Hawaiian Shaved Ice

What Hawaiian Shaved Ice does

Hawaiian Shaved Ice is a privately held, direct-to-consumer e-commerce business that designs and sells home-use shaved ice and snow cone machines, premium flavored syrups, accessories, and bundled party kits. Founded in 1995 and headquartered in Clinton, North Carolina, the company operates as a division of Mary Mack's, Inc., which serves as its legal parent. Its stated mission is to enable consumers to recreate commercial shaved ice stand quality at home, targeting families, party hosts, and small-event organizers in the United States and internationally via global shipping. The company has been recognized with a Wall Street Journal "Best Overall" award and featured in outlets including Good Morning America, TV Guide, CNN, and Oxygen Network.

The core technology consists of four machine platforms — the Essential S900A (electric, entry-level), HomePro S777 (higher-capacity electric), Classic S700 (electric with kid-safe locking lid), and Mini S202 (fully manual, no electricity) — built around adjustable-blade ice-shaving mechanisms that produce either fluffy shaved ice or crunchy snow cones from ice molds or standard cubes. The consumables franchise comprises 50+ premium syrup flavors (including Tiger's Blood, Bahama Mama, Wedding Cake, Pina Colada, and cotton candy varieties) available in pint, quart, and gallon sizes, with tiered bulk pricing. Machines and syrups are sold individually and packaged into a kit matrix (Starter, Ultimate, Party, Big Kahuna) priced from roughly $26.99 to $124.42, supported by accessories such as ice molds, bottle pourers, gallon pumps, replacement blades, themed cups, and spoon straws, plus a recipe content library.

The business model is asset-light and product-led. Primary revenue is one-time e-commerce hardware and consumable sales through hawaiianshavedice.com, augmented by marketplace listings on Amazon (with seasonal Prime Day promotions up to 30% off), physical retail at Walmart and Hobby Lobby, and a wholesale program for resellers and small businesses. Go-to-market emphasizes event-driven, seasonal, and gift occasions — birthdays, summer parties, family reunions, and holiday gifting — reinforced by an Instagram presence, an email newsletter with sitewide promo codes, and an extensive recipe blog that extends consumption occasions into adult cocktails and mocktails. Free shipping kicks in above $40, and bulk discounts on syrups encourage repeat consumable purchases. The company is entrepreneurially owned with no disclosed external funding, and operates with 1-10 employees.

Name

Hawaiian Shaved Ice

Legal name

Mary Mack's, Inc.

Website

https://hawaiianshavedice.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Hawaiian Shaved Ice is a privately held DTC retailer founded in 1995 that designs and sells home-use shaved ice machines, 50+ premium syrup flavors, and bundled party kits to families, party hosts, and small-event organizers through its own e-commerce site, Amazon, Walmart, Hobby Lobby, and wholesale channels.

Ownership category

akta.pro rank

Product category

Home Shaved Ice Equipment

NAICS

Ice Cream and Frozen Dessert Manufacturing (311520), Ice Cream and Frozen Dessert Manufacturing (31152)

SIC

Ice Cream & Frozen Desserts (2024)

akta.pro primary industry

Ice Cream & Refrigerated Desserts (CRADACAE)

Keywords

• Shaved ice machines
• Snow cone syrups
• Shaved ice kits
• Party beverage supplies
• Flavored ice accessories

Headquarters

HQ city

Newton Grove

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct E-commerce Product Sales: Primary revenue stream through hawaiianshavedice.com online storefront. Sells machines, syrups, accessories, and complete party kits directly to consumers. Orders over $40 receive free shipping.
2. Wholesale/Distribution: Products sold through retail channels including Hobby Lobby locations and Amazon marketplace. Wholesale page available on website for bulk orders.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Hawaiian Shaved Ice manufactures, distributes, and retails home-use shaved ice and snow cone machines, premium flavored syrups across 50+ flavors, and bundled party/starter kits. The product line is targeted at individual households and small gathering hosts who want to produce shaved ice desserts at home, with complementary accessories and consumables sold alongside the equipment.

Product overview

Hawaiian Shaved Ice is a direct-to-consumer e-commerce business offering a portfolio of home-use shaved ice and snow cone machines along with premium flavored syrups and accessories. The core product lineup consists of four distinct machine models (Essential S900A, HomePro S777, Classic S700, Mini S202) ranging from entry-level to high-capacity options, complemented by over 50 premium syrup flavors available in pint, quart, and gallon sizes. The company sells machines and syrups both individually and as bundled kits (Starter, Ultimate, Party, and Big Kahuna configurations) that combine machines with syrups, cups, straws, and accessories for various use cases. Accessories include bottle pourers, ice molds, replacement blades, cups, and themed items. The company, established in 1995 and headquartered in Clinton, NC, is a division of Mary Mack's, Inc. and has received coverage in the Wall Street Journal and Good Morning America.

Differentiator

Problem solved

Functional benefit

Products and services

• Essential Shaved Ice Machine (S900A) Mid-tier home shaved ice machine for households making shaved ice and snow cones regularly.
• HomePro Shaved Ice Machine (S777) Higher-capacity home shaved ice machine positioned for frequent or family-sized use.
• Classic Snow Cone Machine (S700) Entry-level snow cone machine for casual home use.
• Mini Snow Cone Machine (S202) Compact, lower-capacity snow cone machine for small servings or occasional use.
• Little Snowie Max Premium home shaved ice machine in the brand's lineup.
• Premium Flavored Syrups Bottled shaved ice syrups available in 50+ flavors, sold as single bottles and multi-flavor variety packs.
• Starter Kits Bundle combining a machine, syrups, cups, and accessories aimed at first-time buyers.
• Ultimate Kits Larger bundled package with a higher-tier machine and an expanded selection of syrups and accessories.
• Party Kits Bundles oriented toward hosting gatherings, combining supplies for serving shaved ice to multiple guests.
• Shaved Ice Accessories Supporting consumables and hardware such as cups, pour spouts, and related items used with the machines.
• Syrup Variety Packs Multi-flavor packs of syrups for consumers wanting broader flavor selection at lower per-bottle cost.
• Wholesale Program Bulk/reseller purchasing program for retailers, concessionaires, and small commercial buyers.

Quantifiable outcome

• Satisfaction guaranteed - full refund if not fully satisfied

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Mary Mack's, Inc.coreStrategic or Co-development PartnerParent company of Hawaiian Shaved Ice brand. All brand names are protected trademarks of their registered owners. Hawaiian Shaved Ice is a division of Mary Mack's, Inc.
• Hobby LobbyminorChannel Partner/ Reseller/ DistributorRetail store chain where Hawaiian Shaved Ice products are sold. Store locator shows multiple Hobby Lobby locations across the US as points of sale.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Great Northern Popcorn Company: Sells small-format concession equipment including shaved ice and snow cone machines plus syrups, often targeted at home users and small events. Strong overlap on hardware product lineup and flavored consumables for shaved ice.
• Nostalgia Products: Established maker of retro-style countertop kitchen appliances, including snow cone machines, popcorn makers, and cotton candy machines. Overlaps with Hawaiian Shaved Ice on home snow cone hardware and similar gifting/dessert use cases.
• Little Snowie (formerly Snowie): Direct competitor offering premium home shaved ice machines and flavored syrups, including the Little Snowie Max model also carried on Hawaiian Shaved Ice's site. They compete head-to-head on machine performance, syrup variety, and DTC bundling.
• Paragon International (Paragon Snappy Popcorn): Manufacturer of concession equipment including shaved ice machines and related supplies, serving both commercial and home users. Comparable in machine products and value-added bundled kits for events.
• C. Cretors & Company: Historic concession equipment brand offering popcorn, cotton candy, and shaved ice machines along with flavorings. Shares the same gifting and party-use retail channels and similar bundled product positioning.

Broad incumbents

• Waring Commercial: Established commercial kitchen appliance maker with a line of commercial and consumer blenders and shaved ice machines. Overlaps on the hardware side of the shaved ice/snow cone category and adjacent frozen beverage equipment.
• Gold Medal Products Company: Large, established manufacturer of concession and snack equipment and supplies, including shaved ice machines and syrups. Competes broadly in the same category but with a much larger catalog spanning popcorn, nachos, and other snack formats.

Emerging players

• Chuangen (Sno-cone/syrup import brands on Amazon): Various Amazon-native brands offering low-cost shaved ice machines and syrup bundles. Compete on price and convenience rather than brand or flavor depth, pressuring Hawaiian Shaved Ice at the entry-level tier.

Others

• Torani: Large specialty syrup brand widely used in coffee and frozen beverages (including shaved ice-style drinks). Adjacent as an enabling supplier of flavored syrups for frozen treat preparation in foodservice and home.
• Otter Pops / Jel Sert (frozen novelty brands): Major CPG brand in frozen novelty treats with broad retail distribution. Shares the family/consumer summer treat occasion and competes indirectly for household frozen-treat dollars.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/hawaiianshavedice
• Xx.com/EatShavedIce
• Facebookfacebook.com/EatShavedIce
• LinkedInlinkedin.com/company/hawaiian-shave-ice

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hawaiian Shaved Ice