BULMERS
- Company typePrivate
- Founded1887
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
BULMERS firmographics
Firmographics- Name
- BULMERS
- Legal name
- HP Bulmer Limited
- Website
- https://bulmers.co.uk
- Company type
- Private
- Founded year
- 1887
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
BULMERS industry classification
Industry- Product category
- Cider
- NAICS
- Beverage Manufacturing (3121)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Cider & Perry Production (AFAFAAAD)
- akta.pro secondary industries
- Cider & Perry Producers & Brands (CRADAIAE), Cideries & Meadery Tasting Rooms (THAFALAI)
Keywords
Where BULMERS is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
BULMERS business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Marketing or Sales, Personnel
BULMERS product offering
Product offeringCore offering
BULMERS is a heritage apple cider brand that produces and distributes cider products. Operated by HP Bulmer Limited (Registered Company Number 150832), the brand manufactures and sells alcoholic apple cider primarily in the United Kingdom market under the Bulmers name.
Product overview
Unable to determine - the source data contains only age gate and legal policy pages (age verification, cookie policy, terms of use) which do not include substantive product or service information.
Differentiator
Problem solved
Functional benefit
Companies that use BULMERS
Customer profileIdeal customer profiles1 record
BULMERS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
BULMERS partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights2 records
BULMERS competitors and assessment
Company assessmentDirect peers
- Strongbow: Flagship Heineken sibling cider brand competing head-to-head with Bulmers in UK on-trade and off-trade; most directly comparable on price, occasion, and channel.
- Thatchers Cider: Family-owned UK cider producer with strong on-trade presence; competes with Bulmers across mainstream and premium tiers in pubs and grocery.
- Magners: C&C Group's leading cider brand and Bulmers' closest direct competitor in UK and Irish cider, sharing the over-ice serving style and similar target consumer.
- Aspall Suffolk Cyder: Premium UK cider producer (owned by Molson Coors) competing with Bulmers in the premium and off-trade grocery tier.
- Somersby: Carlsberg's global mainstream cider brand and a direct competitor in the flavoured, sweeter cider segment where Bulmers Crushed is positioned.
- Kopparbergs: Swedish fruit-led cider brand competing with Bulmers in the UK flavoured cider space and targeting the same younger, social-occasion consumer.
- Westons Cider: Long-established UK family cider maker (Herefordshire) competing with Bulmers across mainstream and premium ciders in both on- and off-trade.
- Old Mout Cider: Owned by HP Bulmer / Heineken and part of the same UK cider portfolio; relevant as a sibling brand competing for the same shelf and consumer occasions.
Regional players
- Angry Orchard: Leading US craft cider brand (Boston Beer Company) with directly comparable product mix but primarily US-centric distribution; useful as a comparable for cider category economics.
Broad incumbents
- Heineken UK: Parent operating company of Bulmers with broad UK beverage portfolio across beer, cider, and soft drinks; provides context for Bulmers' strategic position within its owner's wider portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
BULMERS social profiles
Digital presenceBULMERS financial estimates
Financial estimateRevenue estimate
Valuation estimate
BULMERS leadership team
Management profileNumber of profiles
BULMERS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BULMERS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BULMERS
What does BULMERS do?
BULMERS is a heritage apple cider brand that produces and distributes cider products. Operated by HP Bulmer Limited (Registered Company Number 150832), the brand manufactures and sells alcoholic apple cider primarily in the United Kingdom market under the Bulmers name.
Is BULMERS a public or private company?
BULMERS is a private company. It is classified as corporate owned and is currently operating.
When was BULMERS founded?
BULMERS was founded in 1887. It employs 1 to 10 people.
Where is BULMERS based?
BULMERS is headquartered in London, United Kingdom, in the Europe region.
Who are BULMERS's main competitors?
Direct peers on record are Strongbow, Thatchers Cider, Magners, Aspall Suffolk Cyder, Somersby, Kopparbergs, Westons Cider and Old Mout Cider. Angry Orchard is listed as a regional player. Heineken UK is listed as a broad incumbent.
Does BULMERS have an API?
No public API is recorded for BULMERS.
What industry is BULMERS in?
BULMERS's product category is Cider. Its primary akta.pro industry code is AFAFAAAD, Cider & Perry Production, with a secondary code of CRADAIAE, Cider & Perry Producers & Brands. Its NAICS code is 3121 and its SIC code is 2080.