Park Place

What Park Place does

Park Place (legally Parking Company of America d/b/a Park Place) is a privately held, family-owned parking management company founded in 1967 and headquartered in Cincinnati, Ohio. The company manages a portfolio of surface lots, parking garages, and valet operations across seven U.S. markets — Atlanta, Cincinnati, Columbus, Dallas, Dayton, Marion, and Nashville — with 20+ properties in Cincinnati alone and a dedicated city-manager sales model in each metro. Its customer base spans airports (Hartsfield-Jackson, plus the Fast Park-branded off-site CVG facility), corporate HQs (Procter & Gamble, Norfolk-Southern), cultural institutions (Dallas Museum of Art, First Baptist Church of Dallas), and entertainment districts (Underground Atlanta), with the corporate/commercial property segment positioned as the primary go-to-market.

The technology platform is an online permit-management system supporting mobile-friendly purchase, recurring monthly payments processed on the 20th of each month, license-plate-based digital permits at select facilities, keycard/AVI access at gated facilities, and location-based search. EV Level 2 charging has been deployed at Garage 25 in Dallas. The platform does not expose an API or mobile app and offers a customer loyalty program called Relax for Rewards.

Revenue is generated through a mix of recurring subscription-style monthly permits ($80-$250 per month), usage-based daily/transient parking ($5-$20), transaction-fee event parking, professional-fee valet and consulting services, and Fast Park-branded airport parking. Distribution is primarily direct self-serve via parkplaceparking.com with SEO-optimized city landing pages, supplemented by local enterprise sales via city managers and physical keycard/permit pickup. The company has historically operated without institutional capital, relying instead on Chavez family ownership, and rebranded from Parking Company of America Star Parking (PCA-Star) to Park Place in 2019.

Name

Park Place

Legal name

Parking Company of America d/b/a Park Place

Website

https://parkplaceparking.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Park Place is a privately held, family-owned parking management company operating surface lots, garages, and valet services across seven U.S. markets, serving corporate property owners, airports, cultural institutions, and individual monthly permit holders through an online permit and recurring billing platform.

Ownership category

akta.pro rank

Product category

Parking Management Services

NAICS

Parking Lots and Garages (812930), Parking Lots and Garages (81293)

SIC

Services-Facilities Support Management Services (8744)

akta.pro primary industry

Parking Facility Operations (Garages, Lots, On-/Off-Street) (BPABAKAA)

akta.pro secondary industries

Off-Street Parking Facilities Operations (Garages, Lots, Park-and-Ride) (TLAJAIAB), Parking Asset Management & Facility Services (Cleaning, Security, Staffing, Maintenance) (TLAJAIAG), Parking Facilities Property Management (BPAJAGAN)

Keywords

• Parking management services
• Garage facilities
• Valet parking
• Airport parking
• Event parking

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Monthly Permit Fees: Recurring monthly parking permits for dedicated parking spaces. Customers can set up recurring payments charged on the 20th of each month, with permits valid for calendar months. Some lots use hang-tag permits while others use keycard/AVI access systems.
2. Daily/Transient Parking: One-time daily parking fees for transient customers. Rates vary by location and parking type (hourly, daily, nightly, weekend).
3. Valet Parking Services: White glove valet parking services provided by professional team for commercial and event customers.
4. Event Parking: Specialized parking services for large events with additional fees during special events that may differ from normal business day rates.
5. Parking Management Consulting: Consulting services for property owners and managers to assess parking operations and optimize financial performance.
6. Loyalty Program (Relax for Rewards): Customer loyalty program offering rewards and incentives for repeat parking customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Park Place operates and manages parking facilities and services across 7 U.S. markets, providing monthly parking permits, daily/transient parking, valet parking, event parking, airport parking (via the Fast Park brand), and consulting services for property owners and managers. Offerings are delivered through a mix of physical assets (garages, surface lots) and an online platform supporting license plate-based digital permits and recurring monthly payments.

Product overview

Park Place is a comprehensive parking management company offering a full spectrum of parking-related services across multiple U.S. markets. Formerly known as Parking Company of America Star Parking (PCA-Star), the company operates through distinct service lines including Garage Facilities, Surface Parking, Valet Parking, Consulting Services, Airport Parking (via Fast Park brand), Event Parking, Government Services, and Parking Innovations. The company also maintains a loyalty program called Relax for Rewards. Park Place manages parking operations for diverse clients including airports, museums, corporations, churches, and government entities. Online parking technology, mobile payment options, and digital permit systems are integrated across the service portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• Fast Park: Off-site airport parking facility serving CVG travelers (Cincinnati); branded airport parking service.
• Relax for Rewards

Products and services

• Garage Facilities Covered parking garage management services offering secure, climate-controlled parking in multi-level structures with potential EV charging stations.
• Surface Parking Open-air surface lot parking management services providing cost-effective daily, monthly, and event parking solutions.
• Valet Parking Full-service valet parking operations with professional attendants for commercial, hospitality, and event venues.
• Consulting Services Expert parking consulting services leveraging decades of industry experience to optimize parking operations and revenue for property owners.
• Airport Parking (Fast Park) Airport parking solutions including off-site parking facilities with shuttle services, branded under the Fast Park name, originally serving CVG travelers from Cincinnati.
• Event Parking Specialized parking management for large-scale events including venue coordination, traffic flow optimization, and temporary facility setup.
• Government Services Parking management services for government facilities, municipal lots, and public sector properties.
• Parking Innovations Technology-enabled parking solutions incorporating modern tools for operational efficiency, including online parking technology, mobile pay, and digital permit systems.
• Relax for Rewards Loyalty Program Customer loyalty program offering rewards and incentives for repeat parkers across Park Place facilities.

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Third-Party Marketing PartnersminorGTM or Marketing PartnerPark Place partners with third parties for marketing purposes to provide special offers, products or services to customers. They share personally-identifiable contact information with these partners who are held to the same privacy standards. Customers can opt-out of receiving third-party communications.
• 3C Payment Services (USA) CorpcoreTechnology or IntegrationThird-party payment processing service provider used to process credit card and debit card payments for monthly or recurring parking permits. Payment card information is processed through their secured platform and Park Place does not store payment card information on their own systems.
• Fast ParkcoreOthersRelated brand entity under the same corporate family (Parking Company of America). Fast Park is the airport parking brand that originated in Cincinnati serving CVG travelers. Park Place website mentions Fast Park for airport parking services, indicating a related entity operating under the same corporate umbrella.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Parking Management Company (PMC): PMC is a regional parking management operator focused on the Mid-Atlantic and Southeastern U.S., offering valet, self-park, and shuttle services to commercial and residential properties. It overlaps with Park Place in the Southeast and competes for similar contracts in Atlanta and surrounding markets.
• Republic Parking System: Republic Parking is a privately held parking management company operating in the Midwest and Southeast, providing valet, self-park, and shuttle services. It directly competes with Park Place in cities like Nashville and other Midwestern markets.
• LAZ Parking: LAZ Parking is one of the largest privately held parking operators in the U.S., offering valet, self-park, and shuttle services across more than 30 states. It directly competes with Park Place for corporate, airport, and event parking contracts in overlapping Midwestern and Southeastern markets.
• Impark (Imperial Parking): Impark is a major North American parking operator managing thousands of facilities across the U.S. and Canada. It offers comparable parking management, valet, and shuttle services to similar enterprise, airport, and commercial clients.
• Ace Parking: Ace Parking is a large private parking management company operating surface lots, garages, and valet services across the Western U.S. While geographically concentrated on the West Coast, it competes for similar enterprise and event parking contracts and offers comparable service lines.
• SP+ Corporation (now Metropolis): SP+ was one of the largest U.S. parking management operators with national scale across airports, commercial properties, and event venues, recently acquired by Metropolis. It competes head-to-head with Park Place for the same enterprise parking management contracts and municipal RFPs.

Emerging players

• Metropolis: Metropolis is a tech-enabled parking platform using computer vision and AI for gateless entry/exit, recently absorbing SP+. It targets the same enterprise parking customers with a more modern technology stack, representing a competitive threat to traditional operators like Park Place.
• ParkMobile: ParkMobile is a leading U.S. parking app for finding and paying for parking, operating across hundreds of cities. It competes for the consumer-facing layer of parking while partnering with operators like Park Place for facility access.
• SpotHero: SpotHero is an online marketplace for reserving parking at garages and lots nationwide. While not a direct operator, it offers consumers a digital-first reservation experience that pressures traditional parking operators to upgrade their booking technology.

Broad incumbents

• ABM Industries (ABM Parking): ABM Industries is a large public facilities services company that includes ABM Parking as a significant business unit serving airports, commercial properties, and healthcare. Its broader portfolio of janitorial, HVAC, and facility services gives it cross-selling advantages Park Place lacks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/parkplacecbus

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Park Place