Old Mout Cider
Old Mout Cider is a heritage New Zealand cider brand founded in 1947 and owned by Heineken Brouwerijen B.V. It sells alcoholic cider products to adult consumers through supermarket retail channels across New Zealand and Romania, supported by digital marketing on social media.
- Company typePrivate
- Founded1947
- HeadquartersNelson, New Zealand
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Old Mout Cider does
Old Mout Cider is a heritage cider brand founded in New Zealand in 1947, currently operated under Heineken Brouwerijen B.V., a major Dutch multinational brewing company headquartered in Amsterdam. The legal entity, Old Mout Cider/ Redwood Cellars (2006) Ltd, sells branded alcoholic cider products through supermarket retail channels, targeting adult consumers of legal drinking age. The company does not publish product specifications, pricing, or revenue figures, and its digital footprint consists of an age-gated marketing website with localized versions in English and Romanian, supported by social media presence on Facebook, Instagram, and YouTube.
The business model is a traditional consumer packaged goods (CPG) revenue model: Old Mout generates revenue through wholesale cider sales to supermarket retailers, with pricing set by individual retailers rather than the brand. There is no direct e-commerce transactional capability on the brand website; consumer purchases occur at physical supermarket locations. Heineken Brouwerijen B.V. acts as the data controller and parent entity managing digital operations, including website analytics via Google Analytics and social plugin integrations with Facebook.
Old Mout's competitive positioning is anchored on its 77+ year brand heritage and New Zealand origin. Operating geographies include New Zealand (Oceania) and Romania (Europe), with Heineken Romania S.A. handling regional data processing. The brand has no disclosed proprietary technology, AI/ML capabilities, patents, certifications, or independent funding history. Its strategic significance is best understood as a portfolio brand within Heineken's broader cider and beverage portfolio, leveraging the parent's distribution infrastructure rather than operating as an independent technology or growth-stage venture.
Old Mout Cider firmographics
Firmographics- Name
- Old Mout Cider
- Legal name
- Old Mout Cider/ Redwood Cellars (2006) Ltd
- Website
- https://oldmoutcider.com
- Company type
- Private
- Founded year
- 1947
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Old Mout Cider is a heritage New Zealand cider brand founded in 1947 and owned by Heineken Brouwerijen B.V. It sells alcoholic cider products to adult consumers through supermarket retail channels across New Zealand and Romania, supported by digital marketing on social media.
- Ownership category
- akta.pro rank
Old Mout Cider industry classification
Industry- Product category
- Alcoholic Beverages (Cider)
- NAICS
- Breweries (31212)
- akta.pro primary industry
- Cider & Perry Producers & Brands (CRADAIAE)
- akta.pro secondary industry
- Cider & Perry Production (AFAFAAAD)
Keywords
Where Old Mout Cider is headquartered
LocationHeadquarters
- HQ city
- Nelson
- HQ country
- New Zealand
- HQ region
- Oceania
Offices2 records
Markets served
Old Mout Cider business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel
Revenue model
- Cider product sales: Old Mout Cider generates revenue through the sale of alcoholic cider products distributed via retail supermarket channels. The company sells branded cider products directly to consumers through supermarket retailers.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Old Mout Cider product offering
Product offeringCore offering
Old Mout Cider produces and sells branded alcoholic cider beverages with origins in New Zealand dating back to 1947. The products are distributed to adult consumers of legal drinking age through supermarket retail channels. The brand maintains a marketing and informational website featuring age verification, product information, and consumer engagement content.
Product overview
Old Mout Cider is a cider brand founded in New Zealand in 1947, currently owned and operated by Old Mout Cider/Redwood Cellars (2006) Ltd under the Heineken Brouwerijen B.V. umbrella. The company's digital presence consists primarily of a brand marketing website featuring an age verification gate, product information pages, privacy and cookie policies, and terms and conditions. No distinct product modules, software offerings, or technology products are offered by the company.
Differentiator
Problem solved
Functional benefit
Products and services
- Old Mout Cider products
Companies that use Old Mout Cider
Customer profileSegments1 record
Ideal customer profiles1 record
Old Mout Cider technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Old Mout Cider partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- HEINEKEN (Heineken Brouwerijen B.V.)coreOld Mout Cider is owned and operated by Old Mout Cider/ Redwood Cellars (2006) Ltd, a brand under Heineken Brouwerijen B.V. Heineken serves as the parent company and controller of the website and data processing operations. The company is headquartered in Amsterdam, Netherlands.
- Supermarket RetailerscoreOld Mout Cider products are available at supermarket retailers. The website lists 'Available at the following supermarkets' as a distribution channel for purchasing their products.
Scale indicators1 record
Recent moves3 records
Expansion highlights2 records
Old Mout Cider competitors and assessment
Company assessmentBroad incumbents
- HEINEKEN N.V. Parent company of Old Mout and the world's second-largest brewer; comparable as a broad incumbent whose global cider portfolio strategy (including Strongbow) and overall capital allocation framework directly drive Old Mout's commercial positioning.
- C&C Group plc: Publicly-listed branded beverage group and owner of Bulmers, Magners, and other cider brands — a broad incumbent in the cider category whose portfolio strategy, distribution scale, and competitive behaviors directly shape Old Mout's market context.
Direct peers
- Woodchuck Hard Cider: Vermont-based craft cider producer, comparable to Old Mout as a heritage-storyed cider brand targeting adult consumers through off-premise retail in North America and selected international markets.
- Aspall Suffolk Cyder: HEINEKEN-owned British craft cider producer, materially comparable to Old Mout as a heritage-led cider brand owned by the same parent (HEINEKEN) and distributed through UK grocery and on-premise channels.
- Magners Irish Cider: C&C Group's premium-positioned Irish cider brand, closely comparable to Old Mout in category (cider), target consumer (adult legal drinking age), and supermarket-led distribution model.
- Strongbow: Heineken's flagship global cider brand, materially comparable to Old Mout as a cider-focused consumer brand within the same parent company's portfolio, targeting the same adult legal-drinking-age consumer via similar off-premise retail distribution.
- Rekorderlig: Swedish premium fruit cider brand now owned by Endeavor Group / formerly C&C, comparable to Old Mout as a fruit-flavored heritage cider positioned for adult consumers via off-premise retail and on-trade channels.
- Somersby Cider: Carlsberg Group's flagship international cider brand, directly comparable to Old Mout as a globalized fruit cider aimed at mainstream adult consumers through supermarket and on-trade channels across multiple geographies.
- Bulmers: C&C Group's leading Irish cider brand, comparable to Old Mout as a heritage mainstream cider distributed primarily through grocery and on-premise channels serving legal-drinking-age consumers.
- Angry Orchard Hard Cider: Boston Beer's leading US craft-inspired cider brand, directly comparable to Old Mout in category positioning as a flavor-forward mainstream cider targeted at adult legal-drinking-age consumers via supermarket distribution.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Old Mout Cider social profiles
Digital presenceOld Mout Cider financial estimates
Financial estimateRevenue estimate
Valuation estimate
Old Mout Cider leadership team
Management profileNumber of profiles
Old Mout Cider funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Old Mout Cider M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Old Mout Cider
What does Old Mout Cider do?
Old Mout Cider produces and sells branded alcoholic cider beverages with origins in New Zealand dating back to 1947. The products are distributed to adult consumers of legal drinking age through supermarket retail channels. The brand maintains a marketing and informational website featuring age verification, product information, and consumer engagement content.
Is Old Mout Cider a public or private company?
Old Mout Cider is a private company. It is classified as corporate owned and is currently operating.
When was Old Mout Cider founded?
Old Mout Cider was founded in 1947. It employs 1 to 10 people.
Where is Old Mout Cider based?
Old Mout Cider is headquartered in Nelson, New Zealand, in the Oceania region.
How does Old Mout Cider make money?
One revenue line is on record: cider product sales.
Who are Old Mout Cider's main competitors?
Broad incumbents on record are HEINEKEN N.V. and C&C Group plc. Direct peers are Woodchuck Hard Cider, Aspall Suffolk Cyder, Magners Irish Cider, Strongbow, Rekorderlig, Somersby Cider, Bulmers and Angry Orchard Hard Cider.
Does Old Mout Cider have an API?
No public API is recorded for Old Mout Cider.
What industry is Old Mout Cider in?
Old Mout Cider's product category is Alcoholic Beverages (Cider). Its primary akta.pro industry code is CRADAIAE, Cider & Perry Producers & Brands, with a secondary code of AFAFAAAD, Cider & Perry Production. Its NAICS code is 31212.