Centrul Medical Medsan

What Centrul Medical Medsan does

Centrul Medical Medsan is a multidisciplinary outpatient medical center founded in 2004 and headquartered at Str. Ilie Macelaru nr. 28, Cluj-Napoca, Romania, offering more than 34 medical specialties and a broad diagnostic investigation stack including laboratory analyses, ultrasound, EKG/ECG, spirometry, audiometry, viziotest (vision analyzer), and Optical Coherence Tomography (OCT, introduced 2019). The clinic also delivers regulated civil certification services — driver's license and firearm permit examinations, prenuptial certificates, and Type A5 certificates — that bundle six required specialist consultations into a single same-day workflow, plus occupational health (medicina muncii) delivered in partnership with a 28-clinic national collaborator network.

The business model is a hybrid professional-services revenue mix: private self-pay consultations and investigations, promotional health screening packages (e.g., 300 RON Post-COVID evaluation), recurring CAS national health insurance reimbursements, and accepted coverage from six private health insurers plus SanoPass. Patient acquisition is direct-to-consumer via website appointment booking, phone scheduling, and walk-in, with brand reinforcement through Facebook, LinkedIn, and Instagram and content marketing on the company blog.

In September 2022, Medsan was acquired by Affidea România, the local subsidiary of the pan-European Affidea Group (a leader in advanced diagnostic imaging, outpatient, and treatment services), bringing Medsan into a 39-center national network and a four-center Cluj hub alongside Hiperdia, Affidea Cluj, and CT Clinic Cluj. Operations continue under the Medsan brand with Affidea branding absorbed into contact channels ([email protected]) and corporate functions (DPO at [email protected]), positioning Medsan as a specialty-rich outpatient node within a larger diagnostic-imaging-led platform.

Name

Centrul Medical Medsan

Legal name

S.C. MEDSAN S.R.L.

Website

https://medsancluj.ro

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Centrul Medical Medsan is a multidisciplinary outpatient medical center in Cluj-Napoca, Romania, founded in 2004, offering 34+ specialties, diagnostic investigations, occupational health, and civil certifications. It operates within the Affidea Romania network following a September 2022 acquisition.

Ownership category

akta.pro rank

Product category

Outpatient Healthcare Services

NAICS

Offices of Physicians (except Mental Health Specialists) (621111), Diagnostic Imaging Centers (621512), Offices of Physicians (62111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Medical Laboratories (8071), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Pulmonary Function & Respiratory Diagnostic Centers (PFT/Spirometry) (HLAFAKAJ)

akta.pro secondary industries

Radiology Imaging Centers (X-ray/CT/MRI/Ultrasound) (HLAFAKAA), Audiology & Hearing Diagnostic Centers (HLAFAKAH)

Keywords

• Multidisciplinary medical clinic
• Outpatient diagnostic services
• Occupational health services
• Medical laboratory testing
• Specialist medical consultations

Headquarters

HQ city

Cluj-napoca

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Medical Consultations: Revenue from specialist medical consultations across 34+ medical specialties including cardiology, dermatology, neurology, pediatrics, and more. Consultations are available both privately paid and through national health insurance (CAS) coverage.
2. Diagnostic Investigations: Revenue from laboratory analyses, imaging services (ultrasound, EKG), vision testing, spirometry, and other diagnostic procedures. Includes occupational health examinations for driver licenses, weapon permits, and workplace certifications.
3. National Health Insurance (CAS) Reimbursements: Reimbursements from Casa OPSNAJ (national health insurance) for insured patients, covering consultations and investigations at contracted rates.
4. COVID-19 Testing Packages: Revenue from COVID-19 testing services including RT-PCR, rapid antigen, and serological antibody tests. Special Post-COVID evaluation package offered for 300 RON.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Centrul Medical Medsan operates a multidisciplinary outpatient medical center in Cluj-Napoca, Romania, delivering specialist consultations across 34+ medical specialties, laboratory analyses, and functional/imaging diagnostics (EKG, ultrasound, OCT, spirometry, audiometry, viziotest). The center also provides occupational medicine services, COVID-19 testing, and various medical certificates (driving, firearm, prenuptial, A5) for individual patients and corporate clients.

Product overview

Centrul Medical Medsan is a multidisciplinary medical center in Cluj-Napoca offering a comprehensive range of healthcare services through 34 medical specialties. The center operates as part of the Affidea Romania network following its 2022 acquisition. Its core offerings include medical consultations across multiple specialties (cardiology, dermatology, neurology, oncology, pediatrics, and more), diagnostic investigations (laboratory analyses, ultrasound, EKG, spirometry, audiometry, OCT imaging), and specialized health services (occupational medicine examinations, driver's license certifications, COVID-19 testing). The center provides both public healthcare services covered by CAS (national health insurance) and private paid services, with promotional health packages for various screening needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Specialist Medical Consultations Outpatient consultations across 34+ medical specialties provided by board-certified physicians, targeted at individual patients seeking diagnostic and treatment services.
• Laboratory Analyses Wide range of clinical laboratory tests and analyses performed in-house for diagnostic and preventive purposes, available to individual patients.
• Tomografie în Coerență Optică (OCT) Optical Coherence Tomography (OCT) diagnostic imaging used in ophthalmology for high-resolution cross-sectional imaging of the retina, provided to patients requiring advanced eye diagnostics.
• Ecografie (Ultrasound) General and specialized ultrasound examinations including echocardiography and Doppler vascular ultrasound for diagnostic evaluation.
• EKG / ECG Electrocardiography cardiac diagnostic testing used to assess electrical activity of the heart for patients with suspected cardiovascular conditions.
• Spirometrie (Spirometry) Pulmonary function test measuring lung capacity and airflow, used in pneumology assessment.
• Audiometrie (Audiometry) Hearing assessment testing used to evaluate auditory function and detect hearing impairment.
• Viziotest (Vision Testing) Computerized visual acuity and vision screening testing for ophthalmology patients.
• Medicina Muncii (Occupational Medicine) Occupational health services including employment fitness examinations and workplace health assessments, delivered through the clinic and a national network of collaborating clinics for corporate clients.
• Ozonoterapie (Ozone Therapy) Ozone therapy treatment service offered as an alternative therapeutic option for eligible patients.
• Medical Certificates (Driving, Firearm, Prenuptial, A5) Medical examinations and certificate issuance required for driving license, firearm permit, prenuptial clearance, and Type A5 administrative fitness certificates.
• COVID-19 Testing and Post-COVID Evaluation Package COVID-19 testing service along with a post-COVID health evaluation package priced at 300 RON, including neutralizing antibody testing and comprehensive follow-up assessment for recovering patients.

Quantifiable outcome

• 19+ years serving patients in Cluj-Napoca
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Affidea RomaniacoreStrategic or Co-development PartnerIn September 2022, Affidea Romania – the local subsidiary of international Group Affidea, a European leader in advanced diagnostic imaging, outpatient, and treatment services – acquired Centrul Medical Medsan. Following this acquisition, Affidea Romania reached 39 medical centers nationwide, with Medsan becoming part of the Cluj hub alongside Hiperdia, Affidea Cluj, and CT Clinic Cluj.
• Centrul Medical TransilvaniaminorChannel Partner/ Reseller/ DistributorLocal medical center collaborator in Cluj-Napoca for referral of patients requiring specialized services.
• AZDENTminorChannel Partner/ Reseller/ DistributorDental services partner for oral healthcare referrals.
• Silma OpticminorChannel Partner/ Reseller/ DistributorOptical services partner in Cluj-Napoca for vision care referrals.
• Allianz ȚiriacminorOthersPrivate health insurance provider accepted at Medsan for covered medical services.
• Signal DunaminorOthersPrivate health insurance provider accepted for covered medical consultations and services.
• OmniasigminorOthersPrivate health insurance provider accepted for patient services.
• AsiromminorOthersPrivate health insurance partner for covered medical services.
• EuroinsminorOthersPrivate health insurance provider accepted at Medsan.
• GroupamaminorOthersPrivate health insurance partner for covered medical consultations.
• SanoPassminorOthersHealth insurance and wellness program provider offering coverage for Medsan's services.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hiperdia: Affidea România network member and sister clinic in the same Cluj hub as Medsan (Str. Republicii 105A), offering imaging, lab, and consultations — directly comparable as co-located multidisciplinary outpatient affiliate.
• Centrul Medical Transilvania: Local Cluj-Napoca medical center and explicitly named Medsan referral/collaboration partner — directly comparable as a same-city multidisciplinary outpatient competitor for specialty services.
• Affidea Cluj: Sister Affidea center in the Cluj hub (Str. Cireșilor nr. 15C) providing CT, ultrasound, mammography, conventional radiology, and MRI — directly comparable as Affidea-network multidisciplinary diagnostic outpatient.

Broad incumbents

• Sanador: Romanian private hospital and outpatient clinic chain offering multi-specialty consultations and diagnostics — competes with Medsan in the broader Bucharest-and-national private outpatient market.
• Regina Maria: Major Romanian private healthcare network with national clinic footprint, broad specialty coverage, and corporate health contracts — comparable as a competing multidisciplinary outpatient provider and named Medsan partner/competitor.
• Synevo Romania: National medical laboratory network operating under Medicover — comparable to Medsan's outsourced laboratory testing partnerships and competing for diagnostic volume in Romania.
• Medlife: Largest private healthcare operator in Romania with a national network of multi-specialty clinics, hospitals, and laboratories — directly comparable as a broad-scope multidisciplinary outpatient competitor serving Cluj-Napoca and surrounding regions.
• Medicover Romania: International private healthcare operator with multi-specialty clinics, laboratories, and corporate health services in Romania — comparable as a multidisciplinary private outpatient competitor with national footprint.
• Bioclinica: Romanian laboratory diagnostic network and named Medsan partner — comparable as a diagnostic-services provider serving overlapping physician office and patient channels.
• Hospitals & clinics under the Affidea Group: Pan-European parent organization operating advanced diagnostic imaging, outpatient, and treatment centers — comparable as the corporate network that now owns Medsan and shapes its strategy, scale, and capital access.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/medsancluj
• LinkedInlinkedin.com/company/centrul-medical-medsan
• Instagraminstagram.com/medsan.cluj/?hl=en
• Xx.com/medsancluj

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Centrul Medical Medsan