Doorgrow

What Doorgrow does

DoorGrow is a privately held, founder-controlled property management coaching and marketing services company headquartered in Round Rock, Texas (Austin metro), founded in 2013 and operating with 11-50 employees. The company targets independent residential property management SMBs and entrepreneurs seeking to grow their door counts without relying on paid advertising or franchise royalty models. Its core deliverable is a tiered set of monthly mastermind coaching programs (Lite, Super System, Inner Circle) bundled with proprietary software (DoorGrow CRM for sales pipeline management, DoorGrow FLOW for process/workflow automation, DoorGrow HIRING for recruiting, and DoorGrow OS for strategic planning), an on-demand training library (DoorGrow Academy), and Jumpstart in-person sessions priced at $3,000.

The company's commercial architecture pairs recurring coaching subscription revenue with one-time professional services: PM Websites and SeedSite templates priced from $2,295 to $4,395 (with market exclusivity), custom website builds at $10k+, logo design services, and structured consulting engagements. Websites are built on WordPress with drag-and-drop editing and integrate with the dominant property management back-office platforms Appfolio and Propertyware. Marketing and lead-generation services (SEO, Local SEO, PPC, Content Marketing, and a proprietary "Growth Engines" curriculum) are positioned primarily as value-adds within coaching packages rather than standalone agency contracts.

DoorGrow runs a sales-led go-to-market motion anchored on a content-driven top-of-funnel: a weekly podcast (the DoorGrow Show, 330+ episodes), a YouTube channel with humorous PM-focused video content, a blog, multi-platform social presence (Facebook, Instagram, TikTok, X, LinkedIn), and the DoorGrow Club Facebook community. Free strategy calls bookable via HubSpot and a prominent phone number (866-775-GROW) convert this content traffic into mastermind sales. The annual DoorGrow Live conference, the DoorGrow Score website diagnostic tool, and a strong franchise-alternative positioning narrative complete the ecosystem. The firm claims to have served over 500-600 property management companies across North America and reports no external institutional funding.

Name

Doorgrow

Legal name

DoorGrow

Website

https://doorgrow.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

DoorGrow is a privately held Round Rock, Texas company that coaches and provides websites, marketing, and proprietary software to 500-600+ independent residential property management SMBs in North America seeking to grow door counts without paid ads or franchise royalties.

Ownership category

akta.pro rank

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Mastermind Coaching Programs: Tiered mastermind membership programs (Lite, Super System, Inner Circle) providing ongoing coaching, community access, training, and events. Lite includes SeedSite website, quarterly strategic calls, and discounted event access. Super System adds monthly coaching calls, all-access training, and $600/month retreat. Inner Circle provides monthly calls with Jason/Sarah and annual jumpstart session.
2. Property Management Websites: One-time website design services including SeedSite templates ($2,295-$4,395) and custom site design ($10k). Websites are built on WordPress with lead-optimized design, sales-effective copy, and responsive mobile-friendly design.
3. Logo Design Services: Property management logo design services as part of branding offering, including educational branding course and collaborative design process.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

DoorGrow sells tiered coaching mastermind programs, group and 1-on-1 coaching, and on-demand training to help residential property management companies add doors, close more deals, and scale operations without paid advertising. It also designs and delivers high-converting property management websites (SeedSite templates and custom WordPress builds), logo/branding services, and lead-generation consulting tied to its referral-growth playbook.

Product overview

DoorGrow is a property management coaching and marketing company offering a platform-plus-modules architecture. The core offering is the DoorGrow Mastermind and DoorGrow Super System, which combine group coaching, 1-on-1 coaching, online Academy training, and proprietary software tools (DoorGrow OS, CRM, FLOW, and HIRING). Supporting products include PM Websites and SeedSites (website design services), Logo Design, Property Management Marketing, Leads, Consulting, and Coaching services. The ecosystem also includes DoorGrow Live (annual conference), Jumpstart Sessions (in-person coaching), and a comprehensive resource library through DoorGrow Academy. All services are specifically designed for residential property management entrepreneurs seeking to add doors and scale their businesses without relying on franchises or expensive paid advertising.

Differentiator

Problem solved

Functional benefit

Brands

• DoorGrow Super System: The ultimate group coaching mastermind for property management entrepreneurs with online academy, 1-on-1 coaching, live events, assessments, belt system, and tribe community
• DoorGrow Academy
• DoorGrow OS
• DoorGrow CRM
• DoorGrow FLOW
• DoorGrow HIRING
• DoorGrow Hiring System
• SeedSites
• DoorGrow Score

Products and services

• DoorGrow Mastermind (Scale Mastermind) Tiered group coaching and mastermind program for residential property management entrepreneurs; provides twice-weekly group coaching calls, DoorGrow Academy access, DoorGrow OS planning system, and a private Telegram group. Targets owners seeking to add doors and scale operations without paid advertising.
• DoorGrow Super System Operations-focused mastermind combining group coaching, 1-on-1 coaching, live events, assessments, a belt progression system, and the proprietary DoorGrow software suite (CRM, FLOW, HIRING, OS). Priced at $600/month and targeted at property management entrepreneurs scaling operations.
• Property Management Coaching One-on-one and group coaching for property management entrepreneurs covering door-count growth, revenue, business balance, and owner freedom.
• DoorGrow Academy Online on-demand training platform with courses on branding, referral partnerships, prospecting, business optimization, and property management growth strategies; library expanded monthly with contributions from industry experts. Included with mastermind tiers; select trainings available at the Lite tier.
• Property Management Consulting Expert consulting covering 12 areas: targeting, operations, mission, sales, language, reviews, competition, internet marketing, growth, branding, pricing, and problem prevention for residential property management firms.
• Property Management Websites (Custom) Fully customized property management website design built on WordPress with lead-generation optimization, responsive design, sales-effective copy, and market exclusivity. Priced from $10k+. Targets PM firms that need a bespoke site versus a template.
• SeedSites (Pre-Built PM Website Templates) Turnkey pre-built property management website templates optimized for lead capture, available as SeedSite ($2,295) and SeedSite+ ($4,395). Built on WordPress with drag-and-drop editing, responsive design, market exclusivity, and conversion-optimized landing pages.
• Property Management Logo Design Logo and brand-identity design service for property management companies, including an educational branding course and a collaborative brand strategy and design process.
• Property Management Marketing Services Comprehensive marketing services for property management firms including SEO, local SEO, PPC, content marketing, and referral-based lead-generation strategies. Emphasizes warm/referral leads over paid advertising.
• Property Management Leads (Referral Growth Systems) Lead-generation service teaching referral-based growth engines (Realtor Intros, Neighbor Strategy, Group Presentations) designed to produce warm leads that close at 90%+ versus ~10% for cold leads.
• DoorGrow Live Annual Conference Annual flagship in-person property management conference featuring keynote speakers, breakout sessions, networking, vendor showcase, and awards, held at Kalahari Resorts. VIP experience options available at $297–$497/person.

Quantifiable outcome

• 50-200 doors added in first year of coaching
• +4 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• BiggerPockets: Real estate education platform with podcast, community, and tools targeting real estate investors and property managers. Comparable to DoorGrow in combining free content, paid memberships, and software-like tools for an overlapping real estate vertical audience.
• Tom Ferry: Real estate coaching company offering mastermind programs and training for real estate professionals. Closest comparable to DoorGrow in business model (coaching-led, tiered memberships, content marketing) with a similar founder-led premium positioning, though serving a broader real estate audience.

Broad incumbents

• Property Management Inc. Established residential PM franchise system that DoorGrow explicitly positions against as the franchise alternative. Both compete for the same SMB PM entrepreneur customer but offer fundamentally different operating models (royalty vs. fixed-fee coaching).
• AppFolio: Leading cloud-based property management software vendor serving PM companies of all sizes with adjacent education and partner resources. Competes with DoorGrow for software budget within the same PM customer base.
• Buildium: Property management software platform with educational content and partner ecosystem for residential PMs. Competes directly with DoorGrow's software suite (CRM, FLOW, HIRING) for tooling budget within the same SMB PM customer base.
• Strategic Coach: Premium business coaching program targeting entrepreneurs with mastermind structure, signature tools, and quarterly workshops. Comparable business model to DoorGrow's Inner Circle and Super System tiers but serving entrepreneurs across multiple verticals.

Emerging players

• Hemlane: Modern property management platform combining software with full-service owner and tenant support for SMB PMs. Emerging alternative that bundles operations support which overlaps with DoorGrow's FLOW and HIRING software value proposition for the same customer.
• RentRedi: Property management software platform with built-in marketing, listing, and tenant communication tools for small PMs. Emerging competitor for the same SMB PM marketing and operations budget that DoorGrow's websites and software offerings target.

Others

• NARPM: National Association of Residential Property Managers trade association. Industry body that DoorGrow displays as partner; serves overlapping audience but as a membership/advocacy organization rather than a commercial coaching competitor.
• WebFX: Full-service digital marketing agency serving SMBs across industries including property management. Competes for the same client marketing and lead generation budget that DoorGrow's marketing services and website offerings target.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/doorgrow
• YouTubeyoutube.com/c/doorgrow
• Facebookfacebook.com/DoorGrow
• LinkedInlinkedin.com/company/doorgrow
• Instagraminstagram.com/doorgrow
• TikToktiktok.com/@doorgrow

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Doorgrow