Dialce
Dialce is a Mexican bulk and private-label 100% agave tequila producer and exporter founded in 1996, operating three facilities in Jalisco with 135,000 liters of daily capacity and serving distributors, liquor companies, and ingredient buyers across 40+ countries.
- Company typePrivate
- Founded1996
- HeadquartersCiudad De Mérida, Mexico
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Dialce does
Dialce is a Mexican bulk and private-label tequila producer and exporter headquartered in Zapopan, Jalisco, with manufacturing operations across three state-of-the-art facilities in Tlaquepaque and the broader Jalisco region. Founded in 1996 under the legal entity Max World Trading, S.A. de C.V. (with IIDEA COMPANY referenced as rights holder), the company has scaled daily production capacity from 3,000 liters at inception to 135,000 liters, supported by 45,000,000 liters of storage capacity. Its production technology combines raw agave milling and autoclave cooking with traditional masonry ovens, and pairs traditional pot stills with modern column stills to produce diverse flavor profiles across tequila categories.
The company's revenue mix spans bulk tequila exports (sold in 1,000-liter totes and 24,500-liter isotanks), private-label brand development with regulatory and logistics support, and a branded consumer portfolio under the Don Ramón master brand (including Platinium, Punta Diamante, Limited Edition, Celebrate 25 Years, and the Casa Don Ramón Cerámica Luis Miguel Collection), alongside secondary tequila brands (Valeroso, Don Alvaro, Buen Amigo, Amores Pasados), mezcal variants (Don Ramón Joven Espadín and Salmiana), and a non-alcoholic ingredient line comprising agave syrup, dehydrated agave sweet powder, and agave inulin prebiotic fiber. Dialce targets international alcoholic beverage distributors and liquor companies through a quote-based, tiered-volume B2B sales model with bulk order bands of 5,000 to 20,000+ liters, and ships to over 40 countries across Europe, the Americas, Oceania, Asia, the Middle East, and Africa. The company holds FSSC 22000, BRC, ISO 9001, and ISO 14001 certifications, and accumulated 50 medals from international liquor competitions between 2020 and 2023.
Dialce firmographics
Firmographics- Name
- Dialce
- Legal name
- Max World Trading, S.A. de C.V.
- Website
- https://dialce.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Dialce is a Mexican bulk and private-label 100% agave tequila producer and exporter founded in 1996, operating three facilities in Jalisco with 135,000 liters of daily capacity and serving distributors, liquor companies, and ingredient buyers across 40+ countries.
- Ownership category
- akta.pro rank
Where Dialce is headquartered
LocationHeadquarters
- HQ city
- Ciudad De Mérida
- HQ country
- Mexico
- HQ region
- Latin America
Offices2 records
Markets served
Dialce business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Bulk Tequila Sales: Production and export of bulk 100% agave tequila sold in totes of 1,000 liters or isotanks of 24,500 liters. Continuous daily production capacity of 135,000 liters with massive storage capacity of 45,000,000 liters.
- Private Label Tequila: Custom tequila brand development and production for partners, including regulatory compliance navigation, labeling, and international shipping support
- Agave Sweeteners: Agave syrup (light and dark amber) and dehydrated agave sweet powder derived from blue agave and salmiana plants
- Agave Prebiotic Fiber: Inulin fiber extracted from blue agave plant, sold in powder form for food, beverage, pharmaceutical, and nutritional industries
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Bulk Tequila volume tiers |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Dialce product offering
Product offeringCore offering
Dialce is a Jalisco-based production house producing 100% agave tequila in bulk and private label formats for international beverage distributors and liquor companies, with a daily capacity of 135,000 liters and 45 million liters of storage. The company also produces consumer-facing tequila and mezcal brands (Don Ramón, Valeroso, Don Alvaro, Buen Amigo, Amores Pasados), agave-based sweeteners (syrup and powder), and agave inulin prebiotic fiber for food, beverage, and pharmaceutical industries.
Product overview
Dialce is a leading production house in the 100% agave tequila bulk export industry with over 25 years of experience (established 1996). The company operates three state-of-the-art facilities in Jalisco, Mexico, offering end-to-end services from agave cultivation to brand marketing. Dialce's product portfolio spans consumer-facing tequila brands (DON RAMÓN including Platinium, Limited Edition, Punta Diamante, and Ceramic Collection sub-lines; VALEROSO; DON ALVARO; BUEN AMIGO; AMORES PASADOS), mezcal (Espadín and Salmiana varieties), agave-based sweeteners (syrup and powder), and prebiotic fiber/inulin. The company produces up to 135,000 liters of tequila daily with massive storage capacity of 45,000,000 liters, while also offering private label and bulk tequila supply services alongside its branded consumer products.
Differentiator
Problem solved
Functional benefit
Brands
- Don Ramón: Premium tequila brand including expressions such as Platinium, Limited Edition, Punta Diamante, and Celebrate 25 Years Extra Añejo.
- Tequila Don Ramón
- Buen Amigo
- Valeroso
- Don Alvaro
- Amores Pasados
Products and services
- Bulk Tequila Bulk 100% agave tequila sold in totes of 1,000 liters or isotanks of 24,500 liters for international distributors, with daily production capacity of 135,000 liters and storage of 45,000,000 liters.
- Private Label Tequila
Quantifiable outcome
- 50 awards from prestigious liquor competitions (2020-2023)
- +2 more outcomes
Companies that use Dialce
Customer profileSegments3 records
Ideal customer profiles3 records
Dialce technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Dialce partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
Dialce competitors and assessment
Company assessmentDirect peers
- Becle (Jose Cuervo): Becle is the parent of Jose Cuervo, the world's largest tequila producer with similar bulk export, private label, and branded spirits operations from Jalisco, Mexico. Both companies serve alcoholic beverage distributors and liquor companies globally.
- Casa Lumbre: Mexican spirits company producing bulk and branded tequila and mezcal with a similar B2B and consumer product mix. Operates a comparable producer-distributor model targeting premium spirits and liquor company partnerships.
- Proximo Spirits: Producer of 1800 Tequila and other agave spirits with a strong private label and branded portfolio, serving similar distributor and liquor company customers in international markets.
- Casa Dragones: Premium tequila producer focused on ultra-premium and private label offerings. Competes in similar private label, bulk production, and premium branded tequila segments serving international distributors and liquor companies.
- Stoli Group: Spirits company owning Cenote and other tequila brands with bulk production and private label capabilities, competing for similar distributor and liquor company partnerships across international markets.
Broad incumbents
- Diageo: Global spirits giant owning Casamigos, Don Julio, and Buchanan's tequila brands. Operates a broader spirits portfolio with significant tequila production capability, competing for both private label partnerships and consumer shelf space.
- Pernod Ricard: Global spirits company owning Avión and Olmeca tequilas, with a broad premium spirits portfolio across categories. Serves similar distributor and liquor company customers in international markets with tequila offerings.
- Brown-Forman: US-based spirits company owning Herradura and el Jimador tequila brands. Operates a broad spirits portfolio with tequila as a key category, serving similar distributor and liquor company customers globally.
- Bacardi: Global spirits company owning Patrón and Cazadores tequila brands, with bulk production and branded consumer products competing for similar international distributor and liquor company partnerships.
- Beam Suntory: Global spirits company with a significant tequila portfolio including El Tesoro and Kamoro. Operates a broad spirits portfolio across categories including agave spirits, with similar B2B distribution capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Dialce social profiles
Digital presenceDialce compliance and trust
Trust signalCompliance4 records
Dialce financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dialce leadership team
Management profileNumber of profiles
Dialce funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dialce M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dialce
What does Dialce do?
Dialce is a Jalisco-based production house producing 100% agave tequila in bulk and private label formats for international beverage distributors and liquor companies, with a daily capacity of 135,000 liters and 45 million liters of storage. The company also produces consumer-facing tequila and mezcal brands (Don Ramón, Valeroso, Don Alvaro, Buen Amigo, Amores Pasados), agave-based sweeteners (syrup and powder), and agave inulin prebiotic fiber for food, beverage, and pharmaceutical industries.
Is Dialce a public or private company?
Dialce is a private company. It is classified as family owned and is currently operating.
When was Dialce founded?
Dialce was founded in 1996. It employs 501 to 1,000 people.
Where is Dialce based?
Dialce is headquartered in Ciudad De Mérida, Mexico, in the Latin America region.
How does Dialce make money?
Four revenue lines are on record. Bulk Tequila Sales are the primary driver. The others are private Label Tequila, agave Sweeteners and agave Prebiotic Fiber.
Who are Dialce's main competitors?
Direct peers on record are Becle (Jose Cuervo), Casa Lumbre, Proximo Spirits, Casa Dragones and Stoli Group. Broad incumbents are Diageo, Pernod Ricard, Brown-Forman, Bacardi and Beam Suntory.
Does Dialce have an API?
No public API is recorded for Dialce.