National AIDS Trust

What National AIDS Trust does

National AIDS Trust (NAT) is the UK's dedicated HIV rights charity, founded in 1987 in response to the early AIDS crisis and headquartered at The Mark Ashley Centre, 159 Mile End Road, London. The organisation pursues a three-pillar mission: protecting the rights of people living with HIV, ending new HIV transmissions by 2030, and eliminating HIV-related stigma. It serves four primary constituencies: people living with and at risk of HIV (including Black African communities disproportionately affected by HIV, LGBTQ+ populations, and migrants/asylum seekers), UK Governments and Health Authorities across all four nations, NHS and public-sector organisations, and individual/corporate donors.

The charity delivers its mission through a portfolio of complementary programmes rather than a unified technology product. Core services include a free, confidential Discrimination Advice and Support Service staffed by specialist caseworkers and supported by partner law firms Deighton Pierce Glynn and Leigh Day; the HIV Confident charter mark programme, co-delivered with Positively UK and funded by Fast Track Cities London, which has signed up 130+ organisations and trained 14,000+ eLearning users; the Personal Stories Platform and HIV Information Portal; and policy/research outputs such as the 'Getting on track' co-authored report with Terrence Higgins Trust and the Elton John AIDS Foundation. Fundraising operations include the Red Ribbon Club (monthly givers ≥£1), Club 2030 (donors ≥£2,030/year), the annual World AIDS Day Red Run in Victoria Park, the Drag Raise flagship event sponsored by Diageo and MAC Cosmetics, legacies, and JustGiving-driven community fundraising.

NAT operates as a non-profit registered in England and Wales (Charity No. 297977, Company Limited by Guarantee No. 2175938) with no parent company and a Board of Trustees chaired by Professor Matthew Weait. Robbie Currie has served as CEO since 2024, with Daniel Fluskey as Director of Policy, Research and Influencing. Headcount sits in the 51-100 range and revenue is not publicly disclosed. The organisation is structured around community-led engagement and policy advocacy rather than technology product development, with no API surface, proprietary AI capabilities, or commercial pricing model.

Name

National AIDS Trust

Legal name

National AIDS Trust

Website

https://nat.org.uk

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

51–100 employees

Short description

National AIDS Trust is the UK's dedicated HIV rights charity, founded in 1987, providing free discrimination advice, policy advocacy, and the HIV Confident charter mark programme. It serves people living with HIV, marginalised communities disproportionately affected by HIV, UK Governments, NHS organisations, and individual and corporate donors.

Ownership category

akta.pro rank

Product category

HIV/AIDS Rights Charity and Advocacy Services

NAICS

Human Rights Organizations (813311), Social Advocacy Organizations (8133), Social Assistance (624)

SIC

Services-Social Services (8300), Services-Health Services (8000), Services-Legal Services (8111)

akta.pro primary industry

Human Rights & Anti-Discrimination Organizations (BPAGAFAB)

akta.pro secondary industries

Disease-Specific Global Initiatives (HIV/TB/Malaria/NTDs) (HLAJAOAE), International & Local Implementing NGOs (HLAJAKAD), Civil Liberties & Constitutional Rights Advocacy (BPAGAFAA)

Keywords

• HIV rights advocacy
• HIV policy campaigning
• Discrimination legal advice
• Public health charity
• HIV stigma training

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Donations: One-time and recurring donations from individual supporters, including Red Ribbon Club monthly giving program where donors contribute at least £1 monthly, and Club 2030 high-level donors contributing minimum £2,030 annually or £170 monthly.
2. Corporate Partnerships: Partnerships with companies for fundraising, World AIDS Day support, brand collaborations, charity of the year programs, matched funding, and event sponsorship including Drag Raise corporate sponsors like Diageo and MAC Cosmetics.
3. Trust and Foundation Grants: Funding from charitable trusts, foundations, and institutional funders including National Lottery Reaching Communities England, Fast Track Cities, and Evan Cornish Foundation for specific projects like discrimination advice service and HIV Confident charter mark.
4. Legacies and Wills: Gifts left in supporters' wills including residuary gifts (percentage of estate), pecuniary gifts (fixed amounts), and specific gifts (particular items) to support the charity's long-term mission.
5. Event Fundraising: Revenue from challenge events including runs, marathons, Drag Raise flagship events, and community fundraising activities.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels13 records

Core offering

National AIDS Trust is the UK's HIV rights charity, providing free, confidential discrimination advice and legal support to people living with HIV who have experienced stigma or unfair treatment, alongside national policy advocacy, HIV Confident workplace and healthcare stigma-reduction training (in partnership with Positively UK), educational resources for schools and organisations, and flagship awareness and fundraising events such as World AIDS Day Red Run and Drag Raise. All services to beneficiaries are free of charge, funded through donations, legacies, corporate partnerships, and charitable grants.

Product overview

National AIDS Trust operates as the UK's HIV rights charity offering a portfolio of advocacy services, educational resources, and support programs rather than a unified software product. Core offerings include the Discrimination Advice and Support Service (free legal advice for those facing HIV-related discrimination), the HIV Confident charter mark program (partnered with Positively UK to reduce stigma in organisations), Training and Learning Resources (including Schools Pack and communication toolkits), an HIV Information and Support Portal providing comprehensive health information, a Personal Stories Platform showcasing community experiences, and the annual World AIDS Day Red Run fundraising event. These services function as distinct but complementary programs united by the mission to stop HIV standing in the way of health, dignity and equality.

Differentiator

Problem solved

Functional benefit

Brands

• HIV Confident: A charter mark partnership between National AIDS Trust and Positively UK, supported by Fast Track Cities London, aimed at reducing HIV stigma in member organizations.
• Club 2030
• Red Ribbon Club
• Drag Raise

Products and services

• Discrimination Advice and Support Service A free and confidential legal advice service for people who have experienced discrimination because of their HIV status, providing advice, advocacy, and support for formal complaints, delivered with specialist legal partners Deighton Pierce Glynn and Leigh Day and funded by National Lottery Reaching Communities England.

Quantifiable outcome

• HIV Confident eLearning increased agreement that healthcare staff don't need extra precautions when caring for patients living with HIV by 70%
• +3 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core, minor and major.

• Positively UKcoreStrategic or Co-development PartnerPartnership with Positively UK to deliver the HIV Confident charter mark programme, working together to reduce HIV stigma in member organisations who commit to ensuring people living with HIV can access services and work without discrimination. Fast Track Cities has funded HIV Confident for three more years from 2026.
• Fast Track Cities LondoncoreStrategic or Co-development PartnerSupports the HIV Confident charter mark programme as part of the Fast Track Cities initiative to end HIV transmissions and reduce stigma in London and other cities.
• Terrence Higgins TrustcoreStrategic or Co-development PartnerLeading HIV charity partner collaborating on policy campaigns including manifesto development for Scotland and Wales, HIV Action Plan advocacy, and joint reports such as 'Getting on track' for ending new HIV transmissions by 2030.
• Deighton Pierce GlynncoreImplementation/ SI/ Consulting PartnerLegal partners providing specialist discrimination law advice informing the discrimination advice and support service offered to people living with HIV who have experienced discrimination.
• Leigh DaycoreImplementation/ SI/ Consulting PartnerLegal partners providing specialist discrimination and employment law advice informing the discrimination advice and support service offered to people living with HIV.
• One Voice NetworkcoreStrategic or Co-development PartnerPartnership through the Unheard Voices project to end structural inequalities affecting Black people living with or at risk of HIV, ensuring Black communities lead conversations about their needs.
• Waverley CarecoreStrategic or Co-development PartnerScottish HIV charity partner collaborating on the Scotland manifesto for ending HIV transmissions by 2030 and joint policy advocacy.
• Fast Track CymrucoreStrategic or Co-development PartnerWelsh partner in the 'One Senedd Left: A manifesto for ending HIV transmission in Wales by 2030' collaborating with Terrence Higgins Trust on Welsh HIV policy.
• KwilminorGTM or Marketing PartnerFree online will writing service partner enabling supporters to write free wills with option to leave gifts to National AIDS Trust.
• JustGivingminorGTM or Marketing PartnerOnline fundraising platform partner allowing supporters to create celebration and in-memory fundraising pages supporting National AIDS Trust.
• DiageomajorGTM or Marketing PartnerCorporate sponsor of Drag Raise flagship fundraising event, enabling the annual drag event celebrating drag culture while raising funds to end HIV transmissions by 2030.
• MAC CosmeticsmajorGTM or Marketing PartnerCorporate sponsor of Drag Raise flagship fundraising events, supporting the initiative to fight HIV stigma through drag culture.
• 4M Network of Mentor MothersminorStrategic or Co-development PartnerNetwork of mentor mothers living with HIV that trains peers to support pregnancy journeys and professional development, founded by trustee Angelina Namiba.
• British HIV Association (BHIVA)coreStrategic or Co-development PartnerProfessional association of HIV doctors collaborating on fertility legislation campaigns and policy work affecting people living with HIV.
• British Association for Sexual Health and HIV (BASSH)coreStrategic or Co-development PartnerProfessional association collaborating on campaigns including fertility legislation amendments ensuring same-sex couples and individuals living with HIV had equal rights to fertility treatment.
• HIV Health Equity and Justice PartnershipcoreStrategic or Co-development PartnerCross-sector partnership including National AIDS Trust, Terrence Higgins Trust, Sophia Forum, and other organisations working to address HIV care challenges in prisons and health inequalities.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• GMFA: UK charity focused on gay men's health, including HIV prevention and stigma reduction. Smaller-scope peer overlapping with NAT's LGBTQ+ and HIV prevention work.
• Sophia Forum: UK charity focused on women living with HIV. Member of the HIV Health Equity and Justice Partnership alongside NAT, addressing HIV care in prisons and health inequalities.

Broad incumbents

• Fast Track Cities: Global partnership of cities working to end HIV transmissions, including Fast Track Cities London which supports NAT's HIV Confident programme. Operates as an umbrella initiative alongside NAT's direct service work.
• British HIV Association (BHIVA): UK professional association of HIV clinicians. Strategic partner of NAT on fertility legislation campaigns and clinical policy work, representing the medical side of the HIV ecosystem in which NAT operates.

Direct peers

• AVERT: UK-based international HIV and AIDS charity focused on evidence, education, and digital information. Competes with NAT for HIV information, awareness, and donor mindshare in the UK.
• Positively UK: UK charity providing peer-led support to people living with HIV. Co-delivers the HIV Confident charter mark programme with NAT, working together to reduce HIV stigma in member organisations.
• Elton John AIDS Foundation: Major global HIV/AIDS grantmaking foundation. Co-authored the 'Getting on track' report with NAT and Terrence Higgins Trust, providing funding and expertise for HIV prevention policy work.
• Terrence Higgins Trust: The UK's largest HIV charity, providing HIV testing, prevention, support services, and policy advocacy. Co-partner with NAT on manifesto development, HIV Action Plan advocacy, and the 'Getting on track' report.

Regional players

• Waverley Care: Scotland's leading HIV and hepatitis C charity. Collaborates with NAT on the Scotland manifesto for ending HIV transmissions by 2030 and joint policy advocacy.
• Sahir House: Liverpool-based HIV charity providing support, prevention, and advocacy services in the North West of England. Regional peer operating in the same HIV charity space as NAT.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/NAT_AIDS_Trust
• Facebookfacebook.com/28986393316
• LinkedInlinkedin.com/company/national-aids-trust
• Instagraminstagram.com/nationalaidstrust
• TikToktiktok.com/@nationalaidstrust

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National AIDS Trust