Magyar Mezőgazdaság

Name

Magyar Mezőgazdaság

Legal name

Magyar Mezőgazdaság Kiadói Sajtó Reklám Propaganda Korlátolt Felelősségű Társaság

Website

https://magyarmezogazdasag.hu

Company type

Private

Founded year

1941

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Agricultural Publishing

NAICS

Periodical Publishers (513120), Periodical Publishers (51312), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro industry

PRIMARYMPAJAEAM

Business, Finance & Industry Trade Magazines

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Magazine Publishing (Consumer & B2B/Trade Magazines)

SECONDARYMPACAIAA

Newsletter Publishing Platforms

Media, Entertainment & Sports/Digital Media & Content Platforms (Online Video, Podcasts, Creators)/Digital Publishing Platforms (Blogging/Newsletters)

Keywords

• Agricultural publishing
• Trade magazines
• Agricultural news portal
• Specialized farming journals
• Agro media

Headquarters

HQ city

Budapest

HQ country

Hungary

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Magazine Subscriptions (Print & Digital): Revenue from subscriptions to eight specialized print and digital agricultural magazines including Magyar Mezőgazdaság (flagship), Kertészet és Szőlészet, Kistermelők Lapja, Méhészet, Kertbarát Magazin, Kerti Kalendárium, Borászati Füzetek, A Mi Erdőnk, and Állattenyésztés. Subscriptions are sold on annual, semi-annual, quarterly, and single-issue bases.
2. Advertising & Sponsorship: Revenue from selling advertising space (print and online), sponsored content (PR cikk), and integrated marketing packages across the portal and magazines. The company has a dedicated Sales Manager and Advertising team.
3. Event Tickets & Conferences: Revenue from organizing and selling tickets to agricultural events such as Bábolnai Gazdanapok, professional conferences (e.g., Sertéskonferencia, Agrár-akadémia, Kaposvári Napok). Some tickets are sold through third-party partners.
4. Digital Content (Free/Gated): Állattenyésztés is distributed as a free digital publication; while the primary content is free, the model supports advertising revenue and subscription conversion for other paid titles.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Magyar Mezőgazdaság is a Hungarian agricultural publishing company that produces a portfolio of nine specialized agricultural magazines in print and digital formats, operates the magyarmezogazdasag.hu agricultural news portal, and organizes industry events. The company sells magazine subscriptions directly through its own webshop, monetizes advertising space in print and online channels, and runs agricultural conferences and field days such as Bábolnai Gazdanapok.

Differentiator

Problem solved

Functional benefit

Brands

• Magyar Mezőgazdaság (Magazine): Flagship agricultural magazine covering Hungarian agriculture, economics, technology, and rural development
• Kertészet és Szőlészet
• Kistermelők Lapja
• Méhészet
• Kertbarát Magazin
• Kerti Kalendárium
• Állattenyésztés
• Borászati Füzetek
• A Mi Erdőnk
• magyarmezogazdasag.hu

Products and services

• Magyar Mezőgazdaság (flagship magazine) Flagship Hungarian-language monthly agricultural professional magazine providing comprehensive analysis, practical experience, and expert opinions on crop production, animal husbandry, horticulture, viticulture, agricultural economics, and rural development. Offers 68 pages of premium professional content monthly in print and digital formats, sold by annual, semi-annual, quarterly, and single-issue subscription.
• Kertészet és Szőlészet Professional monthly magazine for vegetable, fruit, vineyard, and ornamental plant producers, green space managers, and agricultural instructors, providing practical and applicable horticulture and viticulture knowledge in print and digital editions.
• Kistermelők Lapja Economic magazine for livestock breeders and small-scale producers providing the latest scientific, technical, and economic knowledge, covering local product processing, marketing, and hobby animal keeping, available in print and digital subscription.
• Méhészet (Beekeeping) Hungary's oldest and most widely read beekeeping magazine, reaching an estimated 18-20,000 member beekeeping community. Published monthly in print and digital with sections on apiary management, bee health, and industry developments.
• Kertbarát Magazin Bi-monthly 68-page color magazine for garden enthusiasts and hobby gardeners featuring domestic and foreign gardens, plant collections, gardening tips, and community garden coverage in print and digital editions.
• Kerti Kalendárium Monthly magazine for small garden owners providing practical gardening advice, published 10 times per year with combined January-February and November-December issues, with 10,000 copies per issue in print and digital formats.
• Borászati Füzetek Professional journal of wine regions serving as the leading and unique specialized publication for viticulture and winemaking in Hungary, edited by recognized experts, available in print and digital subscriptions.
• Állattenyésztés (Animal Husbandry) Free digital magazine for professional animal breeders delivering research results and practical applications to industry professionals, covering precision technologies and modern farming systems for animal husbandry.
• A Mi Erdőnk (Our Forest) Bi-monthly magazine presenting the activities of state forestry companies, their forest protection and expansion efforts, and society's public welfare expectations, published 5 times per year in print and digital.
• magyarmezogazdasag.hu Agricultural News Portal Hungary's leading agricultural news portal offering daily news updates, video reports, event coverage, and grant information across six categories (Economy, Crops, Livestock, Food, Technology, Nature) plus professional articles, analyses, podcasts, and YouTube video content.
• Bábolnai Gazdanapok (Agricultural Field Days) Annual agricultural field-days event organized by Magyar Mezőgazdaság featuring industry exhibitors, professional programming, and audience engagement activities, with tickets sold directly and via contracted third-party partners.
• Agricultural Advertising & Sponsorship Packages B2B advertising and sponsorship packages sold across the magazine portfolio, news portal, newsletter, and events, including print ads, online display advertising (managed via Revive Adserver), sponsored content (PR cikk), and integrated marketing packages targeted at agribusinesses, agricultural input suppliers, machinery manufacturers, and food companies.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• OTP Mobil Kft. (SimplePay)coreTechnology or IntegrationOTP Mobil Kft. provides the SimplePay payment processing service for the company's webshop, handling online card payments for magazine subscriptions and event tickets. The partnership is standard e-commerce infrastructure, with user data (name, email, phone, billing/shipping address) transmitted to OTP Mobil for payment processing.
• Vodafone EspañaminorOthersMentioned in a news article on the portal about satellite-device connectivity testing in agriculture — Vodafone España tested direct satellite connections for agricultural equipment in Almería with local partners (CASI, Única Group, Coexphal, Cajamar Foundation). This is a news story covered by the portal, not a business partnership of Magyar Mezőgazdaság.
• Magyar Tudományos Akadémia (Hungarian Academy of Sciences)minorOthersThe portal reported on a master course hosted at the MTA headquarters in Budapest, organized by Mátra wine producers. The academy provides venue; the portal provides editorial coverage. This is event/news coverage, not a formal partnership.
• Magyar Hosting Kft.coreTechnology or IntegrationProvides web hosting services (tárhelyszolgáltatás) for magyarmezogazdasag.hu and related domains. Stores subscriber data including name, address, email, subscription details, billing data, event registrations, and newsletter subscription information.
• S-PRESS 5 Kft.coreTechnology or IntegrationOperates the news portal infrastructure and newsletter distribution system (hírlevélküldőrendszer) for Magyar Mezőgazdaság Kft.
• UAB MailerLitecoreTechnology or IntegrationEmail service provider used for sending electronic newsletters. Stores email address, name, IP address, open-rate statistics, and subscription source data.
• Google AnalyticscoreTechnology or IntegrationWeb analytics service used to analyze visitor traffic on the news portal. Data retention: 50 months.
• Szám-Rendszer-Ház Kft.coreTechnology or IntegrationAccounting and payroll service provider (könyvelő és bérszámfejtő szolgáltató) for Magyar Mezőgazdaság Kft. Receives necessary personal data for tax and payroll compliance.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Boerderij: Flagship Dutch agricultural weekly magazine covering crops, livestock, and farm management. Comparable in product format and audience, but serves a different national market.
• Farmers Weekly (UK): UK-based leading agricultural weekly serving professional British farmers with news, analysis, and market data. Comparable in audience and editorial scope, but operates in a different national market.
• Réussir: French agricultural publishing group with multiple specialist titles serving French farmers. Comparable multi-title agricultural trade publisher operating in a different European geography.
• Bayerisches Landwirtschaftliches Wochenblatt: Long-established German regional agricultural weekly with deep professional farmer readership. Comparable in format, audience, and historical brand positioning, but serving Bavaria rather than Hungary.
• Editura Agrimedia: Romanian agricultural media company publishing specialist farm magazines. Comparable as a Central/Eastern European multi-title agricultural publisher of similar scale.

Emerging players

• Agrarheute: Digital-first German agricultural media brand operated by dlv/Deutscher Landwirtschaftsverlag. Comparable in audience, but represents a more digitally native challenger model that Magyar Mezőgazdaság must compete with for advertising spend.

Broad incumbents

• Agra-Europe / Agra Presse: Pan-European agricultural policy and market intelligence publisher. Comparable in audience (agricultural professionals and policy makers), but operates at a broader European policy/market intelligence level rather than a national farmer magazine.

Direct peers

• Top Agrar: Germany's leading agricultural trade magazine with multiple sub-brands covering crops, livestock, and technology. Operates a similar print + digital + event + portal model targeting professional German farmers — directly comparable in multi-title agricultural media strategy.
• DLV Media (now Vakmedian): Dutch agricultural and horticultural media company publishing multiple specialist titles and digital platforms. Comparable as a multi-brand ag media house serving the Benelux market with a print-to-digital transition.
• Landwirtschaftsverlag: German agricultural publishing house operating multiple specialist titles, digital platforms, and events. Highly comparable as a multi-title agricultural media business with deep regional brand portfolios.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCPngDi4dU3HnERTc4bgxKDQ
• Facebookfacebook.com/magyarmezogazdasag
• LinkedInhu.linkedin.com/company/magyar-mezogazdasag
• Instagraminstagram.com/magyar_mezogazdasag
• TikToktiktok.com/tag/magyarmezogazdasag
• Xx.com/magyarmezo

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magyar Mezőgazdaság