Sunflower State Games

What Sunflower State Games does

Sunflower State Games is a Topeka, Kansas-based non-profit organization that operates multi-sport amateur athletic competitions across three distinct programs: the flagship Sunflower State Games (open to athletes of all ages and skill levels), the Kansas Senior Games (for athletes aged 50 and older, affiliated with the National Senior Games Association and Kansas Senior Games League), and the Topeka Corporate Games (corporate wellness and team-building competitions). The organization serves Kansas residents as its sole geographic market and addresses the lack of organized amateur multi-sport competition opportunities, senior athletic pathways to national competition, and corporate wellness event options within the state. Its customer base spans general athletes, senior athletes, and corporate teams, with each segment acquired through event-driven, direct-to-consumer registration rather than enterprise contracts.

The organization's technology stack is built on third-party platforms rather than proprietary infrastructure. RaceReach powers the event registration and management system — including athlete profiles, event scheduling, registration management, club applications, and purchase tracking — while SportReach provides the website hosting platform for sunflowergames.com. Supporting self-service modules include My Profile (account management) and My Purchases (registration and purchase history). The organization does not disclose internal technology development, API offerings, or mobile applications.

Sunflower State Games generates revenue through transaction fees on event registration and ancillary event-related purchases, with pricing structured as quote-based or event-specific registration fees rather than publicly disclosed rates. The organization operates with 11-50 employees from its headquarters at 5100 SW 10th Ave in Topeka, and is led by Executive Director Cassandra Criger. There is no public evidence of funding rounds, M&A activity, certifications, patents, or third-party awards within the available data.

Name

Sunflower State Games

Legal name

Sunflower State Games

Website

https://sunflowergames.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Sunflower State Games is a Topeka, Kansas non-profit that operates multi-sport amateur athletic events across three programs — general, senior, and corporate — serving Kansas athletes, seniors aged 50+, and businesses through an event-registration model.

Ownership category

akta.pro rank

Product category

Amateur Multi-Sport Athletic Events

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYMPAKADAK

Regional Multi-Sport Games & Festival Organizers

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Event & Tournament Organizers (Tours, Championships, Meets)

SECONDARYMPAKAKAJ

Sports Community Relations & Grassroots Program Management

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Management & Promotion Services

SECONDARYMPAGAEAN

Community Sports & Recreation Festivals (Fun Runs, Local Games Days)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Cultural Festivals & Community Events

Keywords

• Amateur multi-sport events
• Senior athletic competitions
• Event registration platform
• Corporate wellness events
• State games program

Headquarters

HQ city

Topeka

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Event Registration Fees: Revenue generated from participant registration fees for Sunflower State Games, Kansas Senior Games, and Corporate Games multi-sport athletic events.
2. Event Purchases: Revenue from merchandise, equipment, or additional event-related purchases through the My Purchases platform.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Sunflower State Games organizes and operates multi-sport amateur athletic events across Kansas, including the flagship Sunflower State Games (open to all ages), the Kansas Senior Games (for athletes aged 50+), and the Topeka Corporate Games (corporate team-building events). The organization provides online event registration and participant account management through a RaceReach-powered platform.

Product overview

Sunflower State Games operates as an event organization company offering three distinct multi-sport event programs: the Sunflower State Games (open to all ages), the Kansas Senior Games (senior-focused), and the Topeka Corporate Games (corporate wellness). The company provides a registration platform with user account features including My Profile and My Purchases modules. Events are managed through the RaceReach/SportReach technology platform.

Differentiator

Problem solved

Functional benefit

Brands

• Kansas Senior Games: Multi-sport athletic games for senior athletes aged 50 and older
• Topeka Corporate Games

Products and services

• Sunflower State Games The flagship multi-sport event program featuring amateur athletic competitions for athletes of all ages and skill levels across Kansas.
• Kansas Senior Games Multi-sport event program specifically designed for senior athletes aged 50 and older, providing a pathway to the National Senior Games through NSGA affiliation.
• Topeka Corporate Games Corporate wellness and team-building athletic event program enabling businesses in the Topeka area to engage employees in team-based sporting competitions.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core.

• RaceReachcoreTechnology or IntegrationRaceReach provides the event registration platform powering Sunflower State Games, including athlete profiles, event scheduling, registration management, club apps, and purchase tracking functionality.
• SportReachcoreTechnology or IntegrationSportReach provides the website platform powering sunflowergames.com, handling website hosting and infrastructure for the organization's online presence.
• NSGA (National Senior Games Association)coreStrategic or Co-development PartnerNSGA is the governing body for the National Senior Games. Kansas Senior Games serves as the state qualifying event for seniors to advance to national competition.
• KSGL (Kansas Senior Games League)coreStrategic or Co-development PartnerKSGL is the state league organization for Kansas Senior Games, providing organizational framework and state-level coordination for senior athletic competitions.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Badger State Games: Wisconsin's multi-sport amateur athletic competition with all-ages and senior divisions. Comparable event format, registration model, and state-affiliate status make it a direct operating peer.
• Corporate Games International: Operates corporate team-building sport and wellness events for businesses, mirroring Sunflower State Games' Topeka Corporate Games offering. Direct competitor and comparable in the B2B corporate wellness event segment.
• Sooner State Games: Oklahoma's premier multi-sport amateur athletic event organization offering similar age-group competitions and senior games. Closely mirrors Sunflower State Games' structure, customer base, and NSGA state qualifier role.
• Cornhusker State Games: Multi-sport amateur athletic event organization operating across Nebraska. Direct peer because it operates the same state-level multi-sport games format for athletes of all ages with similar NSGA-affiliated senior events.

Others

• Race Roster: Online registration platform serving endurance and multi-sport events across North America. Comparable as the broader registration-technology ecosystem that powers grassroots multi-sport events like those run by Sunflower State Games.
• Runsignup: Race and event registration platform with a wide portfolio of amateur endurance events. Relevant peer as a platform-side alternative to the RaceReach stack Sunflower State Games depends on for event registrations.

Broad incumbents

• National Senior Games Association (NSGA): Governing body for the National Senior Games and the national federation under which state senior games qualify. Sunflower State Games is an NSGA state affiliate, making NSGA the broader incumbent it feeds into and aligns with operationally.
• State Games of America: National biennial multi-sport competition that aggregates athletes from member state games organizations. Comparable as the umbrella event for state-level multi-sport operators, including Sunflower State Games, that select national teams.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/sunflowergames
• Facebookfacebook.com/SunflowerStateGames1990
• LinkedInlinkedin.com/company/sunflower-state-games

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunflower State Games