware and tooling, and a strategic dependency that makes them both partner and competitor.

Broad incumbents

• Microsoft (HoloLens / Mixed Reality): Microsoft's HoloLens and Mixed Reality platform is the dominant enterprise-facing spatial computing incumbent targeting Holoxica's healthcare and defense customers. Competes for the same visualization budgets at a vastly greater scale.
• Magic Leap: US-based spatial computing incumbent shipping AR headsets for enterprise healthcare and industrial use cases. Overlaps with Holoxica in medical and defense 3D visualization, but inside a broader platform and ecosystem play.
• Sony (Spatial Reality Display): Sony's Spatial Reality Display is a glasses-free light-field display for creators and enterprise visualization. Operates as a broader consumer/industrial electronics incumbent rather than a holographic specialist, comparable to Holoxica's Looking Glass-based product line.
• Apple (Vision Pro): Apple Vision Pro is the highest-profile XR/spatial computing platform competing for the same enterprise visualization, healthcare planning and design-review budgets Holoxica targets with its Holo-Medicine Suite.

Emerging players

• VividQ: Cambridge-based deep-tech company providing holographic display software stacks and diffractive optics for AR/VR and light-field applications. Comparable technology layer (holographic computation) with an emerging-product, partner-channel GTM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/holoxica
• YouTubevimeo.com/holoxica
• LinkedInlinkedin.com/company/holoxica-ltd
• Instagraminstagram.com/holoxica

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holoxica