RaceReach

What RaceReach does

RaceReach, operating primarily as SportReach, is an all-in-one cloud-based sports registration and event management platform founded in 2011 and headquartered in Raleigh, NC. The platform provides integrated tools covering registration, scheduling, email and SMS communications, results tracking, website building, volunteer and sponsor management, fundraising, ticketing, and merchandise sales, configured to support over ninety unique sport types including team sports, tournaments, leagues, running and cycling events, and club sports. Its core architecture is a single dashboard consolidating functionality that customers would otherwise assemble from disparate CRM, email, payment, and registration tools, with supporting features such as a customizable sport registration form builder, QR code event-day check-in, governing body API integrations, multi-event series registration, and analytics/reporting.

The platform serves a defined customer base spanning state-level multi-sport games associations, sports commissions, campus recreation departments, parks and recreation departments, club and team organizations, and individual event organizers. Named customers include Texas Amateur Athletic Federation (TAAF), Larry H. Miller Utah Summer Games, Big Sky State Games, Tri-State Sports Commission, FS Series, Bay State Games, Rocky Mountain State Games, and Transplant Games, with documented adoption across more than 20 of 30 National Congress of State Games member states. Monetization is anchored in subscription/SaaS pricing for the software platform, supplemented by transaction/processing fees on registrations and merchandise sales and affiliate/discount code programs that allow organizations to track registrant acquisition channels. Go-to-market combines self-serve free onboarding through admin.racereach.com with a direct sales motion targeting larger organizations via demo requests, and partner-driven distribution through the National Congress of State Games, which has formally endorsed the platform.

RaceReach remains a privately held, bootstrapped company with a lean headcount of 1–10 employees and no disclosed institutional funding, founder equity rounds, or M&A activity. Leadership is minimal, with Kyla Babson serving as VP of Product Development and Software Engineer, indicating a compact, product-led operating structure. The company holds no disclosed patents, has no recorded regulatory actions, and offers no native mobile application, distributing through desktop and mobile-friendly web interfaces.

Name

RaceReach

Legal name

SportReach

Website

https://racereach.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

RaceReach (DBA SportReach) is an all-in-one cloud-based sports registration and event management platform serving state games associations, sports commissions, campus recreation departments, and clubs across 90+ sport types, monetized through SaaS subscriptions and transaction fees.

Ownership category

akta.pro rank

Product category

Sports Registration & Event Management Software

NAICS

Sports Teams and Clubs (711211), Fitness and Recreational Sports Centers (71394), Other Spectator Sports (711219)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Virtual & Hybrid Participation Events (App-Based, Remote/Hybrid Races) (MPAKAIAH)

akta.pro secondary industries

Endurance & Running/Cycling Training (HSADAAAG), Individual-Sport Clubs & Teams (Cycling Teams, Athletics/Track Clubs, Swimming Clubs, etc.) (MPAKABAD)

Keywords

• Sports registration software
• Event management platform
• Club management software
• Online ticketing platform
• Fundraising management software

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Platform Subscription / Software-as-a-Service: Subscription-based pricing for access to the all-in-one sports registration and event management platform. Organizations pay for the software platform which includes registration, website building, communications, volunteer management, sponsor management, and analytics tools.
2. Transaction/Processing Fees: Revenue generated from payment processing during registration transactions, ticketing, merchandise sales, and fundraising activities on the platform
3. Affiliate and Discount Code Programs: Revenue from affiliate link tracking and discount code programs that allow organizations to promote to new audiences and track registrant acquisition channels

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

RaceReach, operating as SportReach, provides an all-in-one cloud-based sports registration and event management platform for sports organizations, event directors, coaches and clubs. The platform integrates customizable registration forms, ticketing, scheduling, email/SMS communications, QR code check-in, website building, volunteer and sponsor management, fundraising, merchandise sales, and analytics into a single dashboard. It serves over 90 unique sport types and is endorsed by the National Congress of State Games, with 20+ member state organizations using the platform.

Product overview

RaceReach (operating as SportReach) offers a unified all-in-one sports registration and event management platform. The core platform is SportReach, which integrates Registration & Ticketing and Club and Team Management as its two primary product modules. The platform provides comprehensive tools including sports registration for over ninety sport types, scheduling, communications (email and SMS), results management, volunteer coordination, sponsor management, fundraising, merchandise sales, website building, and robust reporting and analytics—all accessible through a single dashboard. Founded in 2011, the platform serves sports organizations, event directors, coaches, clubs, and individual athletes.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Serving 210,000+ Texas athletes, coaches, and administrators through TAAF partnership
• +3 more outcomes

Named customers8 records

Segments8 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• National Congress of State GamesflagshipStrategic or Co-development PartnerOfficial endorsement relationship where the National Congress of State Games, representing 30 member state organizations, has endorsed SportReach as their recommended registration platform. Over 20 of 30 member states utilize the platform, with more joining each year. Kevin Cummings, President of NCSG, serves as a reference customer.
• Texas Amateur Athletic Federation (TAAF)coreStrategic or Co-development PartnerFour-year partnership serving 210,000+ Texas athletes, coaches, event administrators and Parks and Rec departments. TAAF Executive Director Mark Lord provides testimonial highlighting how SportReach has revolutionized their event operations.
• Larry H. Miller Utah Summer GamescoreStrategic or Co-development PartnerPartnership enabling Utah Summer Games to lift business operations across sport management, revenue generation, marketing and outreach. Executive Director Jon Oglesby provides testimonial about customizing registration and better telling their story to donors and sponsors.
• Big Sky State GamescoreStrategic or Co-development PartnerPartnership where Big Sky State Games uses SportReach for almost all event registrations. Technology Director Keith Crigler provides testimonial about no longer being a one-man team when working with SportReach.
• Tri-State Sports CommissioncoreStrategic or Co-development PartnerPartnership for tournament management needs including beautiful website creation and smooth event handling from registration to communication. President Jonathan Lamp provides testimonial about the platform's user-friendly interface.
• FS SeriescoreStrategic or Co-development PartnerPartnership providing enterprise registration and promotion platform for all FS Series sports events, with governing body integrations, discount codes, affiliate links, and multi-event series deals.
• Bay State GamescoreStrategic or Co-development PartnerPartnership for event registration in over 25 different sports, unifying registration, merchandising, ticketing, volunteer sign ups and other functions under one platform. President Kevin Cummings also serves as NCSG President.
• Rocky Mountain State Games / Colorado Senior GamescoreStrategic or Co-development PartnerPartnership for registration across multiple sports with customizable forms that have simplified and made operations more efficient. Director Shelbi Lowery provides testimonial about excellent support and partnership.
• Transplant GamesminorStrategic or Co-development PartnerPartnership providing registration platform for Transplant Games with intuitive, easy-to-navigate interface. Team Manager Lindsey provides testimonial about the schedule-by-day layout and one competition per day safeguard.

Scale indicators6 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• LeagueApps: LeagueApps provides registration, scheduling, communication and payment tools for youth and adult sports leagues, clubs and tournaments — closely matching RaceReach's club and team management module and broader sports-organization SaaS positioning.
• TeamSnap: TeamSnap is a team and club management platform used by recreational and youth sports organizations for registration, scheduling, payments and communications — directly overlapping with RaceReach's club and team management and end-user communication features.
• RunSignup: RunSignup is the dominant US endurance and mass-participation event registration platform, offering race registration, ticketing, fundraising and timing integrations for marathons, cycling, multi-sport series and similar events — directly overlapping with RaceReach's core registration and event management offering for running and cycling events.
• Race Roster: Race Roster is an end-to-end race registration platform for endurance events with strong timing partnerships, governing body integrations and series-level features — a directly comparable offering to the SportReach platform for endurance and mass-participation event organizers.

Others

• JotForm: JotForm is a general-purpose online form builder with payment integrations that smaller sports organizers use as a DIY registration workaround — an adjacent enabling tool rather than a direct competitor, but one that constrains RaceReach's pricing power at the low end.

Emerging players

• SignupGenius: SignupGenius provides sign-up, volunteer coordination and lightweight registration tools used by schools, sports teams and community organizations — overlapping with RaceReach's volunteer sign-up and team coordination features in adjacent use cases.
• Athletic.net: Athletic.net is a cross country and track & field registration and results platform with a strong niche following — an adjacent emerging player serving one of the specific sport categories RaceReach supports and competes for via its 90+ sport templates.

Broad incumbents

• Eventbrite: Eventbrite is a large general-purpose event registration and ticketing platform with consumer marketplace reach — overlapping with RaceReach's ticketing and event registration functionality while operating across a much broader event taxonomy beyond sports.
• SportsEngine: SportsEngine (owned by NBC Sports Next) is a broader sports-organization platform covering registration, websites, mobile apps and league operations for youth sports governing bodies, leagues and tournaments — a larger, well-capitalized incumbent serving similar sports organizations to RaceReach's customer base.
• CivicRec (Active Network): CivicRec (part of the Active Network / Global-e ecosystem) provides recreation management software used by parks and recreation departments for activity registration, facility scheduling and payments — directly comparable to RaceReach's parks-and-rec and campus rec customer segments.

Market position

Strengths5 records

Weaknesses6 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/racereach
• Facebookfacebook.com/racereachpage
• LinkedInlinkedin.com/company/racereach-com

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RaceReach