510 - An Initiative of the Netherlands Red Cross

What 510 - An Initiative of the Netherlands Red Cross does

510 is the in-house data and digital initiative of the Netherlands Red Cross (Het Nederlandse Rode Kruis), headquartered in The Hague, Netherlands, with 11-50 employees. It builds and maintains a portfolio of digital products and data services used by National Red Cross and Red Crescent Societies and Movement partners (IFRC, ICRC, Climate Centre) to support anticipatory action, cash and voucher assistance, community engagement and accountability, and response readiness. Core products include the 121 Platform (cash and voucher assistance management with offline registration via KoboToolbox and payment integration through Onafriq and mobile money operators), National Risk Watch (a formerly IBF Portal that turns hazard forecasts into anticipatory action decisions and is integrated with the Montandon crisis data bank and IFRC GO Platform), the Shelter IM Platform (built on EspoCRM for rental and hosting assistance, integrated with RedRose), and the Health Case Management System (used by the Hellenic Red Cross with PowerBI dashboards). Supporting tools include the Digital Engagement Hub, the Helpful Information as Aid web-app, the Automated Damage Assessment Portal (satellite imagery) and the Data Guardian Game (training).

The portfolio is purpose-built for fragile and conflict-affected environments with offline capability, role-based access and Protection, Gender and Inclusion considerations, and is co-developed with end users through human-centred design workshops in countries including Mali, Sudan, Lebanon, St. Kitts & Nevis, Mozambique and Ethiopia. Documented deployments span the Netherlands, DRC, Sudan, Slovakia, Poland, Greece, Costa Rica, Lebanon, Malawi, Mozambique, Ethiopia, Eswatini and South Sudan, with the 121 Platform alone supporting 18 National Societies and organisations in 2025 and reaching nearly 5,700 people with documented 100% payment success rates.

510 is a non-profit and does not generate commercial revenue; products are provided to National Societies at no direct cost and the unit is funded through institutional donors and Netherlands Red Cross operational budgets. Go-to-market is partnership- and community-led: products are distributed through the IFRC GO Platform, through bilateral co-development with individual National Societies, and through direct access requests ([email protected]). Marketing is primarily content-led via 510.global, annual Impact Reports, and Mastodon, supplemented by co-design workshops and IFRC ecosystem channels. The 121 Platform supports 18 National Societies in 2025, while National Risk Watch targets 30 National Societies by 2030.

Name

510 - An Initiative of the Netherlands Red Cross

Legal name

Netherlands Red Cross (Het Nederlandse Rode Kruis)

Website

https://510.global

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

510 is the data and digital team of the Netherlands Red Cross, building and deploying humanitarian technology products — including the 121 cash assistance platform, National Risk Watch, Shelter IM, and Health Case Management — for National Red Cross and Red Crescent Societies globally, with no commercial pricing and a Movement-wide go-to-market via IFRC and bilateral co-development.

Ownership category

akta.pro rank

Product category

Humanitarian Technology Platforms

NAICS

Emergency and Other Relief Services (624230), Community Food and Housing, and Emergency and Other Relief Services (6242)

SIC

Services-Social Services (8300), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Refugee, IDP & Migration Humanitarian Assistance (BPAGAAAH)

akta.pro secondary industries

Cash Assistance & Social Safety Net Delivery for Displaced Populations (BPADAHAH), Emergency Shelter, NFIs & Winterization for Displaced Populations (BPADAHAG), Humanitarian-Development-Peace Nexus & Resilience Programming (BPADAEAK), Data, Surveillance & Digital Public Goods Partnerships for Global Health (HLAJAOAN), Refugee, Migration & Displacement Support (BPAGABAH)

Keywords

• Humanitarian digital platforms
• Cash voucher assistance
• Anticipatory action tools
• Disaster risk monitoring
• Humanitarian information management

Headquarters

HQ city

The Hague

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Digital Services and Products for the Red Cross Movement: 510 operates as an internal data and digital initiative of the Netherlands Red Cross, providing products and services to National Societies and humanitarian organisations within the Red Cross Red Crescent Movement. Revenue is not externally commercially generated; the unit is funded through institutional donors and Netherlands Red Cross operational budgets. Products such as the 121 Platform are provided to National Societies as part of humanitarian programme support.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

510 builds and deploys digital humanitarian platforms for the Red Cross Red Crescent Movement, spanning cash and voucher assistance (121 Platform), anticipatory action and risk monitoring (National Risk Watch), shelter information management (Shelter IM Platform), and health case management. The unit also delivers data services, training and capacity-building to National Societies, and integrates with the IFRC GO Platform ecosystem to scale products globally.

Product overview

510 is the data and digital initiative of the Netherlands Red Cross, offering a portfolio of interconnected humanitarian technology products. The core offerings include the 121 Platform (cash and voucher assistance management), National Risk Watch/IBF Portal (anticipatory action and hazard monitoring), Shelter IM Platform (information management for shelter programs), and Health Case Management System (patient health tracking). These products are complemented by community engagement tools (Digital Engagement Hub and Helpful Information as Aid web-app), and specialized tools like the Automated Damage Assessment Portal. The portfolio is organized around four thematic areas: Anticipatory Action, Cash and Voucher Assistance, Community Engagement and Accountability, and Response Readiness. All products follow human-centred design principles and a data responsibility policy.

Differentiator

Problem solved

Functional benefit

Brands

• 121 Platform: Digital cash assistance platform enabling organisations to deliver cash assistance easily, safely, and at scale.
• Shelter IM Platform

Products and services

• 121 Platform Digital cash and voucher assistance management platform enabling organisations to deliver cash assistance easily, safely and at scale; supports offline registration via KoboToolbox, payment integration with mobile money providers and Onafriq, real-time payment tracking, and role-based data access. Operational in conflict-affected and fragile environments and used by 18 National Societies and organisations in 2025.
• National Risk Watch (formerly Impact Based Forecasting / IBF Portal) Anticipatory action platform that turns hazard forecasts into decisions and decisions into early actions, giving National Societies a single workspace to monitor risk in near real time, understand who and what may be affected, and trigger pre-agreed actions before hazards become disasters. Integrates with the Montandon global crisis data bank and IFRC GO Platform, targeting monitoring of around 50 hazards per National Society.
• Shelter IM Platform Information management platform built on the open-source EspoCRM for rental and hosting assistance programmes, supporting online and offline operation, automated messaging to households, payment process efficiency and enrolment automation. Integrates with the RedRose CVA system and the 121 Platform; used by the Slovak Red Cross to support 698 families.
• Health Case Management System Digital health case management tool for the Hellenic Red Cross to monitor patient health, track services (medications, vaccinations, referrals), record diagnoses, and generate real-time anonymised dashboards via PowerBI. Available in English and Greek and accessible by health staff across Greece.
• Digital Engagement Hub (DEH) Community engagement tool for providing helpful information as aid to affected populations, supporting the community engagement and accountability thematic area within 510's portfolio.
• Helpful Information as Aid web application (HIA) Web application delivering actionable information to communities in need as a form of humanitarian assistance, operated within 510's community engagement and accountability portfolio.
• Automated Damage Assessment (ADA) Portal Satellite imagery-based disaster assessment tool that collects and presents immediate damage information for major disasters, using high-resolution satellite imagery to determine the most affected areas.

Quantifiable outcome

• 18 National Societies supported with 121 Platform in 2025 alone
• +4 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature6 records

Partnerships

16 partnerships are on record, tiered core and minor.

• OnafriqcoreTechnology or Integration · 1 September 2025Onafriq, a payment aggregator operating across Africa, was integrated into the 121 Platform in September 2025. This integration enables payments through various mobile money providers from a single Onafriq wallet, replacing slow manual processes with a streamlined, high-speed system.
• International Federation of Red Cross and Red Crescent Societies (IFRC)coreStrategic or Co-development PartnerIFRC and 510 jointly develop National Risk Watch, which will be integrated into the IFRC GO Platform and co-governed by both organisations. The collaboration aims to scale anticipatory action to at least 30 National Societies by 2030, integrating IFRC's coordination role with 510's product development capabilities.
• KoboToolboxcoreTechnology or IntegrationKoboToolbox is used as the data collection and registration tool linked to the 121 Platform. Volunteers use Kobo forms to register and validate remote households offline, with records appearing in 121 upon reconnection.
• EspoCRMcoreTechnology or IntegrationEspoCRM, an open-source customer relationship management tool, is the foundation for the Shelter IM Platform developed for the Slovak Red Cross. The platform was subsequently deployed in Poland with ongoing maintenance support.
• Analytics for a Better WorldminorStrategic or Co-development PartnerAnalytics for a Better World provided pro-bono technical assistance to the Hellenic Red Cross Health Case Management System project, contributing Laura Medemaker, Leonie Cazemier, and Charlotte van der Valk.
• Montandon (Global Crisis Data Bank)coreTechnology or IntegrationMontandon is integrated into National Risk Watch as the back-end data provider, supplying core historical and forecast disaster data commons for the humanitarian sector. This enables countries to contextualise today's risk against decades of recorded impacts.
• Red Cross Red Crescent Climate CentrecoreStrategic or Co-development PartnerThe Climate Centre provides technical advice and support on climate-related data for the multi-hazard platform co-developed with the Lebanese Red Cross in Lebanon. Jointly creating a digital platform with qualitative and quantitative information on climate change and community resilience.
• International Committee of the Red Cross (ICRC)coreStrategic or Co-development PartnerICRC is an implementing partner in the multi-hazard platform project with the Lebanese Red Cross and 510, focusing on improving living conditions for vulnerable communities in multi-hazard settings in Lebanon, with a focus on climate and environmental degradation risks.
• Danish Red CrossminorStrategic or Co-development PartnerDanish Red Cross funded the 121 Platform initiative for the Sudanese Red Crescent Society and provided support for piloting in Red Sea State and White Nile.
• German Red CrossminorStrategic or Co-development PartnerGerman Red Cross is one of the long-standing partners of the Sudanese Red Crescent Society, working to strengthen cash preparedness and build capacity alongside Danish, Swedish, Swiss, Norwegian Red Cross and Netherlands Red Cross.
• Swedish Red CrossminorStrategic or Co-development PartnerSwedish Red Cross works with the Sudanese Red Crescent Society as part of the consortium of partners strengthening cash preparedness and digital capacity.
• Swiss Red CrossminorStrategic or Co-development PartnerSwiss Red Cross is part of the consortium supporting the Sudanese Red Crescent Society's digital transformation and cash assistance capacity.
• Norwegian Red CrossminorStrategic or Co-development PartnerNorwegian Red Cross supports the Sudanese Red Crescent Society's digital transformation as part of the Red Cross Red Crescent partnership consortium.
• Belgian Red CrossminorStrategic or Co-development PartnerBelgian Red Cross supported the DRC Red Cross in implementing the 121 Platform in Kenge and Kikwit, helping reach nearly 2,000 people affected by floods and displacement. Belgian Red Cross's CVA Focal Point Christine Grégoire highlighted the impact of the Onafriq integration.
• United Nations Office for Disaster Risk Reduction (UNDRR)minorStrategic or Co-development PartnerUNDRR led the initiative on disaster loss data management in Mozambique, with 510 co-facilitating training workshops on the Désinventar methodology. EU-funded project led by UNDRR, involving Malawi, Mozambique, and Zambia.
• National Institute for Disaster Risk Management of Mozambique (INGD)minorStrategic or Co-development PartnerINGD co-organised the June 2023 disaster loss data workshop in Mozambique alongside UNDRR and 510, bringing together government and Red Cross representatives to standardise disaster loss data collection and sharing.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Data Friendly Space: A humanitarian data and analytics social enterprise that provides data services to humanitarian organizations, including needs assessments and analysis tools. Directly comparable as a specialized humanitarian data services provider serving NGOs and UN agencies.
• Humanitarian OpenStreetMap Team (HOT): Applies open mapping and geospatial data to humanitarian action, disaster response, and community resilience. Comparable as a digital humanitarian tooling organization working with National Societies and disaster responders, with overlapping use cases in risk mapping and disaster assessment.
• CartONG: A French non-profit specializing in geospatial and information management for humanitarian and development organizations. Directly comparable as a humanitarian IM/mapping service provider offering data management and capacity building to NGOs and National Societies.
• Akvo Foundation: Provides open-source data tools and platforms for international development and humanitarian programs. Comparable as a non-profit developing software for monitoring, evaluation, and field data collection across multiple developing country contexts.
• NetHope: A consortium of humanitarian NGOs focused on technology and digital transformation for the sector. Comparable as a humanitarian-sector technology enabler serving many of the same National Society and INGO customers with digital capacity building.

Emerging players

• Premise: A data and analytics company that uses crowdsourced mobile data, including for humanitarian and development applications in fragile states. Partial overlap as a provider of humanitarian-relevant data services, though commercially oriented.

Broad incumbents

• UN OCHA Centre for Humanitarian Data: The UN's central hub for humanitarian data, operating the Humanitarian Data Exchange and other data services. A broad incumbent with overlapping mandate in humanitarian data sharing and anticipatory action tooling across the entire humanitarian ecosystem.
• UNHCR Innovation Service: The UN Refugee Agency's innovation function, developing digital tools for refugee cash assistance, registration, and protection. Comparable as a large institutional humanitarian digital products function, but with a much broader mandate and budget.
• WFP Innovation Accelerator: The World Food Programme's innovation arm, scaling digital solutions for food assistance, cash transfers, and anticipatory action. Directly comparable in cash-and-voucher assistance and anticipatory action product spaces, but with much greater scale and resources.

Others

• ICRC Innovation: The International Committee of the Red Cross's innovation function, building digital tools for humanitarian action and a Movement partner of 510. Adjacent rather than competitive, often co-develops with 510 (e.g., Lebanon multi-hazard platform) and shares similar Movement-wide ambitions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/RedCross510
• Facebookfacebook.com/510.global
• LinkedInlinkedin.com/company/510global

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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