Wholesale Insurance
Wholesale Insurance is a private digital insurance brokerage operated by Insureio Technologies, Inc., connecting U.S. consumers with 40+ carriers for life, disability, long-term care, and annuity products via a free online quoter and licensed agent support.
- Company typePrivate
- Founded1972
- HeadquartersCauseway Bay, Hong Kong SAR China
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Wholesale Insurance does
Wholesale Insurance (wholesaleinsurance.net) is a digital-first direct-to-consumer insurance brokerage operated by Insureio Technologies, Inc., a California corporation also doing business as InsuranceDivision.com. The platform connects individual U.S. consumers and SMB buyers with policies from 40+ rated insurance carriers, including AIG, Prudential, Lincoln Financial, Pacific Life, Transamerica, Mutual of Omaha, John Hancock, Principal Financial Group, Legal and General, Sagicor, SBLI, and Protective. Its product lineup spans term life, whole life, universal life, indexed universal life (IUL), variable universal life (VUL), and joint/survivorship life insurance; short- and long-term disability insurance; long-term care insurance and LTC riders; and immediate, deferred, fixed, and indexed annuities, with optional riders including terminal illness, return of premium, and waiver of premium.
The underlying technology is a web-based quote-comparison platform built on AWS cloud infrastructure with encryption at rest and in transit, Microsoft Office 365 with FedRAMP/FISMA-grade compliance, and HIPAA-, GLBA-, CCPA-, ISO 27001/27018-, and SOC 1/2-aligned data handling. Application workflows use third-party e-signature providers (DocuSign, iGo, Marketech) to complete insurance applications electronically. A free online quoter pulls rates and financial ratings from multiple carriers, with licensed agent support (R. Jan Pinney CLU, ChFC, licensed in all U.S. states and D.C.) available via toll-free phone and 'Schedule a Call' CTAs to assist with underwriting and policy binding.
The revenue model is commission-based: as a licensed insurance broker, Wholesale Insurance earns affiliate/referral commissions from carriers when policies are sold through its platform. Pricing is set by carriers and varies by age, sex, health classification, tobacco use, coverage amount, term length, and state of residence; disclosed sample term life premiums range from $16/month to $76/month, and long-term care premiums from $950/year to $3,750/year for a couple at age 65. Marketing is concentrated on the company website with online quoters, educational content, and email outreach, with no disclosed app, social presence, or third-party distribution channels.
Wholesale Insurance firmographics
Firmographics- Name
- Wholesale Insurance
- Legal name
- Insureio Technologies, Inc.
- Website
- https://wholesaleinsurance.net
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Wholesale Insurance is a private digital insurance brokerage operated by Insureio Technologies, Inc., connecting U.S. consumers with 40+ carriers for life, disability, long-term care, and annuity products via a free online quoter and licensed agent support.
- Ownership category
- akta.pro rank
Wholesale Insurance industry classification
Industry- Product category
- Insurance Brokerage Services
- akta.pro primary industry
- Retail (Personal Lines) Insurance Brokerage (FSAEADAA)
Keywords
Where Wholesale Insurance is headquartered
LocationHeadquarters
- HQ city
- Causeway Bay
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Offices1 record
Markets served
Wholesale Insurance business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Insurance Carrier Commissions: As a licensed insurance broker/agent, the company earns commissions from insurance carriers when customers purchase policies through their platform. The company states it works with the nation's top-rated carriers and has access to policies meeting a wide range of needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Term Life Insurance - Male, Age 30, Non-smoker, Iowa, Best Health, $200,000/30 years |
| Subscription | Monthly | Term Life Insurance - Male, Age 40, Non-smoker, Georgia, Preferred Health, $250,000/25 years |
| Subscription | Monthly | Term Life Insurance - Male, Age 45, Non-smoker, Colorado, Standard Health, $150,000/20 years |
| Subscription | Monthly | Term Life Insurance - Male, Age 55, Non-smoker, Florida, Preferred Health, $350,000/15 years |
| Subscription | Monthly | Term Life Insurance - Female, Age 30, Non-smoker, California, Best Health, $300,000/30 years |
| Subscription | Monthly | Term Life Insurance - Female, Age 40, Non-smoker, Ohio, Standard Health, $200,000/15 years |
| Subscription | Monthly | Term Life Insurance - Female, Age 45, Non-smoker, Kentucky, Preferred Health, $500,000/20 years |
| Subscription | Monthly | Term Life Insurance - Female, Age 55, Non-smoker, New York, Preferred Health, $200,000/20 years |
| Subscription | Annual | Long-Term Care Insurance - Single Male, Age 55, $165,000 Benefits |
| Subscription | Annual | Long-Term Care Insurance - Single Male, Age 60, $165,000 Benefits |
| Subscription | Annual | Long-Term Care Insurance - Single Male, Age 65, $165,000 Benefits |
| Subscription | Annual | Long-Term Care Insurance - Single Female, Age 55, $165,000 Benefits |
| Subscription | Annual | Long-Term Care Insurance - Single Female, Age 60, $165,000 Benefits |
| Subscription | Annual | Long-Term Care Insurance - Single Female, Age 65, $165,000 Benefits |
| Subscription | Annual | Long-Term Care Insurance - Couple, Age 55, $165,000 Benefits |
| Subscription | Annual | Long-Term Care Insurance - Couple, Age 60, $165,000 Benefits |
| Subscription | Annual | Long-Term Care Insurance - Couple, Age 65, $165,000 Benefits |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Wholesale Insurance product offering
Product offeringCore offering
Wholesale Insurance is a licensed insurance broker/agent that helps individual consumers compare and purchase life insurance, disability insurance, long-term care insurance, and annuity products from more than 40 top-rated insurance carriers. Customers use a free instant online quoter to compare rates and financial ratings, then complete the application online or with help from licensed agents via phone. The company earns commissions from carriers on each policy sold through its platform.
Product overview
Wholesale Insurance (operated by InsuranceDivision.com/Insureio Technologies, Inc.) offers a comprehensive portfolio of life insurance products and related financial services through its website. The core product lineup includes term life insurance (15, 20, 30, and 40-year terms) as the most affordable option, and permanent life insurance products including whole life, universal life, indexed universal life (IUL) with market index-linked growth and downside protection, variable universal life (VUL) with investment subaccounts, and joint/survivorship policies for estate planning. The company also offers disability insurance (short-term and long-term), long-term care insurance, and annuities (immediate, deferred, fixed, and indexed). Add-on riders include long-term care riders, terminal illness riders, return of premium riders, conversion options, and waiver of premium riders. A free online quote comparison tool allows customers to search and compare rates from over 40 insurance carriers. The company partners with top-rated carriers including AIG, Prudential, Lincoln Financial, Pacific Life, and others. The site also provides extensive educational content about insurance products through its blog/resources section.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Home health aide costs average $33/hour; nursing home private room averages $116,800/year (2023 Genworth data)
- +2 more outcomes
Companies that use Wholesale Insurance
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles3 records
Wholesale Insurance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Wholesale Insurance partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights3 records
Wholesale Insurance competitors and assessment
Company assessmentBroad incumbents
- New York Life: Large mutual life insurance carrier with a broad product portfolio and captive agent force. Comparable as one of the carriers Wholesale Insurance accesses and operates in overlapping categories (term, permanent life, annuities).
- Mutual of Omaha: Large incumbent life, disability, and long-term care carrier that also sells direct through its own agent force. Comparable as one of Wholesale Insurance's carrier partners and operates in overlapping product categories including life, disability, and LTC.
- Bankers Life: Large incumbent insurance carrier focused on life insurance and annuities for the middle-market consumer, with a strong captive agent distribution model. Comparable in product focus (life, annuities, supplemental health) and customer demographic.
Direct peers
- Quotacy: Online life insurance brokerage comparing policies across multiple carriers for individual consumers. Closely comparable to Wholesale Insurance in business model, product focus, and direct-to-consumer digital experience.
- Policygenius: Online insurance marketplace offering life, disability, and other personal insurance products across multiple carriers. Closely comparable to Wholesale Insurance in digital quoter experience, personal lines focus, and broad carrier panel.
- Ladder: Digital-first term life insurance provider offering instant online quotes and applications. Comparable in target customer (individual life insurance shoppers) and digital-first GTM, though Ladder operates as a carrier while Wholesale Insurance is a multi-carrier broker.
- Haven Life: Digital term life insurance brand backed by MassMutual, offering instant online quotes and simplified issue. Comparable in target customer and digital-first life insurance distribution model; one of the carriers Wholesale Insurance accesses.
- Ethos: Digital life insurance platform offering instant online applications with multiple carrier partners. Comparable in digital comparison/quote experience and individual consumer targeting in the life insurance category.
- SelectQuote: Direct-to-consumer online life insurance brokerage that compares policies from multiple carriers. Highly comparable to Wholesale Insurance in digital comparison model, target customer (individual consumers), and multi-carrier commission revenue approach.
Emerging players
- Bestow: Digital life insurance platform focused on term life with simplified online underwriting. Comparable in target customer and digital life insurance distribution, though Bestow operates as an agency/carrier hybrid rather than pure multi-carrier broker.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Wholesale Insurance social profiles
Digital presenceWholesale Insurance compliance and trust
Trust signalCompliance8 records
Wholesale Insurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wholesale Insurance leadership team
Management profileNumber of profiles
Profiles1 record
Wholesale Insurance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wholesale Insurance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wholesale Insurance
What does Wholesale Insurance do?
Wholesale Insurance is a licensed insurance broker/agent that helps individual consumers compare and purchase life insurance, disability insurance, long-term care insurance, and annuity products from more than 40 top-rated insurance carriers. Customers use a free instant online quoter to compare rates and financial ratings, then complete the application online or with help from licensed agents via phone. The company earns commissions from carriers on each policy sold through its platform.
Is Wholesale Insurance a public or private company?
Wholesale Insurance is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wholesale Insurance founded?
Wholesale Insurance was founded in 1972. It employs 101 to 250 people.
Where is Wholesale Insurance based?
Wholesale Insurance is headquartered in Causeway Bay, Hong Kong SAR China, in the Asia region.
How does Wholesale Insurance make money?
One revenue line is on record: insurance Carrier Commissions.
Who are Wholesale Insurance's main competitors?
Broad incumbents on record are New York Life, Mutual of Omaha and Bankers Life. Direct peers are Quotacy, Policygenius, Ladder, Haven Life, Ethos and SelectQuote. Bestow is listed as an emerging player.
Does Wholesale Insurance have an API?
No public API is recorded for Wholesale Insurance.
What industry is Wholesale Insurance in?
Wholesale Insurance's product category is Insurance Brokerage Services. Its primary akta.pro industry code is FSAEADAA, Retail (Personal Lines) Insurance Brokerage.