Video Booth Systems

What Video Booth Systems does

Video Booth Systems (VBS) is a privately held UK experiential technology company that designs and delivers custom interactive installations for live events, visitor attractions, and brand activations. Founded in 2004 and headquartered in Dartford with a North America subsidiary (VideoBooth Inc.) in Toronto, the company has deployed solutions in 23+ countries and reports powering over 4.7 million live interactions across a 20+ year operating history.

VBS operates a vertically integrated capability stack rather than a discrete product line, spanning nine areas: bespoke software, games and competitive experiences, photo and video capture, RFID/NFC tracking and identification, machine vision and facial recognition, show control and live systems, bespoke hardware and electronics, interactive experience platforms, and audience participation and registration. The company combines proprietary software with custom-designed electronics, enabling tailored deployments that are difficult for single-domain competitors to replicate. Selectable customer logos include Google, Nike, KFC, VSP, and Falcons, indicating enterprise-grade brand-side buyers across sports, technology, and food and beverage verticals.

Commercially, VBS generates revenue through project-based bespoke deployments plus ongoing professional services and support, with quote-based pricing negotiated per project rather than standardized list pricing. Go-to-market combines direct enterprise sales, with an emphasis on consultative project conversations, supported by regional distributors for non-UK geographies. The company maintains minimal disclosed headcount (1–10) and has no disclosed outside funding, indicating a founder-controlled, lean operating model that scales via project resourcing rather than permanent headcount expansion. No management team, patents, awards, or third-party certifications are disclosed in the source material.

Name

Video Booth Systems

Legal name

VideoBooth Systems Ltd

Website

https://videoboothsystems.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Video Booth Systems is a UK-founded experiential technology studio that designs and deploys bespoke interactive installations combining custom software, hardware, and computer vision for live events, visitor attractions, and brand activations worldwide.

Ownership category

akta.pro rank

Product category

Experiential Event Technology

NAICS

Audio and Video Equipment Manufacturing (33431), Convention and Trade Show Organizers (561920), Computer and Peripheral Equipment Manufacturing (33411)

SIC

Electronic Components & Accessories (3670), Services-Amusement & Recreation Services (7900), Photographic Equipment & Supplies (3861)

akta.pro primary industry

Interactive & Experiential Tech for Stands (AR/VR, Touchscreens, Gamification) (THAHAHAJ)

akta.pro secondary industries

Virtual Expo & 3D Booth Solutions (Show Floors, Digital Booths, Product Demos) (THAHAOAE), Event Signage, Props & Custom Installations (HSACAOAG), Exhibitions, Trade Shows & Booth Management (HSACADAH)

Keywords

• Interactive experience technology
• Experiential event technology
• Custom interactive installations
• Brand activation technology
• Visitor attraction technology

Headquarters

HQ city

Dartford

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Custom Experiential Technology Projects: Project-based custom development and deployment of interactive experience technology for live events, visitor attractions, and brand activations. Revenue is generated through bespoke solutions tailored to specific client requirements.
2. Professional Services & Support: Ongoing support, maintenance, and operational services for deployed experiential installations.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Video Booth Systems designs and delivers custom interactive technology installations combining bespoke software, custom hardware, and systems integration for live events, visitor attractions, and brand activations. Solutions span photo/video booths, gamified experiences, RFID/NFC tracking, machine vision, facial recognition, and show control systems, deployed globally for enterprise clients including Google, Nike, and KFC.

Product overview

Video Booth Systems (VBS) provides a portfolio of experiential technology products for live events, visitor attractions, and brand activations. The offering consists of nine integrated capability areas: Bespoke Software, Games & Competitive Experiences, Photo & Video Experiences, RFID/NFC Tracking & Identification, Machine Vision & Facial Recognition, Show Control & Live Systems, Bespoke Hardware & Electronics, Interactive Experiences, and Audience Participation & Registration. These capabilities work together as an integrated ecosystem—custom software drives the interactive experiences while bespoke hardware and electronics enable physical deployments, with machine vision and RFID technologies providing the underlying identification and tracking mechanisms. The company delivers end-to-end solutions combining all these technologies rather than offering standalone products.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Interactive Experiences Fully customizable end-to-end interactive installations combining bespoke software, custom hardware, and integrated systems (RFID/NFC, machine vision, show control) for immersive audience engagement at live events, visitor attractions, and brand activations.
• Bespoke Software Custom-built software applications tailored to specific client requirements for experiential installations and interactive experiences.
• Games and Competitive Experiences Interactive game experiences and competitive activity platforms designed for live events, brand activations, and visitor attractions, engaging audiences through gamification.
• Photo and Video Experiences Interactive photo and video capture experiences for live events, visitor attractions, and brand activations, enabling participants to capture and share branded content.
• RFID/NFC Tracking and Identification RFID and NFC-based tracking and identification systems for visitor management, audience registration, and interaction tracking at events and attractions.
• Machine Vision and Facial Recognition Computer vision technology enabling facial recognition and visual analysis for personalized interactive experiences and identification purposes at live events and attractions.
• Show Control and Live Systems Integrated show control and live systems for orchestrating multimedia experiences, lighting, audio, and visual elements during live events and attractions.
• Bespoke Hardware and Electronics Custom-designed hardware and electronic systems engineered specifically for interactive installations and experiential technology deployments.
• Audience Participation and Registration Systems for audience registration, data collection, and participation management during live events and brand activations.

Quantifiable outcome

• 4.7M+ live interactions powered by their technology
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature9 records

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Snapbar: Snapbar provides photo, video, and GIF booth experiences for brand activations and events. Highly comparable to VBS's Photo & Video Experiences and Audience Participation offerings for the same enterprise marketing and live event buyers.
• Simple Booth: Simple Booth builds photo and video booth software/hardware kits for events, brand activations, and marketing teams. Directly comparable to VBS's interactive photo/video booth product line and target customer base.
• Touchpix: Touchpix offers photo booth software with sharing, AI features, and integrations for event professionals. Competes in the same photo/video experiential booth category serving event and activation use cases.
• Pixiyo: Pixiyo provides interactive photo, video, and AI-driven booth experiences for live events and brand activations. Closely aligned with VBS's interactive experience and photo/video product areas.
• Hashtag Photobooth: Hashtag Photobooth delivers photo and video booth technology for events and brand activations, including AI-powered features. Comparable product set and customer profile to VBS.
• FotoMaster: FotoMaster manufactures photo booth hardware and software for event and retail environments. Comparable to VBS's bespoke hardware and photo/video experience offerings for similar event and activation buyers.

Broad incumbents

• George P. Johnson Experience Marketing: Large global experiential marketing agency that builds interactive brand experiences and event installations for major enterprises. Overlaps with VBS's brand activation work but offers a much broader creative/services portfolio.
• Jack Morton Worldwide: Global brand experience agency producing immersive events, exhibits, and activations for enterprise brands. Comparable to VBS's brand activation scope but at significantly larger scale and broader service offering.
• Sparks: Sparks is a global experiential marketing agency delivering trade shows, exhibits, and live event experiences. Comparable enterprise client base and live event focus, though at larger scale and with broader capabilities than VBS.

Emerging players

• Bizzabo: Bizzabo provides an event experience platform with registration, onsite, and engagement tools for conferences and live events. Adjacent to VBS's audience participation and live event tooling, but focused on SaaS rather than bespoke installations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/videobooth-systems

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Video Booth Systems